Cooney, Joan Ganz [Children's Television Workshop ... ,T. ;711_7 I:7. ... research internship...

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Transcript of Cooney, Joan Ganz [Children's Television Workshop ... ,T. ;711_7 I:7. ... research internship...

  • ED 125 523

    AUTHORTITLE

    INSTITUTIONSPONS AGENCY

    BUREAU NO%PUB DATEGRANTNOTE' -

    EDRS PRICEDESCRIPTORS

    IDENTIFIERS

    ABSTRACT

    DOCUMENT RESUME

    95 IR 003 158

    Cooney, Joan Ganz[Children's Television Workshop) Quarterly ProgressReport, 0Otober 1, 1975 to December 31 1975.'Children's Television Workshop, New York, N.Y.Office of Education (DHEW), Washington, D.C. Bureauof Research.R080475F760EG-60-75-0007832p.; For related documents, see IR 003 157 and 703;Not Available in hard copy due to marginal legibilityof original

    MF-$0.83 Plus Postage. HC Not Available from EDRS.Community Services; Early Childhood Education;*Educational Television; Ethnic Groups; FormativeEvaluation; Games; Instructional Materials;*Programing (Broadcast); Retarded Children;*Television Research*Childrens Television Workshop; Electric Company;progress Reports; *Sesame '"Street

    A three-month suymaky of the producticn and'programing activities of the Children's Television Worksho,, producerof Sesame Street and The Electric Company, is,presented. Specialprograming for the mentally retarded and for ethnic groups, ongoingresearch efforts, and community tupport activities are summarized.Projected budget figures from October 1, 1975 to June 30, 1976 andnews stories frcm 11 newspaperg are included'. (NR)

    ***********************************************************************Documents acquired by ERIC include many informal unpulalished *

    matekials nat available from other sources. ERIC makes every effort'*to obtain the best copy'available. Nevertheless, items of marginal *reproducibility are often encountered and this affects the quality *

    * f the microfiche and hardcopy reproductions ERIC makes available ** a the ERIC Document Reproduction 'Service (EDRS)..EDRS is not* r sponsible for the quality of theioriginal document. Reproductions ** s pplied by EDRS are the best that can be made from the original.*** *******************************************************************

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    One Lincoln Plaza New York. N. Y 10023 / 212 595- 3456

    BEST COPY AVAILABLE

    TITLE : QUARTERLY PROGRESS REPORT

    SUBMITTED TO: OFFICE Or EDUCATION, BUREAU OF RESEARCH;5' #R080475F

    GRANT NUYIEER:4

    PERIOD:

    NAME OFINSTITUTION:

    GOO-75-00078

    October 1, 1975 to December 31, 1975

    Children's Television Workshop'Qne Lincoln PlazaNew York, ry 10023

    (212) 595 -3456

    . PROJECT DIRECTOR: Mrs. Joan, Ganz Cooney

    11/

    U S DEPARTMENT OF HEALTH.EDUCATION & WELFARENATIONAL INSTITUTE OF

    EDUCATION

    THIS DOCUMENT HAS BEEN REPRO.DUCED EXACTLY AS RECEIVED FROMTHE PERSON OR ORGANIZATION ORIGINA TING IT POINTS OF VIEW OR OPINIONSSTATED DO NOT NECESSARILY REPRESENT OFFICIAL NATIONAL INSTITUTE OFEDUCATION POSITION OR POLICY

    2C4 BLI: SI,SAAfl.ST NEV YORK I TIVX 710-5Q 25,13 IWCA 2 36168

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    TAPIE OF co!,..Tr,n-rs

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    SF ME STREET RESELRO

    SgCA:'!E GTT-ZET PnODUCTION

    PAGi:

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    3. T I LLE CT C COM P1-0. SE ARC I 1 4

    4 . THE ELECTLC CONPANY PRODUCTION10

    5. PU3LIC 11

    6. COMMUNITY EDT:CATION SERVICES 13

    7. PER.S ON273 18.

    8. BUDGETa

    19

    9. CERTIFICATION 20.

  • SECP.:,T. ;711_7 I:7

    MAJOR ACTIVI'LIES AND :.ccr)717-LisH=7:s

    Researchers continued work on the Sesame StreetCurriculum Renorming Study.

    This study, currently in the testing stage, wasdesigned to measure present

    competence levels of the Sesame Street targetaudience with the Sesame Street

    curriculum. The follo::irg stages of thestudy were completed during the

    Octcber-Decer.her quarter of 1975:

    1. UNCO Corporation of Wac::lington, D.C., completedpretesting program

    with sample test iter.ls. Pretest report completedand submitted.

    2. Sesame Street researchers net with UNCOstaff to select itcms for

    final versioh of the test*

    3. Revisions of items and artwork werecompleted; test was printed.

    4. Sesame Street researcherEmily Findlay designed a coded data sheet

    for teachers to use in the administration of test items.

    Sesame St-reot researchers traveled to Washington,D.C., to attend

    a tecte.t:-aining r,emn,7,r and to discussdata treatments with

    Ul:CO

    6 Test z,inistration begun; at the time ofthis report, it was about

    half completed.

    This study will be completed during the firstquarter of 1976.

    Sesame Street1 researchers designed and completed a programof formative

    testing of program segments taped in New Mexico.These segments sere designed

    to give a'fresh,Vpok to the program and tofocus on the emotions involved in

    entering social groups. An attempt was also..macle to present a distinctive

    culture, different from Sesame Street's usualinner-city culture, in a positiye

    light. Reixiarchers performed testingto investigate children's attention to

    and comprlicnsion of: those picceT-,.

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    Researchers '..orked intensively with Barbara Kolucki, a student of'DL

    Abraham Tannenbaum of the Siecial Education Department, Teachers College,

    Columbia University. Ms. Kolucki is under con t with the Children's Tele-

    vision Workshop to develop a taxonomy of educational objectives and television

    treatments which will help researchers to order and evaluate existing and new

    Sesame Street segments for theitd*usefulneSs to mentally retarded children.I

    The taxonomy has Leen developed and is now being revised and refined.

    Researchers cortpi.ed data tb amend the Sesame Street Pictureable Word List.

    This document informs book editors, magazine feature creators, and others, how

    children characteristically label pictures of familiar items. It is important

    to know, fo'r example, that in a feature meant to teach the letter H, that most

    children will not spontaneously label a picture of a-horse as a "Doggy."

    The pictureable word list was ascended with test results obtained from

    child testing pictures of items representing 130 simple words.

    A new staff of student interns was interviewed and selected for the Spring

    semester, 1976.' The students, affiliated with colleges and universities in New

    York and New Jersey, will receive training in formative research ,practices and

    methods, and will also be awarded academic credit by their host institutions.

    Sesame Street .res.earchers assembled a panel of exPWts to review segments

    which have thus far been produced in the format of the Joseph P. Kennedy.

    Foundation's Play to Grow activities. These segments model simple physical

    activities for mentally retarded children to practice with parents, teachers,

    siblings, or peers-. Thy segments, each introduced by a distinctive logo, 'axe

    )

    scheduled for presentation during the first twenty minutes of each Wednesday

    Sesame Street program.

    These segments were reviewed by Mr. Herbert Kramer and Ms. Jean Smith of

    the Joseph P. KeLedy Foundation, by Mrs. Bebe Bernstein, Director of the New

    York CiLy CRMD Program, Dr. Brickner of the Univenlity of Miami. Aesemeetings

    yielded vroduction guidelines and additiondl Writers Notebook suggetions fdr

    producers to use in preparing materiaJe in the future.

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    Researchers continued the ongoing process of review whichis applied to

    scripts, animation storyboard.,_ and the productionvideotaping process.'

    Researchers assembled data regarding a class of segmentsreferred to as the....

    "George's Farr" format.. Producers were advisedregarding the workability of

    this format in the past, and a recommendation to produce further such segments

    was offered.

    Researchers met with Dr. Gerald Lesser, Head of CTW's ResearchAdvisory

    Committee, _and with Joa Stone, Executive Producer017Sesame Street, to discuss

    curriculum additions and revisions for Sesame Street'seighth broadcast season.

    DISSEXI::.ATIX: ACTIVITIES

    October 3, 1975: Sesame Street researcherspresented a seminar wherein

    Dr, Ken O'Bryan and Tim Hodapp, researchers from theOntario Institute of Edu-

    catidn, discussed resu s of their eye-movementresearch on Sesame Street

    problem-solving and ,1assification segments.

    October 7, 1975: A researcher discussedformative research methods with

    a guest researcher from India.

    October 7, 1075: A researcher Met withLeslie Halliwell, Head of Granada

    TV, one of, the independent broadcasters in Britain.

    October 14, 1975: Mr. Kale, guest reqearcher.from India, accompanied Se :e,40

    Street Researchers to a research site to observetesting methods.

    October 16, 105t Meeting heween researchersand Dr. Charles Steinberg

    of Hunter Colic:6Jc, to discuss the Sesame Streetresearch internship program.

    October 17, 1975: Associate Director 'of Researchvisited Dr. Robert Liebert

    of Stony brook University to explore new researchmethods and ongoing projects.

    Sesape Street researchers,discuf,sed projc.ft,;with several student and

    ifaculty visitor:, representing various academici stitutions.

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    November 6, 1975: A Sesane Street researcher gave a presentation before

    an Education seminar at :,tony Iroc;,: :;niver:,ity.

    November 20, 1975: AssoCi 1:e Director met with Dr. Tony BAtes, Director

    of London's Open University.

    Trovember 20, 1975: Associate Director met with Ms. Diana Bander, producer

    of- a Brooklyn College Television special about learning

    December 4, 1975: Sesame Street researchers net with a panel of experts in

    special education to review newly-produced Sesame, Street sej,ents for mentally