Cooney, Joan Ganz [Children's Television Workshop ... ,T. ;711_7 I:7. ... research internship...
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BUREAU NO%PUB DATEGRANTNOTE' -
95 IR 003 158
Cooney, Joan Ganz[Children's Television Workshop) Quarterly ProgressReport, 0Otober 1, 1975 to December 31 1975.'Children's Television Workshop, New York, N.Y.Office of Education (DHEW), Washington, D.C. Bureauof Research.R080475F760EG-60-75-0007832p.; For related documents, see IR 003 157 and 703;Not Available in hard copy due to marginal legibilityof original
MF-$0.83 Plus Postage. HC Not Available from EDRS.Community Services; Early Childhood Education;*Educational Television; Ethnic Groups; FormativeEvaluation; Games; Instructional Materials;*Programing (Broadcast); Retarded Children;*Television Research*Childrens Television Workshop; Electric Company;progress Reports; *Sesame '"Street
A three-month suymaky of the producticn and'programing activities of the Children's Television Worksho,, producerof Sesame Street and The Electric Company, is,presented. Specialprograming for the mentally retarded and for ethnic groups, ongoingresearch efforts, and community tupport activities are summarized.Projected budget figures from October 1, 1975 to June 30, 1976 andnews stories frcm 11 newspaperg are included'. (NR)
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One Lincoln Plaza New York. N. Y 10023 / 212 595- 3456
BEST COPY AVAILABLE
TITLE : QUARTERLY PROGRESS REPORT
SUBMITTED TO: OFFICE Or EDUCATION, BUREAU OF RESEARCH;5' #R080475F
October 1, 1975 to December 31, 1975
Children's Television Workshop'Qne Lincoln PlazaNew York, ry 10023
(212) 595 -3456
. PROJECT DIRECTOR: Mrs. Joan, Ganz Cooney
U S DEPARTMENT OF HEALTH.EDUCATION & WELFARENATIONAL INSTITUTE OF
THIS DOCUMENT HAS BEEN REPRO.DUCED EXACTLY AS RECEIVED FROMTHE PERSON OR ORGANIZATION ORIGINA TING IT POINTS OF VIEW OR OPINIONSSTATED DO NOT NECESSARILY REPRESENT OFFICIAL NATIONAL INSTITUTE OFEDUCATION POSITION OR POLICY
2C4 BLI: SI,SAAfl.ST NEV YORK I TIVX 710-5Q 25,13 IWCA 2 36168
TAPIE OF co!,..Tr,n-rs
SF ME STREET RESELRO
SgCA:'!E GTT-ZET PnODUCTION
3. T I LLE CT C COM P1-0. SE ARC I 1 4
4 . THE ELECTLC CONPANY PRODUCTION10
5. PU3LIC 11
6. COMMUNITY EDT:CATION SERVICES 13
7. PER.S ON273 18.
9. CERTIFICATION 20.
SECP.:,T. ;711_7 I:7
MAJOR ACTIVI'LIES AND :.ccr)717-LisH=7:s
Researchers continued work on the Sesame StreetCurriculum Renorming Study.
This study, currently in the testing stage, wasdesigned to measure present
competence levels of the Sesame Street targetaudience with the Sesame Street
curriculum. The follo::irg stages of thestudy were completed during the
Octcber-Decer.her quarter of 1975:
1. UNCO Corporation of Wac::lington, D.C., completedpretesting program
with sample test iter.ls. Pretest report completedand submitted.
2. Sesame Street researchers net with UNCOstaff to select itcms for
final versioh of the test*
3. Revisions of items and artwork werecompleted; test was printed.
4. Sesame Street researcherEmily Findlay designed a coded data sheet
for teachers to use in the administration of test items.
Sesame St-reot researchers traveled to Washington,D.C., to attend
a tecte.t:-aining r,emn,7,r and to discussdata treatments with
6 Test z,inistration begun; at the time ofthis report, it was about
This study will be completed during the firstquarter of 1976.
Sesame Street1 researchers designed and completed a programof formative
testing of program segments taped in New Mexico.These segments sere designed
to give a'fresh,Vpok to the program and tofocus on the emotions involved in
entering social groups. An attempt was also..macle to present a distinctive
culture, different from Sesame Street's usualinner-city culture, in a positiye
light. Reixiarchers performed testingto investigate children's attention to
and comprlicnsion of: those picceT-,.
Researchers '..orked intensively with Barbara Kolucki, a student of'DL
Abraham Tannenbaum of the Siecial Education Department, Teachers College,
Columbia University. Ms. Kolucki is under con t with the Children's Tele-
vision Workshop to develop a taxonomy of educational objectives and television
treatments which will help researchers to order and evaluate existing and new
Sesame Street segments for theitd*usefulneSs to mentally retarded children.I
The taxonomy has Leen developed and is now being revised and refined.
Researchers cortpi.ed data tb amend the Sesame Street Pictureable Word List.
This document informs book editors, magazine feature creators, and others, how
children characteristically label pictures of familiar items. It is important
to know, fo'r example, that in a feature meant to teach the letter H, that most
children will not spontaneously label a picture of a-horse as a "Doggy."
The pictureable word list was ascended with test results obtained from
child testing pictures of items representing 130 simple words.
A new staff of student interns was interviewed and selected for the Spring
semester, 1976.' The students, affiliated with colleges and universities in New
York and New Jersey, will receive training in formative research ,practices and
methods, and will also be awarded academic credit by their host institutions.
Sesame Street .res.earchers assembled a panel of exPWts to review segments
which have thus far been produced in the format of the Joseph P. Kennedy.
Foundation's Play to Grow activities. These segments model simple physical
activities for mentally retarded children to practice with parents, teachers,
siblings, or peers-. Thy segments, each introduced by a distinctive logo, 'axe
scheduled for presentation during the first twenty minutes of each Wednesday
Sesame Street program.
These segments were reviewed by Mr. Herbert Kramer and Ms. Jean Smith of
the Joseph P. KeLedy Foundation, by Mrs. Bebe Bernstein, Director of the New
York CiLy CRMD Program, Dr. Brickner of the Univenlity of Miami. Aesemeetings
yielded vroduction guidelines and additiondl Writers Notebook suggetions fdr
producers to use in preparing materiaJe in the future.
Researchers continued the ongoing process of review whichis applied to
scripts, animation storyboard.,_ and the productionvideotaping process.'
Researchers assembled data regarding a class of segmentsreferred to as the....
"George's Farr" format.. Producers were advisedregarding the workability of
this format in the past, and a recommendation to produce further such segments
Researchers met with Dr. Gerald Lesser, Head of CTW's ResearchAdvisory
Committee, _and with Joa Stone, Executive Producer017Sesame Street, to discuss
curriculum additions and revisions for Sesame Street'seighth broadcast season.
October 3, 1975: Sesame Street researcherspresented a seminar wherein
Dr, Ken O'Bryan and Tim Hodapp, researchers from theOntario Institute of Edu-
catidn, discussed resu s of their eye-movementresearch on Sesame Street
problem-solving and ,1assification segments.
October 7, 1975: A researcher discussedformative research methods with
a guest researcher from India.
October 7, 1075: A researcher Met withLeslie Halliwell, Head of Granada
TV, one of, the independent broadcasters in Britain.
October 14, 1975: Mr. Kale, guest reqearcher.from India, accompanied Se :e,40
Street Researchers to a research site to observetesting methods.
October 16, 105t Meeting heween researchersand Dr. Charles Steinberg
of Hunter Colic:6Jc, to discuss the Sesame Streetresearch internship program.
October 17, 1975: Associate Director 'of Researchvisited Dr. Robert Liebert
of Stony brook University to explore new researchmethods and ongoing projects.
Sesape Street researchers,discuf,sed projc.ft,;with several student and
ifaculty visitor:, representing various academici stitutions.
November 6, 1975: A Sesane Street researcher gave a presentation before
an Education seminar at :,tony Iroc;,: :;niver:,ity.
November 20, 1975: AssoCi 1:e Director met with Dr. Tony BAtes, Director
of London's Open University.
Trovember 20, 1975: Associate Director met with Ms. Diana Bander, producer
of- a Brooklyn College Television special about learning
December 4, 1975: Sesame Street researchers net with a panel of experts in
special education to review newly-produced Sesame, Street sej,ents for mentally