Cool-Hunting at #WSMC15 -...
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Cool-Hunting at #WSMC15 CRAIG LEFEBVRE @CHIEFMAVEN
Transcript of Cool-Hunting at #WSMC15 -...
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Cool-Hunting at #WSMC15 CRAIG LEFEBVRE
@CHIEFMAVEN
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Cool-Hunting
u Uncovering artefacts and trends that are likely to have broad appeal.
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Deepening and Broadening the Change Agenda
u Target audience segments à Priority groups & active agents
u Deficits/barriers à Assets/endowments
u Targeting à Co-creation
u Exchanges à Collaborative value creation
u Benefits à Value propositions
u People à Institutions & Markets
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