Branding: visual

components

Color Palette:

We associate certain colors/color combinations with specific feelings, ideas, and expectations.

Find your palette—check out http://design-seeds.com

Cool & crisp Natural, at home Bright impact

Clean and happy Bold and global Friendly confidence

Fonts (aka typography—the way words look) sends messages, too.

Whimsical Classic/vintage Super cool, Hip(ster?)

Ornate but playful

Artistic/underground

Authoritative Clean, modernPowerful, crafty

Texture has meaning, too.

Soft

Creative

Sleek

Dependable

Welcoming

Lush

Luxury

You may want to channel a specific era, style, or tone

1960’s mod (era)

Steampunk (style)

007 (style + tone)

Exuberant energy (tone)

Geometry means shapes and lines

Organic (natural, curvy) shapes and lines = relatable, gentle, friendly, fun

Geometric (mathematical, straight) shapes and lines = solid, sharp, smart, clean

Logos make a brand recognizable—what’s the shape of your message?

Taglines sum up the basic motto of the brand…

I’m Lovin’ It

Think Outside the Bun

Just Do It

Like a good neighbor, State Farm is there

The more you know, the more you Kohl’s