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COOL CHICKeep your client looking cool with a beautiful light blonde, featuring multi-tonal highlights and a high-shine color glaze.

COOL CHIC

Application 1. Alternate HIGHLIGHT FORMULA 1 and HIGHLIGHT FORMULA 2 as needed to “touch-up” lighter pieces. Process at room temperature to pale yellow, up to 50 minutes. Shampoo with Blonde Idol Sulfate-Free Shampoo.

Treat with Redken Chemistry Extreme. Dry hair.

2. Apply GLAZE FORMULA to Zone 1, then immediately apply to Zones 2-3. Process at room temperature for 20 minutes. Shampoo with Blonde Idol. For lightweight conditioning, mist hair with All Soft Supple Touch. and rinse.

Styling Step 1 Prime • Shake well and mist pillow proof blow dry express primer onto damp hair.

Step 2 Style• Apply a small amount of mess around 10 disrupting cream-paste for

tousled separation and a lightweight finish. Usage tip: Use sparingly, you can always add more if needed.

• Blow-dry hair with maximum elevation in the desired direction.• Curl the mid-lengths and ends with a 1–1 ½” curling iron. Make sure to alternate

between vertical and horizontal sections to create movement. • To build extra body, layer on more mess around 10 disrupting cream-paste.

Flip hair to the side and move into desired shape.• Finish with quick dry 18 instant finishing spray for long-lasting control

and shine.

Step 3 Extend• The next day, mist pillow proof blow dry two day extender at the roots to

absorb excess oil and refresh volume.

Care• Blonde Idol Sulfate-Free Shampoo• Blonde Idol Custom-Tone Violet

after

beforeSERVICE: HIGHLIGHTS + GLAZENatural Level 6, Dark Blonde with existing highlights

HIGHLIGHT FORMULA 12 scoops Flash Lift Maximum Power Lightening Powder2 oz. 30 vol. Pro-oxide Cream Developer

HIGHLIGHT FORMULA 22 oz. CLEAR Shades EQ Cream2 oz. 10 vol. Pro-oxide Cream Developer

GLAZE FORMULA2 oz. CLEAR Shades EQ Gloss2 caps 09V Platinum Ice Shades EQ Gloss2 oz. Shades EQ Processing Solution

GOLDEN GLOWWarm up your client’s haircolor with honey blonde highlights, precisely placed to flatter her haircut and face shape.

GOLDEN GLOW

Application1. Foil HIGHLIGHT FORMULA using fine sections with a fine weave. HOT TIP: For added lightness and dimension,

free hand selected strands starting from Zone 2. Process at room temperature until pale yellow, or up to 50 minutes. Shampoo with Blonde Idol Sulfate-Free Shampoo. Treat with Redken Chemistry Extreme. Dry hair.

2. Apply GLAZE FORMULA and process at room temperature for 20 minutes. Shampoo with Blonde Idol. Follow with Color Extend Magnetics Deep Attraction mask on damp hair and leave on 5-15 minutes. Rinse. For increased conditioning, mist hair with All Soft Supple Touch.

SERVICE: HAIRPAINTINGNatural Level 5, Light Brown

HIGHLIGHT FORMULA2 scoops Flash Lift Maximum Power Lightening Powder2 oz. 30 vol. Pro-oxide Cream Developer

GLAZE FORMULA1 oz. CLEAR Shades EQ Gloss½ oz. 09G Vanilla Creme Shades EQ Gloss½ oz. 09N Café Au Lait Shades EQ Gloss2 oz. Shades EQ Processing Solution

after

before


Step 2 Style• Apply velvet gelatine 07 cushioning blow-dry gel for smoothness

with volume. • Make a center side part and use a paddle brush to blow-dry hair. • Once hair is dry, mist iron shape 11 finishing thermal spray throughout for

additional heat protection. • Using a 1–1 ½” curling iron, wrap vertical sections off-base around the barrel.

Alternate directions to create a more modern, natural-looking wave.• Emulsify a small amount All Soft Argan-6 Oil into palms and on fingertips. • Separate curls with your fingers, then smooth the top area into place with a boar-

bristle brush. Usage tip: Take vertical sections to help preserve the length of each curl.

• Finish with pure force 20 non-aerosol fixing spray for lasting shape and 24-hour humidity resistance.

Step 3 Extend• The next day, mist pillow proof blow dry two day extender throughout hair to

refresh waves and add back bounce.

Care• Blonde Idol Sulfate-Free Shampoo• Blonde Idol Custom-Tone Gold

BALANCED BLONDEBring your client's color back into balance with a cool, reflective ash blonde created with the perfect mix of highlights and lowlights.

BALANCED BLONDE

Application 1. Apply BASE FORMULA and process at room temperature for 20 minutes. Shampoo with Blonde Idol Sulfate-Free

Shampoo. Treat with Redken Chemistry Extreme. Dry hair.

2. Starting at the bottom and working upwards, balayage HIGHLIGHT FORMULA. Process at room temperature until pale yellow, or up to 50 minutes. Shampoo with Blonde Idol. Treat with Redken Chemistry Extreme. Dry hair.

3. Apply GLAZE FORMULA and process at room temperature for 20 minutes. Shampoo with Blonde Idol. To renew softness, follow with All Soft mask on damp hair and leave on 5-15 minutes. Rinse.

SERVICE: REBALANCINGNatural Level 6, Dark Blonde with existing color

BASE FORMULA1 ½ oz. 09V Platinum Ice Shades EQ Gloss½ oz. 06T Iron Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution

HIGHLIGHT FORMULA1 part Blonde Glam Ammonia-Free Conditioning Cream Lightener2 parts 20 volume Blonde Glam Conditioning Cream Developer

GLAZE FORMULA1 oz. CLEAR Shades EQ Gloss½ oz. 09T Chrome Shades EQ Gloss½ oz. 09V Platinum Ice Shades EQ Gloss2 oz. Shades EQ Processing Solution

after

before


Step 2 Style• Apply a small amount of move ability 05 lightweight defining cream-paste

evenly throughout mid-lengths and ends.• Blow-dry with a medium round brush to create movement. Allow each section to

cool on the brush, and twist before releasing. • Emulsify more move ability 05 lightweight defining cream-paste into palms

and scrunch through ends to enhance natural movement. • Finish with quick dry 18 instant finishing spray for long-lasting hold.


extend the life of your style.

Care• Blonde Idol Sulfate-Free Shampoo• Blonde Idol Custom-Tone Violet or Gold – Usage tip: If you need to neutralize unwanted

brassiness (more orange/red) use Custom-Tone Violet. If you want to maintain golden tones use Custom-Tone Gold.

GILDED GLAMOURTreat your client to 24K style with a brighter base color and soft golden blonde highlights. Ideal for brunettes who want to lighten up.

GILDED GLAMOUR

Application 1. Apply BASE FORMULA to Zone 1, then immediately apply the Zone 2 formula. Process at room temperature for 20

minutes. Shampoo with Blonde Idol Sulfate-Free Shampoo. Treat with Redken Chemistry Extreme. Dry hair.

2. Alternate HIGHLIGHT FORMULA 1 and HIGHLIGHT FORMULA 2. Process at room temperature to pale yellow, or up to 50 min. Shampoo with Blonde Idol. Treat with Redken Chemistry Extreme. Dry hair.

3. Apply GLAZE FORMULA and process at room temperature for 20 minutes. Shampoo with Blonde Idol. To add shine, layer on Diamond Oil mask to damp hair, leave on 5-15 minutes and rinse.

SERVICE: BASE COLOR + HIGHLIGHTSNatural Level 4 Medium Blonde

BASE FORMULA

ZONE 12 oz. 6N Toasted Almond Shades EQ Cover Plus2 oz. 20 vol. Pro-oxide Cream Developer

ZONE 22 oz. CLEAR Shades EQ Cover Plus2 oz. 20 vol. Pro-oxide Cream Developer

HIGHLIGHT FORMULA 12 scoops Flash Lift Maximum Power Lightening Powder2 oz. 40 volume Pro-oxide Cream Developer

HIGHLIGHT FORMULA 21 oz. EL-T Color Fusion Extra Lift2 oz. 40 volume Pro-oxide Cream Developer

GLAZE FORMULA1 oz. 09G Vanilla Creme Shades EQ Gloss1 oz. 09AA Papaya Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution

after

before


Step 2 Style• Blend 2-3 drops of Diamond Oil Shatterproof Shine and a small amount of

align 12 protective smoothing lotion and apply evenly to hair. Usage tip: To ensure even distribution, comb or brush through ends.

• Make a center part, then use a large boar-bristle round brush to blow-dry hair silky smooth.

• Using a large curling iron, wrap mid-lengths and ends around the barrel (direct sections away from the face).

• Pin each section and allow to cool. • When hair is cool, apply 1-2 more drops of Diamond Oil Shatterproof Shine

throughout and smooth hair into place with a boar-bristle brush. • Finish with fashion work 12 versatile hairspray for 24-hour humidity

resistance and 8-hour control.

Step 3 Extend• The next day, mist pillow proof blow dry two day extender throughout hair

to refresh.

Care• Blonde Idol Sulfate-Free Shampoo• Blonde Idol Custom-Tone Gold OR Violet –

Usage tip: If you want to maintain golden tones use Custom-Tone Gold. If you need to if neutralize unwanted brassiness (more orange/red) use Custom-Tone Violet

VIP PLATINUM Take your client light, lighter, lightest with an ultra-cool platinum blonde. Amazing on short cuts!

VIP PLATINUM

Application 1. Apply BASE FORMULA to Zone 1.

2. Immediately apply Zone 2 formula. Process at room temperature to pale yellow, or up to 50 min. Shampoo with Blonde Idol Sulfate-Free Shampoo. Treat with Redken Chemistry Extreme. Dry hair.

3. Apply GLAZE FORMULA and process at room temperature for 20 minutes. Shampoo with Blonde Idol. Follow with Extreme mask on damp hair and leave on for 5-15 minutes. Rinse.

SERVICE: DOUBLE PROCESSNatural Level 8, Light Blonde with existing color

BASE FORMULA

ZONE 12 scoops Flash Lift Maximum Power Lightening Powder2 oz. 30 volume Pro-oxide Cream Developer

ZONE 22 scoops Flash Lift Maximum Power Lightening Powder2 oz. 10 volume Pro-oxide Cream Developer

GLAZE FORMULA1 ½ oz. CLEAR Shades EQ Gloss½ oz. 09T Chrome Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution

after

before

DAVID SINGERDS

REDKEN | Blonde Project - P2

Platinum Bombshell - Alt.Platinum Bombshell


Step 2 Style• Layer a small amount of shape factor 22 sculpting cream-paste evenly

throughout hair.• Blast dry, using your fingers to create tousled texture. • To sculpt and define, add a bit more shape factor 22 sculpting cream-paste

into hands and work into desired shape. • Finish with wax blast 10 high impact finishing spray-wax for instant

undone texture.


absorb excess oil and refresh style.

Care• Blonde Idol Sulfate-Free Shampoo• Blonde Idol Custom-Tone Violet – Usage tip:

Apply to towel-dried hair for deeper deposit as needed

BABY BLONDEGive your client the light blonde she used to have, with even more shine. Perfect for blondes who need a color boost.

BABY BLONDE

Application 1. Apply BASE FORMULA to Zone 1.

2. Starting in the nape, apply HIGHLIGHT FORMULA 1 to Zone 2. Drop down next slice and apply HIGHLIGHT FORMULA 2. Continue to drop down slices and apply to Zone 2, alternating formulas. Process at room temperature

for 35-45 minutes. Shampoo with Blonde Idol Sulfate-Free Shampoo. Follow with Extreme mask on damp hair and leave on 5-15 minutes. Rinse.

SERVICE: SINGLE PROCESSNatural Level 7, Medium Blonde with existing color

after

before

BASE FORMULA

ZONE 11 oz. EL-V Color Fusion Extra Lift½ oz. EL-B Color Fusion Extra Lift3 oz. 40 volume Pro-oxide Cream Developer

ZONE 2HIGHLIGHT FORMULA 11 oz. EL-V Color Fusion Extra Lift2 oz. 40 volume Pro-oxide Cream Developer

HIGHLIGHT FORMULA 21 oz. EL-LN Color Fusion Extra Lift2 oz. 40 volume Pro-oxide Cream Developer


Step 2 Style• Apply a small amount of duo shield 07 color protecting gel-cream throughout hair. • Using a large round brush, blow-dry hair with medium elevation. • Mist iron shape 11 finishing thermal spray throughout dry hair. • Off the part, extend a diagonal 1 ½–2” parting towards the opposite eyebrow.

Working horizontally, wrap the section around the barrel of a large curling iron. Pin to cool.

• Use a flat iron through the remaining mid-lengths and ends to smooth out any kinks. • Release pinned section, brush through and smooth into place with a boar-bristle

brush. • Finish with fashion work 12 versatile working spray for 8-hour control and 24-

hour humidity resistance.




HIGHLIGHT HEAVENMake your client's hair shimmer with all-over highlights. Glamorous light blonde pieces create maximum dimension.

HIGHLIGHT HEAVEN

Application 1. Foil using HIGHLIGHT FORMULA 1, 2 and LOWLIGHT FORMULA. Use fine sections and a pinwheel type pattern.

Process at room temperature for 35-45 minutes. Shampoo with Blonde Idol Sulfate-Free Shampoo. To strengthen fragile strands, apply Extreme mask to damp hair and leave on 5-15 minutes.

SERVICE: FULL HIGHLIGHTSNatural Level 6, Dark Blonde with existing highlights

HIGHLIGHT FORMULA 11 oz. EL-N Color Fusion Extra Lift2 oz. 40 volume Pro-oxide Cream Developer

HIGHLIGHT FORMULA 21 scoop Blonde Glam1 oz. 20 volume Pro-oxide Cream Developer

LOWLIGHT FORMULA1 oz. 06N Moroccan Sand Shades EQ Gloss1 oz. Shades EQ Gloss Processing Solution

after

before


Step 2 Style• Layer a small amount of full effect 07 all-over volumizing mousse evenly on

towel-dried hair.• Make a side part. Using a vent brush, blow-dry each section with maximum

elevation. Once desired volume is achieved, blow-dry with a medium round brush at mid-lengths and ends to create movement.

• Once hair is dry, lift top sections and mist root area with quick tease 15 backcombing finishing spray for targeted volume. Usage tip: For extreme lift, hold each section as it dries.

• Smooth hair into place, and apply All Soft Argan-6 Oil throughout ends for softness and shine.

• Finish with quick tease 15 backcombing finishing spray to lock in style.

Step 3 Extend• The next day, mist pillow proof blow dry two day extender throughout hair

and brush through to refresh style and volume.


TOUCH OF GOLDExpress service! Glam up your client's look with quick face-framing highlights for a subtle, naturally sun-kissed look.

TOUCH OF GOLD

Application 1. Foil using slices and apply HIGHLIGHT FORMULA. Blur application towards scalp for softness. Process to pale yellow, or up to 50 minutes. Shampoo with Blonde Idol Sulfate-Free Shampoo. Treat with Redken

Chemistry Extreme. Dry hair.

2. Apply GLAZE FORMULA and process at room temperature for 20 minutes. Shampoo with Blonde Idol.

SERVICE: EXPRESS HIGHLIGHTSNatural Level 5, Dark Brown

HIGHLIGHT FORMULA2 scoops Flash Lift Maximum Power Lightening Powder2 oz. 40 volume Pro-oxide Cream Developer

GLAZE FORMULA½ oz. 09AA Papaya Shades EQ Gloss½ oz. 09G Vanilla Creme Shades EQ Gloss1 oz. Crystal Clear Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution

after

before


Step 2 Style• Apply a nickel-sized amount of thickening lotion 06 all-over body builder to

towel-dried hair. Next, emulsify and distribute a small amount of mess around 10 disrupting cream-paste to mid-lengths and ends.

• Blow-dry hair with maximum elevation in the desired direction.• Mist iron shape 11 finishing thermal spray all-over dry hair.• To set the hair, use a ¾” curling iron and spiral wrap random sections around the

barrel. Usage tip: Leave some sections uncurled to create visual texture. • Create a horseshoe-shaped section and separate hair into 2 sections: top and bottom. • To create the faux bob, split the bottom section into 3-5 subsections. Roll each

section under (towards the nape) and pin at the base. Usage tip: For workable finish, lightly mist on fashion work 12 versatile hairspray while shaping.

• To create a veil, release the top section. Spread and place lengths into desired position, and loosely pin ends at the nape.

• Finish with control addict 28 for superior hold and ultimate brushability.

Step 3 Extend• The next day, mist pillow proof blow dry two day extender throughout to

refresh hair.

Care• Blonde Idol Sulfate-Free Shampoo• Blonde Idol Custom-Tone Gold

BLONDE TRANSFORMATIONMake a dramatic change by taking your client's base color from black or dark brown to a modern neutral blonde.

BLONDE TRANSFORMATION

Application 1. Using a virgin application, PRELIGHTEN to pale yellow, or up to 50 minutes. Shampoo with Blonde Idol Sulfate-

Free Shampoo. Treat with Redken Chemistry Extreme. Dry hair.

2. Apply GLAZE FORMULA and process at room temperature for 20 minutes. Shampoo with Blonde Idol. Treat with Redken Chemistry Extreme. Dry hair.

3. Using triangle sections on either side of the partline, foil HIGHLIGHT FORMULA. Process at room temperature to pale yellow, or up to 50 minutes. Shampoo with Blonde Idol. To smooth coarser hair types, apply Diamond Oil Shatterproof Shine Intense evenly throughout mid lengths and ends and layer with Color Extend Magnetics mask. Leave on 5-15 minutes.

SERVICE: DOUBLE PROCESSNatural Level 2, Darkest Brown

PRELIGHTEN2 scoops Flash Lift Maximum Power Lightening Powder2 oz. 30 volume Pro-oxide Cream Developer

GLAZE FORMULA1 oz. 09T Chrome Shades EQ Gloss1 oz. 09N Café Au Lait Shades EQ Gloss2 oz. Shades EQ Gloss Processing Solution

HIGHLIGHT FORMULA 1 scoop Blonde Glam1 oz. 20 volume Pro-oxide Cream Developer

after

before


Step 2 Style• Blend outshine 01 anti-frizz polishing milk and satinwear 02 prepping

blow-dry lotion into hands and apply evenly throughout hair. Layer 1-2 drops of Diamond Oil Shatterproof Shine Intense through mid-lengths and ends.

• To create a high polish with minimal volume, use a Denman type brush to blow-dry in the desired direction.

• For extreme shine, mist finished look with shine flash 02 glistening mist• Finish with quick dry 18 instant finishing spray to instantly control and

complete the style.

Step 3 Extend• The next day, mist pillow proof blow dry two day extender throughout hair, to



GOLD HELPS MAINTAIN

WARMTH

NO BRASSINESS. GUARANTEED.*

NEW BLONDE IDOL CUSTOM-TONE ADJUSTABLE COLOR-DEPOSITING DAILY TREATMENT

• Provides a custom calibrated blend of color-depositing and conditioning formulas that help refresh color and preserve blonde between salon visits

• Dial up or down to customize the amount of dye and conditioner as needed or dial up weekly

• Can be used daily with minimum color deposit or up to twice a week with medium to maximum color deposit

*Blonde Idol Custom-Tone for Cool or Platinum Blondes

VIOLETHELPS NEUTRALIZE BRASSINESS

COOL CHIC - Amazon Web Servicesassets.loreal-filestore.live.pancentric.net.s3.amazonaws.com/... ·...

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