Cool Applications in Mobile Marketing Feb 2011
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Transcript of Cool Applications in Mobile Marketing Feb 2011
Presented by:Hillary BresslerFounder, CEO
.Com MarketingA Top 100 Interactive Agency Nationwide
www.commarketing.com 1.866.266.6584
Cool Applications in Mobile Marketing
4.6 billionMobile phones
CBS News- Feb. 15, 2010
91% of Americans use cell phones
CTIA 2010
39% Of all mobile users have smartphones
As of April 2010
7 out of 10 Smartphones run on AndroidHowever, iphone is the leading device.
As of Ad Mob May 2010
70% of iPhone developers are planning to release Android apps in the next six months
March 2010
$1.5 billion Ebay expects to make from mobile transactions in 2010
Mobile Entertainment
We are moving from a world of impressions to a world of engagement.
ApolloBravo Inc.
ApolloBravo Inc.
40% of smartphone owners do leisure travel research on their mobile devices
As of April 2010
25% Have booked travel on their mobile devices
Emarketer -April 2010
#12D barcode scanning
A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile
phone, it will automatically open a webpage, display a message, or dial a number.
26 Apr 2010
Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane.
• Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes.Mobile Marketer - March 12, 2010
$500 million air industrycan save annually by migrating To mobile boarding passes.Juniper Research
July 29, 2009 issue of Sports Illustrated had 2D bar code at
the right, which unlocked 14 extra swimsuit pictures.
The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weekly
www.mobilemarketer.com
The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to
drive consumers to their website, sunny.org.
Travel Applications for 2d Barcodes• Museums and Attractions• Interactive Exhibits• Restaurants• Transit• Education • Sports
When readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson
You Will Start To See These Everywhere
Watch for barcodes to become a marketing tool, with consumers.
(100 Things To Watch in 2011- JWT)
#2 Augmented
RealityThe information about the surrounding real world of the user
becomes interactive and digitally usable
On April 29, 2010 The Netherlands Board of Tourism and Conventions launched Holland Layer in the
Layar app for iPhone and Android.
What is Layar?
Layar is a free Augmented Reality application for iPhone and Android smart phones.
When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.
For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the
Holland-Layer toward it and instantly find interesting nearby attractions and directions
Sparkling Queens day launch, April 2010
Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands.
Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland
layer and find the locations will win a Gassan diamond.
#3 Apps
App is short for Application software
50% of iPhone owners buy at least one paid app a monthAs of Feb 2010- Ad Mob
Amsterdam iPhone app by the Netherlands Board of TourismIs was one of the first and is still one of the best destination apps currently available.
The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.
Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage.
75% Admit to falling asleep with their iphones.
#getmobile
Your customers are mobile,
your brand should be.
Hillary Bressler
CEO/Founder of .Com MarketingEmail: [email protected]
Web: www.commarketing.com
Phone: 407.774.4604 ext 203
@commarketing
@hillarybressler
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www.slideshare.net/hillarybressler