Cool and Uncool for Japanese Young Generation. High School Girls Cutting edge of all the Trends ...
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19-Dec-2015 -
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Transcript of Cool and Uncool for Japanese Young Generation. High School Girls Cutting edge of all the Trends ...
High School GirlsHigh School Girls
Cutting edge of all the Cutting edge of all the TrendsTrends
Pioneer of Cool StuffsPioneer of Cool Stuffs
Uncool Fashion of High School Uncool Fashion of High School GirlsGirls
They liked to tan their skins really dark and dye their They liked to tan their skins really dark and dye their hair blond couple of years agohair blond couple of years ago
It was also thought cool to colour around eyes and It was also thought cool to colour around eyes and lips whitelips white
Traditional FashionTraditional Fashion
We occasionally wear traditional dressesWe occasionally wear traditional dresses
Fashion trendsFashion trends
Brands Thinking Brands Thinking
Ex: Louis Vuitton, Ex: Louis Vuitton, Fendi, PradaFendi, Prada
Sports Sports
Baseball, Soccer, Baseball, Soccer, Basketball Basketball (international)(international)
Sumo wrestling Sumo wrestling (Japanese)(Japanese)
Language Language
Japanese + English = JangliJapanese + English = Janglishsh
- - revenge = revenge = リベンジリベンジ Abbreviation WardsAbbreviation Wards
- Ex. Chocolate ---- Choco- Ex. Chocolate ---- Choco
Game Center ---- GacenGame Center ---- Gacen
McDonald ---- McMcDonald ---- Mc Buzz Ward V.S. Dead Language Buzz Ward V.S. Dead Language
Cell phone -evolution-Cell phone -evolution-
Multifunctional - not as just a phoneMultifunctional - not as just a phone
- email, TV, radio, GPS, digital camera- email, TV, radio, GPS, digital camera FashionableFashionable
ConclusionConclusion
Young Generation tend to worship Young Generation tend to worship Westernized Culture not traditional Westernized Culture not traditional Japanese CultureJapanese Culture
They create new trend by mixing Western They create new trend by mixing Western and Japanese Culture and Japanese Culture
They adopt new technology quicklyThey adopt new technology quickly Their trends change rapidlyTheir trends change rapidly