Cookbook 2014 March...Cookbook shopyourway.com March 2014 Recipes for Success Quick and easy tips...

Cookbookshopyourway.com

March 2014

Recipes for SuccessQuick and easy tips

for engagingmembers

Now it’s Personal!Customer data drivesnext generation retail

Be Everywhereshopyourway.com:

online. instore. on the go...

15 Tools ofEngagementSimple, killer featuresyou can use today

USER ENGAGEMENT79% of US adult internet users conduct research online (Pew)

SALESAlmost 50% of shoppers have made a purchase based on a recommendation through a social network (Tabjuice) REAL-TIME MARKETING35-50% of sales go to the vendor that responds first. (InsideSales.com)

PRODUCT REVIEWS77% of online shoppers use reviews to make a purchase decision (Tabjuice)24% posted comments and reviews (The Media Audit)

SOCIAL51% of web revenues are being driven by repeat shoppers

MANAGE YOUR PRESENCECurated pages have 30% more engagement on shopyourway.com

March 2014 - Cookbook | 3

For help contact [email protected]

Equipment

Contents | March 2014 - Cookbook4

BASIC INGREDIENTS 60 seconds or lessRegistration, claim a category page, become an administrator, maintain a page

STARTERS AND SNACKS 5 minutes or lessManaging your dashboard (edit settings), branding your page, uploading content fast, Help Me Choose, Get Advice

FINE DINING 10 minutes or lessCatalogs, Trends Reader, Brand Pages

First timer? Signing up is as easy as 1,2,3

Go to shopyourway.com. Click on ‘Join or Activate’ in the top right hand corner.

If you are not a Shop Your Way loyalty member youcan register by filling the form.

If you are a loyalty member then you can activate your membership online and use your existing Points by: clicking ‘Activate it’

BASIC INGREDIENTS

Registration and membership

1

2

3

| March 2014 - Cookbook

60 secondsor less

6

Don’t have the loyalty card to hand? Click on ‘forgot member number’ and get it sent to you

Activate

Shopyourway.com has all of kmart.com and sears.com products in one place.If you are a business unit or online business unit then all your products are waiting for you in a Department page. Get it today by contacting [email protected]

Control your category ‒ display products and deliver messages the way you want. Start interacting directly with your customers across multiple channels.

Tip: if a product is missing then contact [email protected]

Like choosing the right chef, finding the right person or team to manage your presence on shopyourway is essential.

The ideal candidate?

Has a deep knowledge of the products you want to sell Is aware of the marketing and promotional messages of your business Is familiar with social networks (eg. a regular Facebook) Will interact easily with your customers

CHOICES MAKING GOOD

KILLER INGREDIENT


9 out of 10 visited a

social network site

(Comscore)

59% of marketers use social media for 6 hours or more

each week.(Social Media Examiner)


| March 2014 - Cookbook8

CUSTOMER EXPERIENCE

Food for ThoughtYour customers can You can

Comment on your messages and photos

Follow your page

Tag products

Share your content with friends by mail, facebook, google+ and more

Share your content with their circles of friends on shopyourway.com

Get deals and rewards

Engage in conversations

Add to gift Registry

Own/Want/like your products

Review and rate your products

Have relevant content (polls, feeds, information) meet them at various points around the site

Ask questions directly about a product or brand

Track your users’ behavior using in-site analytics

Send messages

Systematic announcements

Invite users to review and comment

Answer questions

Run polls

Promote the most important products (Stick to top)

Delete unwanted posts

Share unique insights, information and knowledge about your products

5 minutes or less

5 minutes or less tools to get social and engage customers


Starters For help contact [email protected]


STARTERS | EDIT SETTINGS5 minutesor less


EDIT SETTINGS How to:

Control content with your personal dashboard

Add instagram, facebook, twitter, youtube and blogs

to your [email protected]


TAG LINETag lines brand and captures the essence of your page. A buzz-worthy tagline can increase your page’s exposure in search engine results.

EXTERNAL LINKSCopy and paste links to websites, articles, pages or any url of interest.

LOGO SETTINGSBrand your page by uploading an image that best represents your products.

CUSTOM TABSCreate the content you want the way you want it. Contact [email protected] to find out more.

NEWSFEED STORIESDecide which events appear on your page and which appear on your followers’ pages. Re-set them at any time. (Recommended: show all content on your followers’ pages so that they get to see you often).

Click on the image, then go to ‘Format’ in the top menu.

Got to ‘Size in the far right of the menu and set the following: Logo height and width are 3.7 inches Banner image must be at least 3.7 inches wide and at the most 25.6 inches high. (the ratios cannot be changed)

Copy and paste an existing image into a word document. The logo (profile) image must be square The banner image must be large and landscape1

2

3

Don’t have a logo or banner to hand? Simply create your own.

Here’s how


STARTERS | BRANDING YOUR PAGE

4 If you need help, got or help pages or contact [email protected]

Make the best photosTop tips from our designer: Intersperse your product photos with striking images. One central image or concept is strongest. Attention grabbing. Relevant to subject matter. High quality images. Unusual. Children, dogs and food will always steal the show.

5 minutes or less

Your trademark style is defined by the logo and banners that you choose.

Secret Sauce

Every great chef knows that the best ingredients create the best dishes.


1

2

3

SEASONINGS special

MESSAGEClick on messages and you can copy or type your messages straight away. Your words will reach your followers and people who have visited your pageHint: Keep it short, relevant and fun.

PHOTOSSave images to your computer and upload them here.

VIDEOCopy and paste a link from youtube to instantly bring dynamic content to your page.

Posts with photos get 605+ more likes and comments


Your trademark style is defined by the logo and banners that you choose.


STARTERS | HELP ME CHOOSE

Help Me Choose

CHOICES MAKING GOOD

Grab people’s interest with this fun and easy poll

5 minutes or less


1

2

3

Click on Help Me Choose at the bottom of the page and the poll will pop up.

You can add 2-6 products by either dragging the item into the poll, OR click on a product and select ‘Help Me Choose’ on the pop up menu.

Name and publish the poll.



STARTERS | GET ADVICE

Be there the moment your customer needs you with expert advice and important information.Once a customer asks a question about your category or brand, you will be instantly notified and can answer as the voice of the product.The questions and their responses will appear in members newsfeeds, as well as in the Questions tab on your page for future reference.

Rapid Responses

35-50% of sales go to

the vendor that responds first.

(InsideSales.com)

5 minutes or less



10 minutes or less tools to get social and engage customers

Fine Dining


FINE DINING | CATALOGS

THE SET COLLECT

Catalogs are one of the quickest and most engaging ways to create promotional themes and showcase products in different settings.

There are many ways to create catalogs. The simplest way is as follows

Think of a theme and find your first product.

Once you have named the catalog, you can KEEP ADDING the best products.

Instant Catalogs

1

4

Hover over the product and select ‘ADD TO CATALOG’

Create inspirational content with videos, images, and links to other pages on Shop Your Way. You can also add your own images, paste product URLs from other websites. Anything goes, as long as it is relevant and looks great.

2

5

You will be shown how to create a NEW CATALOG. Keep it public to get more exposure.

A COVER IMAGE will be automatically generated or choose your own

3

6

Customers can link, comment and share them on Facebook, Google+ and Twitter.If it really rocks, we’ll feature it on our leaderboard.

GO VIRAL

10 minutes or less


Take Cover Create your own interactive catalog cover image

Select an image on your computer that is relevant to your catalog.

You can adjust the position or scale the image to fit, then set the image.

1

4

Click on ‘Upload Cover image’ on your catalog.

Once you have set the image, you can tag the products that appear in the image.

2

5

Click on Upload image and upload it.

Once you have done tagging, the details will appear when the customer hovers over the image.3

6

Tag you catalog to ensure it appears

in searches and recent activities


| March 2014 - Cookbook 20

FINE DINING | TRENDS READER

TREND SETTERWant to bring the buzz to your products by feeding your pages with relevant blogs and articles? We’ve got an app for that!

Select Trends Reader from the Apps menu at the top of the page (see above).1In the left-hand menu paste the url of relevant blogs and articles.2Select details in the drop down menus to make it searchable. Details include; category, topic title, image.

3

PAGE TURNERS10 minutes

or less

Just click and go, knowing that people interested in your article will find it... 4


FINE DINING | BRANDS

PAGE TURNERSBrand pages are great for brands to convey their unique messages and product information. Multiple brand pages can be managed by you. Or invite external brand managers to take over the pages and run their own store front and campaigns

Brand IdentitySearch for your brand on shopyourway.com.

Tip: You can also topic pages for specific campaign and for public figures (if you are an official representative) in the same way.

Once you have your page you can Edit settingsand start adding content.

1

4

Choose one of two fast track options:EITHER Click on the ‘become an administrator’ on the top right-handOR Claim your administration rights by contacting [email protected].

2

If you need to open a new brand page, Click on ‘More’ on the top right hand side, then select ‘Create A page’.3

36% Shoppers sought information from brand websites.

(Google/Shopper Sciences)


Cookbook For help contact [email protected]

Cookbook 2014 March...Cookbook shopyourway.com March 2014 Recipes for Success Quick and easy tips...

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Transcript of Cookbook 2014 March...Cookbook shopyourway.com March 2014 Recipes for Success Quick and easy tips...