Convince me
description
Transcript of Convince me
![Page 1: Convince me](https://reader036.fdocuments.in/reader036/viewer/2022062310/56815f12550346895dcdd554/html5/thumbnails/1.jpg)
CONVINCE MEBuilding Relationships with Influencers and Brand Advocates By Mannix Pabalan
Digital Influencers Summit January 26, 2013 Thunderbird, La Union
![Page 2: Convince me](https://reader036.fdocuments.in/reader036/viewer/2022062310/56815f12550346895dcdd554/html5/thumbnails/2.jpg)
THE BIGGEST CONVINCING FACTOR
![Page 3: Convince me](https://reader036.fdocuments.in/reader036/viewer/2022062310/56815f12550346895dcdd554/html5/thumbnails/3.jpg)
CREATES IMMEDIATE AFFIRMATION …
► Family► Friends► Colleagues► Celebrities ► Personal Experience
![Page 4: Convince me](https://reader036.fdocuments.in/reader036/viewer/2022062310/56815f12550346895dcdd554/html5/thumbnails/4.jpg)
![Page 5: Convince me](https://reader036.fdocuments.in/reader036/viewer/2022062310/56815f12550346895dcdd554/html5/thumbnails/5.jpg)
YOUR KEY TO OPEN DOORS FOR BRAND ADVOCATES
► What is your Product?► Your product should be worth the try! ► Your SERVICE should be 101%
![Page 6: Convince me](https://reader036.fdocuments.in/reader036/viewer/2022062310/56815f12550346895dcdd554/html5/thumbnails/6.jpg)
BRAND INFLUENCER AND ADVOCATES
► Brand Influencers are those people who has personal ties with a person be it a friend, colleague or acquaintance physically or virtually
► Brand Advocates are those experienced individual (sometimes compensated) on a particular product professionally engaged to give instant credibility…
![Page 7: Convince me](https://reader036.fdocuments.in/reader036/viewer/2022062310/56815f12550346895dcdd554/html5/thumbnails/7.jpg)
No Hard selling …
![Page 8: Convince me](https://reader036.fdocuments.in/reader036/viewer/2022062310/56815f12550346895dcdd554/html5/thumbnails/8.jpg)
HOW DO YOU FIND THEM???
![Page 9: Convince me](https://reader036.fdocuments.in/reader036/viewer/2022062310/56815f12550346895dcdd554/html5/thumbnails/9.jpg)
WHAT NOW?
► Engage them► Take care of them
► Meet them offline► Social event► Welcome them
![Page 10: Convince me](https://reader036.fdocuments.in/reader036/viewer/2022062310/56815f12550346895dcdd554/html5/thumbnails/10.jpg)
WHY ARE THEY IMPORTANT
brand advocates:• make up about 1% of a brand's active social connections and 0.1% of the total social participants• push up to 5% of a brand's social insights• Brand advocates are responsible for about 8% of company signal 'echoes'• begin about 8% of all brand-related discussions
![Page 11: Convince me](https://reader036.fdocuments.in/reader036/viewer/2022062310/56815f12550346895dcdd554/html5/thumbnails/11.jpg)
CUTTING EDGE
►People will follow for a good cause …
![Page 12: Convince me](https://reader036.fdocuments.in/reader036/viewer/2022062310/56815f12550346895dcdd554/html5/thumbnails/12.jpg)
JUST A #DIGITAL CLIK AWAY!
Looking forward to be working with the influencers among you!