Converting free text into standardised values - A brief introduction to Normalator
-
Upload
crm-technologies -
Category
Business
-
view
584 -
download
0
description
Transcript of Converting free text into standardised values - A brief introduction to Normalator
![Page 1: Converting free text into standardised values - A brief introduction to Normalator](https://reader035.fdocuments.in/reader035/viewer/2022070315/555377a7b4c905894e8b4df9/html5/thumbnails/1.jpg)
Normalator – a brief introductionEloqua AppCloud
![Page 2: Converting free text into standardised values - A brief introduction to Normalator](https://reader035.fdocuments.in/reader035/viewer/2022070315/555377a7b4c905894e8b4df9/html5/thumbnails/2.jpg)
Normalator Overview
Cloud Connector developed by CRM Technologies
Focuses on one of the most common data maintenance tasks - converting free form text into a standardised list of values
This is the process of Data Normalisation
![Page 3: Converting free text into standardised values - A brief introduction to Normalator](https://reader035.fdocuments.in/reader035/viewer/2022070315/555377a7b4c905894e8b4df9/html5/thumbnails/3.jpg)
Normalisation
A common use is conversion of Job Title into meaningful values for segmentation, targeting & reporting
Traditionally a function run by our data team as a service to clients
Can now be done by Normalator…
![Page 4: Converting free text into standardised values - A brief introduction to Normalator](https://reader035.fdocuments.in/reader035/viewer/2022070315/555377a7b4c905894e8b4df9/html5/thumbnails/4.jpg)
Normalisation - Example
C-level
Finance
Stevens
John
CRM Technologies
Chief Financial Officer
Job Level
Job Function
Chairman
C-Level
Director
Manager
Specialist
Consultant
Technician
Other
Job Levels
Commercial Management
Finance
Customer Services
Human Resources
Information Technology
Purchasing
Sales
Marketing
Job Functions
Normalator
Contact Fields
![Page 5: Converting free text into standardised values - A brief introduction to Normalator](https://reader035.fdocuments.in/reader035/viewer/2022070315/555377a7b4c905894e8b4df9/html5/thumbnails/5.jpg)
Normalator
This is just one example of how Normalator can be used
For a more detailed overview have a look at Andrew Freeman’s presentation at the Eloqua Road To Revenue event last November:
http://marketingoperations.crmtechnologies.com/?p=299
![Page 6: Converting free text into standardised values - A brief introduction to Normalator](https://reader035.fdocuments.in/reader035/viewer/2022070315/555377a7b4c905894e8b4df9/html5/thumbnails/6.jpg)
CRM Technologies Ltd.
@crmtechnologies
facebook.com/crmtechnologies
marketingoperations.crmtechnologies.com
Get in touch for more information
Tel: 01256 399800