Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What...
Transcript of Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What...
![Page 1: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/1.jpg)
Converting Data Into Wisdom
What to Know Now to Thrive
in a Changing World RICK DAVIS , V ICE PRESIDENT, GLOBAL LEAD
OFFICE OF DATA ACQUISIT ION& GOVERNANCE
KELLOGG COMPANY
![Page 2: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/2.jpg)
W K Kellogg – Founder –February 19, 1906Battle Creek, Michigan
Kellogg Still Globally Known as a Cereal Company
His Signature is Still the Company Logo
W K Kellogg Was a BrilliantBusiness Man
Growth Through Brand Building – Marketing, Innovation, and Acquisition
Image Cour tesy o f Ke l logg Arch ives
![Page 3: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/3.jpg)
A Brilliant Marketer
Increased His AdvertisingBudget During the GreatDepression
Image Cour tesy o f Ke l logg Arch ives
![Page 4: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/4.jpg)
He Understood
Manufacturing
And He Understood
Scale
Expanded Globally
Very Early
Image Cour tesy o f Ke l logg Arch ives
![Page 5: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/5.jpg)
Image Cour tesy o f Ke l logg Arch ives
![Page 6: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/6.jpg)
Kellogg Recent
Acquisitions
Image Cour tesy o f Ke l logg Arch ives
![Page 7: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/7.jpg)
Image Cour tesy o f Ke l logg Arch ives
![Page 8: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/8.jpg)
• Consumer Packaged Goods - Food
• ~ $ 15 Billion in Revenue
• Global Company
• Regional Operations
• 30,000+ Distinguished Associates
• 16 Food Categories
• Have Paid 368 Dividends Since 1925
![Page 9: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/9.jpg)
Today Is Different…….
![Page 10: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/10.jpg)
The World Has Been Changing
While We Were Busy Focusing on Today….
![Page 11: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/11.jpg)
The Three Great Revolutions of Modern Times
YOU ARE HERE
Industrial Revolution
Technology Revolution
Digital Revolution
![Page 12: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/12.jpg)
What is the Digital Revolution?
The Convergence of Massive Quantities of
Data, Acceleration of Technology, Mobility –
Ubiquity, Resulting in an Information Explosion
and Unprecedented TransparencyImage Cour tesy o f e lec t r i c l igh twave.c om
![Page 13: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/13.jpg)
Data Is Running the World…….
And it has been doing it far longer than we realized
Image Cour tesy o f dataseer .com
![Page 14: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/14.jpg)
The Transparency, the Massive
Acceleration of Change, The
Availability of Information,
It is Disruptive and the
Old Rules Don’t Apply
Image Cour tesy o f fa i thand leaders h ip .com
![Page 15: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/15.jpg)
The Old Rules Are Being Challenged:
Scale
Advertise and They Will Buy
1 Up – 1 Down is Good Enough
ROI Rules the Day
And Yes…… Trade Promotion
![Page 16: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/16.jpg)
Scale
The Trend Toward Individual and Unique
Offerings Has Significantly Diminished
Scale….Image Cour tesy o f W ik iped ia .org
![Page 17: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/17.jpg)
Advertise and They Will Buy
Scale in Advertising Has Been Affected
Too, Where, When, How Personal………
Image Cour tesy o f bus iness2communi ty .com
![Page 18: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/18.jpg)
1 Up – 1 Down is Good Enough
There is a Duty to Know….
Image Cour tesy o f wor ld hea l th organ izat i on
![Page 19: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/19.jpg)
ROI Rules the Day
You Have to Place a Few Bets, If You
Spend a Week Working Up the Business
Case to Predict the ROI…
You Are Probably Too Late!
Image Cour tesy o f market ing -mojo .com
![Page 20: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/20.jpg)
Trade Promotion Management
6 Primary Ingredients!Customer, product, timing
Merchandising, volume/lift, investment
Image Cour tesy o f CPGToolbox
Where is the Consumer?
![Page 21: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/21.jpg)
What got you here…..
Won’t get you there!
Image Cour tesy o f fa i thand leaders h ip .com
![Page 22: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/22.jpg)
“We didn’t do anything wrong, but
somehow we lost……”
When Nokia Was Acquired by
Microsoft, Their CEO, Stephen Elop,
Ended His Speech by Saying:
Image Cour tesy o f You Tube
![Page 23: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/23.jpg)
Leaders Trained & Groomed
Under a Different Set
of Rules
Set of Rules
Be Heard
Image Cour tesy Cleve land NCSY
![Page 24: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/24.jpg)
Is Your Company or
Product Trying to Be
Better…….
Imagine This Conversation:
The upholstery should be leather….
Let’s make it available in more colors….
What if we tinted the windows….
Let’s shorten the order lead time….
How about a rebate….
Image Cour tesy o f fa i thand leaders h ip .com
![Page 25: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/25.jpg)
The
Stagecoach
would still be a
Stagecoach!
Image Cour tesy o f tu rbosqu id .com
Winners Today Are the Disruptors
![Page 26: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/26.jpg)
World’s Largest Taxi Company Owns No Taxis!
World’s Most Popular Media Owner Creates No Content!
World’s Largest Accommodation Provider Owns No Real Estate!
Largest Phone Companies Own No Telecom Infrastructure!
World’s Most Valuable Retailer Has No Inventory!
Fastest Growing Banks Have NO Actual Money!
The World’s Largest Movie House Owns No Cinemas!
Cour tesy o f HFS Research
Uber
Air BNB
Skype, WeChat
Alibaba
SocietyOne, Atom Bank
Netflix
![Page 27: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/27.jpg)
And How CouldWe Forget
This…..
Im ages Cour tes y o f
S ea t t l e T im es and Geek W i re
Disruption
IS
All Around You
![Page 28: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/28.jpg)
THIS IS A VERY
UNCOMFORTABLE
PLACE…
![Page 29: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/29.jpg)
So Companies Today are Caught in a Tough Place………..
Chasing Margin, Desiring Growth,
Playing It Safe!
We Have to Embrace Changeand
Aggressively Find Our Way Forward
![Page 30: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/30.jpg)
In Our Industry…..
Consumer’s Don’t Believe
Everything You Tell Them,
And….. They Are All Special
And….. They are Informed
Image Cour tesy o f th inkwi thgoogle .c om
![Page 31: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/31.jpg)
What is your Strategy?
Winners Are Consumer Centric!
Im age Cour tes y o f S l ava A k hm eche t
C o-Found e r Re th i ngDB
![Page 32: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/32.jpg)
Consumer/Customer First
Pick One!Im age Cour tes y o f S l ava A k hm eche t
C o-Found e r Re th i ngDB
SERVICE
PRICE
![Page 33: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/33.jpg)
Here is the Great Irony….
The Company You Work For
Probably Started as a
Disruptor!
But Complacency is the Enemy
of Success
![Page 34: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/34.jpg)
How Do We Break This
Cycle….
We Innovate!
4 Forms of Innovation
Product
Customer Experience
Operational
Business Model
![Page 35: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/35.jpg)
DATA SCIENCE & ANALYTICS
The Intersection of Data, Technology, &
People toYield Insights
Leverage the Data at Our Disposal
Break Down Silos and Embed
![Page 36: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/36.jpg)
Image Cour tesy o f nuskoo l .com
Data Science: Intersection of Data, Technology, & People to
Yield Insights
![Page 37: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/37.jpg)
But Organizations Cannot Arm Themselves With an Army of Data Scientists…..
The Analytics Mindset Has to be Ubiquitous in the Organization
Image Cour tesy o f i tbus iness .ca/
![Page 38: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/38.jpg)
Intellectual Curiosity
Statistics – Math Skills
Economics / Business
Technical Skills
We Cannot Execute Our Way Out of theChallenge This New World Brings……..
We Have to Think Our Way Out Of It!
Image Cour tesy o f careers .govt .nz
![Page 39: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/39.jpg)
Big Picture Thinking ….
But Also the Ability to Connect Seemingly Unrelated Objects – Understand the Detail
Fit a Square Peg Into a Round Hole
Ask Excellent Questions
Take Risk
Explore, Unbound by Bias
![Page 40: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/40.jpg)
The Demand for These Skills Will Grow Exponentially!
The Demand for Deep Analytical Talent in the United States Could be 50 to 60 Percent Greater than
It’s Projected Supply by 2018!
Image Cour tesy o f SAS Ins t i tu te
![Page 41: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/41.jpg)
What is Next?
![Page 42: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/42.jpg)
Data Will Continue to Grow Exponentially
IOT, Autonomous Transportation
Customers/Consumers Will Become More Informed – Expectations Will Be Great
Analytics Talent Will Be In Short Supply
Capability Will Allow More Granularity and Detail Analysis Than Ever Before
Artificial Intelligence is Here….
![Page 43: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/43.jpg)
Summary
What Got You Here, Will Not Get You There
Leaders Need Our Help – Speak Up
Don’t Fall Into the CI Trap
Better to be a Disruptor, Than Disrupted
Leverage the 4 Forms of Innovation
Think Our Way Forward
The World Will Change Faster Over theNext 10 Years Than it did the Last 10
![Page 44: Converting Data Into Wisdom What to Know Now to Thrive in ... · Converting Data Into Wisdom What to Know Now to Thrive in a Changing World RICK DAVIS ... Kellogg Still Globally Known](https://reader035.fdocuments.in/reader035/viewer/2022081323/5f0533ea7e708231d411c9f9/html5/thumbnails/44.jpg)
Thank You!