Conversion Purchase Email address Email address and name Donation Name and telephone.

14
Conversion • Purchase • Email address • Email address and name • Donation • Name and telephone

TAGS:

Transcript of Conversion Purchase Email address Email address and name Donation Name and telephone.

Page 1: Conversion Purchase Email address Email address and name Donation Name and telephone.

Conversion

• Purchase

• Email address

• Email address and name

• Donation

• Name and telephone

Page 2: Conversion Purchase Email address Email address and name Donation Name and telephone.

Conversion as 7 Ways toDonate Online

• Merchandise Sales

• Auctions

• Lotteries

• Membership & Renewal

• Event Registration

• Direct Donation

• Large Gift Donation

Page 3: Conversion Purchase Email address Email address and name Donation Name and telephone.

The Backend of Donations (Fundraising Tools on the Internet)

• Malls - Helping.org

– Department Store donations

• Online Donation Engines• Do it Yourself - PayPal, Shopping Cart

Page 4: Conversion Purchase Email address Email address and name Donation Name and telephone.

Why People Convert ?• Trust

– Branding– Navigation– Assurance– Expectations– Technology– Seals of Approval– Results

Page 5: Conversion Purchase Email address Email address and name Donation Name and telephone.

Why People Convert

– Branding

Page 6: Conversion Purchase Email address Email address and name Donation Name and telephone.

Why People Convert• Navigation

Page 7: Conversion Purchase Email address Email address and name Donation Name and telephone.

Why People Convert

• Expectations Set & Met

Page 8: Conversion Purchase Email address Email address and name Donation Name and telephone.

Why People Don’t Convert– Technology

Page 9: Conversion Purchase Email address Email address and name Donation Name and telephone.

Why People Don’t Convert– Technology -- speed

Page 10: Conversion Purchase Email address Email address and name Donation Name and telephone.

Why People Convert– Results -- Assurance

Page 11: Conversion Purchase Email address Email address and name Donation Name and telephone.

Why People Convert - Convenience

Page 12: Conversion Purchase Email address Email address and name Donation Name and telephone.

Why Do People Convert? 6 reasons

• Because they trust you

• Because they’re asked

• Because they’ve done it before

• Because the need is compelling

• Because they have an invested relationship

• Because you offer more than a donation opportunity.

Page 13: Conversion Purchase Email address Email address and name Donation Name and telephone.

(#6) A Compelling Reason• Make a difference

Page 14: Conversion Purchase Email address Email address and name Donation Name and telephone.

The End


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