Conversion Optimization - Make MORE Money Online
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Conversion OptimizationMaking MORE money online
James Paden
The Combine
September 11, 2010
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What is Conversion Optimization?
“Conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.”
- Wikipedia
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Fear: Shipping
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Fear: Returns
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Fear: Security
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Fear: Privacy
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Fear: Quality/Accuracy
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Fear: Legitimacy
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Fear: Price
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Users: Hunters
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Users: Hunters
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Users: Hunters
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Users: Browsers
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Users: Browsers
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Users: Browsers
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Users: Psychology
From WhichTestWon.com
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Users: Psychology
From WhichTestWon.com
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Users: Psychology:
From Carsonified.com
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Users: Psychology:
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Usability
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Visibility
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14% Signup Page Visits
From 37 Signals: Signal vs. Noise
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Design: Visibility
From UsableWorld.com.au
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12% More Add-to-Carts
From Vibrant Solutions
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33% More Add-to-Carts
From Vibrant Solutions
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33% More Signups
From dmix.ca
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20% More Trial Signups
From LessEverything.com
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32.5% More Downloads
From WhichTestWon.com
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63% More Clicks
From WhichTestWon.com
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3.44% More Downloads
From Blog.Mozilla.com
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30% More Trial Signups
From 37 Signals
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23% Less Newsletter Subscriptions
From WhichTestWon.com
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113% More Submissions
From WhichTestWon.com
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Google Website Optimizer: Sections
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Google Website Optimizer: Combinations
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Tests: Product Page
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Tests: Product Page
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Tests: Product Page
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Educational ResourcesABTests.com
WhichTestWon.com
GetElastic.com
GrokDotCom.com
Testing Toolsgoogle.com/websiteoptimizer
NinjaButton.com
VisualWebsiteOptimizer.com
CrazyEgg.com
KissMetrics.com
Optimizely.com (private beta)
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Questions? Feedback?
James Paden
E-mail: [email protected]
Phone: 317-674-3434
Website: http://www.VibrantSolutions.com
Blog: http://www.JamesPaden.com