Conversion Optimization
23
CONVERSION OPTIMIZATION BY: BETH GRUBB
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Transcript of Conversion Optimization
Experience isn’t everything VALIDATE or INVALIDATEVALIDATE or INVALIDATE
Experience isn’t Everything
“
”
You need to love…Remember, love at first site rarely
happens. Spend more time together.
-Match.com
“
”
You need to love ANALYTICS! Remember, love at first site rarely happens. Spend more
time together.
-Peep Laja, founder of ConversionXL
…That’s better!
How Well Are You Doing?
EXAMPLE: Number of downloads per month, revenue per visitor
KPI-Key Performance Indicators
“
”
Every “MISTAKE” a user makes is not because they’re stupid, BUT BECAUSE YOUR WEBSITE
SUCKS!” -Peep Laja
#AMEN #PREACH