http://www.sxc.hu/profile/icekitty37

@bmassey

@bmassey

http://www.beyondphilosophy.com/blog/dress-for-success/

@bmassey

http://www.sciencedirect.com/science/article/pii/S0022103112000200

@bmassey

http://www.sciencedirect.com/science/article/pii/S0022103112000200

@bmassey

Write a headline and image for a designer clothing retailer.

http://gossipcheck.com

©Mark Seliger

www.saidaonline.comLATimes.comiconolast.com

How do you organize what you know about your customers so that you can take action?

Who are they? Why are they visiting?

What information do they need to take action?How do they like to receive information?

Your Web site has 3 or 4 visitors coming from thousands of different places.

http://www.sxc.hu/profile/ispap

http://www.sxc.hu/profile/craiova

http://www.sxc.hu/profile/forwardcom

Where does someone making $175,000 per year live?

http://www.sxc.hu/profile/fevdm http://www.sxc.hu/profile/fevdm

In the searcher’s words, why did they come looking for this solution today?

http://www.sxc.hu/profile/hamletnc

“I need a plumber…”

http://www.sxc.hu/profile/pepo

“I NEED A PLUMBER!”\

Buyer Legends

Methodical

Competitive

Humanist

Spontaneous

Lo

gic

al

Em

ot

ion

al

Q u i c k D e c i s i o n s S l o w D e c i s i o n sBrian and Jeffrey Eisenberg,

Waiting for Your Cat to Bark?

MethodicalCompetitive

HumanistSpontaneous

Lo

gic

al

Em

ot

ion

al

Q u i c k D e c i s i o n s S l o w D e c i s i o n s

Photos Wikipedia

Behavioral DatabaseGoogle Analytics, Site Catalyst

Click Tracking SoftwareCrazy Egg, ClickTale

Split TestingOptimizely, VWO, Unbounce

Spit testing is for everyone.

Fear paying too much.See shopping a part of the fun.

Want to be the expert.

Fear buying the wrong thing.See shopping as part of the cost.

Looking for expert help.

20% Off Window Treatments We Bring the Showroom to You.Free Local Design & Measure!www.decorview.com

$100 off Power ShadesSale on Automated Fashions.Free Local Design & Measure!www.decorview.com

Top Performing Ads

Quick

Transactional

Deliberate

RelationalFree Shipping

Technically Savvy

Older

Higher Income

Genital Warts(Jineetol Whaartsch)

Older?Less TechSavvy?

Here, Lost Lucy’s are Mostly New Visitors

Increased size of search box, removed drop down options.

(Do your own split test)

More Analytics Tutorials

You Are My Friends