Conversion Conference 2015
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Transcript of Conversion Conference 2015
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Using Strategic Competitor Analysis to Improve Your Conversion Rate
Theo van der Zee - ConversionReview @ Conversion Conference UK 2015
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Know thy self, know thy enemy. A thousand battles, a thousand victories.
— Sun Tzu
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Know thy self
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Maturingcompetitors
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Informedcustomers
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Quickjudgment
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Coping withchanges?
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Not known to selfKnown to self
Knownto others
Not knownto others
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Know thy enemy
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Not known to selfKnown to self
Knownto others
Not knownto others
Un-blinded
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Tactics without strategy is the noise before defeat.
— Sun Tzu
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Peeking atcompetitors
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That wouldbe great!
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Headlesschicken
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Ending upin a drawer
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Currentlandscape
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ContinuousComplete
Contextualized
Connected
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CompleteMentions SEA
SEO
Content
UX
Social
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ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
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ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
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ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
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ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
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ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
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ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
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ContinuousPlanning
Collection
ProcessingAnalysis
Dissemination
Evaluation
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Contextualized
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Benchmarksof UX
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Connected
$$$
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Strategicanalysis
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bit.ly/CC-checklist
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Planning
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Collection
$$$
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Processing
$$$
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Analysis
$$$
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Dissemination
$$$
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Evaluate
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The greatest victory is that which requires no battle.
— Sun Tzu