Converse CompanyBusiness Proposal

By: Makabali, KeenaSanchez, Fatima

Dayrit, Arvie

INTRODUCTIONConverse Inc. is the largest manufacturer of athletic footwear in the United States, producing approximately 8.4 million pairs of shoes domestically in 1998. It owns and operates a manufacturing facility in Lumberton, North Carolina, where it produces the majority of its athletic originals, and leases manufacturing plants in Mission, Texas and Reynosa, Mexico. The Converse All-Star basketball shoe was the first in the athletic footwear industry, and by the early 1990s, more than 500 million pairs, in more than 56 colors and styles, had been sold in more than 90 countries worldwide. In addition, the company has diversified into varied rubber products, sports apparel, and full lines of athletic shoes for tennis, cross-training, team sports, running, walking, and children's recreation.

• MissionWe want to treat our customers like we treat our own parent's and that is with respect. Our MISSION is to deliver personal service to our customers knowing that soon we will become friends.

History• When Marquis Mills Converse started his shoe

manufacturing business called the Converse Rubber Shoe Company in 1908, little did he know that the company would see such astounding success. Continuing success over the decades since the company was formed has catapulted Converse Shoes into a major brand in the footwear industry. Thanks to its endorsement by to basketball players in the country, they have become synonymous with this sport.

HistoryBut Converse Shoes' road to accomplishment has hardly been easy. Situated in Malden, Massachusetts, the Converse Rubber Shoe Company was doing lukewarm business till basketball player Chuck Taylor came along. The NBA star Chuck Taylor often complained of pain in his feet while playing basketball. Converse Rubber Shoe Company, in the year 1917, introduced its most famous brand, the Converse All Star Basketball Shoe. This footwear invention became a rage in the world, and it continues to be one of the most sought-after sports shoes in the world even today.

HistoryThe USP of the Converse All Star shoe is its amazing comfort combined with great style. In fact, Converse All Star shoes continue to rank number one for most celebrities. This however, does not mean that the brand did not have to contend with heavy competition, but its durability has led the Converse Shoes to emerge at the top of it. During the 1980s, the company Converse Rubber Shoe Company was bought by Nike, but the brand Converse All Star continued to live.

History• In the present times, Converse

shoes are worn not just by sports persons, but are also a huge favorite of the common man. Kids often wear them to school. While these shoes were available only in black and white color initially, but later the color swatch of Converse All Star Shoes was expanded to include seven additional colors.

Newest ProductThe converse high top wedgesKeep it old school while still looking lady like with these Converse style wedge heels. Available in a variety of eye catching colors, these three inch wedge heels are perfect for casual nights where you stay in or partying at the clubs on the weekend.

You can purchase the wedge converse on the online stores like eBay and Amazon. You can also purchase them direct from the manufacturer at their official website www.converse.com. The shoes will be shipped to your destination in one or two days after the purchase.

Available Colors:

PinkBlack

Blue

Red

White

Price:US $31.99 PHP 1,375

CONVERSE is…

CLASSIC COLORFULSIMPLE

CASUAL FUN

THANK YOU!