Conversations Are For Everyone Blogging
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Transcript of Conversations Are For Everyone Blogging
Conversations Are For Everyone
Who’s Reading Blogs?
• 43% of Gen Y (Ages 18-32) read blogs• 34% of Gen X (Ages 34-44) reads blogs• 26% of Younger Boomers (Ages 45-54) read blogs• 25% of Older Boomers (Ages 55-63) read blogs• 23% of the Silent Generation (Ages 64-72) read blogs• 15% of the GI Generation (ages 73+) are reading blogs
32 % of all online adults are reading blogs
Source: Pew/Internet Pew Internet American Life Project
Blogging
Online Goal= Content Fueled Strategy• Listening to people talk.• Talking to people.• Sharing your ideas and experiences.
It’s Fundamental and Simple.
Steps to Blogging
• Read other blogs first.• Comment and become involved in those
conversations.• Create a mobile idea notepad.• Use a good editor that you can use to write, edit
and save your posts.• Concentrate on your headline.• Write your posts first, edit second.
Spread your words
• Advertise your blog posts offline.• Syndicate your blog posts online.• Talk to people about blogging.
WOM (Word of Mouth Marketing)
Blogging Fears
Hang-ups
Consistency
ContentCreativity
Defeatist Attitudes
Cures for the Blogging Blues I
• Create a reasonable calendar for blogging.• Stick to your calendar.• Remember that inspiration can come from anywhere at
anytime.
Cures for the Blogging Blues II
• Take a load off your plate. Invite guest bloggers.• Interview local businesses.• Consider other mediums besides writing:
– Vlogging– Podcasting– Photojournalism– Microblogging
Where should you blog?
Go Back to Your Goals.
• Are you blogging to consumers, professionals, or both?
• Do you want to increase your website rankings?• How comfortable do you feel with technology?
Blogging Options
• Wordpress.com• Wordpress.org• Blogger.com• Typepad.com• Activerain.com• Localism.com• Active Rain Outside Blogs
Blogging is a win/win
• Your readers will get good information.• You will be regarded as the local expert.• Your name/your brand will have a shelf life.• You will strengthen business relationships.
Exponential Opportunity
Blogging Jumpstart
Decide on a date within the next 2 weeks when you will:– Read blogs– Comment on blogs– Start Microblogging
Choose a date within the next 30 days when you will:– Research blogging platforms.– Choose a blogging platform.– Set a date within the next 60 days to begin blogging.