Conversation Company in de praktijk bij Microsoft Nederland - SMWRDAM September 2014
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Transcript of Conversation Company in de praktijk bij Microsoft Nederland - SMWRDAM September 2014
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Conversation Company; hobbels en hoogtepunten
Microsoft NederlandStéphan Lam - @SLAM24 september ‘14 #SMWRDAMSocial Media Week Rotterdam
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78.872
186.057
364.515
50.112
679.556 /365
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De Conversation Company
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* De Conversation Company – Van Belleghem
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@SLAM#SMWRDAM
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Starter
ONTDEK
Fan
TROTS
Fencesitter
OVERTUIG
Learner
TOEPASSEN
jij op je
best
Doel: Jij op je best
Bedank
Geef een podium (voor F/S/L)
Bedien met innovatieve kennis
Contact/vraag
Neem drempel weg
Kijk naar starter, learner ,fan
Functionele tips
Kijken naar learner en fan
Helpen bij toepassen op je leven
Influencers als voorbeeld
Kijken naar fan
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Hoe doen we dit?
ContentInitiate & Create
ConversationListen & React
Influencers
Participate &Inspire
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1. Conversatie.Luisteren &reageren
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HUMAN 2 HUMAN
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Interne communicatie
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Interne activatie:Sparkeerplaats
Use soft gradients behind text when needed to increase legibility
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2. Influencer
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Mass Influencer.
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3. Content.Initiëren &creëren
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Ons verhaal.
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Jouw verhaal.
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Hoe doen we dit?
ContentInitiate & Create
ConversationListen & React
Pro-active
Re-active
Influencers
Participate &Inspire
Plan
Ad hoc
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Vier voorbeelden
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#lumia1020
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3000 views op SlideShare >60 shares8 positieve conversaties met Eva>45.000 followers influencer post @ThomasMarzano >15000 blog views Dutch Cowboys
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Thanks!
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Verrassing I
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Verrassing II
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Verrassing III
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Hoogtepunten
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http://www.flickr.com/photos/sarahreido
Waardering
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Sentimentverloop
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IMPACT maken op niche doelgroepen/ ripple effect
[IMAGE van niche doelgroep: punker]
Impact
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http://www.flickr.com/photos/67045873@N02/
Content spreads in unpredictable ways.
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'Hidden magic'
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Loket.
https://www.flickr.com/photos/mrhayata/3912188779
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Hobbels
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Snelheid.
http://www.flickr.com/photos/berther
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Te gretig.
https://www.flickr.com/photos/86058027@N08/8044728404/
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Niet allesis meetbaar.
http://www.flickr.com/photos/josselien/2219796555/
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Concentreerop de enthousiaste-lingen.
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Balanceer tussen externén intern.
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Doe het nietalleen.
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Verslik je niet.
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Heden en toekomst
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ContentInitiate & Create
ConversationListen & React
Pro-active
Re-active
Influencers
Participate &Inspire
Plan
Ad hoc
STORYTELLING/
STORYSHARING
THOUGHT LEADERSHIP
H2H CONVERSATIONS
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Level 1
Level 2
Level 3
listener
employee
team
Human 2 human conversations
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MS thought leaders
influencers
Thought Leaders
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employees influencerspartners customers
STORY
STORY
STORY
STORY
Storytelling / storysharing
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Tips
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Leg een fundament.
http://www.flickr.com/photos/mdpettitthttp://www.flickr.com/photos/mdpettitt
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Betrek het management.
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Durf.Durf fouten te maken.
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Deel resultaten
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CultuurVerandering.
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Go do.
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Stéphan Lam@slam06 29499679