Conversant Design
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Transcript of Conversant Design
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Conversant Design@dantemurphy
June 16, 2015
2
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Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
What is a “Conversation”?
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psilon Data M
anagement, LLC
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anagement, LLC
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An exchange of facts, opinions, or stories…
4 4
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psilon Data M
anagement, LLC
. All rights reserved.
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anagement, LLC
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…between one or more participants…
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psilon Data M
anagement, LLC
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psilon Data M
anagement, LLC
. All rights reserved.
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…in which more than one party has a specific goal or objective.
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psilon Data M
anagement, LLC
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anagement, LLC
. All rights reserved.
7
Educate
8 8
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anagement, LLC
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anagement, LLC
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Influence
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anagement, LLC
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anagement, LLC
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Engage
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anagement, LLC
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Know and adapt to your audience(s)
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anagement, LLC
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anagement, LLC
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Ask Questionsand Listen
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anagement, LLC
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anagement, LLC
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Remember and Learn
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anagement, LLC
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anagement, LLC
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Demonstrate Transparency and Trust
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anagement, LLC
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Achieve confluence…or, at least, compromise
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anagement, LLC
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anagement, LLC
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Lock In Agreements
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anagement, LLC
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anagement, LLC
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16
Genuinely Understand What “The Other Guy” Wants
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anagement, LLC
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anagement, LLC
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17
Separate “What” from “Why” and “How”
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anagement, LLC
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Apply conversation to your design process
19 19
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anagement, LLC
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anagement, LLC
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19
Personas
20 20
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anagement, LLC
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anagement, LLC
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20
Character Cards
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anagement, LLC
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anagement, LLC
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21
Role Play
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anagement, LLC
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anagement, LLC
. All rights reserved.
22
Summary
Package your Ideas• Be prepared to educate, influence, or engage
Know your Audience• Ask questions, listen for cues, and build trust
Achieve Confluence• Emphasize shared objectives, act in good faith
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Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
23
Thank you.
@dantemurphy