Converging Trends Impacting Associations (Webinar)
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Making Dreams Fly ® Converging Trends Impacting Associations
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Three converging trends are impacting associations and nonprofit organizations. I'll be facilitating a Peach New Media Webinar presentation/discussion on a December 9 on this topic. Please read, share, comment and participate in this discussion on how social media, content marketing and cause marketing are converging to impact how associations work.
Transcript of Converging Trends Impacting Associations (Webinar)
Making Dreams Fly®
Converging Trends Impacting Associations
Making Dreams Fly®
Converging Trends Impacting Associations
ContentMarketing
CauseMarketin
g
SocialMedia
Making Dreams Fly®
SOCIAL MEDIA
ContentMarketing
CauseMarketin
gSocialMedia
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Social Media
• Blogs• Google News Alerts• Facebook / MySpace• YouTube• LinkedIn• Twitter• Flickr
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What: Community, relations, research
Old: Word of mouth, networking
New: Web-based tools w/o gatekeeper
Why: Community-member building
Social Media
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Social Media
Strategic advantages for business, brand, associations, individuals
A blank white boardCombines audio, video, textFunctions: communicate, engage,
education, market Values: sharing, giving, transparency
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Social Media
DEFENSIVE: Research ToolGoogle News AlertsTwitter SearchSlide Share
PRO-ACTIVE: Branding & Member Tool
Sharing2-way communicationsFund-raising
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Defensive / Research
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SlideShare
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Social Media as Fundraiser
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CONTENT MARKETING
ContentMarketing
CauseMarketin
gSocialMedia
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What: Sharing content NOT sellingOld: Controlled, Members OnlyNew: Open to all (w/exceptions)Why? Be filter for members
Be thought leaderIf you don’t someone else will
Examples: marketingprofs.comraintoday.comDrakeCo Clients:CLA, DCHA – Tip of Weeks
Content Marketing
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CAUSE MARKETING
ContentMarketing
CauseMarketin
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SocialMedia
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What: NonProfit & For ProfitOld: PhilanthropyNew: Marketing for Purpose & PassionWhy: Engagement, awareness, fundsExamples:
Trees for TroopsMO KidsFirstGolden Corral, Applebee’s
Cause Marketing
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Sam’s, Aquafina & KAB
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50,554 military families received farm-grown Christmas trees Delivered to 53 military locations in 17 countries Coordinated international media coverage
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Social Media & Cause
• SM can enhance impact of cause marketingExamples: Twestivals; Tweetsgiving;
TweetUp4Troops• Follow SM “rules of engagement”• Don’t exclude traditional media /
networking
http://bit.ly/22HmP0
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Twitter & Fund-raising
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Putting It All Together
• Content – become thought leader• Social Media – engage members• Cause – excite & energize members
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Resources
SOCIAL MEDIA SM ROI & other numbers: http://bit.ly/4lOSmW SM “Flower” for Volunteers: http://bit.ly/1yd8z6 Twitter is NOT Social Media: http://bit.ly/3HoyJd
CONTENT MARKETING Content that Sleeps, Creeps, Leaps: http://bit.ly/1wk1Un 4-Step Strategy: http://bit.ly/FPZdt Content Marketing Playbook: http://bit.ly/QJ5oO
CAUSE MARKETING CM Guide: http://stepbystepfundraising.com/guide-to-
cause-marketing# Cause Marketing Forum: www.causemarketingforum.com www.Causeaholic.com
Making Dreams Fly®
Converging Trends Impacting Associations
Steve DrakePresidentDrake & [email protected]/449-5050Twitter: @stevedrake
@causeaholicLinkedIn: Steve DrakeSlideShare:Steve DrakeBlog: http://blog.drakeco.comBlog: www.causeaholic.com
