Sudha Jamthe (@sujamthe)

Mobile & Multiscreen Product Analytics @eBay

http://slideshare.com/sujamthe

MOBILE SOCIAL

CONVERGENCE

ONE TRUTH AND THREE OPPORTUNIES

Customer Point of engagement is getting closer to the Point of Transaction

@sujamthe

1: ALWAYS ON Customer

- Social engagement on devices

@sujamtheImage Credit: http://psychologyminute.com/?p=85

2. MULTISCREEN & MULTICHANNEL

- Split Intents & Mobile Snacking

@sujamtheSource: Google/IPSOS Research Data

45 55 65 75 85 95 1050

10

20

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50

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70

80

90

100

device dominance

ios

android

windows

mac_os_x

% of sessions on dominant device

p

@sujamthe

2. MULTISCREEN & MULTICHANNEL

- Device Dominance behavioral data

3. CUSTOMER INTIMACY

-Openness to share location driven activity

@sujamthe

@sujamthe

ADD INTETNET OF THINGS TO THIS MIX

- More devices, more data, connected customer