Convergence in Drinking Patterns
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Transcript of Convergence in Drinking Patterns
© John Wiley and Sons
Exh11-02W42Exhibit 11-2
Convergence in Drinking Patterns
© John Wiley and Sons
Exh11-03W43Exhibit 11-3
Transition of Body-Size
© John Wiley and Sons
Exh11-05W45Exhibit 11-5
VCR Sales in Various Countries
© John Wiley and Sons
Exh11-06W46Exhibit 11-6
(a) National Innovativeness vs. Individualism(b) National Innovativeness vs. Uncertainty Avoidance
© John Wiley and Sons
Exh11-07W47Exhibit 11-7
Global NPD Process
© John Wiley and Sons
Exh11-14W48Exhibit 11-14
“Waterfall” vs. “Sprinkler” Model
© John Wiley and Sons
Exh12-02W49Exhibit 12-2
Sara Lee’s Hierarchy of Brands
© John Wiley and Sons
Exh12-03W50Exhibit 12-3
Nestlé Branding Tree
© John Wiley and Sons
Exh12-07W51Exhibit 12-7
Differing Views on IP Protection
© John Wiley and Sons
Exh12-13W52Exhibit 12-3
Japanese Practices to Achieve Customer Satisfaction
© John Wiley and Sons
Exh13-07W52aExhibit 13-7
Decision Making Model for Assessing Risk of TP Strategy
© John Wiley and Sons
Exh13-08W52bExhibit 13-08
© John Wiley and Sons
Exh13-09W52cExhibit 13-09
© John Wiley and Sons
Exh14-3W53Exhibit 14-3
Global Attitudes toward Advertising