Converged Mobile Services – Extending Content and ...

Converged Mobile Services – Extending Content and Applications seamlessly across WLAN & 3G Networks

Wi-Fi Business Development SummitOctober 2005

© 2005 Tatara Systems, Inc. All Rights Reserved

© 2005 Tatara Systems, Inc. All Rights Reserved2

Tatara Is Gaining Mobile Convergence Market Leadership Through Continued Execution

Focused exclusively on mobile convergence• Founded in 2001 and staffed by experienced team of communications veterans• Platform delivers services today with graceful transition to the future• Recognize that true convergence is more than just voice

Tier 1 investor partners• Fully funded to profitability

Performing with key customers• Close partnerships solving real business problems• Operational (7X24) and delivering services revenue today


Mobile Convergence Is Occurring In Stages

2005 2006 2007 2008

2.5G 3G

4G

Coverage

Pe

rfo

rma

nc

e

Wi-Fi802.11

Wi-Fi802.1

1g/a

Wi-Fi802.11e/i/n

WiMAX

Mobile Office

Net

wo

rkC

on

verg

en

ceD

evic

eC

on

verg

en

ceS

ervi

ces

Co

nve

rge

nce

Performance

De

vic

e C

os

t

Mobile Applications& Content

Fixed MobileConvergence

Handset & Laptop & Blackberry

& Desktop Phones

Dual-modeSmartphones &

Laptop

ConvergedDevices


Mobile Convergence Drivers

Broadband Wireless Networks

ConvergedMobile Devices

Mobile Applications & Content

MobileConvergence


Key Provider Capabilities to Deliver Successful Mobile Offerings

Availability of Devices

• Services across a variety of devices• Feature consistency across platforms• Attractive pricing for multimode devices

• Established relationships/ installed base• Deep understanding of targeted market• Ability to differentiate and support solutions

Channel to Market

Mobile Content &

Apps

• Mobilizing Content that is useful• Optimized based on network• Value added or exclusive vs. alternatives• Easy to access w/ connectivity

Val

ue

Ad

d S

ervi

ces

Bas

ic C

on

nec

tivi

ty

Ultimate Mobile Winners will deliver compelling and cost effective packages:

connectivity, content or bundled

Access to Robust

Network(s)

• Ubiquitous coverage• High performance (low latency/ >200kbps)• Ability to support in real time

MobileOperators

RemoteAccessPlayers

WebPlayers

TraditionalBrands

Wi-FiAggregators

Insurgents


Mobile Network Operator:Mobile Office Expansion

Handset

Laptop/PDA3G data cardEmbedded Wi-FiMobile Connect App

+

Basic Mobile Professionalor “Prosumer” Package Coverage Expansion

Expand CoveragePlanes

InternationalHotels/ Airports/etc.

AdditionalFootprint

Branded services expansion• Differentiated services/ Rapid ROI• Logical addition to core mobile offering• Leverages 3rd party business relationships

“New” services $Enable ServicesOffer

Content viaDatacards

Enterprise MobilityFMC

Thick vs.Thin Delivery

Options & LBS

ConvergedMobile

Messaging

orBased on performanceor commercial

Extend Reach of Services

MNO or MVNO with Tier 1MNO relationship can offer true FMCChoice of who controls identity to deliverseamless services & user experienceIndependent of network or location

Improved Security & Ease of Use

LimitedWi-Fi Roaming

Improved Customer

Satisfaction

Support &Diags

Fast &Reliable

Connections

SimpleConsistent

U/I

SecureAuth


Web/ Established/ Insurgent Content & Applications Providers Racing To “Mobilize”

Application

Mobile DeviceEmbedded Wi-Fi

+

Voice Package Example Differentiate

& Productize Offering

Branded services expansion• Differentiated services/ Rapid ROI• Logical addition to core VoIP offering• Leverages 3rd party business relationships• Stake leadership claim in emerging mobile market

Broaden Markets

ExpandTo Non-PC

Devices

ContentBeyondVoice

Branded Expansion

Bundled Wi-Fi Access Includedwith Skype Out Offering

Over 3G

Any BroadbandConnection

Improved Security & Ease of Use

Support &Diags

Fast &Reliable

Connections

SimpleConsistent

U/I

SecureAuth

New Services

Enhanced ProductNew Revenue


End User Attributes Of A Superior Offering

Broad Coverage In buildings/ planes/ international Best cost routing options Public & Private networks

Easy To Use Single branded experience No configuration/ NAT/ Firewall issues Seamless applications across networks Reliable and fast connections

High Security Proven authentication mechanisms Protection of credentials and data Integration with legacy authentication, billing,

accounting and customer care systems

Compelling Services Handset features to laptop data card

(i.e. Content, converged mobile messaging)

Intelligent decisions: thin vs. thick delivery options, QoS

Enable location based services & content

Presence Management Single identity across network of choice

Select identity across multiple devices

(i.e. 3G data card & handset)

Managed identity could be 3G or other

Real-time Operations & Support Issues resolved via single call to home carrier

Single bill

Real-time network and device information

Content : Opportunities to differentiate beyond basic connectivity


3G Infrastructure

Mobile Connectivity And Presence Management Across Access Networks

Cellular

HomeOffice WLAN

PublicWi-Fi

Hotspots

Service Provider

Secure Tunnel to Device (SSL & IPsec) Secure Authentication & Services Control Presence & Identity Management Extension of 3G & Enterprise Capabilities Flexible Billing Robust Visibility & Reporting Content Delivery

RemoteOffice

HeadquartersEnterprise

WLAN

WirelessWAN

Internet

SOCC

PacketCore

SIP ( IMS Core)

IP Apps & Content

OSS/BSS Systems

PSTNPSTN

Internet

Internet

ConvergedMobile

Services


Secure, Fast, Integrated Access and Mobility

ISP

Service Provider

1. DHCP; get IP address

2. Open SSL/IPSEC tunnel

3. Authenticate user

4. Authorize & Signaling for data service(s)

5. Data transfer

6. Accounting

HLRHLR

1.

2.

3.

4.5. (LDAP)

Service Authorization

(LDAP)Service

Authorization

Customer Care

Customer Care

Billing/Mediation

Billing/Mediation

Accounting/Reporting

Accounting/Reporting

6.

Internet

AccessController

Data Transfer< 1 second

Content ServersContent ServersMediaGateway

MediaGateway MessagingMessaging


Expanding Existing Service Offerings By Extending Content and Services

EthernetContent & Services: - Any IP Network- Any Device- One Phone Number

WiMaxWi-Fi

Seamless “One Number”Services Across Networks

MobileWAN

Internet

Enables Carriers To Offer A Differentiated Service Providing Users Expanded Messaging Capabilities

Mobile Carrier’sCore Network


Access to 3G Applications / Service Catalog over IP

“Content Services” Over IP

Send APN

Get subscriber data

Establish PDP context

WAP ServerWAP Server

HLR

Content transfer

3

1

4

2

6GGSNGGSN

7

5

AAA

Content transfer

Example: Access to GPRS applications over Wi-Fi- Consistent User Experience- Leverage content relationships and existing WAP service catalog- e.g. Ringtones,WAP/Web applications, -QoS-aware content download (thick vs. thin based upon bearer)

Content transfer


Key Content Delivery Challenges

XML

XML/SIP

LDAP

SS7MAP

SSL/TLS/IPSec tunnelSIP/XML messages

1

1. SIM authentication

ContentProvider

ContentManagement

Platform

IPTV

HLR OSS/BSS

LocationLocation ServicesServices

VoiceVoice

GamesGames2

2. Service authorization

3

3. User requests content

4

4. Request session state information (identity, network, device, QoS, location, etc.)

5

5. Update to Content Management system on session state• If allowed, start content• Not allowed, recommend alternatives

6

6. Secure delivery of services through NAT/Firewalls


Intelligent Real-time Content Delivery Mechanism

PublicWi-Fi

Hotspots

VideoDownload

Inquiry

Video streamed to subscriber

Video not recommended;Option to view clipwith location of network with sufficient bandwidth Two Users Request

Streaming Video Content

Session Management

DeviceNetwork

Identity

QoS

Preferences

Service

LocationPresence

Real-Time Network/Session

Information


Thick/Thin Content Delivery

ContentLocation

ContentManagementPlatform

Establish network connectionover 3G

Tunnel over 3G

Request content by clicking on a link

Query Bandwidth for userBearerInfo Request (user ID)

BearerInfo Response (user ID, 3G/Wi-Fi/Failure)

Send Notification “Wi-Fi network available. Use that for an enhanced experience”

Establish network connection over Wi-Fi

Tunnel over Wi-Fi

Request content by clicking on a link

Download narrowband content (e.g. ringtone)

Query Bandwidth for user

BearerInfo Request (user ID)

BearerInfo Response (user ID, 3G/Wi-Fi/Failure)

User views streaming content

Display session statistics

Present narrowband content link

Query Bandwidth Response

Present wideband content link

Query Bandwidth Response

Convergence Gateway


Real-time Customer Support And Marketing Data

Real-time Connection Data

Troubleshoot Problems

Network Monitoring

SLA Auditing

Usage & Fraud Detection

Business Analytics Reporting

Performance Results

Customer Usage Patterns

Roaming/ Peering Data

Categorize Users

0%

10%

20%

30%

40%

50%

60%

BOS SEA SFO LGA MCI DFW SJC DEN PHL

TWI AT&T TMobile Concourse Sprint Wayport Wayport AT&T AT&T

Access FailuresSignal StrengthLink Errors

Top 10 Partner Hotspots with Wi-Fi Service Issues

Time (sec)


HSDPA

Tatara’s Mobile Services Convergence Platform

Tatara Subscriber

Gateway

Services Operations

Control Channel

UMTSEV-DO

DSLWi-Fi

GSMCDMA

Cable

Fiberto x

• Secure connection to “home” network• Low overhead for control traffic• Bearer for key applications (Voice/ SMS)• Valuable marketing & support data

• Carrier grade centralized element• Highly scalable• Flexible with high performance• Tracks subscriber presence & location

• Tatara SDK or thin client• Offers users consistent and easy U/I• Branding opportunity for provider• Monitors sessions and performance

Tatara Client

Tatara Subscriber Gateway (TSG)

SDK

Tatara MobileServices SDK

TataraServiceManager

Application

Service Provider’s Central Office

Client Devices


Summary:Service/Content Delivery, What’s Needed?

Service Providers are positioned to deliver compelling and differentiated services.

• Service/content mobility between cellular and IP access networks and multiple device types (e.g., laptop, PDA)

• Leverage existing networks and provide a graceful evolution to future architectures

Fast network detection Reliable, fast, and secure network authentication Service authentication Integration with legacy authentication, billing, accounting and

customer care systems Secure delivery of content through NAT/firewalls Real-time information on the network and device Intelligent network decisions on content delivery (thick/thin,

bandwidth, QoS)


Contact Information

Jonathan MorganVice President Product Management

+1 978.206.0838 direct+1 978.771.3971 mobile+1 978.206.0888 [email protected]

35 Nagog ParkActon, MA 01720-3440

Converged Mobile Services – Extending Content and ...

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