Conventions of POP and RAP music videos
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Transcript of Conventions of POP and RAP music videos
C O N V E N T I O N S O F P O P A N D R A P
M U S I C V I D E O S
R E S E A R C H
P O P
C O N V E N T I O N S
• Artists are clothed in fashionable, mainstream outfits.
• Themed with bright bold colours, which reflect a positive and joyous atmosphere.
• The video relates to the theme of the song which is usually about relationships, love or the joys of being a young.
• They feature both boys and girls having a good time.
• Artist performs their song directly to the camera.
• Studio shoots often feature dancing, or choreographed movement.
• Location shoots generally feature partying, or reflect the festival scene.
E X A M P L E
• Performing directly to the camera
• Warm colours to reflect a positive
atmosphere
• Boys and girls having fun together
• Festival vibe
J E S S G LY N N E - H O L D M Y H A N D
R A P
C O N V E N T I O N S
• Interesting use of camera angles (Dutch tilt, Low angle).
• Editing features frequent cuts that rapidly switch location.
• Money, drugs, girls.
• Costume is often baggy with lots of jewellery - Reflects wealth and status.
• Focus is drawn to the main rapper who is supported by a group or ‘posse’ to signify their strength and power.
• Men have all the power - women are objectified.
• The general aim is to portray a gangster lifestyle.
E X A M P L E
• Interesting camera angles
• Costume code - Jewellery (Bling) reflects wealth
• main rapper who is supported by a group or ‘posse’ to signify their strength and power.
• Women portrayed as objects of lust. Rapper surrounded by girls - gangster lifestyle.
M I G O S - V E R S A C E