By James Slator

Finished Teaser Poster Finished Magazine Cover

The final design to my teaser poster and magazine cover have been designed to convey the forms and conventions

of the adventure genre. By conforming these forms and conventions, the themes of my poster and magazine will

appeal to my designated target audience and potentially a larger audience base.

Main TitleThe title for the film is

conveyed in the largest font

compared to the tagline

and release date, in order

to be the most predominant

and eye catching title on

the poster.

The name; The Art Of

Living, conforms to the

themes of the adventure

genre, as it is creative,

philosophical and eye

catching.

The feedback I have

received from a list of

potential names for the title

of my trailer have all been

in favour of The Art Of

Living. The title conforms to

the conventions and form of

the trailer, the poster and

the adventure genre.

Tag LineThe tag like is the

smallest text on the page

as I wanted to emphasize

the main title and release

date. Through a

multiplicity of alterations,

placements and

audiences responses, I

finally decided to present

the tag line as a line from

the teaser trailer in order

to connect the two

products together. The

phrase conforms to the

forms and conventions of

the adventure genre as it

is an energetic,

memorable yet simple

tagline that is

representative of the

themes of not only my

trailer and poster but of

the themes found within

the adventure genre itself.

Release Date

The release date on the bottom of the poster

is simply to inform the audience of the

release date of the trailer. The date conforms

to the conventions of detail within the trailer

as the date is the birth of the author of the

book my protagonist reads; Marcus Aurelius.

Poster Form and

Conventions

Form Continued

Title

The title of the film is

placed just below the

main image as to not

draw attention away

from it. To conform to the

placement of adventure

film titles, mine is placed

directly below the main

image as to attract the

audiences attention after

they have viewed the

main image. This way

the title does not draw

the attention away from

the main attraction. The

use of a sophisticated

font `Philosopher` is

used to conform and

reflect the more serious

and literal conventions of

the trailer and the genre.

Tag Line

The tag line is placed

directly below the main title

which is consistent to the

forms and conventions of

most adventure genre

posters.

As to not draw attention

away from the main image

and title, I have placed the

tag line at the bottom of the

poster so it can be read by

the audience but does not

disturb the main image.

The audience responses I

received from the text of

the tag line was mostly

positive and it conforms to

the forms and conventions

of the adventure genre.

Release date

I have placed the release date at the bottom

of the poster as it allows the audience to

view all of the posters content without

disturbance which conforms to the form of

most adventure posters.

Main Image

The main image is typically placed

within the centre of the poster as it is

equal to the eye line of the audience.

The form of the main image within

the centre of the poster attracts the

attention of the audience through the

use of calm/vibrant colours, sun

flares and silhouettes as is

consistent of the conventions within

the adventure genre.

The use of colour, placement and

conventions within the adventure

genre influence the end result of the

main image. The valuable use of

audience feedback allows alterations

to be made to the main image which

makes it more appealing to my

target audience within the genre.

Main ImageThe main image is typically placed within the centre of

the poster as it is equal to the eye line of the audience.

The form of the main image within the centre of the

poster attracts the attention of the audience through the

use of calm/vibrant colours, sun flares and silhouettes

as is consistent of the conventions within the adventure

genre.

The use of colour, placement and conventions within

the adventure genre influence the end result of the

main image. The valuable use of audience feedback

allows alterations to be made to the main image which

makes it more appealing to my target audience within

the genre.

Conventions of Genre

Font The font I have used for title of the poster is consistent of

the adventure genre in a way that allows the audience to

recognise the themes and content of the film without

having to watch the trailer. The font of the title shows

themes of literacy, imagination and accomplishment which

are consistent to the themes of the adventure genre.

Conventions of genre

LanguageThe language within the

poster itself seems limited but

the words and themes are

consistent of the conventions

of adventure. To allow your

audience to read the text and

gain the knowledge of the

basic themes within the genre

is very useful for any

adventure poster. As the

content of the text is to touch

upon key themes of

imagination, freedom and

liberation, I believe that it does

without being too much for the

audience to understand. The

language is conventional

towards the adventure genre

as there are more than a few

key words that conform to the

themes of adventure.

The effects of

colourThe vibrant array of

peaceful colours within the

eye line/centre of the

poster conforms to the

conventions of the

adventure genre as it

inspires the themes of

travel, nature and exotic

locations. The natural light

blue and orange colour of

the sunset wraps around

the silhouette of the

protagonist which allows

both the colours and the

layout of the poster

standout.

The use of the golden title

and tag line is

conventional theme within

the adventure genre which

helps the text stand out

against the dark green

background and also gives

the audience a subliminal

sense of accomplishment

that is one of the key

themes within the trailer

and the genre itself.

Magazine Forms and

Conventions The MastheadThe masthead of the magazine is placed in the

top left corner in a large text size and font to

display that this is the title of the magazine.

Being the biggest text on the page and in the

eye line of the reader it makes it a perfect place

to have the location of the magazine name

Main ImageThe main image of the poster is located

directly in the centre of the magazine,

featuring the protagonist from The Art Of

Living, making the poster relevant and

attractive to viewers and potential

audiences of the film. The location is

directly within the eye line of the reader

as to draw their attention.

Sell LineThe sell lines

are located

around the side

of the poster as

to not draw

away attention

from the main

image and the

masthead but

are a crucial

part of the

magazine as

they allow the

reader to

acknowledge

the inside

content .

Anchorage TextThe anchorage text, located within the

centre of the magazine draws the

attention of the read which in turn

increases the potential audience base

for the film. The anchorage text is there

to allow the reader to acknowledge the

main story within the magazine.

Magazine Forms and Conventions

BarcodeThe barcode is located in

the bottom left corner of the

magazine as it conform to

the form of professional

magazines. The edition

number and release date is

also located on the top of

the barcode for authenticity.

LanguageThe use of language

within the magazine

cover is a necessary

concept for the overall

look, success and

attraction of the

magazine. The use of

sell lines give the

audience snippets of

information that relates

to the content inside

which can include

articles, interviews and

pictures. The language

needs to be relevant and

influential towards not

only the content inside

but the magazine cover

itself.

Conventions of Genre

ColourThe use of colour, or in this case the lack of within the main

image, is mainly to emphasise the text. With the sell lines

consisting of a light blue/green colour, it allows the anchorage

text and masthead to have a better standing within the

magazine cover. With the anchorage text of the magazine as a

darker blue compared to the sell line it allows it to stand out

more. The dark indigo colour of the mast head draws the most

attention as it is in the primary optical view of the reader. The

conventions of the adventure genre magazine is to allow the

use of colour to stand out within the text.

FontThe font chosen to represent my magazine is similar to that of

my film poster to allow the audience to make the connection

between the two. This allows the fonts of both my magazine and

poster flow together without being contradicting of each other.

Main ImageThe image used on the cover represents my film trailer and

poster as it is the protagonist on the front cover of the

magazine. This allows all three products to mix together into

one promotional package.

LanguageThe language used on the magazine cover, especially within the sell lines and anchorage text consist of similar themes

as to that of my poster which links the two together. The themes of genre come in to play within the magazine cover as

it is consistent of the themes from my trailer, so the magazine simply reinforces the themes I wish to portray to my

potential audience.