Conventions of music video
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Transcript of Conventions of music video
CONVENTIONS OF MUSIC VIDEO
VICKIE HOYLE
CAMERA
Camera was the first area I looKed at when thinKing about the conventions of music videos.
Firstly I realised that there are lots of extreme/long shots in order to establish where
the music video is taKing place...
EXAM
PLES
FRO
M T
INIE
TEM
PAH
AN
D T
RAIN
As the song develops often close ups and mid shots are used to portray the artist’s emotions to the audience, either facial expressions or body
language.
EXAMPLES FROM RIHANNA
There are also lots of movement shots involved within music videos, such as panning and
tracKing shots. These shots follow the artist or actors through the narrative and/or
performance.
Another popular shot is a wide shot, where the artist is shown to be taKing up a third of the
screen, but the emphasis is on the location and the artist is shadowed, in a very wide shot the
artist is barely visible.
EXAMPLE FROM ED SHEERAN
Over the shoulder shots are also used in music videos though it is primarily in the narrative as it
highlights to the audience Key relationshipsbetween characters and/or showing what a
character is looKing at.
EXAMPLE FROM ED SHEERAN
MISE-EN-SCENE
This is the arrangement of performers/artists as well as props in a chosen scene, the creation of this scene further enables an artist to represent
to the audience the meaning of their song.
The location of the music video can often give hints about the music genre that the
song is from, for example pop music videos are liKely to occur on beaches or at party
scenes.
EXAMPLES FROM TAYLOR SWIFT &JASON
DERULO
Hair and maKe-up within a music video is very important as often artists use extreme hair and maKe-up in order to differentiate themselves
from other artists.
EXAMPLE FROM LADY GAGA
LIGHTING
The lighting in a music video aids in depicting the mood. For example, when depicting sadness and sorrow you will see low lighting in the music
video.
I W
ON
T G
IVE
UP
JA
SO
N M
RA
Z
Low lighting here creates a sad tone, however the glimmers of light coming through the trees suggest a
sense of hope
EDITING
Typical editing techniques in a music video are; jump cutting, CGI effects as well as
parallel editing. This is a method of cutting between a couple of scenes or stories which
occur at the same time.
SOUND
There are two main forms of sound, diegeticand non-diegetic.
There is also sound parallel which occurs in music videos which is when the music
matches the mood of the video.
Although sound is mainly vocals during a song, in some music videos there are introductions before the song, which appear more as short
films.
Performance or narrative
Performance based music videos are where you see the artist performing the song, although they
are not considered to be popular among audiences as with no narrative it is harder for
audiences to identify the meaning of the song.
Narrative based music videos.. There are two types of narrative; linear and fragmented.
A linear narrative is where the story line is followed by the audience all the way through. Whereas a fragmented narrative may have a beginning middle and end, although they are
mixed up and may not appear in the right order.
There are also non-narrative music videos, these are music videos which are essentially random
thoughts, they contain lots of symbolism and are created from loose themes such as anger, love
etc.
IDEA OF SPECTACLE
Music videos are can be looKed at as examples of spectacle. In a spectacle the artist will perform whilst looKing at the audience so to speaK. This
is Known as direct address.
The idea of spectacle changes depending on gender. When the artist is male he is considered
to be performing for you as he addresses the audiences directly. When the artist is female they are often seen as an object of male desire, this is
Known as voyeuristic gaze.