Conventions of ancillary

production. What is conventional of a poster for a romantic film? For a magazine cover? Poster: Image? The image should be able to connote the relationship between the characters. For example in

terms of our genre the couple should be shown on the front of the poster. They should appear intimate in the

image such as the female closely next to the male. The use of the shot composition should also show the

background of the shot. For example using an image of the main characters on a park bench surrounded by

flowers etc would connote lov e and romance. Also it would giv e a sense of freedom in the couple’s relationship.

A high angle has the ability to show the male as the more superior and dominant

character which conforms to the stereotypes of gender with the female being more

v ulnerable and in need of being taken care of.

Color? The color choices should reflect the genre and also be bold enough when

contrasted against each other. In order to connote lov e the use of colors should be

bold and v ibrant with the main color scheme being red and black. The font would

be best in black with red being used to highlight the most important aspects such as

the film title and name of the actors.

Font? Language? Layout? Generally serif font will be used because it is associated with being feminine and

romantic. The font of the title should be bold and the v ariations is font should distinguish the importance of the

language used on the poster. There should not be a cluttered amount of text on the poster. There should be the

names of the actors, name of the film and the billing block in the left terminal area. The layout should show the

image taking up most of the space of the poster. With the faces of the actors being directly within the route of

the eye. The names of the actors should be in the primary optical area of

the route of the eye with the titles of the film and the billing block being in

the terminal area.

Magazine cov er: Image? The image, much like the poster, should be of the

actors. But instead only one of the actors discussing the success of the film.

Therefore the image is usually of the female character and she appears

attractiv e as she is not presented as her character. Her costume and make-

up should make her strongly conform to feminine stereotypes as the image

should promote the magazine she is presented within.

Color? The use of color should be suited to the type of magazine used. Generally red and black are also effectiv e

with the image being on a pale color background.

Font? Language? Layout? The font should be mainly serif when promoting the film

as the audience should associate the language and fonts with the film. Any other

typography present on the magazine may be san serif or serif fonts as it may be

promoting other elements within the magazine. The rule of third should be used to

adv ertise not only the film but also the actor’s personal opinion on what it was like

working within the scenes with other actors. It aims to entice their audience and

rev eal secrets surrounding the production of the film and relationships between

the characters.