Meeting Innovation and

the Technology Timeline

May 25th 2010

IMEX 10 Frankfurt

Rohit Talwar

rohit@fastfuture.com

www.convention-2020.com

Web / Newsletter: www.fastfuture.com

http://twitter.com/fastfuture

http://www.linkedin.com/in/talwar

Blog http://widerhorizons.wordpress.com

Image Sources for Slides

4. http://www.borev.net/imf.jpg

5. http://nedmartin.org/amused/batman-downsized

6. http://www.liftconference.com/files/images/lift10_poster_300px.jpg

7. http://www.gastro2009.org/impressions/ind_exh/index.php?navId=277

8. blog.sustainablog.org/wp-content/files/2007/11/ted.jpg

9. www.sustainablecitiesnet.com/wp-content/uploads/2009/12/CityChallenge_GlobeForum-600x263.png

10. www.muzlyrics.com/wp-content/uploads/2009/04/telepresence.jpg

11. ASAE

12. IMEX

13. www.globaleventsummit.com/files/image_16_territorytalkc.jpg

14. www.liftconference.com/files/lift_affiche_426X300.png / www.ulsteingroup.com/kunder/ulstein/mm.nsf/lupgraphics/innotown.jpg/$file/innotown.jpg

15. www.masternewmedia.org/images/virtual-media-conference-groupshot-350.jpg

16. Source: InterVISTAS Consulting citing Industry Financial Forecast Table (IATA Economics)

18. www.geekologie.com/2008/02/25/looking-glass-1.jpg / artoftheiphone.com/wp-content/uploads/2009/08/Yelp-Augmented-Reality-Subway.jpg

19. www.highdisplay.com/wp-content/uploads/2009/09/future-computer-monitors3.jpg

20. blog.core-ed.net/derekarchives/NokiaFanPhone.jpg / www.concept-phones.com/wp-content/uploads/2009/06/trou_hologram_flexible_concept_phone_2.png

24. lonewolflibrarian.files.wordpress.com/2009/05/conference.jpg

25. www.mobileedgeblog.com/wp-content/uploads/2008/05/business-traveler-at-airport.jpg

26. www.muzlyrics.com/wp-content/uploads/2009/04/telepresence.jpg

28. www.watblog.com/wp-content/uploads/2009/02/mobile-internet.gif

29. www.pps-llc.com/images/communicate.jpg

30. http://msnbcmedia2.msn.com/j/msnbc/Components/Photos/070112/070112_virtual_reality_hmed_8a.hmedium.jpg

31. http://gadgetheat.com/wp-content/uploads/2008/05/surf-chair.jpg

32. http://lonewolflibrarian.files.wordpress.com/2009/06/datastorage.jpg

33. www.rcmaweb.org/Portals/0/Home%20Page%20Pictures/Home%20page%20conference%20picture.jpg

• Global strategic foresight study to help the meetings industry prepare for

the decade ahead

• Multiple outputs Nov 2009 – October 2010

• Initial survey designed to stimulate thinking about the next 10 years

• Industry-wide Sponsors

Convention 2020

Turbulent Times Ahead

http://www.borev.net/imf.jpg

Streamlined Events - WYSTC

http://www.borev.net/imf.jpg

Collaborative Design - LIFT

http://www.borev.net/imf.jpg

Collaborative Events – Gastro 09

http://www.borev.net/imf.jpg

Global Franchise - TED

http://www.borev.net/imf.jpg

Silent Conference – Globe Forum

http://www.borev.net/imf.jpg

Hybrid Events – ITM / AIA

http://www.borev.net/imf.jpg

Customer Experience Led

http://www.borev.net/imf.jpg

Customer Facing Details

Ground Logistics

Marketing

Speakers /

Events

Theme /

Location

Source: ASAE

Trade Show Innovation

• Routes / Network

• Health Industry

Distributors

• United Food

Processors

CEO Only – Global Events

Summit

http://www.borev.net/imf.jpg

Lean Management

http://www.borev.net/imf.jpg

Technology Horizons –

Survey Findings

-20

-15

-10

-5

0

5

10

15

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010F

Operating Profit ($ billions)

Telephony• Voice

• Messaging

• SIM card

• Phonebook

• Ring Tones

• Security

Connectivity• Cellular

• Up to 14 bands

• WLAN/BT

• GPS

• NFC

• FM

Data/

Enterprise• 100Mbps

• Email

• IMS

• Browsing

• VPN

• PIM

• Ecommerce

• Payments

Software• Protocols

• Middleware

• Applications

• User Interface

• Minimize fragmentation

Multimedia• Camera 8-16M

• Camcorder

• 24M Color Display

• Memory (160GB)

• Multiformat A/V • HD Video/TV out

• Games

(50-100M Tps)

• DRM

Technology – The World in your Hand?

Augmented Reality

Holographic Displays

Evolution of Smart Phones

21

TeliaSonera in Sweden claims

a 76% reduction in carbon

dioxide emissions

76% CO2

reduction

2001 2009

• Reducing business travel bymore than 50%

• Increasing the use of tele-meeting services, by 15-20% per year

• Reducing the office area/employee by a total of 50%

• Reducing total energy consumptionby more than 30%

• Green electricity from 2007

• Introducing mobile working

22

TeliaSonera TelePresence

Meetings Stockholm-Helsinki

• Number of meetings: 464

• Reduced number of journeys: 1.392

– 500,000€ in travel costs

• Saved working time: 40 months

• Reducing carbon dioxide emissions by: 169,000 kg

Meeting Models

Source: Tandberg

Will Investment in Meetings Hold Firm?

Compared to today, in 2020 my company/organisation will still invest at

least as much time and money in organising conferences and exhibiting

at trade shows as they do at present.

74%1088 respondents 24

Impact of Time and Cost PressuresCompared to today, in 2020 my company/organisation will be unwilling to

allow staff to travel to as many conferences and exhibitions in order to

save time and money.

46%1097 respondents 25

Meeting Alternatives

By 2020, my company/organisation will be investing far more money in

alternatives to conferences and exhibitions than they do today.

59%1097 respondents 26

Which of these technologies do you think will be commonplace in conventions

and exhibitions by 2020?

Event Technology in 2020 (%)

% of Respondents

27

42%

By the Year 2020 The latest mobile technology will allow me to access any factual

information wherever I am located at any time. So I won't need to attend

conferences or exhibitions to obtain this type of information.

IP Everywhere?

1101 respondents

Connected World

In 2020, my ability to communicate, share data, and negotiate at any

time and in any place with clients, suppliers, and business partners will

be vastly greater and more efficient than today, thanks to technology.

92%1100 respondents 29

Technology Gets Personal

By 2020 all conferences and exhibitions I attend will offer a totally

personalised experience, tailor-made to my needs, and offering

whatever technological tools are needed to make the event fully

interactive so I can engage with and influence the content of the event.

77%1093 respondents 30

Total CustomisationIn 2020, the personal comfort of attendees will be much more important to

organisers than today. Individuals will be able to obtain personalised menus at

meals, there will be many options for entertainment and relaxation, e.g.

customised seating. Organisers will make far better use of information about

individual attendees than they do today.

70%1093 respondents 31

Full Event CaptureIn 2020, almost everything that happens at events will be measured and stored as

useful data for organisers and participants to use in real time, including sessions

that individuals attend, interactions between attendees, appointments that are

made and the educational and business interests that individuals express (before,

during and after the event).

93%1084 respondents 32

Conclusions

• Real innovation

taking place

• Courage

• Technology

Options Expanding

The objectives of the study are to use multiple futures research techniques to:

• Help the industry value chain prepare for the future

• Provide key insights on how live meetings could evolve by 2020

• Help meeting owners, managers and designers think about the future

customer experience

• Help venues and destinations think about the implications for their strategy

• Suggest emerging strategies, approaches and business models for events,

venues and destinations

• Use a highly participative ‘open’ research process to educate and inspire

participants

34

Convention 2020 - Objectives

Platinum Sponsors

35

Gold Sponsors

Technology Partners

Thought Partners

36

Survey Respondents

Rank Country Percentage of total

Respondents

1 United States 20

2 Germany 12

3 United Kingdom 11

4 France 3

5 Australia 3

6 Italy 3

7 Netherlands 3

8 Spain 3

9 Switzerland 3

10 Belgium 3

37

Regional Distribution of Respondents

Australasia 4%

Africa 3%

Middle East 2%

South America 2%

908 respondents

Asia 7%

38

Industry Representation

1103 respondents 912 respondents

76%

24%

19%

81%

No . of

Respondents

39

What industry sector do you work in?

% of Respondents940 respondents 40

Do you work in the conventions or travel

industry – if so what sector?

707 respondents

% of Respondents

41

Next Steps – How Can You Get Involved

• Next Report – July 2010

• Final Report – ICCA October 2010

• Surveys and Workshops June – Oct 2010

– Can you Host a Workshop?

• Expert Papers

• Student Essay Competition

• Web Consultations

• You tell us what you’d like to see …

• Ask About the Sponsorship Benefits

42

Rohit Talwar• Global futurist and founder of Fast Future Research.

• Award winning speaker on future insights and strategic

innovation – addressing leadership audiences in 40 countries on

5 continents

• Author of Designing Your Future – Published 08/2008

• Profiled by UK’s Independent Newspaper as one of the Top 10

Global Future Thinkers

• Led futures research, scenario planning and strategic

consultancy projects for clients in telecommunications,

technology, pharmaceuticals, banking, travel and tourism,

environment, food and government sectors

• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De

Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,

ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,

OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,

Siemens, Symbian, Yell , numerous international associations

and governments agencies in the US, UK, Finland, Dubai,

Nigeria, Saudi Arabia and Singapore.

• To receive Fast Future’s newsletters please email

rohit@fastfuture.com

• 50 key trends

• 100 emerging trends

• 10 major patterns of change

• Key challenges and choices for

leaders

• Strategic decision making

framework

• Scenarios for 2012

• Key futures tools and techniques

• Published August 2008

• Price £49.95 / €54.95/ $69.95

• Email invoice request to

rohit@fastfuture.com

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