GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY,HISAR

Presented By:

Naveen Sharma

Roll No. 16105040

MBA (Marketing)

Department - HSB

CONTROLLINGMeaning : To control means to make

things happen in desired ways, with

proper use of available resources and

facilitate, by keeping the whole system

on the right track through timely

removal of obstacles or problems and

successful command over the forces of

uncertainty, complexity and fast change.

Definition : Control of an undertaking

consists of seeing that everything is being

carried out in accordance with the plan

which has been adopted, the orders which

have been given, and the principles which

has been laid down.

Its object is to point out mistakes in order

that they may be rectified and prevented

from recurring.

According to Henri

Fayol.

NATURE OF CONTROLLING

1. Pervasive function of management.

2. Dynamic process.

3. Continuous activity.

4. Forward as well as backward looking

process.

5. It is related to people, things and actions.

IMPORTANCE OF CONTROLLING

1. Execution of plans.

2. Improve efficiency.

3. Keep a balance in managerial activities.

4. Simplifies supervision.

5. Facilitates co-ordination.

6. Maintaining discipline.

7. Other functions of management can’t

exist.

PROCESS OF CONTROLLING

1. Setting performance standards.

2. Measurement of actual performance.

3. Comparing actual performance with

standards.

4. Analysis deviations.

5. Taking corrective measures.

ELEMENTS OF THE CONTROL CYCLE

Determination of objectives or goals.

Formulation of plans.

Determination of workloads.

Estimation of required resources.

Delegation of authority.

Work performance.

Evaluation of performance.

Correction of deviations.

CONTROLLING RESPONSIBILITIES

WHAT TO CONTROL?Critical point control.

Control by exception.

WHEN TO CONTROL?Pre-control.

Current control.

Post-control.

WHY CONTROLLING IS NEEDED

To create better quality.

To copy with change.

To create faster cycles.

Too add value.

To facilitate delegation and teamwork.

ROLE OF COMMUNICATION IN CONTROLLING

Information on plans, programmes and

budgets is to be transmitted to managers

responsible for determination of

standards of performance, which in turn

need to be communicated to those

functionaries who have to meet them

through various operations.

RELATIONSHIP BETWEEN PLANNING AND

CONTROLLING

Implementation of plans is monitored

through controls. The purpose of

control is to ensure that events

conforms to plans. The lessons of

control are feed-back to modify and

reform future plans.

CHARACTERISTICS OF A EFFECTIVE CONTROL

SYSTEM

Accuracy

Timeliness

Flexibility

Acceptability

Integration

Economic Feasibility

Corrective Action

Emphasis on Exception

PRINCIPLES OF CONTROLLING

1. Principle of assurance of objective.

2. Principle of future-directed controls.

3. Principle of efficiency of controls.

4. Principle of direct control.

5. Principle of reflection of plans.

6. Principle of organizational suitability.

7. Principle of individuality of controls:

8. Principle of standards.

9. Principle of critical point control.

10. Principle of exception.

11. Principle of flexibility of controls.

12. Principle of action.