May 30, 2018

MAY 30, 2018

CONTROL UNION SYMPOSIUM: TOWARDS CIRCULAR FASHION

• Founded in the Netherlands in 1989

• We are a premium innovative denim brand

• Over 6500 points of sale

• Sold in more than 70 countries

• Over 350 G-Star stores worldwide

• HQ Amsterdam 450 people, 34 different nationalities

G-STAR RAW

• It’s our ambition is to be recognized as the leading denim company that creates tomorrow’s

classics.

• It’s our mission to inspire people to be game-changers by being one ourselves.

• We focus on a circular approach to how denim is made and used to create quality denim of the

future with respect for people & planet in a transparent manner.

G-STAR RAW AMBITION

HOW DO WE ACHIEVE THIS?

• Consistent high quality

• Frontrunner in sustainability

• Directional in design and communication

G-STAR RAW CUSTOMERS

• From the office desk to the art studio,

the architect, to the tech explorer,

our customers are the game changers.

• These are individuals worldwide who strive every

day to make a difference in their daily lives.

• Our customers have a very strong appreciation

for quality, modernity, uniqueness, newness and sustainability.

G-STAR RAW & SUSTAINABILITY

• CR department was set up in 2006

• Global CR team

• 4 Pillar Focus:

- Responsible Supply Chain

- Sustainable Product

- Sustainable Operations

- GSRD Foundation

SUSTAINABLE PRODUCT

• Taking a holistic and circular approach to how denim is made and used.

• In 2010 we developed the RAW Sustainable program consisting of 3 lines: RAW Organic, RAW Recycled, RAW Nettle.

• In 2012 we changed the strategy to include sustainable materials throughout the entire collection with a focus on bestsellers.

G-STAR RAW MATERIAL GOALS BY 2020

• 100% sustainable cotton

• 90% sustainable on all other fibers/materials

G-STAR RAW PARTNERSHIPS

• Better Cotton Initiative [BCI]

• Textile Exchange

• Bangladesh Accord

• Dutch Textile Agreement

• Plastic Soup Foundation

• Zero Discharge of Hazardous Chemicals [ZDHC]

• Sustainable Apparel Coalition [SAC]

• Fashion Positive +

G-STAR RAW & CIRCULARITY HIGHLIGHTS

• 2013 Our 1st circular design: Renewed Denim

• 2014 RAW for the Oceans

• 2017 EarthColors

• 2018 Our Most Sustainable Jeans Ever

A HOLISTIC APPROACH TO DENIM DESIGN

OUR MOST SUSTAINABLE JEANS EVER

OUR MOST SUSTAINABLE JEANS EVER

SEARCHING FOR THE NEW LUXURY

STATE OF FASHION 2018

CIRCULARITY

• Circularity is here to eliminate the concept of waste.

• It’s very important to create building blocks

and systems that will enable this act.

• Design for circularity because every end, deserves

a new beginning!

THANK YOU!