Control Groups
1
NPR Sponsorship Has a Positive Impact on Brand Impact of Sponsorship for Sponsoring Brand 1 Smart Friendly Overall Opinion: % "Excellent" or "Good" Aware of Brand 0% 10% 20% 30% 40% 50% 60% 17% 17% 24% 34% 27% 42% 37% 48% NPR Listeners (n=300) Non-Listeners (n=300) Source: Lightspeed Research, NPR Sponsor Survey, May 2011. Describe Brand As :
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The impact of sponsorship on brands.
Transcript of Control Groups
NPR Sponsorship Has a Positive Impact on Brand
Impact of Sponsorship for Sponsoring Brand
1
Smart
Friendly
Overall Opinion: % "Excellent" or "Good"
Aware of Brand
0% 10% 20% 30% 40% 50% 60%
17%
17%
24%
34%
27%
42%
37%
48%
NPR Listeners(n=300)Non-Listeners(n=300)
Source: Lightspeed Research, NPR Sponsor Survey, May 2011.
Describe Brand As:
