Contributions to e-Commerce Venture and Results
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Transcript of Contributions to e-Commerce Venture and Results
e-CommerceCampaign
Results
Contributions to eCommerce Venture & Results (with cats). Amanda Tiffany
Introduction
This presentation is a summary of the process and results of my contributions as a partner in an eCommerce venture.
A partner expressed the wish to remain anonymous. Concerning that privacy, I will henceforth refer to said party as a
cat.
(because it’s funny)
DESCRIPTIONProject
ProspectiveE-COMMERCE
WEBSITE
partner has a new
the site has had someTRAFFIC & SALES
but partners are sought to aid expansion via
SEO & MARKETING
We accepted the project
Phase 1 Evaluation & Setup
EvaluationSite has been live 6 months, but not yet indexed within first 50+ pages of Google results
No Google Analytics or Webmaster Tools
Many products have no description or graphics
Thin content/Lorem Ipsum throughout site
Broken links, navigation & layout issues
Homepage takes 6+ seconds to load
No off-site brand presence or social profiles
I can haz more
traffix now?
Partner wants to growON THE DOUBLE
Customize WordPress Theme CodeInstall & Configure PluginsGoogle Analytics SetupWrite Product DescriptionsCreate Visual ContentFix Broken Links & Sitemap
SEO Err’dayRich Metadata
Competitive AnalysisIdentify Keyword Opportunities Craft Resourceful Blog Content
Create Social ProfilesOffer Promotion to Tempt BuyersSOLUTIONS
Services, plugins, and tools used include :
❏ SEOmoz❏ Amazon Web Services❏ Google Analytics❏ Updraft Plus (WP backup plugin)
❏ WordFence (Security plugin)
❏ JetPack (Cache plugin)
❏ SEMrush❏ PRWeb
PROGRESS
Results by Week 8______________________________
Fixes Complete
Site Indexed
96 Keywords Ranking on Page 1 of Google
Promo Offer a Success
Traffic & Sales Increase Dramatically
Phase 1 Complete
SALES BEFORE
CAMPAIGN
SALES AFTER
$82,975.02Sales Revenue Generated in 8 Weeks
*total revenue generated during first 8 weeks of project
Screenshot of WooCommerce Sales Report in Phase 1
Partner isPleased
RUNNING STARTWe’re off to a
Phase 2 SEO & Analytics
Now we analyze...
Traffic AcquisitionSearch Queries
Clicks & ImpressionsUser Behavior Bounce Rate
...and Optimize
Site PerformanceUser Experience
KeywordsLink Profile
Landing Pages
More authoritative
content is consistently
posted on blog and product reviews are included to boost social
proof
Keywords consistently
outrank competitor
sites
Traffic rapidly increases as the project progresses
But is more
traffix more
moneys for
partners?
YES
TRACKING KPI’SQuantifying Performance
Traffic Comparison
At 6 Month Mark
Traffic & Keywords
Ranked 1-10Increase
At 6 Month
Mark
SALES MONTH 6
$17,709.75 Before Campaign
COMPARED TO
$66,571.01 Month 6 of Campaign
271.74%Increase
Partner isSPEECHLESS
Phase 3 Multi-Channel & Loyalty
We took the opportunity to become a resource for visitors by
consistently adding blog content that would educate, engage, and
entertain.
We realized competitors didn’t engage with
visitors on their sites, or frequently post on
social media.
An active community of product enthusiasts and reviewers existed on social media.
So we decided to take our user engagement
strategy to theNEXT LEVEL
Time was dedicated to build a community on the most active
network for customers: Facebook.
New media uploaded, video campaign created, fans engaged,
and contests were held.
We also launched a Mobile SMS campaign using the Twilio API to
send customers exclusive discounts, surveys, new product
updates, and more
Efforts to engage users won serious loyalty to the brand and a large percentage of fans became repeat customers and advocates.
At the project’s conclusion the site had made
$810,037.47 in sales total
Partner remains
Pleased
So much more went into this campaign that I had to leave out of this excessively long presentation.
If you want to know more, contact me!
https://linkedin.com/in/amandasabroad
https://twitter.com/amandasabroad
http://amandasabroad.com
Amanda TiffanyDigital marketing strategist skilled in driving organic traffic with expertise in SEO and advertising technology.
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