CONTRIBUTION OF MASLOW TOWARDS DEVELOPMENT & EVOLUTION OF MANAGEMENT AND ITS CONCEPT

Presented by SUJAN KUMAR DAS

Historic Roots of Management

When war broke out in the 1960s, the world felt compelled to better understand the nature of humanity.

Introduction of Maslow

Name : Abraham Maslow(1908–1970)

AMERICAN PSYCHOLOGIST, AUTHOR

UNIVERSITY OF WISCONSIN, PhD, 1934

Contribution

Maslow’s Hierarchy of needs – a humanistic psychological approach.

Humanistic Psychology

The present is the most significant aspect of someone.  As a results humanists emphasize the here and now instead of examining the past or attempting to predict the future.

To be mentally healthy, individuals must take personal responsibility for their actions, regardless if those actions are positive or negative.

Humanistic Psychology

Every person is inherently worthy. Any negative actions do not cancel out their value as a person.

The ultimate goal of living is to attain personal growth and understanding. Through constant self-improvement and self-understanding can an individual ever be truly happy.

Maslow’s Hierarchy of needs

Maslow’s Hierarchy of needs

First four needs are called “deficiency needs” or “D- needs” : individual don’t feel anything if they are met , but anxious if they are not met.

Beyond “D-needs” is “growth needs” or “B-needs”. The needs when fulfilled they don’t go away, rather they motivate further.

Self-actualization Theory

In his book, The Farther Reaches of Human Nature Maslow has described eight ways in which individuals self-actualize.

1. Concentration2. Growth Choices3. Self-awareness4. Honesty5. Judgment6. Self-development 7. Peak Experiences8. Lack of Ego Defenses

Strength of Maslow’s theory

The humanistic theory integrate with other schools of thought. A number of therapists adopt humanistic undertones when working with their clients.

Weakness of Maslow’s theory

As per Maslow very few people can attain self actualization level. It does not sound like a science to many people.

Humanistic theory focus on the positive, instead of negative.  This leaves very few tests upon which to build the case of Humanism.

Humanistic theory is unable to help people with severe personality or mental health disorders.

Maslow's Theory Z

It presupposes that people, once having reached a level of economic security, strive for a life steeped in values.

Expecting to be well paid, generation also believes they are entitled to a job "that fun, a job that's cool, a job that lets them discover who they really are." Work is not about paying the rent anymore - it's about self-fulfillment.

THANK YOU