CONTRATAPA TAPA PAG 4 PAG 5 FRUIT Argentina PRODUCTION ... · participation in the global market....

6
Cerezas Argentinas S.A. Estancia “La Irma” Ruta Nac. Nº 22 Km. 1063 (8364) Chimpay Río Negro, Argentina (+54 2946) 494-525 / 714 www.cerezasargentinas.com Río Negro . Patagonia . Argentina

Transcript of CONTRATAPA TAPA PAG 4 PAG 5 FRUIT Argentina PRODUCTION ... · participation in the global market....

Page 1: CONTRATAPA TAPA PAG 4 PAG 5 FRUIT Argentina PRODUCTION ... · participation in the global market. NATURAL BEAUTY Eden Fruit Cerezas Argentinas is doing a thorough job of field afforestation

ChimpayRío Negro, Argentina

OUR FARMCerezas ArgentinasCerezas Argentinas S.A. is located in the Argentinean Patagonia,

and has been mainly dedicated to the production and

commercialization of cherries, other fine fruits, and seed-fruits,

such as pears and apples, since 2008.

The company holds more than 750 hectares dedicated to fruit

production, planned with the firm purpose of strengthening and

boosting up the development of fine fruits production as well as

other complementary productive activities in the region.

PatagoniaSoil, as well as water resources, and climate, represented key

indicators when selecting the location for the project to be 18

kilometers from the town of Chimpay, in the region called

Middle Valley in the Province of Río Negro.

This better-quality area of the Northern Patagonian region

represents one of the most important areas for fruit

production, distinguished especially by its excellent conditions

for the production of fine fruits.

FRUITPRODUCTIONCherriesFavorable growing conditions allow for optimal ripening of fruit

firmness, color, flavor and size, factors that guarantee an

excellent post-harvest result, placing the product at the level of

most demanding off-season markets.

Accordingly, the productive matrix was oriented towards

production of early maturing varieties, allocating 50% of the

200 hectares of the project with varieties of this type (Santina,

Royal Dawn, Chelan and Brooks), and complementing with

middle varieties (Stella, Bing and Van) and late (Kordia, Regina,

Lapins and Sweetheart) on a smaller scale, which makes it

possible to extend the harvesting period from early November

until December.

Pears and ApplesAt the end of cherry-picking by the end of December, the

harvesting of William pears begins, followed by other varieties

of pears (Peckams) and apples (Brookfield) and ending with the

harvesting of Rose Glow varieties in late April.

The cultivated area was designed to allocate 400 hectares to

apples and 150 hectares to pears, in order to ensure greater

participation in the global market.

NATURAL BEAUTYEden FruitCerezas Argentinas is doing a thorough job of field afforestation

and ornamental plantings, including walking paths, flower

gardens, gazebos, and outdoor recreation and sightseeing areas,

to convert the establishment into a true Eden of fruits, offering

visitors the opportunity to indulge in the scenery while touring

the facilities.

In this way, one of the characteristics of the cherries plantation

is that each variety of the fruit is identified by heads of roses of

different colors.

TourismWhile the Patagonian region is already a circuit known for its

natural attractions, Cerezas Argentinas aimed to enhance the

beauty of the Middle Valley of the Province of Rio Negro to

offer unique agro-tourism experiences. In this way, it has

conceived each planting as varietals garden, in order enjoy a

delightful journey.

In “Estancia La Irma”, you can also find a mud house that dates

from the year of 1860, as well as the oldest rural brick house in

town, dating from 1883, which will be restored with the

purpose of provide a unique accommodation experience in a

privileged environment.

Cerezas Argentinas is doing a thorough

job to convert the establishment into a

true Eden of fruits.

Favorable growing conditions guarantee excellent quality.

CORPORATE POLICYQualityQuality management is a key priority for each initiative of the

company. For this reason, our production meets the

requirements of the GlobalGap standard, a certification that

ensures access to the most rigorous markets, ensuring the

quality and safety of the product, as well as environmental and

social responsibility of the firm.

Additionally, the company implemented a policy of continuous

improvement and personnel training and welfare plans,

promoting the development and modernization of each sector.

EnvironmentCommitted to the highest standards of quality and

environmental care, we develop solutions that enable a better

use of resources to avoid potential negative impacts to the

environment, as well as contributing to the forestation and the

designation of conservation of native fauna areas within the

establishment.

Quality management is a key priority for each initiative of the company.

OTHER ACTIVITIESBeekeeping Beekeeping, which arose from the need to ensure adequate

pollination of fruit woods, became a productive division by itself

that currently consists of over 500 hives, spread over eight

apiaries located in different areas of the farm.

In this way, the company provides domestic pollination service,

and rentals to other private owners, with the ultimate goal of

producing honey, propolis, pollen, and in a second stage, it is

projected to be registered as a cabin offering commercialization

of queen-bees.

Poplars Nursery Given the need of protecting the fruit forests from the negative

effects of the wind, the company began to develop a breeding

ground for the spread of Poplars species, which now consists of

more than 120,000 poplar trees for self-sufficiency as well as

for sale to third parties.

Complying with current regulations, the nursery is registered in

the National Seed Institute (INASE) and the National Service

for Food Health and Quality (SENASA).

Other activities arose from the needs of fruit production.

OUR PLANTATION Technology In order to achieve high production levels and to fulfill the

company’s promise of Quality excellence, planting is performed

through intense automation: laser land leveling, construction of

internal roads, new canals, and installation of flood and drip

irrigation equipment, whose efficiency is enhanced by the great

use of the available water flow.

Currently, Cerezas Argentinas S.A. has its entire irrigation heads

with electrification, which makes it possible to bring water to

areas where previously not possible. Additionally, in order to

mitigate weather risks that could affect the quality of final

products, a spray irrigation system for frost control has been

implemented.

InfrastructureThe establishment counts with resources installed for each

production and industrial activity. The final project includes a

packing plant for the automation of the fruit with an optical

classifier sorting by color and size, modern processing lines, an

area of sanitation for quarantine processes, and cooling and

freezing cameras for optimal product storage.

This better-quality area of the Northern Patagonian region represents one of the

most important areas for fruit production.

The establishment counts with resources installed for each production

and industrial activity.

Cerezas Argentinas S.A.Estancia “La Irma”

Ruta Nac. Nº 22 Km. 1063(8364) Chimpay

Río Negro, Argentina

(+54 2946) 494-525 / 714

www.cerezasargentinas.com

Río

Neg

ro .

Pat

agon

ia .

Arg

entin

a

CONTRATAPA TAPA

RETIRACiÓN TAPA PAG 1

PAG 2 PAG 3

PAG 4 PAG 5

PAG 6 PAG 7

PAG 8 RETIRACIÓN CONTRATAPA

08.10.2010 ANTE CUALQUIER DUDA COMUNICARSE AL 15 6865-5415

PANTONEProcessMagenta C

PANTONEProcessCyan C

PANTONEProcessYellow C

PANTONECOOLGRAY 9 C

PANTONEProcessBlack C

PANTONE877 C

Page 2: CONTRATAPA TAPA PAG 4 PAG 5 FRUIT Argentina PRODUCTION ... · participation in the global market. NATURAL BEAUTY Eden Fruit Cerezas Argentinas is doing a thorough job of field afforestation

ChimpayRío Negro, Argentina

OUR FARMCerezas ArgentinasCerezas Argentinas S.A. is located in the Argentinean Patagonia,

and has been mainly dedicated to the production and

commercialization of cherries, other fine fruits, and seed-fruits,

such as pears and apples, since 2008.

The company holds more than 750 hectares dedicated to fruit

production, planned with the firm purpose of strengthening and

boosting up the development of fine fruits production as well as

other complementary productive activities in the region.

PatagoniaSoil, as well as water resources, and climate, represented key

indicators when selecting the location for the project to be 18

kilometers from the town of Chimpay, in the region called

Middle Valley in the Province of Río Negro.

This better-quality area of the Northern Patagonian region

represents one of the most important areas for fruit

production, distinguished especially by its excellent conditions

for the production of fine fruits.

FRUITPRODUCTIONCherriesFavorable growing conditions allow for optimal ripening of fruit

firmness, color, flavor and size, factors that guarantee an

excellent post-harvest result, placing the product at the level of

most demanding off-season markets.

Accordingly, the productive matrix was oriented towards

production of early maturing varieties, allocating 50% of the

200 hectares of the project with varieties of this type (Santina,

Royal Dawn, Chelan and Brooks), and complementing with

middle varieties (Stella, Bing and Van) and late (Kordia, Regina,

Lapins and Sweetheart) on a smaller scale, which makes it

possible to extend the harvesting period from early November

until December.

Pears and ApplesAt the end of cherry-picking by the end of December, the

harvesting of William pears begins, followed by other varieties

of pears (Peckams) and apples (Brookfield) and ending with the

harvesting of Rose Glow varieties in late April.

The cultivated area was designed to allocate 400 hectares to

apples and 150 hectares to pears, in order to ensure greater

participation in the global market.

NATURAL BEAUTYEden FruitCerezas Argentinas is doing a thorough job of field afforestation

and ornamental plantings, including walking paths, flower

gardens, gazebos, and outdoor recreation and sightseeing areas,

to convert the establishment into a true Eden of fruits, offering

visitors the opportunity to indulge in the scenery while touring

the facilities.

In this way, one of the characteristics of the cherries plantation

is that each variety of the fruit is identified by heads of roses of

different colors.

TourismWhile the Patagonian region is already a circuit known for its

natural attractions, Cerezas Argentinas aimed to enhance the

beauty of the Middle Valley of the Province of Rio Negro to

offer unique agro-tourism experiences. In this way, it has

conceived each planting as varietals garden, in order enjoy a

delightful journey.

In “Estancia La Irma”, you can also find a mud house that dates

from the year of 1860, as well as the oldest rural brick house in

town, dating from 1883, which will be restored with the

purpose of provide a unique accommodation experience in a

privileged environment.

Cerezas Argentinas is doing a thorough

job to convert the establishment into a

true Eden of fruits.

Favorable growing conditions guarantee excellent quality.

CORPORATE POLICYQualityQuality management is a key priority for each initiative of the

company. For this reason, our production meets the

requirements of the GlobalGap standard, a certification that

ensures access to the most rigorous markets, ensuring the

quality and safety of the product, as well as environmental and

social responsibility of the firm.

Additionally, the company implemented a policy of continuous

improvement and personnel training and welfare plans,

promoting the development and modernization of each sector.

EnvironmentCommitted to the highest standards of quality and

environmental care, we develop solutions that enable a better

use of resources to avoid potential negative impacts to the

environment, as well as contributing to the forestation and the

designation of conservation of native fauna areas within the

establishment.

Quality management is a key priority for each initiative of the company.

OTHER ACTIVITIESBeekeeping Beekeeping, which arose from the need to ensure adequate

pollination of fruit woods, became a productive division by itself

that currently consists of over 500 hives, spread over eight

apiaries located in different areas of the farm.

In this way, the company provides domestic pollination service,

and rentals to other private owners, with the ultimate goal of

producing honey, propolis, pollen, and in a second stage, it is

projected to be registered as a cabin offering commercialization

of queen-bees.

Poplars Nursery Given the need of protecting the fruit forests from the negative

effects of the wind, the company began to develop a breeding

ground for the spread of Poplars species, which now consists of

more than 120,000 poplar trees for self-sufficiency as well as

for sale to third parties.

Complying with current regulations, the nursery is registered in

the National Seed Institute (INASE) and the National Service

for Food Health and Quality (SENASA).

Other activities arose from the needs of fruit production.

OUR PLANTATION Technology In order to achieve high production levels and to fulfill the

company’s promise of Quality excellence, planting is performed

through intense automation: laser land leveling, construction of

internal roads, new canals, and installation of flood and drip

irrigation equipment, whose efficiency is enhanced by the great

use of the available water flow.

Currently, Cerezas Argentinas S.A. has its entire irrigation heads

with electrification, which makes it possible to bring water to

areas where previously not possible. Additionally, in order to

mitigate weather risks that could affect the quality of final

products, a spray irrigation system for frost control has been

implemented.

InfrastructureThe establishment counts with resources installed for each

production and industrial activity. The final project includes a

packing plant for the automation of the fruit with an optical

classifier sorting by color and size, modern processing lines, an

area of sanitation for quarantine processes, and cooling and

freezing cameras for optimal product storage.

This better-quality area of the Northern Patagonian region represents one of the

most important areas for fruit production.

The establishment counts with resources installed for each production

and industrial activity.

Cerezas Argentinas S.A.Estancia “La Irma”

Ruta Nac. Nº 22 Km. 1063(8364) Chimpay

Río Negro, Argentina

(+54 2946) 494-525 / 714

www.cerezasargentinas.com

Río

Neg

ro .

Pat

agon

ia .

Arg

entin

a

CONTRATAPA TAPA

RETIRACiÓN TAPA PAG 1

PAG 2 PAG 3

PAG 4 PAG 5

PAG 6 PAG 7

PAG 8 RETIRACIÓN CONTRATAPA

08.10.2010 ANTE CUALQUIER DUDA COMUNICARSE AL 15 6865-5415

PANTONEProcessMagenta C

PANTONEProcessCyan C

PANTONEProcessYellow C

PANTONECOOLGRAY 9 C

PANTONEProcessBlack C

PANTONE877 C

Page 3: CONTRATAPA TAPA PAG 4 PAG 5 FRUIT Argentina PRODUCTION ... · participation in the global market. NATURAL BEAUTY Eden Fruit Cerezas Argentinas is doing a thorough job of field afforestation

ChimpayRío Negro, Argentina

OUR FARMCerezas ArgentinasCerezas Argentinas S.A. is located in the Argentinean Patagonia,

and has been mainly dedicated to the production and

commercialization of cherries, other fine fruits, and seed-fruits,

such as pears and apples, since 2008.

The company holds more than 750 hectares dedicated to fruit

production, planned with the firm purpose of strengthening and

boosting up the development of fine fruits production as well as

other complementary productive activities in the region.

PatagoniaSoil, as well as water resources, and climate, represented key

indicators when selecting the location for the project to be 18

kilometers from the town of Chimpay, in the region called

Middle Valley in the Province of Río Negro.

This better-quality area of the Northern Patagonian region

represents one of the most important areas for fruit

production, distinguished especially by its excellent conditions

for the production of fine fruits.

FRUITPRODUCTIONCherriesFavorable growing conditions allow for optimal ripening of fruit

firmness, color, flavor and size, factors that guarantee an

excellent post-harvest result, placing the product at the level of

most demanding off-season markets.

Accordingly, the productive matrix was oriented towards

production of early maturing varieties, allocating 50% of the

200 hectares of the project with varieties of this type (Santina,

Royal Dawn, Chelan and Brooks), and complementing with

middle varieties (Stella, Bing and Van) and late (Kordia, Regina,

Lapins and Sweetheart) on a smaller scale, which makes it

possible to extend the harvesting period from early November

until December.

Pears and ApplesAt the end of cherry-picking by the end of December, the

harvesting of William pears begins, followed by other varieties

of pears (Peckams) and apples (Brookfield) and ending with the

harvesting of Rose Glow varieties in late April.

The cultivated area was designed to allocate 400 hectares to

apples and 150 hectares to pears, in order to ensure greater

participation in the global market.

NATURAL BEAUTYEden FruitCerezas Argentinas is doing a thorough job of field afforestation

and ornamental plantings, including walking paths, flower

gardens, gazebos, and outdoor recreation and sightseeing areas,

to convert the establishment into a true Eden of fruits, offering

visitors the opportunity to indulge in the scenery while touring

the facilities.

In this way, one of the characteristics of the cherries plantation

is that each variety of the fruit is identified by heads of roses of

different colors.

TourismWhile the Patagonian region is already a circuit known for its

natural attractions, Cerezas Argentinas aimed to enhance the

beauty of the Middle Valley of the Province of Rio Negro to

offer unique agro-tourism experiences. In this way, it has

conceived each planting as varietals garden, in order enjoy a

delightful journey.

In “Estancia La Irma”, you can also find a mud house that dates

from the year of 1860, as well as the oldest rural brick house in

town, dating from 1883, which will be restored with the

purpose of provide a unique accommodation experience in a

privileged environment.

Cerezas Argentinas is doing a thorough

job to convert the establishment into a

true Eden of fruits.

Favorable growing conditions guarantee excellent quality.

CORPORATE POLICYQualityQuality management is a key priority for each initiative of the

company. For this reason, our production meets the

requirements of the GlobalGap standard, a certification that

ensures access to the most rigorous markets, ensuring the

quality and safety of the product, as well as environmental and

social responsibility of the firm.

Additionally, the company implemented a policy of continuous

improvement and personnel training and welfare plans,

promoting the development and modernization of each sector.

EnvironmentCommitted to the highest standards of quality and

environmental care, we develop solutions that enable a better

use of resources to avoid potential negative impacts to the

environment, as well as contributing to the forestation and the

designation of conservation of native fauna areas within the

establishment.

Quality management is a key priority for each initiative of the company.

OTHER ACTIVITIESBeekeeping Beekeeping, which arose from the need to ensure adequate

pollination of fruit woods, became a productive division by itself

that currently consists of over 500 hives, spread over eight

apiaries located in different areas of the farm.

In this way, the company provides domestic pollination service,

and rentals to other private owners, with the ultimate goal of

producing honey, propolis, pollen, and in a second stage, it is

projected to be registered as a cabin offering commercialization

of queen-bees.

Poplars Nursery Given the need of protecting the fruit forests from the negative

effects of the wind, the company began to develop a breeding

ground for the spread of Poplars species, which now consists of

more than 120,000 poplar trees for self-sufficiency as well as

for sale to third parties.

Complying with current regulations, the nursery is registered in

the National Seed Institute (INASE) and the National Service

for Food Health and Quality (SENASA).

Other activities arose from the needs of fruit production.

OUR PLANTATION Technology In order to achieve high production levels and to fulfill the

company’s promise of Quality excellence, planting is performed

through intense automation: laser land leveling, construction of

internal roads, new canals, and installation of flood and drip

irrigation equipment, whose efficiency is enhanced by the great

use of the available water flow.

Currently, Cerezas Argentinas S.A. has its entire irrigation heads

with electrification, which makes it possible to bring water to

areas where previously not possible. Additionally, in order to

mitigate weather risks that could affect the quality of final

products, a spray irrigation system for frost control has been

implemented.

InfrastructureThe establishment counts with resources installed for each

production and industrial activity. The final project includes a

packing plant for the automation of the fruit with an optical

classifier sorting by color and size, modern processing lines, an

area of sanitation for quarantine processes, and cooling and

freezing cameras for optimal product storage.

This better-quality area of the Northern Patagonian region represents one of the

most important areas for fruit production.

The establishment counts with resources installed for each production

and industrial activity.

Cerezas Argentinas S.A.Estancia “La Irma”

Ruta Nac. Nº 22 Km. 1063(8364) Chimpay

Río Negro, Argentina

(+54 2946) 494-525 / 714

www.cerezasargentinas.com

Río

Neg

ro .

Pat

agon

ia .

Arg

entin

a

CONTRATAPA TAPA

RETIRACiÓN TAPA PAG 1

PAG 2 PAG 3

PAG 4 PAG 5

PAG 6 PAG 7

PAG 8 RETIRACIÓN CONTRATAPA

08.10.2010 ANTE CUALQUIER DUDA COMUNICARSE AL 15 6865-5415

PANTONEProcessMagenta C

PANTONEProcessCyan C

PANTONEProcessYellow C

PANTONECOOLGRAY 9 C

PANTONEProcessBlack C

PANTONE877 C

Page 4: CONTRATAPA TAPA PAG 4 PAG 5 FRUIT Argentina PRODUCTION ... · participation in the global market. NATURAL BEAUTY Eden Fruit Cerezas Argentinas is doing a thorough job of field afforestation

ChimpayRío Negro, Argentina

OUR FARMCerezas ArgentinasCerezas Argentinas S.A. is located in the Argentinean Patagonia,

and has been mainly dedicated to the production and

commercialization of cherries, other fine fruits, and seed-fruits,

such as pears and apples, since 2008.

The company holds more than 750 hectares dedicated to fruit

production, planned with the firm purpose of strengthening and

boosting up the development of fine fruits production as well as

other complementary productive activities in the region.

PatagoniaSoil, as well as water resources, and climate, represented key

indicators when selecting the location for the project to be 18

kilometers from the town of Chimpay, in the region called

Middle Valley in the Province of Río Negro.

This better-quality area of the Northern Patagonian region

represents one of the most important areas for fruit

production, distinguished especially by its excellent conditions

for the production of fine fruits.

FRUITPRODUCTIONCherriesFavorable growing conditions allow for optimal ripening of fruit

firmness, color, flavor and size, factors that guarantee an

excellent post-harvest result, placing the product at the level of

most demanding off-season markets.

Accordingly, the productive matrix was oriented towards

production of early maturing varieties, allocating 50% of the

200 hectares of the project with varieties of this type (Santina,

Royal Dawn, Chelan and Brooks), and complementing with

middle varieties (Stella, Bing and Van) and late (Kordia, Regina,

Lapins and Sweetheart) on a smaller scale, which makes it

possible to extend the harvesting period from early November

until December.

Pears and ApplesAt the end of cherry-picking by the end of December, the

harvesting of William pears begins, followed by other varieties

of pears (Peckams) and apples (Brookfield) and ending with the

harvesting of Rose Glow varieties in late April.

The cultivated area was designed to allocate 400 hectares to

apples and 150 hectares to pears, in order to ensure greater

participation in the global market.

NATURAL BEAUTYEden FruitCerezas Argentinas is doing a thorough job of field afforestation

and ornamental plantings, including walking paths, flower

gardens, gazebos, and outdoor recreation and sightseeing areas,

to convert the establishment into a true Eden of fruits, offering

visitors the opportunity to indulge in the scenery while touring

the facilities.

In this way, one of the characteristics of the cherries plantation

is that each variety of the fruit is identified by heads of roses of

different colors.

TourismWhile the Patagonian region is already a circuit known for its

natural attractions, Cerezas Argentinas aimed to enhance the

beauty of the Middle Valley of the Province of Rio Negro to

offer unique agro-tourism experiences. In this way, it has

conceived each planting as varietals garden, in order enjoy a

delightful journey.

In “Estancia La Irma”, you can also find a mud house that dates

from the year of 1860, as well as the oldest rural brick house in

town, dating from 1883, which will be restored with the

purpose of provide a unique accommodation experience in a

privileged environment.

Cerezas Argentinas is doing a thorough

job to convert the establishment into a

true Eden of fruits.

Favorable growing conditions guarantee excellent quality.

CORPORATE POLICYQualityQuality management is a key priority for each initiative of the

company. For this reason, our production meets the

requirements of the GlobalGap standard, a certification that

ensures access to the most rigorous markets, ensuring the

quality and safety of the product, as well as environmental and

social responsibility of the firm.

Additionally, the company implemented a policy of continuous

improvement and personnel training and welfare plans,

promoting the development and modernization of each sector.

EnvironmentCommitted to the highest standards of quality and

environmental care, we develop solutions that enable a better

use of resources to avoid potential negative impacts to the

environment, as well as contributing to the forestation and the

designation of conservation of native fauna areas within the

establishment.

Quality management is a key priority for each initiative of the company.

OTHER ACTIVITIESBeekeeping Beekeeping, which arose from the need to ensure adequate

pollination of fruit woods, became a productive division by itself

that currently consists of over 500 hives, spread over eight

apiaries located in different areas of the farm.

In this way, the company provides domestic pollination service,

and rentals to other private owners, with the ultimate goal of

producing honey, propolis, pollen, and in a second stage, it is

projected to be registered as a cabin offering commercialization

of queen-bees.

Poplars Nursery Given the need of protecting the fruit forests from the negative

effects of the wind, the company began to develop a breeding

ground for the spread of Poplars species, which now consists of

more than 120,000 poplar trees for self-sufficiency as well as

for sale to third parties.

Complying with current regulations, the nursery is registered in

the National Seed Institute (INASE) and the National Service

for Food Health and Quality (SENASA).

Other activities arose from the needs of fruit production.

OUR PLANTATION Technology In order to achieve high production levels and to fulfill the

company’s promise of Quality excellence, planting is performed

through intense automation: laser land leveling, construction of

internal roads, new canals, and installation of flood and drip

irrigation equipment, whose efficiency is enhanced by the great

use of the available water flow.

Currently, Cerezas Argentinas S.A. has its entire irrigation heads

with electrification, which makes it possible to bring water to

areas where previously not possible. Additionally, in order to

mitigate weather risks that could affect the quality of final

products, a spray irrigation system for frost control has been

implemented.

InfrastructureThe establishment counts with resources installed for each

production and industrial activity. The final project includes a

packing plant for the automation of the fruit with an optical

classifier sorting by color and size, modern processing lines, an

area of sanitation for quarantine processes, and cooling and

freezing cameras for optimal product storage.

This better-quality area of the Northern Patagonian region represents one of the

most important areas for fruit production.

The establishment counts with resources installed for each production

and industrial activity.

Cerezas Argentinas S.A.Estancia “La Irma”

Ruta Nac. Nº 22 Km. 1063(8364) Chimpay

Río Negro, Argentina

(+54 2946) 494-525 / 714

www.cerezasargentinas.com

Río

Neg

ro .

Pat

agon

ia .

Arg

entin

a

CONTRATAPA TAPA

RETIRACiÓN TAPA PAG 1

PAG 2 PAG 3

PAG 4 PAG 5

PAG 6 PAG 7

PAG 8 RETIRACIÓN CONTRATAPA

08.10.2010 ANTE CUALQUIER DUDA COMUNICARSE AL 15 6865-5415

PANTONEProcessMagenta C

PANTONEProcessCyan C

PANTONEProcessYellow C

PANTONECOOLGRAY 9 C

PANTONEProcessBlack C

PANTONE877 C

Page 5: CONTRATAPA TAPA PAG 4 PAG 5 FRUIT Argentina PRODUCTION ... · participation in the global market. NATURAL BEAUTY Eden Fruit Cerezas Argentinas is doing a thorough job of field afforestation

ChimpayRío Negro, Argentina

OUR FARMCerezas ArgentinasCerezas Argentinas S.A. is located in the Argentinean Patagonia,

and has been mainly dedicated to the production and

commercialization of cherries, other fine fruits, and seed-fruits,

such as pears and apples, since 2008.

The company holds more than 750 hectares dedicated to fruit

production, planned with the firm purpose of strengthening and

boosting up the development of fine fruits production as well as

other complementary productive activities in the region.

PatagoniaSoil, as well as water resources, and climate, represented key

indicators when selecting the location for the project to be 18

kilometers from the town of Chimpay, in the region called

Middle Valley in the Province of Río Negro.

This better-quality area of the Northern Patagonian region

represents one of the most important areas for fruit

production, distinguished especially by its excellent conditions

for the production of fine fruits.

FRUITPRODUCTIONCherriesFavorable growing conditions allow for optimal ripening of fruit

firmness, color, flavor and size, factors that guarantee an

excellent post-harvest result, placing the product at the level of

most demanding off-season markets.

Accordingly, the productive matrix was oriented towards

production of early maturing varieties, allocating 50% of the

200 hectares of the project with varieties of this type (Santina,

Royal Dawn, Chelan and Brooks), and complementing with

middle varieties (Stella, Bing and Van) and late (Kordia, Regina,

Lapins and Sweetheart) on a smaller scale, which makes it

possible to extend the harvesting period from early November

until December.

Pears and ApplesAt the end of cherry-picking by the end of December, the

harvesting of William pears begins, followed by other varieties

of pears (Peckams) and apples (Brookfield) and ending with the

harvesting of Rose Glow varieties in late April.

The cultivated area was designed to allocate 400 hectares to

apples and 150 hectares to pears, in order to ensure greater

participation in the global market.

NATURAL BEAUTYEden FruitCerezas Argentinas is doing a thorough job of field afforestation

and ornamental plantings, including walking paths, flower

gardens, gazebos, and outdoor recreation and sightseeing areas,

to convert the establishment into a true Eden of fruits, offering

visitors the opportunity to indulge in the scenery while touring

the facilities.

In this way, one of the characteristics of the cherries plantation

is that each variety of the fruit is identified by heads of roses of

different colors.

TourismWhile the Patagonian region is already a circuit known for its

natural attractions, Cerezas Argentinas aimed to enhance the

beauty of the Middle Valley of the Province of Rio Negro to

offer unique agro-tourism experiences. In this way, it has

conceived each planting as varietals garden, in order enjoy a

delightful journey.

In “Estancia La Irma”, you can also find a mud house that dates

from the year of 1860, as well as the oldest rural brick house in

town, dating from 1883, which will be restored with the

purpose of provide a unique accommodation experience in a

privileged environment.

Cerezas Argentinas is doing a thorough

job to convert the establishment into a

true Eden of fruits.

Favorable growing conditions guarantee excellent quality.

CORPORATE POLICYQualityQuality management is a key priority for each initiative of the

company. For this reason, our production meets the

requirements of the GlobalGap standard, a certification that

ensures access to the most rigorous markets, ensuring the

quality and safety of the product, as well as environmental and

social responsibility of the firm.

Additionally, the company implemented a policy of continuous

improvement and personnel training and welfare plans,

promoting the development and modernization of each sector.

EnvironmentCommitted to the highest standards of quality and

environmental care, we develop solutions that enable a better

use of resources to avoid potential negative impacts to the

environment, as well as contributing to the forestation and the

designation of conservation of native fauna areas within the

establishment.

Quality management is a key priority for each initiative of the company.

OTHER ACTIVITIESBeekeeping Beekeeping, which arose from the need to ensure adequate

pollination of fruit woods, became a productive division by itself

that currently consists of over 500 hives, spread over eight

apiaries located in different areas of the farm.

In this way, the company provides domestic pollination service,

and rentals to other private owners, with the ultimate goal of

producing honey, propolis, pollen, and in a second stage, it is

projected to be registered as a cabin offering commercialization

of queen-bees.

Poplars Nursery Given the need of protecting the fruit forests from the negative

effects of the wind, the company began to develop a breeding

ground for the spread of Poplars species, which now consists of

more than 120,000 poplar trees for self-sufficiency as well as

for sale to third parties.

Complying with current regulations, the nursery is registered in

the National Seed Institute (INASE) and the National Service

for Food Health and Quality (SENASA).

Other activities arose from the needs of fruit production.

OUR PLANTATION Technology In order to achieve high production levels and to fulfill the

company’s promise of Quality excellence, planting is performed

through intense automation: laser land leveling, construction of

internal roads, new canals, and installation of flood and drip

irrigation equipment, whose efficiency is enhanced by the great

use of the available water flow.

Currently, Cerezas Argentinas S.A. has its entire irrigation heads

with electrification, which makes it possible to bring water to

areas where previously not possible. Additionally, in order to

mitigate weather risks that could affect the quality of final

products, a spray irrigation system for frost control has been

implemented.

InfrastructureThe establishment counts with resources installed for each

production and industrial activity. The final project includes a

packing plant for the automation of the fruit with an optical

classifier sorting by color and size, modern processing lines, an

area of sanitation for quarantine processes, and cooling and

freezing cameras for optimal product storage.

This better-quality area of the Northern Patagonian region represents one of the

most important areas for fruit production.

The establishment counts with resources installed for each production

and industrial activity.

Cerezas Argentinas S.A.Estancia “La Irma”

Ruta Nac. Nº 22 Km. 1063(8364) Chimpay

Río Negro, Argentina

(+54 2946) 494-525 / 714

www.cerezasargentinas.com

Río

Neg

ro .

Pat

agon

ia .

Arg

entin

a

CONTRATAPA TAPA

RETIRACiÓN TAPA PAG 1

PAG 2 PAG 3

PAG 4 PAG 5

PAG 6 PAG 7

PAG 8 RETIRACIÓN CONTRATAPA

08.10.2010 ANTE CUALQUIER DUDA COMUNICARSE AL 15 6865-5415

PANTONEProcessMagenta C

PANTONEProcessCyan C

PANTONEProcessYellow C

PANTONECOOLGRAY 9 C

PANTONEProcessBlack C

PANTONE877 C

Page 6: CONTRATAPA TAPA PAG 4 PAG 5 FRUIT Argentina PRODUCTION ... · participation in the global market. NATURAL BEAUTY Eden Fruit Cerezas Argentinas is doing a thorough job of field afforestation

ChimpayRío Negro, Argentina

OUR FARMCerezas ArgentinasCerezas Argentinas S.A. is located in the Argentinean Patagonia,

and has been mainly dedicated to the production and

commercialization of cherries, other fine fruits, and seed-fruits,

such as pears and apples, since 2008.

The company holds more than 750 hectares dedicated to fruit

production, planned with the firm purpose of strengthening and

boosting up the development of fine fruits production as well as

other complementary productive activities in the region.

PatagoniaSoil, as well as water resources, and climate, represented key

indicators when selecting the location for the project to be 18

kilometers from the town of Chimpay, in the region called

Middle Valley in the Province of Río Negro.

This better-quality area of the Northern Patagonian region

represents one of the most important areas for fruit

production, distinguished especially by its excellent conditions

for the production of fine fruits.

FRUITPRODUCTIONCherriesFavorable growing conditions allow for optimal ripening of fruit

firmness, color, flavor and size, factors that guarantee an

excellent post-harvest result, placing the product at the level of

most demanding off-season markets.

Accordingly, the productive matrix was oriented towards

production of early maturing varieties, allocating 50% of the

200 hectares of the project with varieties of this type (Santina,

Royal Dawn, Chelan and Brooks), and complementing with

middle varieties (Stella, Bing and Van) and late (Kordia, Regina,

Lapins and Sweetheart) on a smaller scale, which makes it

possible to extend the harvesting period from early November

until December.

Pears and ApplesAt the end of cherry-picking by the end of December, the

harvesting of William pears begins, followed by other varieties

of pears (Peckams) and apples (Brookfield) and ending with the

harvesting of Rose Glow varieties in late April.

The cultivated area was designed to allocate 400 hectares to

apples and 150 hectares to pears, in order to ensure greater

participation in the global market.

NATURAL BEAUTYEden FruitCerezas Argentinas is doing a thorough job of field afforestation

and ornamental plantings, including walking paths, flower

gardens, gazebos, and outdoor recreation and sightseeing areas,

to convert the establishment into a true Eden of fruits, offering

visitors the opportunity to indulge in the scenery while touring

the facilities.

In this way, one of the characteristics of the cherries plantation

is that each variety of the fruit is identified by heads of roses of

different colors.

TourismWhile the Patagonian region is already a circuit known for its

natural attractions, Cerezas Argentinas aimed to enhance the

beauty of the Middle Valley of the Province of Rio Negro to

offer unique agro-tourism experiences. In this way, it has

conceived each planting as varietals garden, in order enjoy a

delightful journey.

In “Estancia La Irma”, you can also find a mud house that dates

from the year of 1860, as well as the oldest rural brick house in

town, dating from 1883, which will be restored with the

purpose of provide a unique accommodation experience in a

privileged environment.

Cerezas Argentinas is doing a thorough

job to convert the establishment into a

true Eden of fruits.

Favorable growing conditions guarantee excellent quality.

CORPORATE POLICYQualityQuality management is a key priority for each initiative of the

company. For this reason, our production meets the

requirements of the GlobalGap standard, a certification that

ensures access to the most rigorous markets, ensuring the

quality and safety of the product, as well as environmental and

social responsibility of the firm.

Additionally, the company implemented a policy of continuous

improvement and personnel training and welfare plans,

promoting the development and modernization of each sector.

EnvironmentCommitted to the highest standards of quality and

environmental care, we develop solutions that enable a better

use of resources to avoid potential negative impacts to the

environment, as well as contributing to the forestation and the

designation of conservation of native fauna areas within the

establishment.

Quality management is a key priority for each initiative of the company.

OTHER ACTIVITIESBeekeeping Beekeeping, which arose from the need to ensure adequate

pollination of fruit woods, became a productive division by itself

that currently consists of over 500 hives, spread over eight

apiaries located in different areas of the farm.

In this way, the company provides domestic pollination service,

and rentals to other private owners, with the ultimate goal of

producing honey, propolis, pollen, and in a second stage, it is

projected to be registered as a cabin offering commercialization

of queen-bees.

Poplars Nursery Given the need of protecting the fruit forests from the negative

effects of the wind, the company began to develop a breeding

ground for the spread of Poplars species, which now consists of

more than 120,000 poplar trees for self-sufficiency as well as

for sale to third parties.

Complying with current regulations, the nursery is registered in

the National Seed Institute (INASE) and the National Service

for Food Health and Quality (SENASA).

Other activities arose from the needs of fruit production.

OUR PLANTATION Technology In order to achieve high production levels and to fulfill the

company’s promise of Quality excellence, planting is performed

through intense automation: laser land leveling, construction of

internal roads, new canals, and installation of flood and drip

irrigation equipment, whose efficiency is enhanced by the great

use of the available water flow.

Currently, Cerezas Argentinas S.A. has its entire irrigation heads

with electrification, which makes it possible to bring water to

areas where previously not possible. Additionally, in order to

mitigate weather risks that could affect the quality of final

products, a spray irrigation system for frost control has been

implemented.

InfrastructureThe establishment counts with resources installed for each

production and industrial activity. The final project includes a

packing plant for the automation of the fruit with an optical

classifier sorting by color and size, modern processing lines, an

area of sanitation for quarantine processes, and cooling and

freezing cameras for optimal product storage.

This better-quality area of the Northern Patagonian region represents one of the

most important areas for fruit production.

The establishment counts with resources installed for each production

and industrial activity.

Cerezas Argentinas S.A.Estancia “La Irma”

Ruta Nac. Nº 22 Km. 1063(8364) Chimpay

Río Negro, Argentina

(+54 2946) 494-525 / 714

www.cerezasargentinas.com

Río

Neg

ro .

Pat

agon

ia .

Arg

entin

a

CONTRATAPA TAPA

RETIRACiÓN TAPA PAG 1

PAG 2 PAG 3

PAG 4 PAG 5

PAG 6 PAG 7

PAG 8 RETIRACIÓN CONTRATAPA

08.10.2010 ANTE CUALQUIER DUDA COMUNICARSE AL 15 6865-5415

PANTONEProcessMagenta C

PANTONEProcessCyan C

PANTONEProcessYellow C

PANTONECOOLGRAY 9 C

PANTONEProcessBlack C

PANTONE877 C