contractor Young & Rubicam aka Burson-Marsteller on ... · Description of document: Copies of each...

Description of document: Copies of each report and presentation provided to the Department of Housing and Urban Development (HUD) by contractor Young & Rubicam aka Burson-Marsteller on contract GS23F0130MIHUDCOOPC238630PCT0001 regarding Ginnie Mae, 2011-2014

Request date: 29-March-2014 Released date: 02-January-2015 Posted date: 13-April-2015 Source of document: U.S. Department of Housing and Urban Development

Freedom of Information Act Office 451 7th Street, SW, Room 10139 Washington, DC 20410-3000 Fax: (202) 619-8365 HUD Freedom of Information Act Public Access Website

The governmentattic.org web site (“the site”) is noncommercial and free to the public. The site and materials made available on the site, such as this file, are for reference only. The governmentattic.org web site and its principals have made every effort to make this information as complete and as accurate as possible, however, there may be mistakes and omissions, both typographical and in content. The governmentattic.org web site and its principals shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused, or alleged to have been caused, directly or indirectly, by the information provided on the governmentattic.org web site or in this file. The public records published on the site were obtained from government agencies using proper legal channels. Each document is identified as to the source. Any concerns about the contents of the site should be directed to the agency originating the document in question. GovernmentAttic.org is not responsible for the contents of documents published on the website.

https://hudpal.efoia-host.com/palMain.aspx

OFFICE OF ADMINISTRATION

U.S. DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT WASHINGTON, DC 20410-3000

JAN - 2 2015

RE: Freedom of Information Act Request FOIA Control No.: 14-FI-HQ-01141

This letter is in response to your request dated March 29, 2014, pursuant to the Freedom of Information Act (FOIA), 5 U.S.C. § 552. Specifically, you asked for a copy of each report and presentation from January 1, 2011, to the present provided to the Department of Housing and Urban Development by contractor Young & Rubicam aka Burson-Marsteller. You specifically cited the contract that was designated GS23F0130MIHUDCOOPC238630PCT0001.

When responding to a FOIA request, HUD searches for responsive documents existing up tc;> the date that the request is received in the Department's FOIA Branch. Your request was received on April 2, 2014.

Your request is granted in part. Enclosed are copies of documents responsive to your request. I am withholding financial information and the names of key personnel pursuant to Exemption 4 of the FOIA. Exemption 4 of the FOIA protects trade secrets and commercial or financial information obtained from a person that is privileged or confidential. I am also withholding the names of key personnel pursuant to Exemption 6 of the FOIA. Exemption 6 of the FOIA protects information that would constitute an unwarranted invasion of personal privacy. The . interest of the general public in reviewing these portions of government documents does not outweigh the individual's right to privacy.

I am the official responsible for this determination based on information provided by the Department's Government National Mortgage Association. You may appeal this determination within 30 days from the date of this letter. If you decide to appeal, your appeal should include copies of your original request and this response, as well as a discussion of the reasons supporting the appeal. With regard to Exemption 6, your appeal should address the nature of the overriding public interest in disclosure that outweighs the personal privacy interest protected by i the exemption. The envelope should be plainly marked to indicate that it contains a FOIA appeal and be addressed to:

U.S. Department of Housing and Urban Development Attention: F01A Appeals OGC, Ethics and Appeals Law Division 1250 Maryland Avenue, SW, Suite 200 Washington, DC 20024

Telephone: (202) 708-3815

www.hud.gov espanol.hud.gov

For your information, your FOIA request, including your identity and any information made available, is releasable to the public under subsequent FOIA requests. In responding to these requests, the Department does not release personal information, such as home address, telephone, or Social Security number, all of which are protected from disclosure under FOIA Exemption 6.

If you have any questions regarding your request, you may contact Eugene McGirt at (202) 402-4315. Thank you for your interest in the Department's programs and policies.

Enclosures

Dolores W. Cole Director for FOIA and

Executive Correspondence Office of the Executive Secretariat

2

C· August 10, 2011

Terry Carr Director, Communications and External Relations Govemment National Mortgage Assoc!atlon PotDmac Center South 550 12th Street, SW, Third Floor Washlngtlm, DC 20024

Dear Terry,

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T 21ll.S30.0400 • 202.530.4500

Attached please flnd an Invoice from Burson-Marsteller for professtonal services and out-of-pocket with our work on behalf or Ginnie Mae from July 1", 2011 through July 31", 2011. costs cmodated

The July Invoice tDtals $50,321.08 In professional services and out-of-pocket CDSts, and breakS down as follows:

• $40, 769.61 for Media Relations and Oips Services • $9,551.47 for Third Party Outreach and Valldatfon

Addltlonally, the contracting billing totals are as follows:

Oelminibfe I ContT- ' eu ..... u ..... 1c:e '"'"'"'~a..,_ I ltemalnl~ unncau•~ (l.e. T•k • I ...... Amt for U'lls mmna -tD- I Obllptlon Ord~CUH,. Obli~~ Period .

Q.IH 0001 "'ooc.oo o46 MO.DO . '1 IN 0002 1 .. 952.00 15'1952.(IQ

0.IN 0003A ~5627.30 '40 769.61 -IC 769.61 294 857."" . OJN 00038 1'"'020.lS 120 020.15

Q.IH 0004A 85.148.25 85 148.25

QJNQ0048 S-"41.56 5 541.56

Cllll 0005A 121.72~.tKJ 9 551.47 9 551."7 11'173." .

a.JN 0006A 69 735.30 69.735.30 .

Q.IH ""'"'" 4R 788."" 48 788.00 . CUN 0008 9 000.00 9000.00 Cofllracllng 11111-T-h S996537.36 cso J21.o8 .. n•21.oa ·-216.211

summaa at Act!ylt1e1; July f. 2Q11 lt!rpyqh JyN 31. 2011 Attlvltles performed by Burson-Marsteller during the period of July 7"' through July 31" indude aa:x>unt management with HCC lntemationat; dmftlng Cllps Servtces Vendor SUbscripttons memo; processing trade

. subsoiptton vendor contracts; forwarding relevant articles about Ginnie Mae; developing the Quarterly Nll!Tlbers

C document; drafting the Stump Speech outline; drafting content for secretary oonovan; drafting content for HUD I Happenings and In House newsletters; developed All Staff meeting materials. updating MIC and VA Guaranty Congressional Hill Staffer presentations; drafting content for August Brleflng Book; revising and distributing the Executive Q&A for July stakeholder letter; and ongoing strategle counsel.

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Media Relations and Clips Services • Participated in conference calls with Ginnie Mae communications team • Distributed dally media monitoring reports to Ginnie Mae staff · • Conducted Ctftfcal Mention media monitoring; weekly reports included 1n Friday dally media monltotf ~. ng

• Draftli!d Vendor Subsaiptlons memo; subm~ toTerry Carr/Gina Screen on 7/18/11 and 7/21/11 • GForwa~ed the Money M8nagement Letter artlde, 'Ginnie Mae Seeits Sales Adviser as Global lnvesb Base

rows; submitted to Teny carr/Gina Screen on 7/21/11. • Forwarded the HolJS/ng WI~ article, 'Ginnie Mae to Mar1

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Burson· Marsteller

Invoice No. 192552

TERRY CARR GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH 550 12TH STREET, SW THIRDFlOOR WASHINGTON DC 20024

'DueDate:ONEP·11 Invoice Date: 10·AUG·11

Engagement No: UHUD6359B l..ettef of Engegement: UHUD6359B ,

Description: Base Perioc:t

BILLING PERIOD: July 2011 · UHUD Contract C-OP023a63

INVo!CE SUMMARY

PROFESSIONAL SERVICES

INVOICE TOTAL DUE

REMITTANCE INSTRUCTIONS

lly Wire Transler Rem" To: Beneildary Sank: WachOvta &ank

=·1'h'l:?\:·M8"11tener ASA Rout;;;g,\~ I Swift Code: PNBPUS33

By Check-ilTo: Bumon-Marttetlet PO Box 101880 .A ... ta. GA30392·1860

PLEASE INCLUDE OU~ INVOICE NO. IN THE 0ESCA1PTt0N FIELD OF THE WIRE TRANSFER.

AMOUNT

50.321.08

550,321.08

lNOUlRV IN$TR\JCTIONS l Addresa lnqulr1"9 To:

JAS0NL080 111overmon1Avenue. N.W, Sutto 1100 Wuhltlgton, OC 20QOS.SS44 +1 .202.530.0400

As a WPP PlC company, woare committed to conducttng bu&l!lets In scoordance Vtifh WPP' a Code of BualnCA Cond\tet lhG' Code of Business CondU'Ct "8t'I be jccessed on-line at www.bm.com.

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Invoice No. 192552

TERRY CARR GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH 550 12™ STREET, SW THIRD FLOOR WASHINGTON DC 20024

-~.-. ':".;-,,

0... Date: 09-SEP-11 Invoice Date: 10·AUG·11 Page: 1 Of 2

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Engagement No: UHU06359B Letter of Engagement: UHUD83598

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Desc:rlptlon: Base Per1od

BILLING PERIOD: July 2011 • UHUO Contract C-OP023863

IN\IO!CE DETAIL AMOU.NI J 1!3:MEDIA BE\,ATIQNSI CLIPS $E!IYICEB 1

I PROFEBBIONAL SERVICES t!Il£ llllllllll BAm •)

e (b)(4),(b)(6) MANAGING DIRECTOR 6.00 340.28 2,041.68 ASSOCIATE 11.25 137.83 1,550.61 Ii ASSOCIATE 14.25 137.83 1,884.09 ·I DIRECTOR 1.00 271.36 271.3& MANAGER 1.00 228.28 228.28 DIRECTOR 68.5() 271.36 18.045.44 DIRECTOR 1.00 211.38 271.36 INTERN 27.75 73.22 2,031.87 ' MANAGER 1.00 228.29 228.29 l (0.11) CLIENT SERVICE ASSISTANT 30.00 73.22 2,196.64 '· SENIOR AS SOCIA TE 64.50 180.91 11,668.73 DIRECTOR 1.00 271.36 211.36 ,,

TOT AL· PROFESSIONAL SERVICES 40,769.61

TOTAL DUE• 03-MEDIA RELATIONS/ CLIPS SERVICES 40,7119.81 i .,

' REMtlTANCE INSTRUCTIONS INQUIRY iNSmUCTIONS :1 ~

By Wire Tremiler Remn To: By Cl\eck Remit To: Addn>9s Inquiries To: " Se~a'V Bank: W~ovio. Bank eurson·MarAteftet JASON LOBO

ij Aocoun1 tgme· 8u!'!dl'l·Marateller PO Box 101880 1110 Ve'""°"I Avenue. N.W. Allenta. GA30392·1680 Suite 1100 ....,..,,,, (b)(4) I W•ohlngtOn. DC 20005·3$44 ABARo

Swift Code: PNBPU$33 +1.202.630.0400

PLEASE IMCLUOE OUR INVOICE NO. IN THE DESCRIPTION F1ELD OF THE WIRE TRANSFal.

' ' As a WPP PLC company. we are committed tocondUCClng bustnftSS1n ac:c0rdance wltl\ WPP'& Code at Buslnes:s conduct.

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Burson·Marsteller Invoice No. 192552

TERRY CARR GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH 550 12TH STREET. SW THIRD FLOOR WASHINGTON DC 20024

Engagement No: UHU06359B

INVOICE DETAIL CONTD u.IHIBQ PABlY OUTAfACH AND yat JQAIION LAIOA

PROFESSIONAL SERVICES (b)(4),(b)(6) ASSOCIATE

ASSOCIATE DIRECTOR INTERN CLIENT SERVICE ASSISTANT' SENIOR ASSOCIATE

TOTAL· PROFESSIONAL SERVICES

Dua Date: 09·SEP-11 Invoice Date: 10·AUG· 11 Page: 2of 2

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" Llllter ot Engagement: UHUDl359B

IQl18ll llAIE

6.00 137.83 0.25 137.83

25.25 271.36 2.00 73.22 0.2!5 73.22 8.75 180.91

AMOUNT

826.911 -34.46

6,851.84 148.44

18.31 1,582.97 11,461.01

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' TOTAL DUE· OS-THIRD PARTY OUTREACH AND VALIDATION LABOR 8,481.01 ~

gs 1.$IAKEHOLDEB LETTER


WILLIAMS, MISTY

I!ILE SENIOR ASSOCIATE

TOTAL• PROFESSIONAL SERVICES

TOTAL DUE .QS.l·STAKEHOLDal LETTER

INVOICE TOTAL DU£

0.50 180.91 90.46

90.48

90.48

SS0.321 M

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\;~ Burson ·Marsteller

September 12, 2011

Tenycarr Dlredllr, Communications and External Relations Government National Mortgiige Association Potcmac Center South 550 12th Street, SW, Third Floor Washington, DC 20024

Dear Terry,

IUrHn.._..,.... 1100 \ltrmont Awriue, H.W.

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T 'XD .SJD.O'IOO f 207.SJ0.

Ratfonale memos; drafting cxmtent for HUD Happenings and In House newsletters; revising and distributing the Executive Q&A for August stakeholder letter; researctitng and developing summaries for GSE congressional bills· j conducting the website content audit and ongoing strategic counsel. ' ,_

Marta!tlng Materials semces • Rebrandtn9alid website Acttvttles:

· o Del.eloped 6 month work plan and budget; submitted to Teny carr/Gtna Screen on 8/12/11 8/17/11 and 8/22/11. '

o Stakeholder Interviews: • Developed strategy; submitted to Terry carr/Gina Screen on 8/4/11. • Developed Interviewee list; submitted to Terry Carr/Gina Screen on 8/12/11. • Conducted 16 lnterviewS; submitted summary reports to Terry Carr/Gina Screen during

the weeks of 8/15/11, 8/22/11 and 8/29/11. • Researdled contacts for the Top 20 Issuers during the week of 8/22/11.

Media Relations and Clips services • Partldpated In conference calls with Ginnie Mae communications team. • Olstrfbub!d weekly calendar Ill Ginnie Mae communication$ team. • Distributed daily media monltDrlng reports Ill Ginnie Mae staff. • conducted Crltlcal Mention mecfia monltllrtng; weekly reports included In Friday dally media monitoring

reports. • Developed monthly tssuance and RPB summary for July; submitted Ill Terry Cerr/Glna Screen on 8/1/11

and 8/12/11. • Provided subscription list for dally dlps; submitted Ill Teny Carr/Gina Screen on 8/1/11. • Drafted quote for July Issuance release; submitted Ill Terry Carr/Gina Screen on 8/5/11. • Drafted blo for Brenda Thorrias; submitted Ill Terry Carr/Gina Screen on 8/5/11. • Refonnatted Web TutDrtal; submitted to Terry Carr/Gina Screen on 8/8/Uand 8/25/11. • Revised Quarterly Numbers document; submitted to Teny Carr/Gina Screen on 8/12/11. • Researched TBW Servicing coverage; submitted to Terry Carr/Gina Screen on 8/26/11. • Drafted Acknowledgement Agreement press release; submitted to Terry carr/Glna Screen on 8/31/11. • Developed Bl-weekly Media Impressions snapshot and report; submitted to Terry carr/Glna Screen on

8/31/11. • New York Media Tour:

o Drafted New York Media Tour memo; submitted to Terry Carr/Gina Screen on 8/1/11. o Pltclled and secured media during the weeks of 8/19/11 and 8/22/11. o Drafted talking JlOlnts; submitted to Terry carr/Glna So'een on 8/24/11. o Drafted sample Q&A; submitted ID Terry Carr/Gina Screen on 8/24/11. o Developed briefing book; submitted to Terry Carr/Gina Screen on 8/25/11 and 8/29/11. o Conducted prep session at Ginnie Mae on 8/25/11. o Developed itinerary; submitted to Terry carr/Glna Screen on 8/29/11.

Conference, Event, and outreach support • Developed Numbers ad; submitted to Terry Carr/Gina Screen on 8/16/11 and 8/25/11. • Developed Hawaiian Shirt poster; sutmiltted ID Teny Carr/Gina Screen on 8/31/11.

Third Party Outreach and Validation • Submitted photographs from All-Staff meeting for lntluslOn In the Communications Connedion; submitted

"

111 Terry carr/Glna Screen on 8/3/11. • Revised zetrman Assoelates presentation; submitted to Terry Carr/Gina Screen on 8/3/11. :,I • Revised Ginnie Mae 101 Multlfamlly presentation; submitted to Terry Carr/Gina Screen on 8/3/11. • Developed RHS National Polley conference presentation; submitted to Terry carr/Gina Saeen on 8/9/11. • Assisted Kathleen Gibbons with Storage presentation; submitted Ill Terry Carr/Gina Screen on 8/9/11. • Drafted Annual Report Phot:ography memo; submitted to Terry carr/Glna Screen on 8/14/11. i.

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1 • Revised OIG presentation; submitted to Terry Carr/Gina Screen on 8/15/11, 8/17/11 and 8/24/11. ' • Developed Ginnie Mae Notes and News template; submitted to Terry Carr/Gina Saeen on 8/17/11 and , i

8/18/11. • Drafted Brand Refresh Rationale memo; submitted to Terry Carr/Gina Screen on 8/24/11. • In House an~.!JUD.H11ppenlngs Drafts: ·

o,,--Distributed tracker to Ginnie Mae Communlcatlons team.

,,

· o Drafted submission for HUD Happenings weekly newsletter on the Feds Feeds Families; submitted, to Terry Carr/Gina Saeen on 8/4/11. ·

. o Drafted submission for In House monthly newsletter on New Jersey hospital; submitted to Terry ;I Carr/Gina Screen on 8/15/11. · ,;

o Interviewed Ted Tozer for In House monthly newsletter submission on B/18/11. ,: o Drafted submission for In House monthly newsletter on Housing Renaissance meetlng; submitted ~i

to Terry Cart/Gina Scteen on 8/19/11 and 8/26/11. · d · o Draftee! HUD Happenings monthly newsletter on the New York Media Tour; submitted to Terry ;

Carr/Gina Screen on 8/31/11. ~ • September 2011 Executive Q&A Leadership Serles Stakeholder Letter:

o Draftee! letter featuring Gregory Keith; submitted to Terry Carr/Gina Saeen on 8/10/11. o Drafted letter featuring Steve Ledbetter; submitted to Terry Carr/Gina Screen on 8/29/11 and

8/30/11. o Distributed letter featllrtng Steve Ledbetter to stakeholder list on 8/31/11.

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Legislative Tracking • Researched GSE congressional blfls; submitted to Terry Carr/Gina Screen on 8/5/11. • Drafted summaries for GSE congressional bllls; submitted to Terrt Carr/Gina Screen on 8/10/11.

Web Page Support • Developed technical website questlons; submitted to Terry Carr/Gina Scteen on 8/10/11. • Conducted oontent audit; submitted to Terry Carr/Gina Screen on 8/22/11.

On behalf d the Burson-Marsteller team, it's always a pleasure working with you. Please contact me at 202-53Cl-4628 If you have any questions or require additional information regarding this Invoice.

c1 ,-, Since~,; / j

;~:;;1;/Bt.1~! l/"'):j yµu Jasch Lobo /,,.

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Invoice No. 193996

TERRY CARR GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH 550 12TH STREE:r;•SW., THIRD .FLOOR WASHINGTON DC 20024

Dua Data: 12.0CT-11 Invoice Date: 12-SEP-11

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Engagement No: UHUD6359B latter of Engagement: UHU06359B

Description: Base Pe~od

BILLING PERIOD: August 2011 II UHUO Conttact C-OP023883

INVOICE SUMMARY


OUT OF POCKET EXPENSES

INVOICE TOTAL DUE


By Wire Tran&ter AemH To: lloneftdary eiink: Wadlovlo S.nlc Ac:courrt N---: ruler -nlfl(b)(4 ' A8AROll!lffijllJ(b)(4\ I

. Swift Code: P

Sy Clleek Remit To: eurson--Ma1'5tl3ner PO Bo.- 101880 AUanta, GA 30382-1880

Pl£A6E INCLUDE OUR INVQJCE NO. INTHE DESCRIPTION FIELD OF THE WIRE TRANSFER.

AMOUNT

80,021.68

230,597.72

$310,619.40

,, .j

INQUIRY INSTRUCTIONS ;

Acid,... Inquiries To: JASON LOBO •i 111ovennont Avenue, N.W. ~ Slllle1100 J Washington, OC 20005-3S44 ~ + 1 .202 .530.0400 j

As a WPP PLC company, WO are commtnad ID c:onduc:tlng: bua!rl8$& In acoonmnco with WPP'& COdo of Buslne&& COtldUC1. The Code of Sustneriti Conduct can bo acceued on-line at www.bm.com.

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Invoice No. 193996

TERRY CARR GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOl.ITH 550 12TH STREET, SW THIROFLOOR WASHINGTON OC 20024


Description: Besa Period

Due Oal9: 12·0CT·11 Invoice Date: 12-SEP·11 Page: 1 ot 3

Leltet of Eng11gement: UHUD63598

BILLING PERIOD: August 2011 II UHUO Contract C·OP023863

INVOICE DETAIL 02-MABKmHQ MAJEB(A!Ji l!EflV!CES

OUT OF POC1(£T EXPEllSES

HCD INTERNATIONAL INV# 00001 JULY 2011 HCDIAUGUST11CHARGES IFF FOR HCDI AUGUST 11 CHARGES IFF FOR HCOI JULY CHARGES TOTAL· OUT OF POCICJ!T EXPEffSES

TOTAL DUE· 02-MABKETINO MATERIALS SERVICES

1!3:MEDIA BEL,ATIONS/ cues SERVICES

PROFESSIONAL SERVICES (b)(4),(b)(6)

.


By WIT9 Tranofer Remit To: llonelldll.y flonk: Watllo>la Bank Account Name: Bursart-Mameler Accountt:l(blliU,. I ASA Routlngifililf41 I Swlll Code: PNSPUS33

llIL.E MANAGING DIRECTOR ASSOCIATE DIRECTOR DIRECTOR INTERN CLIENT SERVICE ASSISTANT INTERN MANAGER

By Clleek Remit To: SurlOli·Maratefler PO Box 1018SO Atlanta. GA 30392·1880

llmlBI 4.00

13,0Q 85.25 o.so

11.00 25.25 4.25

11.75

em 340.28 137.83 271.36 271.36

73.22 73.22 73.22

228.29

AMOUNT

5,808.20 30,432.34

228.2• 43.55

38,510.33

38.$10.33

1,361.12 1,7111.82

23,133.44 135.61! 805.44

1,848.85 311.19

2,682.42

INQUIRY INSTRUCTIONS

Ad- lnqulrln To: JASONtoeo 1 f10 Vennant Avertue. N.W. 6\11191100 Waahlngtcn, DC 20005-3544 • 1.202.530.0400

Pt.EASE INCLUDE OUR INVOICE NO. IN THE DESCRIPTION FIELD OF THE WIRE TRANSFER.

Al a WPP ~c comp~. we are committed to ~ng bualne11& In eccorda.nce with WPP's Code of ButlneN Cetl

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Burson·Marsteller Invoice No. 193996

TERRY CARR GOVERNMEITT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH 550 12TH STREE:f";.SW THIRD F.LOOA •.• WASHINGTON OC 20024

Engagement No: UHU063598

INVOICE DETAIL CONT'D PROFESSIONAL SERVICES· VIDEO REFORMATTING· WEB ROSENBERG, AM'f MANAGING DIRECTOR ROUNDING ADJUSTMENT SCHROEOER,IBACEY DIRECTOR STEELE, KATHRYN CLIENT SERVICE ASSISTANT WILLIAMS, MISTY SENIOR ASSOCIATE TOTAL• PROFESSIONAL SERVICES


CLIPPING SERVICE COURIERIMESSENGER MISCELLANEOUS TOTAL· OUT OF POCKET EXPENSES

TOTAL DUE· 03-MEOIA RELATIONS/ CUPS SERVICES

~!lfft!l

OUT OF POCKET EXPENSES HCDI AUGUST 11 CHARGES IFF FOR HCDI AUGUST 11 CHARGES

TOTAL -OUT OF POCKET EXPENSES

Due Date: 12-0CT-11 Invoice Date: 12-SEP-11 Page: 2 of 3

i

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Letter of Engagement: UHUD63598

AMOUNT 1,000.00

5.75 340.28 1,858.61 (0.23)

8.75 271.36 1,831.68 60.25 73.22 3,1179.38 97,50 180.91 !7,838.74

118,176.14

183.793.00 50.95

9.24

10,853.19

242,029.33

1 6,072.08 1 45.54 :: 6,117.62

TOTAL DUE- 04.CONFERENCE, EVENT, AND OUTREACH SUPPORT 6,117.62

QkTll!BO f>ARIY OUTREACH j!NO l(A,UDl\TIQN J.ABOR

PROFESSIONAL SERVICES nn,g llm!Bli em " (b)(4),(b)(6) ASSOCIATE 4.00

137.83 551.33

ASSOCIATE 12.60 137.83 1.722.68

DIRECTOR 0.26 271.36 87.84

DIRECTOR eo.1s 271.36 18,485.12 CLIENT SERVICE ASSISTANT 0.25 73.22

18.31

CLIENT SERVICE ASSISTANT 1.50 73.22 109.83

SENIOR ASSOCIATE 5.75 180.91 1,040.25

TOTAL • PROFESSIONAL SERVICES 19,995.68

I OUT OF POCKET EXPENSES '~

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Burson•Marsteller lnvolc:e No. 193996

.TERRY CARR GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH 550 12TH STREET, SW THIRD FLOOR'·-·· - '. WASHINGToN CC 20024


INVOICE DETAIL CONT'D PAINTING TOTAL· OUT OF POCKET EXPENSES

Due Date: 12-0CT·11 Invoice Date:12·SEP·11 Page: 3of 3

'I Letter of Engegement UHUD6359!i

AMOUNT 127.20 127.20

TOTAL DUE· OS-THIRD PARTY OUTREACH AND VALIDATION LABOR 20,122.76

OS.1.$IAKEHDLDER I.ETTER


l(b)(4),(b)(6)

:rm.£

ASSOCIATE DIRECTOR

TOTAL· PROFESSIONAL SEAVlCES

TOTAL DUE .QS.1.sTAKEHOLDER LETTER

PROFESSIONAL SERVICES l

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-- ·-----4390 Parfiement Place, Suite A

Lanham, MO 20706 ---- ----------

August 31, 2011

Monthly.Billing Report Rebranding and Website Support Effort

Duration: July 21, 2011 - ,l"Jy 31. 2011

Dear Jason,

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BILI.ING f: 000001

DESCRIP: CI.IN 0001

TO: BUllSON-llARSTELLAR, LLC 1110 VEIU!OllT AVE, 1111 SOITE 1200 WASHIN~, llC ?OQOS-3554 ATTN: l(b(4),(b)(6) I

PRI!!E CONTRACT i: AGMT DTD 7/7/2011 OTHER CONTRACT f: ACCOUNT NO!!BER: 5001-001

BILL PD FROM: 07/07/11 CURRENT TO: 07/31/11 · RATE

APPLICATION DiVELOPR CORPORATE OVERSIGHT SYSTEMS l'IAHAGE!l SR SYSTD!S AHALYST

132.56 291. 91 196.19 120.BO

CURRENT HOURS'

ll .0 s.o 9.0 6.0

PAGE: 01 ·j DILLING lll\TE: 08/25/11 ;

FROM: HCD INTERNATIONAL, INC. 4390 PARLIAMENT PLACE, SUITE A LANllAl'I, MO 20706

TOTAL CONTRACT: 154,952.00 CONTRACT NAME: GNMJH!ARll&TING CLIN 001

CURR&NT SILIJU!LE

CUMULATIVE HOURS

CUMULATIVE BILLABLE

l,855.84 l,459.BS 1,765.11

724.80

14.0 5.0 9.0 6.0

1,855.84 l,459.85 1,'765.71

724. 80

----------- -~-------~---- ----------- ----------~----TOTAL LABOR 34.0 S, 806. 20 34.0

TOTAL !IILLING S,806.20 _.,a=lffJI••••------

5,806.20

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September 9, 2011

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BILLING t: 000002

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TO: BtJRSOIMIARSTELIJIR, LLC 1110 VERMONT AVE, NW SUIT& 1200 11ASHI"@ON, {f 2000,-3554 ATTN: _J>)(4).Jl_)(6) _

PRIME CONTRACT t: AGMT l>TD 7/1/2011 OTHER CONTRACT t: A~U!IT llUllBER: SOOl

BILL PD FP.Oll: 08/01/ll CURRENT 08/31/11 RATE

CURRENT HOURS TO: ___ .......... _______ ..... _ ..

APPLICATION OEVELOPR CORPORATE OVERSIGHT

(b)(4J

SfST!'.llS l!l\Nl\G&R SR RESEARCH ASST SR SYSTEMS llNALYST

TOTAL IABOR

TOTAL BILLING

PAGE: 01 BILLING DATE: 09/09/11

FROM: HCD INTERNATIONAL, INC. 4390 PARLIAMENT PLACE, SDITE A LMffAM, MD 20706

TOTAL CONTRACT: 294,429,00 CONTRACT NAME: GNMA - CLIN 001

CURRENT CUMULATIVE CUMUIJITIVE BILLABtE HOURS BILLABLI:

---------------- ----------- -------------·--16, 690. 96 155.0 20. 5'6.60

875.91 8.0 2. 335, 76 l,765.71 18.0 3, 531. 42

5,118.72 62.0 !), 118. '72

14, 012. 80 122.0 14, 737 .60

---------------- ... ---------- -------~----~--10,464.lO 365.0 46,270,30

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PRl~E CONTRACT I: AGl!f DTD 7/7/2011 arKER CONTRACT I : ACCOUNT NDM11£R: soo1-001

BILL PO FROI'!: 08/01/11 CURRENT TO: 08/31111 RATE

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PAGE: 01 1; . BILLING DATE: 09/09/ll ~

HCD INTERNATIO!lllt, INC. 4390 PARLIAMENT PLACE, SUITE A LAN~, MD 20706

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BILLING f1 000002

DESCRIP: CLIS 0003

TO: BURSON-llARSTELLAR, LLC 1110 VERMONT AYE, NW SUITE 1200 WASHINGTON. DC 20005-3554 ATTN: l(b)(4),(b)(6) I

PRIME CONTRACT t' AtillT DTD 7/7/2011 OTHER CONTAAct I: ACCOUNT NIJllBER: $001-003

BILL PD l'P.OM: 08/01/ll CURRENT TO: 08/31/11 RATE

CURRENT HOURS ------- ----------

(b){4) APPLICllTIDN DEYELOPR SR SYSTFAIS ANALYST

TOTAL LABOR

TOTAL BILLING

PAGE: 01 BILLING DAT&: 09/09/11

FllOll: HCC INTERNATIONAL, INC. 4390 PARLIAMENT PLACE, SUITE A LANHAM, HD 20706

TOTAL CONTRACT: 48, 788 .00 CONTRACT NAME: GNHl\-11&8 PAGE CLIN 003 .

tuRRENT CUMULATIVE CUMULATIVE llILLABLE HOURS BILWL&

---------------- ----------- --------------1,060.48 8.0 1,060.48 2, eu.20 24.0 2,899.20

--------------·- -------··-- ----------------3,959.68 32.0 3,959.68 ---------·-·------------------- 3,959.68 3, 959. 68

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INSIDE

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~o~ '1...'°3~ ~ ~ 7910WoodmontAvenue.su1te1000 INVOICE,,

Bethesda. MD 20814-7019 ) Tel C301)9S1·1240 •Fax (301) 656-1709 '

MORTGAGE FINANCE PUBLICATIONS

SltlPTII: ·, Staff as cfuedl!d

SEP -1 l011

INVOIC£ llM24-20110728 DATE: JULY 29, 2011 ::

AUGUST JOU -JULY 2012 SUBSCIU"10N DISCOUNT PIAll l'Oll ClllllUE llAil PO•:lllHli

QllMTITY DllSCIUP'l'IOll UllnPUCe

40 Inside Horlg4gt- $54S

40 lnflt#/fBS.tAllS $599

40 /nsldr FHA UJndlng . tm

120 &111>script1Cns

SUIJl"OTAL

SALES TAX

TOTAlOUI!

Make all dleCIOI P1Y3ble to Inside MO:tgage Flnern:e. If you h8vC 8t'l'/ quetlenS ainmnlng lhli lnvO!ce, contatt Gwen Jones, 301.951.1210 or [email protected] Tax ID 52-1525759

we appred'ltll yovr busfnat.

: I'""'·''"'

-TOTAL '

$21,960.00

$23,960.00

$11,9141.00 ' i

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I o.oo . $57,880.00

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AMOUNT DU£ AMOUNT ENCLOSED

Ntat 111?711 .... OllNl'I, 110.n • - ....... chock ""'"Ille'"'

TRANS TIME EXPRESS BURSON-MARSTELLER .

POBOX 9139 . 1110VERMONT AVEl1100

ARLINGTON VIRGINIA 22219 WASINGTON, DC 20005 ATTN: ACCOUNTS PAYABLE

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October 10, 2011

Terry carr Director, Communications and External Relations Government National Mortgage Association Potomac Center South 550 12th Street, SW, Third Floor Washington, DC 20024

Dear Teriy,

8urson-Man;tclter 1100 Vennont Avenue, N.W. Suite 1200 Y/ashlngton, DC 20005

www.bm.com

j ~ T 202.s~.0400 =1' 202.530.4500

A~ched please find an Invoice from Burson-Marsteller for professional services and out-of-pocket costs associ~ted with our work on behalf of Ginnie Mae from September 1", 2011 through September 301•, 2011. ii The September invoice totals $74,444.36 in professional services and out-of-pocket costs and breaks down a~ follows: ' .

• $24,806.96 for Marketing Materials Services • $22,886.10 for Media Relations and Clips Services • $1,153.96 for Conference, Event, and Outreach Support • $23, 717 .. 32 for Third Party Outreach and Validation • $90.46 for Legislative Tracking ·

,,

• $1,769.56 for Web Page Support

Additionally, the contracting billing totals are as follows:

i7~~1ivor~~~~lnvolceA-;:if~;tt;,~l~i-;~;J~~ {te-._J·as~ 9r~~r:·_!;l_!N,~tc), o _ ~U!i_ng Pe!Jod ~ ___ Date _J __

CLIN 0001 46,000.00 46,000.00 ;; CUN 0002 154,951.96 24,806.96 61,317.29 93,634.67 1i

CUN 0003 455,647.45 22,886.10 305,685.04 149,962.41 II CUN0004 90,689.81 1153.96 7,271.58 83,418.23 j

CLIN0005 121,724.80 23,717.32 55,034.78 66,690.02 ' CLIN OOJ6 69,735.30 90.46 297.21 69,438.09 .. , CUN 0007 48,788.57 1,789.56 5,ns.94 43,009.63 ' CUN0008 9,000.00 9.000.00 1

:~r.•11111-•tcitits ~•m.89.~ Atf"""'llll:74.

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.o Conducted 6 stakeholder inteivlews· submitted · I/ the week of 9/9/11. 1 summary reports to Terry Carr/Gina Screen during

0 =~o~~~;l~~~branding timellne for remaining calendar year; submitted to Terry Carr/Gi~a o Developed website "Must-Haves" l'st· b · ed · '

T . 1 , su mitt to Terry Carr/Gina Screen on 9/21/11 o agbnes and Mock-ups: · . •

• Developed tagllnes and mock-up concepts during the month of September • Presented tagllnes and mock-up concepts to Terry Carr/Gina Screen on 9/:29/11. • ReVJsed taghnes and mock-up concepts; to be submitted In October.

Media Relations and Clips Services • Participated in conference calls with Ginnie Mae communications team. • Dlstr1buted weekly calendar to Ginnie Mae communications team.

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" • Distributed daily media monitoring reports to Ginnie Mae staff. • Conducted Critical Mention media monitoring; weekly reports Included in Friday daily media monltori~

reports. . · • . • 1

• Developed monthly Issuance and RPB summary for August; submitted to Terry Carr/Gina Screen on 9fl/11 and 9/12/11. "

• Dra~ed August Issuance release; submitted to Terry Carr/Gina Screen on 9/7/11, 9/9/11 and 9/12/lrl. • Finalized Quarterly Numbers document; submitted to Terry Carr/Gina Screen on 9/19/11 and 9/20/11~ • Researched costs for postlng Asset Seam'tiz11tlon article, "Ginnie Mae Evolves as Mortgage Market Remains

Volatile," to Ginnie Mae's website; submitted to Terry Carr/Gina Screen on 9/13/11. ·1 • Developed Bi-weekly Media Impressions snapshot and report; submitted to Terry Carr/Gina Screen on

9/16/11 and 9/30/11. • Drafted opinion editorial; submitted to Terry Carr/Gina Screen on 9/18/11. • Researched CQ subscription and forwarded subscriber list; submitted to Terry Carr/Gina Screen on J!

9/27/11. . 11· • Reviewed Brenda Thomas' bio and developed a cover email requesting a meeting; submitted to Terry,

Carr/Gina Screen on 9/28/11.

1 • Developed response to DowJones Newsw1~smedia inquiry; submitted to Terry Carr/Gina Screen on 9/29/11. . • Developed list of media relations accomplishments in FY11; submitted to Terry Carr/Gina Screen on ·1

9/29/11. • Forwarded Inside Mortgage Fin11nce article, "Mortgage Market Continued Shrinking Through Midway Point

in 2011, Down 7 Percent Since 2007;" submitted to Terry Carr/Gina screen on 9/29/11. :1

• Compiled New York Media Tour coverage; submitted to Terry Carr/Gina Screen on 9/30/11. !I

Conference, Event, and Outreach Support ~ • Hawaiian Poster: ~

o Developed Hawaiian Poster sticker; submitted to Terry Carr/Gina Screen on 9/1/11. '• o Revised Hawaiian Posters; submitted to Terry Carr/Gina Screen on 9/21/11. 1)

• PrOVided cost estimates for developing posters and ads; submitted to Terry Carr/Gina Screen on 9/16/11. • Developed labor and time estimate for coordination and participation In Strategic Meeting; submitted to .

Terry Carr/Gina Screen on 9/28/11. ; • Developed Wavy Une template for Employee Advisory Board meeting; submitted to Terry Carr/Gina Sfreen

on 9/29/11. !i • MBA 98'" Annual Convention and Expo: ii

o Researched MBA submission dates; submitted to Terry Carr/Gina screen on 9/7/11. " 11

o Developed SOidier Ad; submitted to Terry Carr/Gina Screen on 9/7/11 and 9/8/11. !I o Developed MBA Issuer Roundtable Save the Date; submitted to Terry Carr/Gina Screen on 1

. 9/14/11. 1 o Submitted MBA SOidier Ad to MRD and to MBA conference organizers on 9/14/11. o Researched Chicago Tribune reporters; submitted to Terry Carr/Gina Screen on 9/16/11. : o Drafted media advisory; submitted to Terry Carr/Gina Screen on 9/16/11, 9/21/11 and 9/27/J,1. o Developed questions for audience participants; submitted to Terry Carr/Gina Screen on 9/26/p. o Conducted soft outreach to Chicago Tribune reporter on 9/27/l1. ;

Third Party Outreach and Validation

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• Researched publlcation dates for the FY 2010 FHA Act . Financial S~tements; submitted to Terry Carr/Gina Sc~:na~~e;)~1 Report to Congress and Audited • Updated Principle Staff Presentation for Korean D 1 • • • on 9/20/11 and 9/21/11. eegation meeting; submitted to Terry Carr/Gina Screen

• SeReptvisedbeNCSSHA phre;entation; submitted to Terry Carr/Gina Screen on 9/28/11 and 9/29/11 • em r peec 1or Ted Tozer: · ·

o Rev!sed oral speech; submitted to Terry Carr/Gina Screen on 9/1/11 and 9/7/11. o Revised written speech; submitted to Terry Carr/Gina Screen on 9/7/11

• Annual Report: ·

o Provided photographs from first photo shoot; submitted to Terry Carr/Gina Screen on 9/1/11. o Provided photographer's availabillty and time estimates for photographing families In October·

submitted to Terry Carr/Gina Screen on 9/15/11. ' o Drafted quotes from the "Ginnie Mae Through the Years" video; submitted to Terry Carr/Gina

Screen on 9/21/ l 1.

o Drafted quote release form; submitted to Terry Carr/Gina Screen on 9/21/11 and 9/27/11. o Drafted email to accompany quote release form; submitted to Terry Carr/Gina Screen on 9/27/11.

• In House and HUD Happenings Drafts: o Distributed tracker to Ginnie Mae Communications team. o Drafted HUD Happenings monthly newsletter on the New York Media Tour; submitted to Terry

Carr/Gina Screen on 9/1/11. o Drafted submission for In House monthly newsletter on Ted Tozer's September speech; submitted

to Terry Carr/Gina Screen on 9/15/11. o Drafted submission for HUD Happenings monthly newsletter on Ted Tozer's trip to Japan;

submitted to Terry Carr/Gina Screen on 9/22/11. o Drafted submission for HUD Happenings weekly newsletter on Servicing Compensation; submitted

to Terry Carr/Gina Screen on 9/28/ l l. • September 2011 Executive Q&A Leadership Serles Stakeholder Letter:

o Drafted interview questions for Kirk Freeman; submitted to Terry Carr/Gina Screen on 9/20/11 and 9/21/11.

o Interviewed Kirk Freeman for Executive Q&A Leadership Series on 9/26/11. o Drafted letter featuring Kirk Freeman; submitted to Terry Carr/Gina Screen on 9/26/11. o Revised letter featuring Gregory Keith to stakeholder list on 9/30/ ll. o Distributed letter featuring Gregory Keith to stakeholder list on 9/30/11.

Legislative Traddng · . • Researched Senate FY2012 Appropriations Bill; submitted to Terry Carr/Gina Screen on 9/19/11.

Web Page Support . . • Developed recommendations for a new website support tlmeline; submitted to Terry Carr/Gina Screen on

9/13/11. • Participated in website project plan with Deloitte and budget discussion on 9/15/11.

On behalf of the Burson-Marsteller team, it's always a pleasure working with you. Please contact me at 202-530-4628 if you have any questions or require additional Information regarding this Invoice.

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·~~ Burson·Marsteller

Invoice No. 195500

TERRY CARR GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH 550 12TH STREET, SW THIRD FLOOR WASHINGTON DC 20024

Engagement No: UHUD63598

Description: Base Period

Dua Data: 10-NOV-11 Invoice Date: 11-0CT-1 1


BILLING PERIOD: September 2011 II UHUD Contract C-OP023B63

INVOICE SUMMARY AMOUNT



INVOICE TOTAL DUE


By Wire Transfer Remit To:

Seneficiary Bank: Wachovia Bank Account -M eller Account"l(!:b::.lt:.1lo=.,,------._, ABA Routong : (b)(4) Swift Code: PN·'=e"'Pu"s"'3'°'3,------'

By Che ell Remit To: Burson-Marsteller PO Box 101880 Atlanta, GA 30392-1880

PLEASE INCLUDE OUR INVOICE NO. IN THE DESCRIPTION FIELD OF THE WIRE TRANSFER.

71,914.34

2,530.02

$74,444.36

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INQUIRY INSTRUCTIONS

' Address Inquiries To: lfblf4l.!bH6l I ,

1110 Vermont Avenue, N.W. Suite 1100 'j Washington, DC 20005-3544 +, .202.530.0400 ·:

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" As a WPP PLC company, we are committed to conducting business in accordance with WPP's Code of Business Conduct. The Code of Business Conduct can be accessed on-line a1 www.bm.com. ·i

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Invoice No. 195500


Engagement No: UHUD6359B


Due Date: 1 O-NOV-11 Invoice Date: 11 ·0CT-11 Page: 1 of 3

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; Letter of Engagement: UHUD6359B

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BILLING PERIOD: September 2011 II UHUD Contract C-OP023863

I INVOICE DETAIL 02-MARKETING MATERIALS SERYICES

PROFESSIONAL SERVICES TlnE

HCD INT'L SEPT 2011 TOTAL • PROFESSIONAL SERVICES

TOTAL DUE • 02-MARKETING MA TallALS SERVICES

03-MEDIA RELATIONS/ CLIPS SERVICES

PROFESSIONAL SERVICES TITLE

CRAWFORD. MARY MANAGING DIRECTOR

CURTISS. MEGHAN ASSOCIATE

FOIT. LAURA ASSOCIATE

LOBO, JASON DIRECTOR MERCURIO, JOHN DIRECTOR

MERRICK, ST ACY CLIENT SERVICE ASSIST ANT

ROUNDING ADJUSTMENT SCHROEDER, TRACEY DIRECTOR

STEELE, KA THAYN CLIENT SERVICE ASSISTANT

WILLIAMS, MISTY SENIOR ASSOCIATE

TOTAL· PROFESSIONAL SERVICES


By Wire Tranofer Remit To:

Beneficiiirv Bank: Wachovia Bank Account N\!0 (B''!SOn·Mnrgtc!!er1 Account#.( ll (bj(4) I ABA Rovtmg '---------'·

By Check Rtmit To: Burson· Marsteller PO Box 101880 A11anta, GA 30392· 1 aeo

HOURS

HOURS

5.75 3.75 1.25 7.25 4.50

53.50

1.50 35.50 42.00

RATE

RATE

340.28 137.83 ·137.83 271.36 271.36

73.22

271.36 73.22

180.91

I

AMOUNT.

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24.806.96 24,806.96

24,806.96 •!

!I 11 ., I

1,956.61 516.87 172.29

1,967.36 1,221.12 3,917.33

10.18) 407.0li

2.599.39 7,598.26

20.356.08

INQUIRY INSTRUCTIONS I

A .adrec.s In- •iries To: l(b)(4).(bJ(6) I ~

1110 Vermont Avenue, N.W. SuitellOO , Washington, DC 20005-3544 + 1.202.530.0400

Swift Code: PNBPUS33

PLEASE INCLUDE OUR INVOICE NO. IN THE DESCRIPTION FIELD OF THE WIRE TRANSFER.

e are comroitleli to conducting business in occofdnnce with WPP's Code of Business Conduct. As II WPP PLC componv, w The Code oi Business Conduct cen be accessed on-line at www.bm.corn. ·•

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Invoice No. 195500

TERRY CARR GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH . 550 12TH STREET, SW THIRD FLOOR WASHINGTON DC 20024


INVOICE DETAIL CONT'D


CLIPPING SERVICE COURIER/MESSENGER INFO BANK SERVICES LOCAL TRANSPORTATION .TOT AL - OUT OF POCKET EXPENSES

TOTAL DUE· 03-MEDIA RELATIONS/ CLIPS SERVICES

04.CONFERENCE, EVENT. AND OUTREACH SUPPORT

PROFESSIONAL SERVICES TmE

HCD INT'L SEPT 2011 TOTAL - PROFESSIONAL SERVICES

ii ii

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Due Date: 10-NOV-11 Invoice Date: 1 1-OCT-1 1 Page: 2 of 3

Letter of Engagement: UHUD6359B

HOURS RATE

'i AMOUNT

1.2so.00, 33.63

s.sci' 1,240.49'. 2,S30.02

ii 22.886.10

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I 1,153.96 1,1S3.96

TOTAL DUE· 04.CONFERENCE. EVENT, AND OUTREACH SUPPORT 1,1S3.9~ ii i/

OS-THIRD PARTY OUTREACH AND VALIDATION LABOR


CURTISS, MEGHAN FOIT, LAURA

TITLE

ASSOCIATE ASSOCIATE DIRECTOR CLIENT SERVICE ASSISTANT

. CLIENT SERVICE ASSIST ANT

WILLIAMS, I SENIOR ASSOCIATE TOTAL. PROFESSIONAL SERVICES

HOURS RATE

2.00 137.83 0.25 137.83

30.SO 271.36 6.00 73.22

1.75 73.22 BO.SO 180.91

TOTAL DUE -OS-THIRD PARTY OUTREACH AND VALIDATION LABOR

OS-LEGISLATIVE TRACKING

PROFESSIONAL SERVICES TITLE HOURS RATE

WILLIAMS, MISTY SENIOR ASSOCIATE 0.50 180.91

TOTAL - PROFESSIONAL SERVICES

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275.66 34.46

B,276.48 439.33

(0.031 128.14

14,S63.2B 23.717.32

23,717.32 ·'

90.46 90.46

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Burson ·Marsteller

Invoice No. 195500

TERRY CARR GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH 550 12TH STREET. SW THIRD FLOOR WASHINGTON DC 20024


INVOICE DETAIL CONT'D TOTAL DUE - 06-l.EGISLATIVE TRACKING

07-WEB PAGE SUPPORT


HCD INT'L SEPT 2011

TITLE

ii j• y u .1

Due Date: 10-NOV-1 1 Invoice Date: 11-0CT· 11 Page: 3 of 3

~ Letter of Engagement: UHUD63598

HOURS RATE

AMOUNT

90.46~

' i ~

1,789.561 1.789.56.

) TOTAL - PROFESSIONAL SERVICES

TOTAL DUE. 07·WE6 PAGE SUPPORT 1,789.56:1

-IN_V_O~IC-E~T~O~T~A7L~O~U~E~~~~~~~~~~~~~-,$~7~4~,4~4~4~.3~8~:

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{'"· Burson·Marsteller Burson-MArstefN:t 1100 Vt!nnont Avenue. N.W. Suite 1200

T 202.530.0400 F 201.SJ0 . .,500

December 10, 2011

Terry carr Director, Communications and External Relations Government National Mortgage Association Potomac Center South 550 12th Street, SN, Third Aoor Washington, DC 20024

Dear Terry,

WashlnQ"tOO. DC 20005

www.bm.oom

A~ched please find an Invoice from Burson-Marsteller for professional services and out-of-pocket costs associated with our work on behalf of Ginnie Mae from November 1, 2011 through November JO, 2011.

The November Invoice totals $111,449.17 in professional services and out-of-pocket costs and breaks down as follows: '

• $20,B27.99 for Media Relations and Clips Services • $15,877. 91 for Third Party Outreach and Validation • $15,319.21 for Marketing Materials Services • $3,460.70 for Conference, Event and Outreach Support Labor • $9, 963.36 for Web Page Support • $46,000.00 for Marketing Plan task activation (approved by Terry Carr on 11/30/11)

Additionally, the contracting billing totals:

Rema1nine Deliverable Contract Amt Current Invoice Amt for this Cumulative Amt Unllqoidatl?d

{i.e. Task Order,CLIN,ctc) Obligated Billing Period Billed to Date Obligation CLIN 0001 46,000.00 46,000.00 46,000.00 . CUN 0002 154 951.96 15,319.21 92,065.27 62,886.69 CLIN 0003 455,647.45 20,827.99 345,472.36 110,175.09 CLIN0004 90,689.81 3,460.70 12,185.66 78,504.15 CLIN 0005 121.724.80 15,877.91 88,846.77 32,878.03 CUN0006 69.735.30 297.21 69.438.09 CLIN 0007 48 788.57 9 963.36 30,257.58 18,530.99 CLIN 0008 9,000.00 . 9,000.00

Contractln• Blflln• Totals 996.537.89 111.449.17 615,124.85 381•13.04

Summary of ActMt!es: Noyember 1. 2011 through NoVember 30. 2011 Activities performed by Burson-Marsteller during the period of November 1" through November 30"' indude account management with HCD International; processing trade subscription vendor contracts; forwarding relevant artides about Ginnie Mae; drafting the Russian Agency for Restructuring Housing Mortgage Loans outline and presentation; drafting materials for the FY 2011 Financial Performance announcement; developing materials for the Strategic Planning and Communications Meeting; drafting content for HUD Happenings and In House newsletters; developing Ali Staff meeting materials; drafting, revising and distributing the Executive Q&A for

(,. November stakeholder letter; assisting with preparations for the Annual Report; and ongoing strategic counsel.

Media Relations and Clips Services • Participated In conference calls with Ginnie Mae communications team. • Distributed dally media monitoring reports to Ginnie Mae staff.

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• ~:~~ Critical Mention media monitoring; weekly reports induded in Friday daily media monitoring

• ~~~~esponses to Lorraine Wollert on Ginnie Mae's behalf and submitted to Terry Carr/Gina Screen on • ~~~.the press release on FY 2011 Financial Performance and submitted to Terry Carr/Gina Screen on

o Made multiple revisions to the release and submitted to Terry Carr/Gina Screen on 11/7/11 11/8/11 and 11/9/11. '

o Conducted outreach to key media contacts on 11/8/11 and 11/9/11. • Drafted thepctober Issuance press release and submitted to Terry Carr/Gina Screen on 11/3/ll

o Revised the release and submitted to Terry Carr/Gina Screen on 11/18/11. • Compiled all HARP press releases and submitted to Terry Carr/Gina Screen on 11/3/11. • Drafted a media advisory on the FY 2011 Financial Performance conference call and submitted to Terry

carr /Gina Screen on 11/7/11. o Sent media advisory to key reporters on 11/7/11.

• Sent Ginnie Mae confirmation on Freddie Mac FY Issuance to Terry Carr/Gina screen on 11/7/11. • Revised FY 2011 Financial Performance conference call talking points and submitted to Terry Carr/Gina

Screen on 11/8/11. • Forwarded all articles resulting from FY 2011 Financial Performance conference call to Terry Carr/Gina

Screen on 11/9/11. • Developed the October Monthly RPB Summary and submitted to Terry Carr/Gina Screen on 11/10/11. • Developed the media impressions snapshot and report, and submitted to Terry Carr/Gina Screen on

11/16/11 and 11/30/11. • Forwarded the Audit Report on HUD OlG to Terry Carr/Gina Screen on 11/16/11. • Drafted talking points for the MIAC interview and submitted to Terry Carr/Gina Screen on 11/17/11. • Forwarded an article from the Basis Blog that mentioned Ginnie Mae to Terry Carr/Gina Screen on

11/18/11. • Forwarded an artlde from Internatlonal Business Times that mentioned Ginnie Mae to Terry Carr/Gina

Screen on 11/21/11. • Forwarded an article from Huffington Post that mentioned Ginnie Mae to Terry Carr/Gina Screen on

11/22/11. • Revised and updated the media Inquiry tracker and submitted to Terry Carr/Gina Screen during the week

of 11/25/11. • Coordinated and set-up trial subscription for Ginnie Mae with Bloomberg Government on 11/28/11. • Drafted media error responses and submitted to Terry Carr/Gina Screen on 11/30/11. • Updated Ginnie Mae's subscriptions' usernames and passwords document and submitted to Terry

Carr/Gina Screen on 11/30/11.

Third Party Outreach and Validation • Distributed the November 2011 Stakeholder Letter email to all key stakeholders on 11/1/11. • Revised the letter to HUD Secretary and submitted to Terry Carr/Gina Screen on 11/1/11. • Coordinated with the photographer for Ginnie Mae's Annual Report photos. • Drafted questions for Mike Najjum's Stakeholder Letter interview and submitted to Terry Carr/Gina Screen

on 11/2/11. o Revised Mike Najjum's questions and submitted to Terry Carr/Gina Screen on 11/7/11.

• Provided fonnattlng revisions to the FHFA Servicer Compensation Proposals PowerPoint and submitted to Terry Carr/Gina Screen on 11/3/11.

o Forwarded the presentation to Terry Carr/Gina Screen ori 11/16/11. • Revised the NJ Bank Horizons PresentatlOn and submitted to Terry Carr/Gina Screen on 11/7/11. • Drafted December 2011 Stakeholder Letter - Executive Q&A with Mike Najjum and submitted to Terry

carr/Gina Screen on 11/9/11. o Revisions were submitted on 11/28/11.

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• ~eloped a PowerPolnt presentation for Ted Tozer's speech on Russian Agency for Restructuring Ho!slng ortgage Loa.ns and submitted to Terry Carr/Gina Screen on 11/9/11. ,

o Revrsrons ID the presentation were submitted on 11/14/11, 11/15/11 and 11/16/11. :/ o Drafted an ou.ttrne for Ted Tozer's speech and submitted to Terry Carr/Gina Screen on 11/10/11.

• Developed a PowerPoint presentation for Veterans' Day and submitted to ~erry Carr/Gina Screen on ·r 11/9/11. . '

• Developed a PowerPoint presentation for Ginnie Mae's all-staff meeting and submitted to Terry Carr/Gina Screen on 11/10/11. .!

o ReviSions to the PowerPolnt were submitted on 11/14/11. ~ • Revised and updated the quote release fonn emails and submitted to Terry Carr/Gina Screen on 11/lS/11.

o Conducted follow-up on quote release forms and sent quotes to Ginnie Mae for Annual Report. • Drafted In-House newsletter submission on Ginnie Mae's FY 2011 Financial Results and submitted to Terry

Carr/Gina ~non 11/18/11. 1( o Revrslons were submitted on 11/21/11. ·: o Forwarded a JPEG of the chart for the FY 2011 Financial Results to Terry Carr/Gina Screen on: .

11/22/11. • • Updated numbers In the Finance 5ecuritlzatlon Summit PowerPolnt and submitted to Terry Carr/Gina

1

1 Screen on 11/22/11 and 11/28/11. .!

• Revised the In-House and HUD Happenings tracker and submitted to Terry Carr/Gina Screen on 11/21111 and 11/28/11. '!

• Provided edits to the December newsletter and submitted to Terry Carr/Gina Screen on 11/21/11. ' • Created a Ginnie Mae Market Share chart and submitted to Terry Carr/Gina Screen on 11/29/11. I • Revised December speech and submitted to Terry Carr/Gina Screen on 11/29/11. :\

Marketing Materials Services . • Rebranding activities: ~

o Perfonned focus group strategizlng throughout the month of November. 1 o Conducted style guide research per our meetings with Deloltte regarding Oracle UCM on 11/2/11. o Perfonned focus group survey development on 11/7/11. Ii o Conducted identity manual research regarding logo and tagline supporting documentation and.

submitted to Terry Carr/Gina Screen on 11/7 /11. \I o Advanced tagtlne options for rebranding effort on 11/8/11. 1 o Perfonned rebrandlng survey development in Survey Monkey on 11/22/11, 11/28/11, 11/29/ll,

and 11/30/ 11. ,. o Revised web and rebranding timeline for remaining calendar year and submitted to Terry ~

ti Carr/Gina Screen on 11/21/11. !I Conference, Event and Outreach Support

• Coordinated .with HCDI on communications and planning for Ginnie Mae's strategic Planning and 111 Communications Meeting. . . .

o Coordinated site logistics, format of event, banquet event orders, and revisions to the contract with L 'Enfant Plaza Hotel throughout the month of November. ;

o Prepared meeting materials Including a message house and presentation and submitted to Te~ry Carr/Gina Screen on 11/28/11 and 11/30/11. !I

Webpage Support • Information Architecture activities:

o Presented IA to Terry Carr/Gina Screen and Deloitte on 11/1/11. o Presented IA to MBS on 11/16/11. o Presented IA to Capital Markets and Office Of Enterprise Risk on 11/17/11. 9 Presented IA to Program Ops on 11/18/11.

.. , PERSPECTIVE ... ' ..... . .. -.

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o Presented IA to Management Ops and Finance, and conducted follow-up with other departments on 11/22/11. H

~ On behalf of the Buroon-Marsteller team, It's always a pleasure working with you. Please contact me at 202-530-4628 ff you have any questions or require additional information regarding this Invoice. , 1\

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Invoice No. 199058

TERRY CARR

GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH 550 12TH STREET, SW THIRD FLOOR WASHINGTON DC 20024



Due Date: 07.JAN-12 Invoice Data: 08-0EC-11

)

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Letter of Engagement: UHUp6359B ,\

BILLING PERIOD: November 2011 · // UHUD Contract C-OP023863

INVOICE SUMMARY



INVOICE TOTAL DUE


By Wire Transfer Remit To:

Beneficiary Bank: Wachovia Bank Account Neimo: Burson·Merstcller

Account#:~(b)(4) ' ABA Routing#,_. ---------' Swift Code: PNBPUS33

By Check Remit To:

Butson-Mar&teller PO Box 101880 Atlanta, GA 30392: i 880

PLEASE INCLUOE OUR INVOICE NO. IN THE DESCRIPTION FIELD OF THE WIRE TRANSFER.

AMOUNT

33,425.91

32,023.26

$65.449.17

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!I INQUIRY INSTRUCTIONS

·1 " Address Inquiries To:

JASON LOBO ·: 1110 Vermont Avenue. N.W. Suite 1100 1 Washington. OC 2000.5-3544 + 1.202.530.0400

ii As a WPP PLC company, we ere committed to conducting business in accordance with WPP's Code of Business Conduct.

The Code of Business Conduct cen be accessed on·llno et www.bm.com. ., ) 11

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c· Burson ·Marsteller Invoice No. 199058

TERRY CARR

GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH 550 12TH STREET, SW THIRD FLOOR WASHINGTON DC 20024



Dua Data: 07-JAN· 12 Invoice Data: 08-DEC-11 Page: 1 of 3


BILLING PERIOD: November 2011 II UHUD Contract C-OP023863

INVOICE DETAIL

OZ-MARKETING MATERIALS SERVICES


HCDI INVOICE NOV 1 1 TOTAL· OUT OF POCKET EXPENSES

TOTAL DUE· OZ-MARKETING MATERIALS SERVICES

03-MEOIA RELATIONS/ CLIPS SERVICE$


CRAWFORD, MARY CROSS, KELLY FOIT, LAURA LOBO. JASON

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~ Burson ·Marsteller

Invoice No. 199058

TERRY CARR GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH 550 12TH STREET,. SW THIRD FLOOR WASHINGTON DC 20024



CLIPPING SERVICE INFO BANK SERVICES TOTAL - OUT OF POCKET EXPENSES

TOTAL OUE - 03-MEDIA RELATIONS/ CLIPS SERVICES

04-CONFERENCE. EVENT. AND OUTREACH SUPPORT


HCOI INVOICE NOV 11 TOTAL - OUT OF POCKET EXPENSES

Due Data: 07-JAN-12 Invoice Date: OB-DEC-11 Page: 2 of 3

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Ii Letter of Engagement: UHUD63598 ,

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if AMOUNT

" 2,500.00 2.9°5

2.&02.e:s

TOTAL OUE - 04-CONFERENCE, EVENT, AND OUTREACH SUPPORT

OS-THIRD PARTY OUTREACH AND VALIDATION LABOR

PROFESSIONAL SERVICES TITLE

SENIOR ASSOCIATE ASSOCIATE ASSOCIATE DIRECTOR CLIENT SERVICE ASSISTANT

B011NQING AQ l\fSIMfNT ilb){4),{b){6) . CLIENT SERVICE ASSISTANT

WILLIAMS, MISTY SENIOR ASSOCIATE TOTAL - PROFESSIONAL SERVICES

ou.T OF POCKET EXPENSES

COURIER/MESSENGER ICOOP MISCELLANEOUS TOTAL - OUT OF POCKET EXPENSES

HOURS

2.00 2.so 3.00

20.50 0.50

6.25 43.80

TOTAL DUE -05-THIRD PARTY OUTREACH ANO VALIDATION LABOR

RATE

180.91 137.83 137 .83 271.36

73.22

73.22 180.91

.. '· .... ~

Burson-Marsteller

Invoice No. 199058


Engagement No: UHU063598

INVOICE PETAIL CONT'D

07-WEB PAGE SUPPORT


HCDl INVOICE NOV 11 TOT Al • OUT OF POCKET EXPENSES

TOTAL DUE. 07-WEB PAGE SUPPORT

INVOICE TOTAL DUE

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Due Dete: 07-JAN-12 . Invoice Date: 08-0EC-11 l Page: 3 of 3 a

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!\ Letter of Engagement: UHUD6359B

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AMOUNT

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9,963.36 9,963.38

~ 9,963.3.6

$65,449 .. 17 a

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May io .. 2012 Terry Carr Director, Communications and External Relations Government National Mortgage Association Potomac Center South 550.12th Street, SN, Third Floor Washington, D.C. 20024

Dear Terry,

1urson-M.1rste1rer 1100 Vermont Avenue, N.W. S\llte 1200 Was~ OC 20005

www.btn.

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Invoice No. 208081

TERRY CARR GOVERNMENT NATIONAL MORTGAGE ASSOCIATION POTOMAC CENTER SOUTH 560 12TH STREET, SW THIRD FLOOR WASHINGTON OC 20024

Engogement No: UHU06369B


Due 0818: 08-JUN-12 Invoice Dele: 09-MAY-12 Page: 3 of 3

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Letter of EngllgtllM!ltl UHUD63698

TOTAL DUE - O&·THIRO PARTY OUTREACH AND VALIDATION LABOR

AMOUNT I 1,1511.41 !

OZ·WEB PAGE SUPPOAJ

PftOl'USIONAL SERVICES

CROSS, KELLY SENIOR ASSOCIATE ROUNDING ADJUSTMENT SITZMANN, HOUY DIRECTOR STEEl.E. KA THAYN ASSOC IA TE TOTAL • PROFESSIONAL SEIMCES

OUT OF POCUT EXPENSES

HCDI APRii. 201 2 INVOICE OUT OF POCKET IFF APRIL 2012 TOTAL ·OUT OF POCllEI' EXPENSES

TOTAL OUE - 07·WE8 PAGE SUPPORT

INVOICE TOT AL DUE

HOURS RATE

8.50 180.91

9. 75 271.311 2 .26 137 .83 .

., 1, 175.94 '

(0.021 ' 2.845.78 ':

310.12 ' 4.131.80 "

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6. 103.48 38.28 '

5,141.74 .: ;.

9,273.84

$88,972.80 ii

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Burson ·Marsteller

May 10, 2012

Terry Carr Director, Communications and External Relations Government National Mortgage Association Potomac Center South 550-12th Slreet, SW, Third Floor Washington, D.C. 20024

Dear Terry,

IJunon·M•~eHer 1100 Vermont Av~nue. N.W. Sultl! 1200 Washing:ttin, DC 20005

www.bm.com

,, T 202.530.0400 f 202.SJ0.4~

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Attached please find an Invoice from Burson-Marsteller for professional services and out-of-pocket costs asSOdated with our work on behalf or Ginnie Mae from April 1, 2012 through April 30, 2012.

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1 The April invoiee totals $68,972.80 In professional services and out-of-pocket costs, and breaks down as follows: · .. f; ,,

• $16,244.93 for Media Relations & Olps Services • $18,083.19 for Marketing Materials Servlces • $24,215.73 for Conferences, Events & Outreach Support • $9,273.54 for Web Page Support

Additionally, the contracting billing totals are as follows:

CUN 0002 154 951.96 18 083.19 139,124.71 15,827.25 ., CUN0003 518 647.45 16 244.93 445.117.73 CUN 0004 90,689.81 24 215.73 51,950.18

11 s29.n ~ 38,739.63 I

CUN 0005 121,724.80 1155.41 119 947.93 ns.a1 ., CUN0006 69735.30 1128.52

228,788.57 9.273.54 54,607.68 174,18089 686

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