Continuum Development Group Miami Projects

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OVERVIEW · Current asking price is $13m · Terms are of most importance and anything exceeding 45 days today is not recommended (30 days total would be ideal) · Full DD package is in the hands of the Seller and would be available to the would-be Buyer that would greatly expedite the process · POF will be required and is also highly important · Expectations are that the doors open for business for under $20m +/- all in https://maps.google.com/maps?q=2940+collins+ave+miami+beach+fl&hl=en& hnear=2940+Collins+Ave,+Miami+Beach,+Florida+33140&gl=us&t=m&z=16 Approved 9. File No. 3617 Royal Polo Investors, LLC 2940 Collins Avenue The applicant is requesting the following variance in order to permit the retention of the existing guest rooms: 1. A variance to waive the required minimum hotel unit size: 15% of the hotel units shall be between 300-335 s.f. and 85% of units shall be 335 s.f. of larger, in order to retain 88 hotel units at less than 300 s.f (the smallest at 202 s.f., 91.6% of units), 6 hotel units between 300 and 335 s.f. (6.3% of units) and 2 units exceeding 335 s.f. (2.1% of units).

description

 

Transcript of Continuum Development Group Miami Projects

OVERVIEW · Current asking price is $13m

· Terms are of most importance and anything exceeding 45 days today is not recommended (30 days total would be ideal)

· Full DD package is in the hands of the Seller and would be available to the would-be Buyer that would greatly expedite the process

· POF will be required and is also highly important

· Expectations are that the doors open for business for under $20m +/- all in

https://maps.google.com/maps?q=2940+collins+ave+miami+beach+fl&hl=en&hnear=2940+Collins+Ave,+Miami+Beach,+Florida+33140&gl=us&t=m&z=16 Approved 9. File No. 3617 Royal Polo Investors, LLC 2940 Collins Avenue The applicant is requesting the following variance in order to permit the retention of the existing guest rooms: 1. A variance to waive the required minimum hotel unit size: 15% of the hotel units shall be between 300-335 s.f. and 85% of units shall be 335 s.f. of larger, in order to retain 88 hotel units at less than 300 s.f (the smallest at 202 s.f., 91.6% of units), 6 hotel units between 300 and 335 s.f. (6.3% of units) and 2 units exceeding 335 s.f. (2.1% of units).

Also included below are 5+ additional sites to where additional development / re-development will occur as well (not listed) http://therealdeal.com/miami/blog/2013/03/06/miami-penthouse-sells-for-34m/

Miami penthouse sells for $34M March 06, 2013 02:00PM

A rendering of the penthouse at the Residences at The Miami Beach EDITION

A combined-unit penthouse at the Residences at the Miami Beach EDITION has closed for $34 million, making it one of Miami’s priciest penthouse sales ever, Coldwell Banker announced today. Coldwell Banker’s sales associate William Pierce closed the deal. Penthouses 1601 and 1602 in the building were combined to form a 16,271-square-foot triplex featuring eight bedrooms and eight and three-half bathrooms. The building offers multiple pools and outdoor kitchens. “This record-breaking sale exemplifies the wonderful flexibility that Miami Beach offers,” Pierce said in a statement. “There will be a nearly 360 degree view of our beautiful city.” –Christopher Cameron Tags: Coldwell banker, residences at Miami beach edition Related posts

• Pharrell Williams lists Brickell Avenue penthouse for $16.8 million • Rental potential drives South Beach condo-hotel sales • Penthouse B sells at Setai

• Rental potential drives South Beach condo-hotel sales

NEW DEVELOPMENT || COLLINS AVE 23RD – 41ST || MIAMI BEACH || 2012 - 2015

1. 224 23rd St & 2200 Liberty Ave & 340 23rd St

· Former Property Name City of Miami Beach surface parking (separate blocks)

· New Property Name City of Miami Beach parking structure & retail

· Details New structure that will encompass two half’s of City blocks

· Architect Zaha Hadid – world renowned designed in London for Olympics

· Links

http://www.zaha-hadid.com/ http://www.dezeen.com/2011/12/21/miami-beach-parking-garage-by-zaha-hadid/

2. 2360 Collins Ave

· Former Property Name Banana Bungalow

· New Property Name a-loft (W Hotel Brand)

· Details New 8-story building,

restaurant, club, waterfront

· Architect Unknown – Starwood

· Links http://www.starwoodhotels.com/alofthotels/index.html?PS=GWS_aa_Starwood_Aloft_Brand_Exact_Google_aloft_hotels_091708

3. 2901 Collins Ave

· Former Property Name Seville Beach Hotel

· New Property Name Marriott EDITION

· Details New 8-story building, restaurant, club, waterfront

· Architect Ian Schrager / Lionstone Development

· Planned renovation $250m

· Links

http://www.worldpropertychannel.com/featured-columnists/deal-of-the-week-holliday-fenoglio-fowler-seville-beach-hotel-marriott-international-manny-de-zarraga-fortune-international-lionstone-group-ian-schrager-2927.php http://www.marriott.com/hotel-development/EDITION.mi http://www.editionhotels.com/en-us/ http://www.ianschragercompany.com/ http://www.lionstone.net/

4. 3201 Collins Ave

· Former Property Name Saxony Hotel (former to-be Cipriani)

· New Property Name Faena

· Details Residential tower (North tower of Saxony) highest cost of residential on all of Miami Beach

· Architect Norman Foster & Rem Koolhass

· Planned renovation $150m

· Links

http://www.faena.com http://www.faena.com/en/miami#!/ http://miami.curbed.com/tags/saxony-hotel

5. Versailles

· 275 key hotel

· New 10 story residential tower / 50 units

· Approved 2 story restaurant

· Underground parking

· Kobi Karp – Architecture

6. West side Collins from 32nd – 34th

· Rem Koolhaus (Amsterdam)

· Retail & entertainment complex

· Underground mechanical parking

· Boutique hotel, shopping, residences

7. Other sales / development notable

· *Days Inn SOLD $70m+ and possible new flag

· *Soho House established

· *Indian Creek Hotel recently sold – Italian brand forthcoming

· *Vacant buildings on 37th / Collins just sold recently

· *Fontainebleau

   

CONTINUUM DEVELOPMENT GROUPEXECUTIVE SUMMARY AND PROJECT SUMMARY

Continuum Development Group is a newly incorporated design and development group developing a hotel and performance venue here in Miami and one in the Research Triangle Park area in Durham, North Caro-lina. Our concept brings together experienced development executives, technology and guest experience experts, and world class architects who have designed and executed projects all over the world and de-veloped the high-tech progressive design approach we are applying. The concept is meticulously planned to create an integrated environment of both aesthetics and lifestyle that will bring a new and highly desirable scene and lifestyle to the areas. Our architects, Jordan Trachtenberg and Michael Sims have worked with the top architects and firms in the world, SOM (World Trade Center), Frank Gehry (Guggenheim, New World Symphony, NY By Gehry at 8 Spruce), UN Studio-Amsterdam (Mercedes-Benz Museum- Germany), Zaha Hadid (1000 Museum Park - Miami).

CDG has created a concept and model which can be applied to varying lots and properties and able to be duplicated in other markets. We have identified properties to implement our unique concept upon which fills a void and need in this Miami market and others around the country. We already have land possessed for the NC project. Miami is one of the hottest real estate markets in the world and a top ten luxury market glob-ally, and RTP is a one of fastest growing areas in the country. We believe our concept of luxury residences and an upscale boutique hotel, coupled with the city’s premiere upscale yet hip destination restaurant with an integrated live music and performance experience fits well into the current real estate and economic en-vironments. Finding world-class live music in Miami is a tough endeavor in itself. Enjoying quality live music in a nice venue while enjoying a fine meal is unprecedented in either market currently. Our concept also includes an “Integrated Living” theme of having design and technology integrated not only into the units, but also integrating the residents and guests with the neighborhood, the areas services providers, and the cities happenings and culture. This will be a distinguishing characteristic of the property. Our concept of “Living in the State of Luxury” entails not solely luxury accommodations, nor simple access to the best of what the city has to offer. Our definition entails creating a unique destination attraction that brings the best of an area to the guests and resident’s doorstep through our well thought out program of outlets; rooftop bars, beach and social clubs, restaurants, and performance lounges.

We have been in discussions with multiple Miami Heat players in regards to being involved in the projects. Having the most visible people in the city being principles in and frequenting the venues will make these the premiere venues in the city. We anticipate bringing in a high visibility music partner as well. This is the model for Miami Beach, which will be the flagship and showpiece for the brand. We are also developing a similar concept of great design, but limited services and wrapped in a limited services business model that is attractive to investors for other markets. The plan is to duplicate the model and concept for other primary markets in addition to markets where our high visibility partners are originally from or have great recognition or a following, like Chicago. Detroit, Kansas City, Virginia Beach, Cleveland, and other secondary markets. We have had extensive discussions with experienced hotel operators such Keith Menin at Menin Hotels (Mondrian, Shelbourne, Gale, Regent-Chicago and Anthony Melchiorri, host of the Travel Channel’s show, Hotel Impossible, and the managing director of RDV Hospitality, Josh Wagner (who formerly ran F&B and venues for Morgan’s Group Hotels) in regards to their potential participation in the projects in a management capacity as a contracted service provider.

EXECUTIVE SUMMARY

CONTINUUM DEVELOPMENT GROUP LLC ///

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CDG has developed a concept that is an architectural, technological, and cultural marvel. We have tried to structure the projects to be as remarkable to our partners and investors as it is for those who experience the properties and venues. We have included a mix of condos, hotel rooms, and revenue outlets that creates an attractive financial offering and provides security to our investors. The condos provide for an early revenue source or return for equity investors through pre-construction sales (Majestic Properties has signed on as a broker for pre-sales). The hotel and outlet provides cash flow and value for an exit in addi-tion to revenue from condo sales. We are flexible in regards to deal parameters and partnership structures. We are seeking an equity partner, which can be leveraged to obtain debt financing. We also may be able to provide secured collateralization through a group, Iconic Ventures, for investors which 100% guarantees

PROJECT DEVELOPMENT

//////01 ROYAL POLO /////// 02 LMNT /////// 03 TRIANGLE HOUSE///////

CONTINUUM DEVELOPMENT GROUP LLC ///

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With the design district being one of the hottest neighborhoods in Miami, LMNT will be a true destination for guests to come and spend some time enjoying the lush garden patio, cocktail bar, salon lounge and main restaurant. After a fine dinner and performance, there is no better way to burn some of those calories than shaking a leg on the dance floor. LMNT has a full cabaret and 5AM liquor license, and will convert into a full nightclub venue late nights.

The restaurant and event space in itself will be a new icon for the city and a good business for principles and investors, yet it is just a small piece of the value of this opportunity. The existing operating business of production services, events and the bar will produce a revenue stream to carry initial operations. The new restaurant and music concept can be implemented with minimal investment and construction to existing structure. LMNT’s existing production resources enables a robust artist-in-residency program which will keep a constant and fresh crop of artist creating and performing at the venue.

This situation is an exceptional opportunity due to the ability to construct a 32 story mix-use tower on the back of the lot. We envision a 200,000 sq. ft. (150k sellable) building with approximately 100 luxury condos and 20 hotel suites with spectacular city and bay views in the property. Current market rate for the area is $350 to $500 per sq. ft. The property will have amenities such as a gym, pool, rooftop lounge, and a grocery store on ground floor. Integrated living is the theme, encompassing technology, design, and culture. We have had discussions about the possibility of bringing Jay-Z’s 40/40 club to our project, which we envision being on the rooftop of the building. Existing design inspirations would include Butter in NYC, the garden patio at the Hudson Hotel in NYC and the former Asia De Cuba in NYC. Infuse those spaces design and ambiance with the live music experience of Joe’s Pub in NYC and you have a solid understanding of our concept for this project.

- Price: $12M (asking) $9M (offer)- Building Size: 7,000 SF- Property Type: T5 Zoning residential/mix use for nightclub/cabaret & residential tower- Property Use Type (operating): Gallery, Event Space, Bistro- Proposed Use: T6 mix use for residential tower, restaurant, music venue, lounge/club, event space, retail- Year Built: 2011- Lot Size: 0.8 acre (32 story Condotel to be constructed on back ⅔ of lot)

Highlights- Existing owner is reporting estimated annual income for property around $4M with net income of $2.7M. Using a conservative reverse multiple, we will use $1.5M - Projected new restaurant and venue revenues - $6M- Build cost: $200/sq. (200k) = $40M Revenue from condo sales: $400/sq. (150k) = $60M

Project Costs- Acquisition of existing structure, business, land, and interior redesign - $12M - Construction costs for tower - $8M (20% of total construction costs)- Total project costs - $52M

02 LMNTCONTINUUM DEVELOPMENT GROUP LLC ///

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TEAM

Scott Bednaz is a commer-cial broker and developer with 19 years experience in North and South Carolina. As President of TerraCorp Com-mercial properties and Tallus Development group Mr. Bed-naz has negotiated the pur-chase, sale, or lease of 1 mil-lion square feet of commercial space, 3,500 acres of land re-sulting in $100 million in com-pleted transactions. In 2005 he branched out from repre-sentation to develop his own projects including Advanced Auto, Hooters Burlington, The Estates at Barton’s Creek, and the Straw Valley Project. His projects have been recog-nized by multiple news and architectural outlets and re-ceived awards from the NC and Durham Preservation So-cieties.

Cedric H Watkins is a technolo-gist and founder of a technology company providing solutions for the hospitality industry, Adjacent Innovations. Mr. Watkins is a sea-soned business development and marketing executive who has founded marketing and tech-nology companies and has done development projects in Raleigh and Newark, New Jersey.

After attending UNC-Chapel Hill where he studied Management and Sociology, Mr. Watkins has lived in Manhattan and Miami for the last 12 years where he has developed a network of re-sources in finance, real estate, hospitality, design, technology, and entertainment. Mr. Watkins will be project coordinator, lead business development, and serve as technology and guest experience architect.

Jordan Trachtenberg Assoc. AIA, LEED AP has practiced ar-chitecture over the last decade in five continents ranging from Asia to South America. During 2009-2012 in Amsterdam, NL, while practicing under Ben van Berkel at UNStudio, Mr Trachtenberg ed the design and execution as Coordinating Architect /Project Manager on several successful projects such as the Singapore University of Technology and De-sign to finish completion in 2014. In addition, Mr. Trachtenberg led the design on successful com-petitions, small built projects, interior, and industrial design solutions, such as the Library + Center for New Media in Ghent, Belgium, Zara flagship store in Rome, Italy and the 29th Annual Art Biennale’s Youturn Pavilion in Sao Paulo, Brazil.

Mr. Trachtennberg received the degree Master of Architecture, with Honors in Design, from Co-lumbia University, NY, and holds a Bachelor of Design in Architec-ture, with Honors, from Florida In-ternational University, Miami.www.JordanTrachtenberg.com

Michael Sims, Jr. is an archi-tectural design professional now living and working in Europe. He has over 10 years profes-sional experience in the offices of Emergent (Tom Wiscombe), Coop-Himmelblau (Wolfgang Prix), Frank Gehry Associates, SOM (NY), UN Studio (Ben van Berkel), and co-taught work-shops with Lebbeus Woods.

As a proponent of BIM and parametric design processes, Mr. Sims has been involved in several high profile projects including Manhattan’s tallest residential tower, Frank Gehry’s new 8 Spruce Street tower, the King of Morocco’s current the-atre project, and the UN Studio in Amsterdam. He earned his Masters of Architecture from SCI-ARC, and a Bachelor of Ar-chitecture from the University of North Carolina at Charlotte. Mr. Sims has taught digital design at AIU (American Intercontinen-tal University) in Los Angeles, and was an SOM instructor in an applied studies research col-laboration with SCI-Arc, inves-tigating concepts related to re-sponsive kinetic façades. He is now with Zaha Hadid Architects in London.

CONTINUUM DEVELOPMENT GROUP LLC ///

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Plaza  Hotel    418  -­‐426  Meridian  Ave  –  South  Beach  Located  SW  Corner  of  5th  st  and  Meridian  Ave  Miami  Beach,  Fl.  33141  Property  consists  of  2  adjacent  parcels  improved  with  a  rooming  house    and  2  apartment  buildings.  Properties  are  zoned  commercial  mixed  use.  The  #426  building  has  historical  classifications  and  the  facades  would  need  to  be  maintained  or  replicated.  The  property  was  approved  by  the  City  for  a  hotel  as  shown  in  the  enclosed  renderings  and  plans.    The  property  can  be  converted  to  retail,  hotel,  residential  or  office  or  any  combination    418  Meridian  Ave  Built  1953  Land  Size:  50  x  140  =  7000  sf  Bldg  Size:      1  story  bldg.  –  2302  sf                                                5    -­‐  1/1  bath  units  of  400  sf  each  –  each    unit  pays  $600  /month                                                

2    story  bldg.  -­‐    2045  sf  1 1/1  bath  5        studio  apartments    

426  Meridian  Ave  (completely  vacant  and  boarded)  Built  1925  Land  Size:    50  x  140  =  7000  sf  Bldg  Size:        3  story  bldg.  -­‐    16563    -­‐  approximate  215  sf  per  unit                                              76  units  –  Hotel  Rooms  with  only  a  sink  and  common  area  bathrooms  on            each  floor  his  /  hers  with  toilet  rooms  and  showers.  Property              has  3  stairwells,  front  ,  rear  and  center.                                              1st  floor  –  20  units                    2nd  floor  –  27    units                    3rd  floor  -­‐    29  units  

   

Total  Land  Size:    14,000  sf                      100x140  –  140  feet  on  5th  st  

Total  Bldg    Size:      20,910    

                                                                             

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Introduction Improved Commercial Land, 418-426 Meridian Avenue, Miami Beach, FL

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MIAMI-DADE COUNTY MAP

Introduction Improved Commercial Land, 418-426 Meridian Avenue, Miami Beach, FL

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AERIAL PHOTOGRAPHS

Introduction Improved Commercial Land, 418-426 Meridian Avenue, Miami Beach, FL

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PLAT MAP

Two-way, average daily traffic volumes.Traffic Count data © 2010 by TrafficMetrix. All rights reserved.

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DEMOGRAPHIC ANALYSIS

CitibankMIAMI BEACH, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed or implied, as tothe accuracy of the information. References to square footage or age are approximate. Buyer must verify the information and bears all risk for anyinaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus & Millichap Real Estate Investment Services ofFlorida © 2012 Marcus & Millichap T0240188

TRAFFIC COUNTS

Geography: 5 Miles

Population

In 2011, the population in your selected geography was 186,239 . The population has changed by 147.47% since 2000. It is

estimated that the population in your area will be 203,318 five years from now, which represents a change of 9.17% from the current

year. The current population is 53.2% male and 46.8% female. The median age of the population in your area is 40.0 , compare this

to the U.S. average which is 36.9. The population density in your area is 2,374.87 people per square mile.

Households

There are currently 91,984 households in your selected geography. The number of households has changed by 213.89% since 2000.

It is estimated that the number of households in your area will be 102,307 five years from now, which represents a change of 11.22%

from the current year. The average household size in your area is 1.96 persons.

Income

In 2011, the median household income for your selected geography is $41,289 , compare this to the U.S. average which is currently

$53,620. The median household income for your area has changed by 99.89% since 2000. It is estimated that the median household

income in your area will be $44,858 five years from now, which represents a change of 8.64% from the current year.

The current year per capita income in your area is $38,247 , compare this to the U.S. average, which is $28,713. The current year

average household income in your area is $73,701 , compare this to the U.S. average which is $73,458.

Race & Ethnicity

The current year racial makeup of your selected area is as follows: 77.76% White, 12.47% African American, 0.36% Native American

and 0.88% Asian/Pacific Islander. Compare these to U.S. averages which are: 72.40% White, 12.60% African American, 0.95%

Native American and 4.93% Asian/Pacific Islander.

People of Hispanic origin are counted independently of race. People of Hispanic origin make up 59.38% of the current year

population in your selected area. Compare this to the U.S. average of 16.90%.

Housing

The median housing value in your area was $172,310 in 2000, compare this to the U.S. average of $110,796 for the same year. In

2000, there were 7,744 owner occupied housing units in your area and there were 21,561 renter occupied housing units in your area.

The median rent at the time was $453 .

Employment

In 2011, there are 185,711 employees in your selected area, this is also known as the daytime population. The 2000 Census revealed

that 48.5% of employees are employed in white-collar occupations in this geography, and 51.5% are employed in blue-collar

occupations. In 2011, unemployment in this area is 9.08% . In 2000, the median time traveled to work was 24.4 minutes.

Demographic data © 2010 by Experian/Applied Geographic Solutions.

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DEMOGRAPHIC ANALYSIS

CitibankMIAMI BEACH, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed or implied, as tothe accuracy of the information. References to square footage or age are approximate. Buyer must verify the information and bears all risk for anyinaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus & Millichap Real Estate Investment Services ofFlorida © 2012 Marcus & Millichap T0240188

SUMMARY REPORT

1 Mile 3 Miles 5 Miles

1990 Population 2,632 8,388 81,160

2000 Population 2,409 7,958 75,256

2010 Population 26,407 50,436 181,289

2011 Population 27,107 51,820 186,239

2016 Population 29,489 54,931 203,318

1990 Households 1,474 4,173 29,861

2000 Households 1,333 3,933 29,305

2010 Households 16,303 29,330 89,168

2011 Households 16,764 30,280 91,984

2016 Households 18,500 32,675 102,307

2011 Average Household Size 1.59 1.68 1.96

2011 Daytime Population 19,906 46,942 185,711

1990 Median Housing Value $297,991 $264,905 $101,911

2000 Median Housing Value $229,859 $455,973 $172,310

2000 Owner Occupied Housing Units 25.15% 43.27% 22.45%

2000 Renter Occupied Housing Units 36.56% 29.96% 62.50%

2000 Vacant 38.30% 26.77% 15.05%

2011 Owner Occupied Housing Units 22.22% 28.55% 26.00%

2011 Renter Occupied Housing Units 50.57% 42.69% 48.05%

2011 Vacant 27.19% 28.75% 25.94%

2016 Owner Occupied Housing Units 22.37% 28.47% 25.95%

2016 Renter Occupied Housing Units 50.83% 43.03% 48.04%

2016 Vacant 26.80% 28.50% 26.01%

$ 0 - $14,999 21.9% 17.9% 21.7%

$ 15,000 - $24,999 12.3% 11.4% 12.1%

$ 25,000 - $34,999 11.1% 9.3% 10.5%

$ 35,000 - $49,999 14.8% 14.4% 12.7%

$ 50,000 - $74,999 13.1% 12.6% 13.0%

$ 75,000 - $99,999 7.0% 9.9% 8.5%

$100,000 - $124,999 5.3% 7.3% 7.0%

$125,000 - $149,999 3.1% 3.9% 3.6%

$150,000 - $199,999 4.7% 4.9% 4.4%

$200,000 - $249,999 1.8% 2.1% 1.7%

$250,000 + 5.0% 6.5% 4.7%

2011 Median Household Income $40,137 $46,431 $41,289

2011 Per Capita Income $46,933 $52,965 $38,247

2011 Average Household Income $72,896 $86,567 $73,701

Demographic data © 2010 by Experian/Applied Geographic Solutions.

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DEMOGRAPHIC ANALYSIS

CitibankMIAMI BEACH, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed or implied, as tothe accuracy of the information. References to square footage or age are approximate. Buyer must verify the information and bears all risk for anyinaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus & Millichap Real Estate Investment Services ofFlorida © 2012 Marcus & Millichap T0240188

DEMOGRAPHIC REPORT

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THE SEA SPRAY Miami Beach, 2010

Sinuous addition to

historic building providing

additional guest rooms

and private rooftop

terraces.

Perforated metal balconies

connecting the new building

with the historic.

New courtyard creates

semi-private space for

hotel guests.

Transparent street-level

restaurant

Reuse of historic

apartment building

THE LOOK INN Miami Beach, 2009 AIA MIAMI DESIGN AWARD 2009

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MIAMI, FL

MARKET POSITIONING & PRICING ANALYSISPrepared For:

Esther Klepach Trust

DOWNTOWN HOTEL SITE

SECTION ONE...............................................PRICING & FINANCIAL ANALYSIS

SECTION TWO

..................................................PROPERTY DESCRIPTION

SECTION THREE...................................................RECENT SALES

SECTION FOUR...............................DEMOGRAPHIC ANALYSIS

SECTION FIVE..................................MARKETING PLAN

SECTION SIX...THE MARCUS & MILLICHAP ADVANTAGE

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

TABLE O

F CON

TENTS

DOWNTOWN HOTEL SITEMIAMI, FL

PRICING

& FIN

AN

CIAL A

NA

LYSIS

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PRICING

& FIN

AN

CIAL A

NA

LYSIS

1

SUMMARY

Property Downtown Hotel Site

Property Address 1789 Biscayne Boulevard

Miami, FL 33132

Price 4,800,000

Down Payment 100% $4,800,000Lot Size (SF) 13,125

Price/SF $365.71

Lot Size (Acres) 0.3013

Price/Acre $15,930,966Buildable SF 10,500

Price/Buildable SF $457.14Number of Units 150Price/Unit $32,000Number of Lots 3Price/Lot $1,600,000Lot Dimensions 105 X 125

Type of Ownership Fee Simple

Loan Type All Cash

Financial Overview

SITE DESCRIPTIONAssessor's Parcel Number 0132310030730, 720, 710Zoning T6-24-O, C-1, SD-20Taxes 26,051Tax Year 2010Frontage 105' on Biscayne BlvdTraffic Counts 61,000Adjacent Development New Publix Supermarket

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PRICING

& FIN

AN

CIAL A

NA

LYSIS

2

Pricing

List Price

Price 4,800,000

Down Payment 100% $4,800,000

VALUE INDICATORS

Price/SF $365.71

Price/Acre $15,930,966

Price/Buildable SF $457.14

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PRICING

& FIN

AN

CIAL A

NA

LYSIS

3

COMMENTS(1) Includes principal reduction.(2) Before taxes.(3) Depreciation not included.(4) Assumptions: 75% occ., $129.99 and $159.99 ADR respectively, 150 rooms

Alternative Investment Analysis

Best Western Premier

Cost Per Key $170,000.00

Price 25,500,000

CAP Rate 7.33%

New Loan $12,750,000

Interest Rate 5.500%

Net Operating Income (4) 1,868,200

Debt Service 939,554

Net Cash Flow After Debt Service $928,646

Principal Reduction 244,404

Total Return (3) $1,173,050

aLoft

Cost Per Key 200,000

Price 30,000,000

CAP Rate 7.66%

New Loan $15,000,000

Interest Rate 5.500%

Net Operating Income (4) 2,299,356.28

Debt Service 1,105,357

Net Cash Flow After Debt Service $1,193,999

Principal Reduction 287,534

Total Return (3) $1,481,533

DOWNTOWN HOTEL SITEMIAMI, FL

PROPERTY D

ESCRIPTION

Marcus & Millichap is pleased to offer for purchase and sale, the fee simple interest in 1789 Biscayne Boulevard, and the adjacent 2 parcels to the east ("Site"), in Downtown Miami. The site is Zoned T-6 Urban Core, which allows for up to 24 stories and 80% lot coverage. This 13,125 +/- SF development site is ideally located in the heart of Downtown Miami within walking distance of the Miami Herald Building, and adjacent to the Hilton Hotel, which were both purchased by Genting in the past twelve months. Aside from Genting's recentacquisitions, Downtown Miami is poised to become THE hot spot of Greater Miami. The American Airlines Arena is a short distance South on Biscayne Blvd, and there have been several construction and redevelopment projects adjacent to the the site including the Publix Supermarket building which opened in March of this year.

While the original plans for Genting's World Resort on the Miami Herald Site have been withdrawn, the scaled-back plans are scheduled to be released within the next two months. Although the Casino Bill, which would have legalized casinos and gambling for select sites including the World Resort, did not pass, many experts predict that within the next two to three years a similar bill will pass. Downtown Miami faces its highest cost of entry in years thanks to Gentings $460,000,000 real estate purchases driving the cost per square foot to over $300.00 in areas close by. While sub-prime locations are still offered at around $120.00 per square foot, the surrounding areas have not seen the same push in terms of re-development and "clean up", leaving them unsafe in terms of pedestrian traffic.

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PROPERTY D

ESCRIPTION

INVESTMENT HIGHLIGHTS

5

Prime Location on one of the fewremaining parcels in Downtownwithin 3 blocks of the GentingDevelopment Site

Optimal Zoning for small lotconstruction (T-6 Urban Core)

Approved uses include Hotel,Retail, and Multi-Family

Across the street from the newlyconstructed Publix Supermarket,Wells Fargo, and GNC building

Investment Overview

As it currently stands, Downtown Miami is in need of a limited service nationally branded hotel. The current hotel market has a surplus of full service rooms with a drastic shortage of limited service. By undercutting the rates of the full service hotels, currently offering rooms above $200.00 per night, a limited service hotel will thrive. An additional benifit to a limited service hotel in this location is the new Publix Supermarket accross the street. With a Supermarket within walking distance, guests will be inclined to book this hotel for their extended stays.

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PROPERTY D

ESCRIPTION

6

Investment Overview

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PROPERTY D

ESCRIPTION

7

Property Photos

New Publix, GNC, and Wells Fargo

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PROPERTY D

ESCRIPTION

8

Property Photos 2

Site from North East Corner facing East

LOCAL MAP

REGIONAL MAP

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PROPERTY D

ESCRIPTION

9

Area Maps

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PROPERTY D

ESCRIPTION

10

Plat Map

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PROPERTY D

ESCRIPTION

11

Aerial Photo

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PROPERTY D

ESCRIPTION

12

Aerial Photo with Labels

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PROPERTY D

ESCRIPTION

13

3D Aerial

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

PROPERTY D

ESCRIPTION

14

South Easterly View

DOWNTOWN HOTEL SITEMIAMI, FL

RECENT SA

LES

1)2)

Downtown Hotel SiteMiami Herald PropertyMixed Use Development Site

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

RECENT SA

LES

16

Recent Sales Map

0.00

40.00

80.00

120.00

160.00

200.00

240.00

280.00

320.00

360.00

400.00

Subject MiamiHerald

Property

MixedUse

DevelopmentSite

Avg $360.12

AVERAGE PRICE/ACRE

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

Subject MiamiHerald

Property

MixedUse

DevelopmentSite

Avg $15,686,636

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

RECENT SA

LES

17

AVERAGE PRICE/SF

Price/SF & Price/Acre

1

2

MIAMI HERALD PROPERTY1 Herald PlzMiami, FL 33132

MIXED USE DEVELOPMENT SITE1825 Northeast 4th avenueMiami, FL 33132

DOWNTOWN HOTEL SITE1789 Biscayne BoulevardMiami, FL 33132

SUBJECT PROPERTY

Close of Escrow: 05/26/2011 Lot Size (SF): 609,840

Sale Price: $236,000,000 Price/SF: $386.99Down Payment: Lot Size (Acres): 14.0000

Down Payment %: Price/Acre: $16,857,143Zoning: Lot Dimensions:

DOWNTOWN HOTEL SITEMIAMI, FL

This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap

RECENT SA

LES

Close of Escrow: 02-07-2012 Lot Size (SF): 27,007Sale Price: $9,000,000 Price/SF: $333.25

Down Payment: Lot Size (Acres): 0.6200Down Payment %: Price/Acre: $14,516,129

Zoning: SD-6, Lot Dimensions: Irregular

18

Sale Price: 4,800,000 Lot Size (SF): 13,125

Down Payment: $4,800,000 Price/SF: $365.71Down Payment %: 100% Lot Size (Acres): 0.3013

Zoning: T6-24-O, C- Price/Acre: $15,930,966.00Lot Dimensions: 105 X 125

Recent Sales

MARKET POSITIONING & PRICING ANALYSIS

MIAMI, FL

Offices Nationwidewww.MarcusMillichap.com

Presented By:

Ahmed KabaniAssociate

Miami OfficeTel: (786) 522-7000Fax: (786) 522-7010

License: FL: [email protected]

www.marcusmillichap.com/AhmedKabani

DOWNTOWN HOTEL SITE

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ork

City

nat

ive

and

will

lead

the

deve

lopm

ent t

eam

fo

r the

pro

ject

.

Ced

ric H

Wat

kins

is a

tech

nolo

gist

an

d fo

unde

r of a

tech

nolo

gy c

ompa

-ny

pro

vidi

ng s

olut

ions

for t

he h

ospi

-ta

lity

indu

stry

, Adj

acen

t Inn

ovat

ions

. M

r. W

atki

ns is

a s

easo

ned

busi

ness

de

velo

pmen

t and

mar

ketin

g ex

ecu-

tive

who

has

foun

ded

mar

ketin

g an

d te

chno

logy

com

pani

es a

nd h

as d

one

deve

lopm

ent p

roje

cts

in R

alei

gh a

nd

New

ark,

New

Jer

sey.

Afte

r atte

ndin

g U

NC

-Cha

pel H

ill w

here

he

stud

ied

Man

agem

ent a

ndSo

ciol

ogy,

Mr.

Wat

kins

has

live

d in

M

anha

ttan

and

Mia

mi f

or th

e la

st12

yea

rs w

here

he

has

deve

lope

d a

real

est

ate,

hos

pita

lity,

desi

gn, t

ech-

nolo

gy, a

nd e

nter

tain

men

t. M

r.W

atki

ns w

ill be

pro

ject

coo

rdin

ator

, le

ad b

usin

ess

deve

lopm

ent,

and

serv

e as

tech

nolo

gy a

nd g

uest

exp

e-rie

nce

arch

itect

.

Jord

an T

rach

tenb

erg

Ass

oc. A

IA,

LEED

AP

has

prac

ticed

arc

hite

ctur

e -

nent

s ra

ngin

g fro

m A

sia

to S

outh

Am

eric

a. D

urin

g 20

09-2

012

in A

m-

ster

dam

, NL,

whi

le p

ract

icin

g un

der

Ben

van

Berk

el a

t UN

Stud

io, J

orda

n le

d th

e de

sign

and

exe

cutio

n as

C

oord

inat

ing

Arch

itect

/Pro

ject

Man

-ag

er o

n se

vera

l suc

cess

ful p

roje

cts

such

as

the

Sing

apor

e U

nive

rsity

-is

h co

mpl

etio

n in

201

4. In

add

ition

, Jo

rdan

led

the

desi

gn o

n su

cces

sful

co

mpe

titio

ns, s

mal

l bui

lt pr

ojec

ts, i

n-te

rior,

and

indu

stria

l des

ign

solu

tions

, su

ch a

s th

e Li

brar

y +

Cen

ter f

or N

ew

-sh

ip s

tore

in R

ome,

Ital

y an

d th

e 29

th

Annu

al A

rt Bi

enna

le’s

Yout

urn

Pavi

l-io

n in

Sao

Pau

lo, B

razi

l.

Jord

an re

ceiv

ed th

e de

gree

Mas

ter

of A

rchi

tect

ure,

with

Hon

ors

in D

e-si

gn, f

rom

Col

umbi

a U

nive

rsity

, NY,

an

d ho

lds

a Ba

chel

or o

f Des

ign

in

Arch

itect

ure,

with

Hon

ors,

from

Flo

ri-da

Inte

rnat

iona

l Uni

vers

ity, M

iam

i.

Mic

hael

Sim

s, J

r. is

an

arch

itect

ural

de

sign

pro

fess

iona

l now

livi

ng a

nd

wor

king

in E

urop

e. H

e ha

s ov

er 1

0 ye

ars

prof

essi

onal

exp

erie

nce

in -

com

be),

Coo

p-H

imm

elbl

au (W

olf-

gang

Prix

), Fr

ank

Geh

ry A

ssoc

iate

s,

SOM

(NY)

, UN

Stu

dio

(Ben

van

Be

rkel

), an

d co

-taug

ht w

orks

hops

w

ith L

ebbe

us W

oods

.

As a

pro

pone

nt o

f BIM

and

par

amet

-ric

des

ign

proc

esse

s, M

r. Si

ms

has

proj

ects

incl

udin

g M

anha

ttan’s

talle

st

resi

dent

ial t

ower

, Fra

nk G

ehry

’s ne

w

8 Sp

ruce

Stre

et to

wer

, the

Kin

g of

M

oroc

co’s

curre

nt th

eatre

pro

ject

, an

d th

e U

N S

tudi

o in

Am

ster

dam

. H

e ea

rned

his

Mas

ters

of A

rchi

tec-

ture

from

SC

I-ARC

, and

a B

ache

lor

of A

rchi

tect

ure

from

the

Uni

vers

ity

of N

orth

Car

olin

a at

Cha

rlotte

. Mr.

Sim

s ha

s ta

ught

dig

ital d

esig

n at

AIU

(A

mer

ican

Inte

rcon

tinen

tal U

nive

r-si

ty) i

n Lo

s An

gele

s, a

nd w

as a

n SO

M in

stru

ctor

in a

n ap

plie

d st

udie

s re

sear

ch c

olla

bora

tion

with

SC

I-Arc

, in

vest

igat

ing

conc

epts

rela

ted

to

resp

onsi

ve k

inet

ic fa

çade

s. H

e is

no

w w

ith Z

aha

Had

id A

rchi

tect

s in

Lo

ndon

.

Team

///

03

.201

3 ///

TR

AC

HTE

NB

ER

G L

LC

Team

///

Jor

dan

Trac

hten

berg

// A

rchi

tect

ure

Pro

ject

s S

ampl

e W

ork

ww

w.jo

rdan

trach

tenb

erg.

com

Pav

ilion

/ S

ao P

aulo

, Bra

zil

Uni

vers

ity /

NYC

, New

Yor

kU

nive

rsity

/ N

YC, N

ew Y

ork

Hot

el /

Phi

lidel

phia

, PA

Libr

ary

/ Ghe

nt, B

elgi

um

Libr

ary

/ Ghe

nt, B

elgi

um

Uni

vers

ity /

Sin

gapo

re

Uni

vers

ity /

Sin

gapo

re

Per

form

ing

Art

Cen

ter /

S. K

orea

P

erfo

rmin

g A

rt C

ente

r / S

. Kor

ea

Offi

ce P

ark

/ Sou

th K

orea

Pav

ilion

/ S

ao P

aulo

, Bra

zil

03.2

013

/// T

RA

CH

TEN

BE

RG

LLC

Team

///

Mic

hael

Sim

s //

/ Arc

hite

ctur

e P

roje

cts

Res

iden

tal T

ower

/ N

YC, N

Y

Res

iden

tal T

ower

/ N

YC, N

Y

Mix

ed U

se /

Chi

naTo

wer

/ A

bu D

abi

Tow

er /

Abu

Dab

iS

ympo

ny C

ente

r / M

iam

i, Fl

orid

a

Thea

ter /

Mor

oco

Sym

pony

Cen

ter

Sym

pony

Cen

ter

Com

mer

cial

Tow

er /

NYC

, NY

Com

mer

cial

Tow

er /

NYC

, NY

Sam

ple

Wor

k 03

.201

3 ///

TR

AC

HTE

NB

ER

G L

LC

De

sig

n M

od

el

//

03.2

013

/// T

RA

CH

TEN

BE

RG

LLC

Org

aniz

atio

n //

/ Eve

nt a

s an

Inte

grat

ed C

once

pt

Even

tSp

ace

Aud

itoriu

m

Rest

aura

nt

Pool

+ D

eckEv

ent

Spac

e

Bed

Bath

Even

tSp

ace

Even

tsp

ace

Bath

Bath

Bed

Bed

Loun

ge

Back

o�

ces

Stag

e

Logi

stic

s

Kitc

hen

Loun

ge +

Bar

Park

ing

Loun

ge

Loun

ge

Relatio

ns

publ

icpr

imar

y

seco

ndar

y

tert

iary

sem

i-pub

lic

not p

ublic

Dou

ble

Qua

rter

s

Loft

Qua

rter

s

Sing

le Q

uart

ers

21

Even

tSp

ace

Aud

itoriu

m

Rest

aura

nt

Pool

+ D

eckEv

ent

Spac

e

Bed

Bath

Even

tSp

ace

Even

tsp

ace

Bath

Bath

Bed

Bed

Loun

ge

Back

o�

ces

Stag

e

Logi

stic

s

Kitc

hen

Loun

ge +

Bar

Park

ing

Loun

ge

Loun

ge

Relatio

ns

publ

icpr

imar

y

seco

ndar

y

tert

iary

sem

i-pub

lic

not p

ublic

Dou

ble

Qua

rter

s

Loft

Qua

rter

s

Sing

le Q

uart

ers

21

The

Eve

nt S

pace

bec

omes

the

cent

ral

nucl

eus

to th

e pr

ogra

m. A

ll sp

aces

are

in-

terw

oven

and

inte

rdep

ende

nt .T

he c

ircul

a-tio

n ar

ound

the

even

t spa

ces

are

a di

rect

co

nnec

tion

betw

een

the

diffe

rent

clu

ster

s.

The

seco

ndar

y ro

ute,

With

in e

ach

clus

ter,

lead

s ea

ch v

isito

r th

roug

h th

e ex

perie

nce.

The

func

tiona

l dia

gram

sho

ws

the

vario

us

user

leve

ls m

agni

fied

to b

est v

isua

lize

and

repr

esen

t eac

h re

latio

nshi

p. It

fulfi

lls th

e ev

ent s

pace

as

a cr

ucia

l lin

k, a

s w

ell a

s an

ele

men

t tha

t bin

ds to

geth

er th

e di

ffer-

ent s

pace

s of

the

hote

l.Th

e re

latio

nshi

p be

twee

n th

e E

vent

Spa

c-es

and

the

surr

ound

ing

clus

ters

, cre

ates

va

rious

deg

rees

of p

ublic

/ dy

nam

ic (

cen-

tral

eve

nt s

pace

, Lou

nges

, Res

taur

ants

) to

priv

ate

/ int

rove

rt (

quie

t lou

nges

, Qua

r-te

rs.)

The

shar

ed L

oung

e/ev

ent s

pace

s in

turn

fo

rm th

e in

tern

al li

nk b

etw

een

the

clus

ters

of

Qua

rter

s, a

nd p

rovi

de a

sm

ooth

tran

si-

tion

thro

ugh

the

mai

n ev

ent s

pace

s. T

his

seam

less

inte

rwea

ving

of f

unct

ion

and

circ

ulat

ion

also

cre

ates

var

ious

spa

tial

expe

rienc

es o

f ope

n sp

aces

, to

intim

ate

encl

osed

are

as, a

nd e

xcite

s th

e vi

sito

rs to

di

scov

er a

nd p

artic

ipat

e in

the

new

way

to

stay

.

03.2

013

/// T

RA

CH

TEN

BE

RG

LLC

Des

ign

Str

ateg

ies

///

Ver

tical

Lan

dsca

pe -

Min

imum

Site

Cov

erag

e - I

coni

c

Urb

an S

ocia

l Lan

dsca

pe -

Max

Site

Cov

erag

e

Ver

tical

to L

ater

alO

ur d

esig

n ph

iloso

phy

is fl

exib

le in

its

conc

ept.

Dep

endi

ng o

n ea

ch s

ite in

con

text

we

adap

t the

des

ign

mod

el to

bot

h ve

rtic

al a

nd h

oriz

onta

l typ

olog

ies.

Thi

s pr

omot

es a

true

un

ders

tand

ing

of o

ur s

ite, i

ts s

urro

undi

ngs,

and

how

to b

est i

nteg

rate

the

desi

gn m

odel

.

03.2

013

/// T

RA

CH

TEN

BE

RG

LLC

Org

aniz

atio

n //

/ Exa

mpl

e //

Ply

mou

th H

otel

+ A

nson

ia

The

Ply

mou

th H

otel

as

cont

ext;

ertie

s w

here

our

des

ign

ory

and

rela

tions

hips

of

194

0’s

Mia

mi B

each

Art

Dec

o to

mos

t rec

ently

hou

sing

the

New

Wor

ld S

ymph

ony

stud

ent b

ody

will

pla

y an

inte

gral

rol

e in

our

eve

nt, m

arke

ting

and

bran

ding

. Pre

serv

ed H

isto

rical

the

Ply

mou

th h

otel

is a

n ic

on o

f M

iam

i Bea

ch. W

ith p

rope

r di

rect

ion

the

hote

l will

bec

ome

a de

stin

atio

n. L

inki

ng M

iam

i Bea

ch to

the

sub

cultu

re a

nd e

vent

spa

ces

it de

sire

s.

Cur

rent

Situ

atio

n |

Pre

serv

ed H

isto

rical

the

Ply

mou

th h

otel

is a

Icon

of M

i-am

i Bea

ch. W

ith p

rope

r di

rect

ion

the

hote

l will

bec

ome

a de

sita

tion.

Lin

king

M

iam

i Bea

ch to

the

sub

cultu

re a

nd e

vent

spa

ces

it de

sire

s.

Cur

rent

Situ

atio

n |

Par

rale

l site

s th

at a

re le

ss d

esie

rabl

e ar

e be

ing

brok

en

dow

n to

the

bare

wal

ls a

nd r

ecre

ated

into

mod

er h

otel

s. O

ur o

bjec

tive

is to

go

bey

ond

our

neig

hbor

s st

ting

a ne

w b

ar fo

r th

e ar

ea.

Plym

outh

exa

mpl

e

Plym

outh

A

nson

ia

roof

terr

ace

Qua

rter

s an

d lo

unge

Qua

rter

s

Even

t Spa

ceLo

unge

Pool

and

dec

kLo

bby

exte

ndin

g Ev

ent S

pace

thro

ugho

ut

03.2

013

/// T

RA

CH

TEN

BE

RG

LLC

Roof Terrace

03.2

013

/// T

RA

CH

TEN

BE

RG

LLC

Org

aniz

atio

n //

/ Ver

tical

Lan

dsca

pe //

Site

Con

text

Pa

rkin

g

150

Cond

o

150

Hot

el

Resta

urant

Com

mer

cial

Lobb

y

Even

t

Even

tBa

r/So

cial

The

Des

ign

philo

soph

y ap

plie

d to

this

site

in E

dgew

ater

, cen

tral

ly lo

cate

d be

twee

n M

id-

Tow

n, S

outh

Bea

ch a

nd D

ownt

own

offe

rs a

n id

eal p

roxi

mity

to ta

p in

to th

e op

timal

dem

o-gr

aphi

c ap

plyi

ng a

mix

ed u

se p

rogr

amm

atic

app

roac

h am

plifi

es th

e ab

ility

to ta

p in

to m

ul-

tiple

rev

enue

str

eam

s.

03.2

013

/// T

RA

CH

TEN

BE

RG

LLC

Pro

gram

Typ

olog

ies

/// E

xam

ple

aest

hetic

s

Qua

rter

s //

Eve

nt S

pace

s //

Com

mon

Spa

ces/

/

03.2

013

/// T

RA

CH

TEN

BE

RG

LLC

Ref

eren

ced

///

03.2

013

/// T

RA

CH

TEN

BE

RG

LLC

Det

ails

/// T

echn

olog

y +

Spa

ce +

Fun

ctio

nalit

yE

ach

squa

re fo

ot is

thou

ght a

bout

in d

etai

l. H

ow to

max

imiz

e in

tera

ctiv

ity, c

omfo

rt a

nd u

sabi

lity

03.2

013

/// T

RA

CH

TEN

BE

RG

LLC

Det

ails

/// F

inis

hes,

Mat

eria

ls, T

extu

re, L

ight

ing

Cris

p an

d si

mpl

e de

tails

will

allo

w th

e de

sign

to m

aint

ain

a co

st e

ffect

ive

back

grou

nd a

nd e

lega

nt fo

regr

ound

. //

Cris

p, s

harp

, ele

gant

, def

inin

g,

03.2

013

/// T

RA

CH

TEN

BE

RG

LLC

Fin

an

cia

ls /

/

03.2

013

/// T

RA

CH

TEN

BE

RG

LLC