Continuum Development Group Miami Projects
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Transcript of Continuum Development Group Miami Projects
OVERVIEW · Current asking price is $13m
· Terms are of most importance and anything exceeding 45 days today is not recommended (30 days total would be ideal)
· Full DD package is in the hands of the Seller and would be available to the would-be Buyer that would greatly expedite the process
· POF will be required and is also highly important
· Expectations are that the doors open for business for under $20m +/- all in
https://maps.google.com/maps?q=2940+collins+ave+miami+beach+fl&hl=en&hnear=2940+Collins+Ave,+Miami+Beach,+Florida+33140&gl=us&t=m&z=16 Approved 9. File No. 3617 Royal Polo Investors, LLC 2940 Collins Avenue The applicant is requesting the following variance in order to permit the retention of the existing guest rooms: 1. A variance to waive the required minimum hotel unit size: 15% of the hotel units shall be between 300-335 s.f. and 85% of units shall be 335 s.f. of larger, in order to retain 88 hotel units at less than 300 s.f (the smallest at 202 s.f., 91.6% of units), 6 hotel units between 300 and 335 s.f. (6.3% of units) and 2 units exceeding 335 s.f. (2.1% of units).
Also included below are 5+ additional sites to where additional development / re-development will occur as well (not listed) http://therealdeal.com/miami/blog/2013/03/06/miami-penthouse-sells-for-34m/
Miami penthouse sells for $34M March 06, 2013 02:00PM
A rendering of the penthouse at the Residences at The Miami Beach EDITION
A combined-unit penthouse at the Residences at the Miami Beach EDITION has closed for $34 million, making it one of Miami’s priciest penthouse sales ever, Coldwell Banker announced today. Coldwell Banker’s sales associate William Pierce closed the deal. Penthouses 1601 and 1602 in the building were combined to form a 16,271-square-foot triplex featuring eight bedrooms and eight and three-half bathrooms. The building offers multiple pools and outdoor kitchens. “This record-breaking sale exemplifies the wonderful flexibility that Miami Beach offers,” Pierce said in a statement. “There will be a nearly 360 degree view of our beautiful city.” –Christopher Cameron Tags: Coldwell banker, residences at Miami beach edition Related posts
• Pharrell Williams lists Brickell Avenue penthouse for $16.8 million • Rental potential drives South Beach condo-hotel sales • Penthouse B sells at Setai
• Rental potential drives South Beach condo-hotel sales
NEW DEVELOPMENT || COLLINS AVE 23RD – 41ST || MIAMI BEACH || 2012 - 2015
1. 224 23rd St & 2200 Liberty Ave & 340 23rd St
· Former Property Name City of Miami Beach surface parking (separate blocks)
· New Property Name City of Miami Beach parking structure & retail
· Details New structure that will encompass two half’s of City blocks
· Architect Zaha Hadid – world renowned designed in London for Olympics
· Links
http://www.zaha-hadid.com/ http://www.dezeen.com/2011/12/21/miami-beach-parking-garage-by-zaha-hadid/
2. 2360 Collins Ave
· Former Property Name Banana Bungalow
· New Property Name a-loft (W Hotel Brand)
· Details New 8-story building,
restaurant, club, waterfront
· Architect Unknown – Starwood
· Links http://www.starwoodhotels.com/alofthotels/index.html?PS=GWS_aa_Starwood_Aloft_Brand_Exact_Google_aloft_hotels_091708
3. 2901 Collins Ave
· Former Property Name Seville Beach Hotel
· New Property Name Marriott EDITION
· Details New 8-story building, restaurant, club, waterfront
· Architect Ian Schrager / Lionstone Development
· Planned renovation $250m
· Links
http://www.worldpropertychannel.com/featured-columnists/deal-of-the-week-holliday-fenoglio-fowler-seville-beach-hotel-marriott-international-manny-de-zarraga-fortune-international-lionstone-group-ian-schrager-2927.php http://www.marriott.com/hotel-development/EDITION.mi http://www.editionhotels.com/en-us/ http://www.ianschragercompany.com/ http://www.lionstone.net/
4. 3201 Collins Ave
· Former Property Name Saxony Hotel (former to-be Cipriani)
· New Property Name Faena
· Details Residential tower (North tower of Saxony) highest cost of residential on all of Miami Beach
· Architect Norman Foster & Rem Koolhass
· Planned renovation $150m
· Links
http://www.faena.com http://www.faena.com/en/miami#!/ http://miami.curbed.com/tags/saxony-hotel
5. Versailles
· 275 key hotel
· New 10 story residential tower / 50 units
· Approved 2 story restaurant
· Underground parking
· Kobi Karp – Architecture
6. West side Collins from 32nd – 34th
· Rem Koolhaus (Amsterdam)
· Retail & entertainment complex
· Underground mechanical parking
· Boutique hotel, shopping, residences
7. Other sales / development notable
· *Days Inn SOLD $70m+ and possible new flag
· *Soho House established
· *Indian Creek Hotel recently sold – Italian brand forthcoming
· *Vacant buildings on 37th / Collins just sold recently
· *Fontainebleau
CONTINUUM DEVELOPMENT GROUPEXECUTIVE SUMMARY AND PROJECT SUMMARY
Continuum Development Group is a newly incorporated design and development group developing a hotel and performance venue here in Miami and one in the Research Triangle Park area in Durham, North Caro-lina. Our concept brings together experienced development executives, technology and guest experience experts, and world class architects who have designed and executed projects all over the world and de-veloped the high-tech progressive design approach we are applying. The concept is meticulously planned to create an integrated environment of both aesthetics and lifestyle that will bring a new and highly desirable scene and lifestyle to the areas. Our architects, Jordan Trachtenberg and Michael Sims have worked with the top architects and firms in the world, SOM (World Trade Center), Frank Gehry (Guggenheim, New World Symphony, NY By Gehry at 8 Spruce), UN Studio-Amsterdam (Mercedes-Benz Museum- Germany), Zaha Hadid (1000 Museum Park - Miami).
CDG has created a concept and model which can be applied to varying lots and properties and able to be duplicated in other markets. We have identified properties to implement our unique concept upon which fills a void and need in this Miami market and others around the country. We already have land possessed for the NC project. Miami is one of the hottest real estate markets in the world and a top ten luxury market glob-ally, and RTP is a one of fastest growing areas in the country. We believe our concept of luxury residences and an upscale boutique hotel, coupled with the city’s premiere upscale yet hip destination restaurant with an integrated live music and performance experience fits well into the current real estate and economic en-vironments. Finding world-class live music in Miami is a tough endeavor in itself. Enjoying quality live music in a nice venue while enjoying a fine meal is unprecedented in either market currently. Our concept also includes an “Integrated Living” theme of having design and technology integrated not only into the units, but also integrating the residents and guests with the neighborhood, the areas services providers, and the cities happenings and culture. This will be a distinguishing characteristic of the property. Our concept of “Living in the State of Luxury” entails not solely luxury accommodations, nor simple access to the best of what the city has to offer. Our definition entails creating a unique destination attraction that brings the best of an area to the guests and resident’s doorstep through our well thought out program of outlets; rooftop bars, beach and social clubs, restaurants, and performance lounges.
We have been in discussions with multiple Miami Heat players in regards to being involved in the projects. Having the most visible people in the city being principles in and frequenting the venues will make these the premiere venues in the city. We anticipate bringing in a high visibility music partner as well. This is the model for Miami Beach, which will be the flagship and showpiece for the brand. We are also developing a similar concept of great design, but limited services and wrapped in a limited services business model that is attractive to investors for other markets. The plan is to duplicate the model and concept for other primary markets in addition to markets where our high visibility partners are originally from or have great recognition or a following, like Chicago. Detroit, Kansas City, Virginia Beach, Cleveland, and other secondary markets. We have had extensive discussions with experienced hotel operators such Keith Menin at Menin Hotels (Mondrian, Shelbourne, Gale, Regent-Chicago and Anthony Melchiorri, host of the Travel Channel’s show, Hotel Impossible, and the managing director of RDV Hospitality, Josh Wagner (who formerly ran F&B and venues for Morgan’s Group Hotels) in regards to their potential participation in the projects in a management capacity as a contracted service provider.
EXECUTIVE SUMMARY
CONTINUUM DEVELOPMENT GROUP LLC ///
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CDG has developed a concept that is an architectural, technological, and cultural marvel. We have tried to structure the projects to be as remarkable to our partners and investors as it is for those who experience the properties and venues. We have included a mix of condos, hotel rooms, and revenue outlets that creates an attractive financial offering and provides security to our investors. The condos provide for an early revenue source or return for equity investors through pre-construction sales (Majestic Properties has signed on as a broker for pre-sales). The hotel and outlet provides cash flow and value for an exit in addi-tion to revenue from condo sales. We are flexible in regards to deal parameters and partnership structures. We are seeking an equity partner, which can be leveraged to obtain debt financing. We also may be able to provide secured collateralization through a group, Iconic Ventures, for investors which 100% guarantees
PROJECT DEVELOPMENT
//////01 ROYAL POLO /////// 02 LMNT /////// 03 TRIANGLE HOUSE///////
CONTINUUM DEVELOPMENT GROUP LLC ///
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With the design district being one of the hottest neighborhoods in Miami, LMNT will be a true destination for guests to come and spend some time enjoying the lush garden patio, cocktail bar, salon lounge and main restaurant. After a fine dinner and performance, there is no better way to burn some of those calories than shaking a leg on the dance floor. LMNT has a full cabaret and 5AM liquor license, and will convert into a full nightclub venue late nights.
The restaurant and event space in itself will be a new icon for the city and a good business for principles and investors, yet it is just a small piece of the value of this opportunity. The existing operating business of production services, events and the bar will produce a revenue stream to carry initial operations. The new restaurant and music concept can be implemented with minimal investment and construction to existing structure. LMNT’s existing production resources enables a robust artist-in-residency program which will keep a constant and fresh crop of artist creating and performing at the venue.
This situation is an exceptional opportunity due to the ability to construct a 32 story mix-use tower on the back of the lot. We envision a 200,000 sq. ft. (150k sellable) building with approximately 100 luxury condos and 20 hotel suites with spectacular city and bay views in the property. Current market rate for the area is $350 to $500 per sq. ft. The property will have amenities such as a gym, pool, rooftop lounge, and a grocery store on ground floor. Integrated living is the theme, encompassing technology, design, and culture. We have had discussions about the possibility of bringing Jay-Z’s 40/40 club to our project, which we envision being on the rooftop of the building. Existing design inspirations would include Butter in NYC, the garden patio at the Hudson Hotel in NYC and the former Asia De Cuba in NYC. Infuse those spaces design and ambiance with the live music experience of Joe’s Pub in NYC and you have a solid understanding of our concept for this project.
- Price: $12M (asking) $9M (offer)- Building Size: 7,000 SF- Property Type: T5 Zoning residential/mix use for nightclub/cabaret & residential tower- Property Use Type (operating): Gallery, Event Space, Bistro- Proposed Use: T6 mix use for residential tower, restaurant, music venue, lounge/club, event space, retail- Year Built: 2011- Lot Size: 0.8 acre (32 story Condotel to be constructed on back ⅔ of lot)
Highlights- Existing owner is reporting estimated annual income for property around $4M with net income of $2.7M. Using a conservative reverse multiple, we will use $1.5M - Projected new restaurant and venue revenues - $6M- Build cost: $200/sq. (200k) = $40M Revenue from condo sales: $400/sq. (150k) = $60M
Project Costs- Acquisition of existing structure, business, land, and interior redesign - $12M - Construction costs for tower - $8M (20% of total construction costs)- Total project costs - $52M
02 LMNTCONTINUUM DEVELOPMENT GROUP LLC ///
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TEAM
Scott Bednaz is a commer-cial broker and developer with 19 years experience in North and South Carolina. As President of TerraCorp Com-mercial properties and Tallus Development group Mr. Bed-naz has negotiated the pur-chase, sale, or lease of 1 mil-lion square feet of commercial space, 3,500 acres of land re-sulting in $100 million in com-pleted transactions. In 2005 he branched out from repre-sentation to develop his own projects including Advanced Auto, Hooters Burlington, The Estates at Barton’s Creek, and the Straw Valley Project. His projects have been recog-nized by multiple news and architectural outlets and re-ceived awards from the NC and Durham Preservation So-cieties.
Cedric H Watkins is a technolo-gist and founder of a technology company providing solutions for the hospitality industry, Adjacent Innovations. Mr. Watkins is a sea-soned business development and marketing executive who has founded marketing and tech-nology companies and has done development projects in Raleigh and Newark, New Jersey.
After attending UNC-Chapel Hill where he studied Management and Sociology, Mr. Watkins has lived in Manhattan and Miami for the last 12 years where he has developed a network of re-sources in finance, real estate, hospitality, design, technology, and entertainment. Mr. Watkins will be project coordinator, lead business development, and serve as technology and guest experience architect.
Jordan Trachtenberg Assoc. AIA, LEED AP has practiced ar-chitecture over the last decade in five continents ranging from Asia to South America. During 2009-2012 in Amsterdam, NL, while practicing under Ben van Berkel at UNStudio, Mr Trachtenberg ed the design and execution as Coordinating Architect /Project Manager on several successful projects such as the Singapore University of Technology and De-sign to finish completion in 2014. In addition, Mr. Trachtenberg led the design on successful com-petitions, small built projects, interior, and industrial design solutions, such as the Library + Center for New Media in Ghent, Belgium, Zara flagship store in Rome, Italy and the 29th Annual Art Biennale’s Youturn Pavilion in Sao Paulo, Brazil.
Mr. Trachtennberg received the degree Master of Architecture, with Honors in Design, from Co-lumbia University, NY, and holds a Bachelor of Design in Architec-ture, with Honors, from Florida In-ternational University, Miami.www.JordanTrachtenberg.com
Michael Sims, Jr. is an archi-tectural design professional now living and working in Europe. He has over 10 years profes-sional experience in the offices of Emergent (Tom Wiscombe), Coop-Himmelblau (Wolfgang Prix), Frank Gehry Associates, SOM (NY), UN Studio (Ben van Berkel), and co-taught work-shops with Lebbeus Woods.
As a proponent of BIM and parametric design processes, Mr. Sims has been involved in several high profile projects including Manhattan’s tallest residential tower, Frank Gehry’s new 8 Spruce Street tower, the King of Morocco’s current the-atre project, and the UN Studio in Amsterdam. He earned his Masters of Architecture from SCI-ARC, and a Bachelor of Ar-chitecture from the University of North Carolina at Charlotte. Mr. Sims has taught digital design at AIU (American Intercontinen-tal University) in Los Angeles, and was an SOM instructor in an applied studies research col-laboration with SCI-Arc, inves-tigating concepts related to re-sponsive kinetic façades. He is now with Zaha Hadid Architects in London.
CONTINUUM DEVELOPMENT GROUP LLC ///
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Plaza Hotel 418 -‐426 Meridian Ave – South Beach Located SW Corner of 5th st and Meridian Ave Miami Beach, Fl. 33141 Property consists of 2 adjacent parcels improved with a rooming house and 2 apartment buildings. Properties are zoned commercial mixed use. The #426 building has historical classifications and the facades would need to be maintained or replicated. The property was approved by the City for a hotel as shown in the enclosed renderings and plans. The property can be converted to retail, hotel, residential or office or any combination 418 Meridian Ave Built 1953 Land Size: 50 x 140 = 7000 sf Bldg Size: 1 story bldg. – 2302 sf 5 -‐ 1/1 bath units of 400 sf each – each unit pays $600 /month
2 story bldg. -‐ 2045 sf 1 1/1 bath 5 studio apartments
426 Meridian Ave (completely vacant and boarded) Built 1925 Land Size: 50 x 140 = 7000 sf Bldg Size: 3 story bldg. -‐ 16563 -‐ approximate 215 sf per unit 76 units – Hotel Rooms with only a sink and common area bathrooms on each floor his / hers with toilet rooms and showers. Property has 3 stairwells, front , rear and center. 1st floor – 20 units 2nd floor – 27 units 3rd floor -‐ 29 units
Total Land Size: 14,000 sf 100x140 – 140 feet on 5th st
Total Bldg Size: 20,910
3/24/12 3:18 PMShulman + Associates
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Introduction Improved Commercial Land, 418-426 Meridian Avenue, Miami Beach, FL
Waronker & Rosen, Inc. vvvv Real Estate Appraisers & Consultants Page 15
MIAMI-DADE COUNTY MAP
Introduction Improved Commercial Land, 418-426 Meridian Avenue, Miami Beach, FL
Waronker & Rosen, Inc. vvvv Real Estate Appraisers & Consultants Page 17
AERIAL PHOTOGRAPHS
Introduction Improved Commercial Land, 418-426 Meridian Avenue, Miami Beach, FL
Waronker & Rosen, Inc. vvvv Real Estate Appraisers & Consultants Page 16
PLAT MAP
Two-way, average daily traffic volumes.Traffic Count data © 2010 by TrafficMetrix. All rights reserved.
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DEMOGRAPHIC ANALYSIS
CitibankMIAMI BEACH, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed or implied, as tothe accuracy of the information. References to square footage or age are approximate. Buyer must verify the information and bears all risk for anyinaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus & Millichap Real Estate Investment Services ofFlorida © 2012 Marcus & Millichap T0240188
TRAFFIC COUNTS
Geography: 5 Miles
Population
In 2011, the population in your selected geography was 186,239 . The population has changed by 147.47% since 2000. It is
estimated that the population in your area will be 203,318 five years from now, which represents a change of 9.17% from the current
year. The current population is 53.2% male and 46.8% female. The median age of the population in your area is 40.0 , compare this
to the U.S. average which is 36.9. The population density in your area is 2,374.87 people per square mile.
Households
There are currently 91,984 households in your selected geography. The number of households has changed by 213.89% since 2000.
It is estimated that the number of households in your area will be 102,307 five years from now, which represents a change of 11.22%
from the current year. The average household size in your area is 1.96 persons.
Income
In 2011, the median household income for your selected geography is $41,289 , compare this to the U.S. average which is currently
$53,620. The median household income for your area has changed by 99.89% since 2000. It is estimated that the median household
income in your area will be $44,858 five years from now, which represents a change of 8.64% from the current year.
The current year per capita income in your area is $38,247 , compare this to the U.S. average, which is $28,713. The current year
average household income in your area is $73,701 , compare this to the U.S. average which is $73,458.
Race & Ethnicity
The current year racial makeup of your selected area is as follows: 77.76% White, 12.47% African American, 0.36% Native American
and 0.88% Asian/Pacific Islander. Compare these to U.S. averages which are: 72.40% White, 12.60% African American, 0.95%
Native American and 4.93% Asian/Pacific Islander.
People of Hispanic origin are counted independently of race. People of Hispanic origin make up 59.38% of the current year
population in your selected area. Compare this to the U.S. average of 16.90%.
Housing
The median housing value in your area was $172,310 in 2000, compare this to the U.S. average of $110,796 for the same year. In
2000, there were 7,744 owner occupied housing units in your area and there were 21,561 renter occupied housing units in your area.
The median rent at the time was $453 .
Employment
In 2011, there are 185,711 employees in your selected area, this is also known as the daytime population. The 2000 Census revealed
that 48.5% of employees are employed in white-collar occupations in this geography, and 51.5% are employed in blue-collar
occupations. In 2011, unemployment in this area is 9.08% . In 2000, the median time traveled to work was 24.4 minutes.
Demographic data © 2010 by Experian/Applied Geographic Solutions.
19
DEMOGRAPHIC ANALYSIS
CitibankMIAMI BEACH, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed or implied, as tothe accuracy of the information. References to square footage or age are approximate. Buyer must verify the information and bears all risk for anyinaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus & Millichap Real Estate Investment Services ofFlorida © 2012 Marcus & Millichap T0240188
SUMMARY REPORT
1 Mile 3 Miles 5 Miles
1990 Population 2,632 8,388 81,160
2000 Population 2,409 7,958 75,256
2010 Population 26,407 50,436 181,289
2011 Population 27,107 51,820 186,239
2016 Population 29,489 54,931 203,318
1990 Households 1,474 4,173 29,861
2000 Households 1,333 3,933 29,305
2010 Households 16,303 29,330 89,168
2011 Households 16,764 30,280 91,984
2016 Households 18,500 32,675 102,307
2011 Average Household Size 1.59 1.68 1.96
2011 Daytime Population 19,906 46,942 185,711
1990 Median Housing Value $297,991 $264,905 $101,911
2000 Median Housing Value $229,859 $455,973 $172,310
2000 Owner Occupied Housing Units 25.15% 43.27% 22.45%
2000 Renter Occupied Housing Units 36.56% 29.96% 62.50%
2000 Vacant 38.30% 26.77% 15.05%
2011 Owner Occupied Housing Units 22.22% 28.55% 26.00%
2011 Renter Occupied Housing Units 50.57% 42.69% 48.05%
2011 Vacant 27.19% 28.75% 25.94%
2016 Owner Occupied Housing Units 22.37% 28.47% 25.95%
2016 Renter Occupied Housing Units 50.83% 43.03% 48.04%
2016 Vacant 26.80% 28.50% 26.01%
$ 0 - $14,999 21.9% 17.9% 21.7%
$ 15,000 - $24,999 12.3% 11.4% 12.1%
$ 25,000 - $34,999 11.1% 9.3% 10.5%
$ 35,000 - $49,999 14.8% 14.4% 12.7%
$ 50,000 - $74,999 13.1% 12.6% 13.0%
$ 75,000 - $99,999 7.0% 9.9% 8.5%
$100,000 - $124,999 5.3% 7.3% 7.0%
$125,000 - $149,999 3.1% 3.9% 3.6%
$150,000 - $199,999 4.7% 4.9% 4.4%
$200,000 - $249,999 1.8% 2.1% 1.7%
$250,000 + 5.0% 6.5% 4.7%
2011 Median Household Income $40,137 $46,431 $41,289
2011 Per Capita Income $46,933 $52,965 $38,247
2011 Average Household Income $72,896 $86,567 $73,701
Demographic data © 2010 by Experian/Applied Geographic Solutions.
20
DEMOGRAPHIC ANALYSIS
CitibankMIAMI BEACH, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed or implied, as tothe accuracy of the information. References to square footage or age are approximate. Buyer must verify the information and bears all risk for anyinaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus & Millichap Real Estate Investment Services ofFlorida © 2012 Marcus & Millichap T0240188
DEMOGRAPHIC REPORT
3/24/12 3:22 PMShulman + Associates
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3/24/12 3:26 PMShulman + Associates
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THE SEA SPRAY Miami Beach, 2010
Sinuous addition to
historic building providing
additional guest rooms
and private rooftop
terraces.
Perforated metal balconies
connecting the new building
with the historic.
New courtyard creates
semi-private space for
hotel guests.
Transparent street-level
restaurant
Reuse of historic
apartment building
THE LOOK INN Miami Beach, 2009 AIA MIAMI DESIGN AWARD 2009
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3/24/12 3:33 PMShulman + Associates
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MIAMI, FL
MARKET POSITIONING & PRICING ANALYSISPrepared For:
Esther Klepach Trust
DOWNTOWN HOTEL SITE
SECTION ONE...............................................PRICING & FINANCIAL ANALYSIS
SECTION TWO
..................................................PROPERTY DESCRIPTION
SECTION THREE...................................................RECENT SALES
SECTION FOUR...............................DEMOGRAPHIC ANALYSIS
SECTION FIVE..................................MARKETING PLAN
SECTION SIX...THE MARCUS & MILLICHAP ADVANTAGE
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
TABLE O
F CON
TENTS
DOWNTOWN HOTEL SITEMIAMI, FL
PRICING
& FIN
AN
CIAL A
NA
LYSIS
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PRICING
& FIN
AN
CIAL A
NA
LYSIS
1
SUMMARY
Property Downtown Hotel Site
Property Address 1789 Biscayne Boulevard
Miami, FL 33132
Price 4,800,000
Down Payment 100% $4,800,000Lot Size (SF) 13,125
Price/SF $365.71
Lot Size (Acres) 0.3013
Price/Acre $15,930,966Buildable SF 10,500
Price/Buildable SF $457.14Number of Units 150Price/Unit $32,000Number of Lots 3Price/Lot $1,600,000Lot Dimensions 105 X 125
Type of Ownership Fee Simple
Loan Type All Cash
Financial Overview
SITE DESCRIPTIONAssessor's Parcel Number 0132310030730, 720, 710Zoning T6-24-O, C-1, SD-20Taxes 26,051Tax Year 2010Frontage 105' on Biscayne BlvdTraffic Counts 61,000Adjacent Development New Publix Supermarket
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PRICING
& FIN
AN
CIAL A
NA
LYSIS
2
Pricing
List Price
Price 4,800,000
Down Payment 100% $4,800,000
VALUE INDICATORS
Price/SF $365.71
Price/Acre $15,930,966
Price/Buildable SF $457.14
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PRICING
& FIN
AN
CIAL A
NA
LYSIS
3
COMMENTS(1) Includes principal reduction.(2) Before taxes.(3) Depreciation not included.(4) Assumptions: 75% occ., $129.99 and $159.99 ADR respectively, 150 rooms
Alternative Investment Analysis
Best Western Premier
Cost Per Key $170,000.00
Price 25,500,000
CAP Rate 7.33%
New Loan $12,750,000
Interest Rate 5.500%
Net Operating Income (4) 1,868,200
Debt Service 939,554
Net Cash Flow After Debt Service $928,646
Principal Reduction 244,404
Total Return (3) $1,173,050
aLoft
Cost Per Key 200,000
Price 30,000,000
CAP Rate 7.66%
New Loan $15,000,000
Interest Rate 5.500%
Net Operating Income (4) 2,299,356.28
Debt Service 1,105,357
Net Cash Flow After Debt Service $1,193,999
Principal Reduction 287,534
Total Return (3) $1,481,533
DOWNTOWN HOTEL SITEMIAMI, FL
PROPERTY D
ESCRIPTION
Marcus & Millichap is pleased to offer for purchase and sale, the fee simple interest in 1789 Biscayne Boulevard, and the adjacent 2 parcels to the east ("Site"), in Downtown Miami. The site is Zoned T-6 Urban Core, which allows for up to 24 stories and 80% lot coverage. This 13,125 +/- SF development site is ideally located in the heart of Downtown Miami within walking distance of the Miami Herald Building, and adjacent to the Hilton Hotel, which were both purchased by Genting in the past twelve months. Aside from Genting's recentacquisitions, Downtown Miami is poised to become THE hot spot of Greater Miami. The American Airlines Arena is a short distance South on Biscayne Blvd, and there have been several construction and redevelopment projects adjacent to the the site including the Publix Supermarket building which opened in March of this year.
While the original plans for Genting's World Resort on the Miami Herald Site have been withdrawn, the scaled-back plans are scheduled to be released within the next two months. Although the Casino Bill, which would have legalized casinos and gambling for select sites including the World Resort, did not pass, many experts predict that within the next two to three years a similar bill will pass. Downtown Miami faces its highest cost of entry in years thanks to Gentings $460,000,000 real estate purchases driving the cost per square foot to over $300.00 in areas close by. While sub-prime locations are still offered at around $120.00 per square foot, the surrounding areas have not seen the same push in terms of re-development and "clean up", leaving them unsafe in terms of pedestrian traffic.
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PROPERTY D
ESCRIPTION
INVESTMENT HIGHLIGHTS
5
Prime Location on one of the fewremaining parcels in Downtownwithin 3 blocks of the GentingDevelopment Site
Optimal Zoning for small lotconstruction (T-6 Urban Core)
Approved uses include Hotel,Retail, and Multi-Family
Across the street from the newlyconstructed Publix Supermarket,Wells Fargo, and GNC building
Investment Overview
As it currently stands, Downtown Miami is in need of a limited service nationally branded hotel. The current hotel market has a surplus of full service rooms with a drastic shortage of limited service. By undercutting the rates of the full service hotels, currently offering rooms above $200.00 per night, a limited service hotel will thrive. An additional benifit to a limited service hotel in this location is the new Publix Supermarket accross the street. With a Supermarket within walking distance, guests will be inclined to book this hotel for their extended stays.
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PROPERTY D
ESCRIPTION
6
Investment Overview
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PROPERTY D
ESCRIPTION
7
Property Photos
New Publix, GNC, and Wells Fargo
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PROPERTY D
ESCRIPTION
8
Property Photos 2
Site from North East Corner facing East
LOCAL MAP
REGIONAL MAP
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PROPERTY D
ESCRIPTION
9
Area Maps
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PROPERTY D
ESCRIPTION
10
Plat Map
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PROPERTY D
ESCRIPTION
11
Aerial Photo
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PROPERTY D
ESCRIPTION
12
Aerial Photo with Labels
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PROPERTY D
ESCRIPTION
13
3D Aerial
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
PROPERTY D
ESCRIPTION
14
South Easterly View
DOWNTOWN HOTEL SITEMIAMI, FL
RECENT SA
LES
1)2)
Downtown Hotel SiteMiami Herald PropertyMixed Use Development Site
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
RECENT SA
LES
16
Recent Sales Map
0.00
40.00
80.00
120.00
160.00
200.00
240.00
280.00
320.00
360.00
400.00
Subject MiamiHerald
Property
MixedUse
DevelopmentSite
Avg $360.12
AVERAGE PRICE/ACRE
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
Subject MiamiHerald
Property
MixedUse
DevelopmentSite
Avg $15,686,636
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
RECENT SA
LES
17
AVERAGE PRICE/SF
Price/SF & Price/Acre
1
2
MIAMI HERALD PROPERTY1 Herald PlzMiami, FL 33132
MIXED USE DEVELOPMENT SITE1825 Northeast 4th avenueMiami, FL 33132
DOWNTOWN HOTEL SITE1789 Biscayne BoulevardMiami, FL 33132
SUBJECT PROPERTY
Close of Escrow: 05/26/2011 Lot Size (SF): 609,840
Sale Price: $236,000,000 Price/SF: $386.99Down Payment: Lot Size (Acres): 14.0000
Down Payment %: Price/Acre: $16,857,143Zoning: Lot Dimensions:
DOWNTOWN HOTEL SITEMIAMI, FL
This information has been secured from sources we believe to be reliable, but we make no representations or warranties, expressed orimplied, as to the accuracy of the information. References to square footage or age are approximate. Buyer must verify theinformation and bears all risk for any inaccuracies. Marcus & Millichap Real Estate Investment Services is a service mark of Marcus& Millichap Real Estate Investment Services of Florida © 2012 Marcus & Millichap
RECENT SA
LES
Close of Escrow: 02-07-2012 Lot Size (SF): 27,007Sale Price: $9,000,000 Price/SF: $333.25
Down Payment: Lot Size (Acres): 0.6200Down Payment %: Price/Acre: $14,516,129
Zoning: SD-6, Lot Dimensions: Irregular
18
Sale Price: 4,800,000 Lot Size (SF): 13,125
Down Payment: $4,800,000 Price/SF: $365.71Down Payment %: 100% Lot Size (Acres): 0.3013
Zoning: T6-24-O, C- Price/Acre: $15,930,966.00Lot Dimensions: 105 X 125
Recent Sales
MARKET POSITIONING & PRICING ANALYSIS
MIAMI, FL
Offices Nationwidewww.MarcusMillichap.com
Presented By:
Ahmed KabaniAssociate
Miami OfficeTel: (786) 522-7000Fax: (786) 522-7010
License: FL: [email protected]
www.marcusmillichap.com/AhmedKabani
DOWNTOWN HOTEL SITE
Ligh
t H
ouse
///
A N
ew W
ay to
Sta
y //
Con
cept
Des
ign
Book
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
The
Conc
ept /
// P
ast +
Pre
sent
+ F
utur
e
With
its
rich
cultu
ral h
isto
ry a
nd w
ell d
eser
ved
repu
tatio
n fo
r som
e of
the
best
w
eath
er in
the
wor
ld a
nd e
stab
lishi
ng th
e id
ea o
f “liv
ing
the
life
of lu
xury
”, M
i-am
i is
undo
ubte
dly
a w
orld
-cla
ss c
ity, y
et it
is la
ckin
g in
one
are
a. W
ith s
uch
a le
gacy
, the
cur
rent
ver
sion
of t
he lu
xury
exp
erie
nce
with
thou
sand
dol
lar b
ottle
s at
pac
ked
club
s, ce
lebr
ity d
j’s, a
nd la
ser l
ight
sho
ws
are
not d
oing
this
lega
cy
just
ice.
In a
city
like
Mia
mi w
here
mon
ey d
oes
not e
nsur
e ac
cess
, the
true
defi
ni-
tion
of lu
xury
mus
t inc
lude
acc
ess
to th
e be
st o
f the
life
of l
uxur
y, w
hich
incl
udes
se
rvic
e, e
nter
tain
men
t and
soc
ializ
ing
with
like
nat
ured
indi
vidu
als.
Expe
rienc
ing
luxu
ry in
the
man
ner a
nd s
tyle
in w
hich
you
des
ire is
the
para
-m
ount
of l
ivin
g th
e lif
e of
luxu
ry. T
he m
anne
r, fr
eque
ncy,
and
con
sist
ency
in
whi
ch th
e Li
ghth
ouse
life
styl
e of
luxu
ry w
ill p
rovi
de th
is p
aram
ount
exp
eri-
ence
to o
ur g
uest
s an
d re
side
nts
crea
tes
a lif
esty
le a
nd re
side
ntia
l env
ironm
ent
uniq
ue a
nd in
com
para
ble
to a
nyw
here
in th
e w
orld
. Liv
ing
in th
e st
ate
of lu
xury
re
quire
s no
t onl
y ac
cess
, but
als
o co
nven
ienc
e.
Hav
ing
acce
ss to
the
best
of t
he
life
of lu
xury
is th
e cu
rren
t sta
ndar
d fo
r exp
erie
ncin
g lu
xury
. Hav
ing
thos
e th
ings
br
ough
t to
your
doo
rste
p is
“liv
ing
in th
e st
ate
of lu
xury
”, w
hich
is li
fe a
t The
Li
ghth
ouse
.
With
Mia
mi b
eing
one
of t
he h
otte
st tr
avel
des
tinat
ions
and
con
do m
arke
ts in
th
e w
orld
and
the
hote
l mar
ket b
eing
one
of t
he fe
w m
arke
ts e
xper
ienc
ing
in-
crea
sed
tour
ism
and
hig
her r
ates
for b
oth
occu
panc
y an
d av
erag
e da
ily ra
tes,
the
oppo
rtun
ity to
leve
rage
bot
h of
thes
e fa
cts
and
capi
taliz
ing
on M
iam
i’s c
urre
nt
lack
of q
ualit
y liv
e m
usic
and
ent
erta
inm
ent m
akes
this
opp
ortu
nity
uni
que
and
one-
of-a
-kin
d. T
he L
ight
hous
e br
ings
toge
ther
the
cultu
re o
f The
City
and
ap-
prec
iatio
n fo
r cre
atio
n, m
usic
, and
per
form
ance
with
the
Mia
mi l
ifest
yle
of lu
xury
an
d ce
lebr
ity, a
nd in
fuse
d w
ith th
e un
iver
sal s
pirit
of t
he tr
ue a
ppre
ciat
ion
of “t
he
part
y sc
ene”
. Thi
s un
ique
com
bina
tion
will
mak
e Th
e Li
ghth
ouse
a tr
ue d
estin
a-tio
n ex
perie
nce
for t
he fe
w fo
rtun
ate
enou
gh to
exp
erie
nce
it du
ring
thei
r sta
y or
fo
r the
trul
y fo
rtun
ate
who
cal
l it h
ome.
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
The
Conc
ept /
// P
ast +
Pre
sent
+ F
utur
e
The
Ligh
thou
se R
esid
ence
s ar
e an
ultr
a-lu
xury
con
do a
nd h
otel
with
a p
rivat
e so
cial
clu
b, ro
ofto
p po
ol
and
bar,
wor
ld-c
lass
rest
aura
nt a
nd s
pa, a
nd p
erfo
rman
ce lo
unge
spa
ce. T
he L
ight
hous
e ex
perie
nce
will
be
com
e th
e ne
w b
eaco
n fo
r wha
t lux
ury
livin
g an
d ac
com
mod
atio
ns a
re ju
dged
, yet
glo
bally
inco
mpa
ra-
ble
due
to th
e un
ique
att
ribut
es o
f loc
atio
n, q
ualit
y of
faci
litie
s, an
d th
e w
orld
-cla
ss e
nviro
nmen
t for
en-
tert
ainm
ent w
hich
dra
ws
wor
ld-c
lass
tale
nt, r
esid
ents
, and
gue
sts
whi
ch c
reat
es w
orld
-cla
ss e
xper
ienc
es
and
mem
orie
s. Th
e Li
ghth
ouse
will
be
a cu
ltura
l, ar
chite
ctur
al, t
echn
olog
ical
, and
eco
logi
cal b
eaco
n fo
r Mia
mi.
Brin
ging
to
geth
er th
e be
st o
f the
old
, usi
ng a
bit
of th
e cu
rren
t, a
nd b
ringi
ng th
em to
geth
er to
cre
ate
a tr
ue d
esti-
natio
n ex
perie
nce
whe
re th
e of
the
expe
rienc
es o
f “th
e lif
e of
luxu
ry” a
re a
live,
vib
rant
and
bei
ng c
reat
ed
ever
y da
y.
“Old
fash
ion
serv
ice
is th
e m
ost p
leas
ent l
uxur
y.”
- A
ndre
Bal
asz
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
Te
am
//
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
Scot
t Bed
naz
is a
com
mer
cial
br
oker
and
dev
elop
er w
ith 1
9 ye
ars
expe
rienc
e in
Nor
th a
nd S
outh
C
arol
ina.
As
Pres
iden
t of T
erra
Cor
p C
omm
erci
al p
rope
rties
and
Tal
lus
Dev
elop
men
t gro
up M
r. Be
dnaz
ha
s ne
gotia
ted
the
purc
hase
, sal
e,
or le
ase
of 1
milli
on s
quar
e fe
et o
f co
mm
erci
al s
pace
, 3,5
00 a
cres
of
land
resu
lting
in $
100
milli
on in
co
mpl
eted
tran
sact
ions
. In
200
5 he
br
anch
ed o
ut fr
om re
pres
enta
tion
to
deve
lop
his
own
proj
ects
incl
udin
g Ad
vanc
ed A
uto,
Hoo
ters
Bur
lingt
on,
The
Esta
tes
at B
arto
n’s C
reek
, and
th
e St
raw
Val
ley
Proj
ect.
His
pro
ject
s ha
ve b
een
reco
gniz
ed b
y m
ultip
le
new
s an
d ar
chite
ctur
al o
utle
ts a
nd
rece
ived
aw
ards
from
the
NC
and
D
urha
m P
rese
rvat
ion
Soci
etie
s.
Isaa
c B
row
n ha
s be
en D
irect
or o
f Em
ergi
ng M
arke
ts fo
r Cho
ice
Hot
els
Inte
rnat
iona
l for
the
past
9 y
ears
and
ha
s w
orke
d w
ith M
arrio
tt de
velo
ping
ov
er 6
0 pr
oper
ties.
Prio
r to
his
cur-
rent
pos
ition
, he
was
Arc
hite
ctur
al
Des
igne
r, w
here
he
was
resp
onsi
ble
for p
roto
type
des
ign
for a
ll C
hoic
e br
ands
, and
des
ign
revi
ews
whi
ch
M
r. Br
own
will
be
thes
e br
ands
. In
addi
tion
he h
as
been
resp
onsi
ble
for a
lmos
t a h
alf
a bi
llion
dolla
rs w
orth
of r
even
ue
durin
g hi
s te
nure
wor
king
in
deve
lopm
ent a
t Cho
ice
Inte
rnat
iona
l.le
avin
g C
hoic
e du
rring
201
3 in
his
fu
ll-tim
e ca
paci
ty, a
nd is
cur
rent
ly in
th
e ea
rly s
tage
s of
dev
elop
ing
four
ot
her p
rope
rties
whe
re h
e is
maj
ority
pr
inci
pal i
n th
e pr
ojec
t. M
r. Br
own
has
a m
aste
rs d
egre
e in
arc
hite
ctur
e fro
m L
ouis
iana
Sta
te U
nive
rsity
and
a M
BA fr
om N
ew Y
ork
Uni
vers
ity.
Mr.
Brow
n is
a N
ew Y
ork
City
nat
ive
and
will
lead
the
deve
lopm
ent t
eam
fo
r the
pro
ject
.
Ced
ric H
Wat
kins
is a
tech
nolo
gist
an
d fo
unde
r of a
tech
nolo
gy c
ompa
-ny
pro
vidi
ng s
olut
ions
for t
he h
ospi
-ta
lity
indu
stry
, Adj
acen
t Inn
ovat
ions
. M
r. W
atki
ns is
a s
easo
ned
busi
ness
de
velo
pmen
t and
mar
ketin
g ex
ecu-
tive
who
has
foun
ded
mar
ketin
g an
d te
chno
logy
com
pani
es a
nd h
as d
one
deve
lopm
ent p
roje
cts
in R
alei
gh a
nd
New
ark,
New
Jer
sey.
Afte
r atte
ndin
g U
NC
-Cha
pel H
ill w
here
he
stud
ied
Man
agem
ent a
ndSo
ciol
ogy,
Mr.
Wat
kins
has
live
d in
M
anha
ttan
and
Mia
mi f
or th
e la
st12
yea
rs w
here
he
has
deve
lope
d a
real
est
ate,
hos
pita
lity,
desi
gn, t
ech-
nolo
gy, a
nd e
nter
tain
men
t. M
r.W
atki
ns w
ill be
pro
ject
coo
rdin
ator
, le
ad b
usin
ess
deve
lopm
ent,
and
serv
e as
tech
nolo
gy a
nd g
uest
exp
e-rie
nce
arch
itect
.
Jord
an T
rach
tenb
erg
Ass
oc. A
IA,
LEED
AP
has
prac
ticed
arc
hite
ctur
e -
nent
s ra
ngin
g fro
m A
sia
to S
outh
Am
eric
a. D
urin
g 20
09-2
012
in A
m-
ster
dam
, NL,
whi
le p
ract
icin
g un
der
Ben
van
Berk
el a
t UN
Stud
io, J
orda
n le
d th
e de
sign
and
exe
cutio
n as
C
oord
inat
ing
Arch
itect
/Pro
ject
Man
-ag
er o
n se
vera
l suc
cess
ful p
roje
cts
such
as
the
Sing
apor
e U
nive
rsity
-is
h co
mpl
etio
n in
201
4. In
add
ition
, Jo
rdan
led
the
desi
gn o
n su
cces
sful
co
mpe
titio
ns, s
mal
l bui
lt pr
ojec
ts, i
n-te
rior,
and
indu
stria
l des
ign
solu
tions
, su
ch a
s th
e Li
brar
y +
Cen
ter f
or N
ew
-sh
ip s
tore
in R
ome,
Ital
y an
d th
e 29
th
Annu
al A
rt Bi
enna
le’s
Yout
urn
Pavi
l-io
n in
Sao
Pau
lo, B
razi
l.
Jord
an re
ceiv
ed th
e de
gree
Mas
ter
of A
rchi
tect
ure,
with
Hon
ors
in D
e-si
gn, f
rom
Col
umbi
a U
nive
rsity
, NY,
an
d ho
lds
a Ba
chel
or o
f Des
ign
in
Arch
itect
ure,
with
Hon
ors,
from
Flo
ri-da
Inte
rnat
iona
l Uni
vers
ity, M
iam
i.
Mic
hael
Sim
s, J
r. is
an
arch
itect
ural
de
sign
pro
fess
iona
l now
livi
ng a
nd
wor
king
in E
urop
e. H
e ha
s ov
er 1
0 ye
ars
prof
essi
onal
exp
erie
nce
in -
com
be),
Coo
p-H
imm
elbl
au (W
olf-
gang
Prix
), Fr
ank
Geh
ry A
ssoc
iate
s,
SOM
(NY)
, UN
Stu
dio
(Ben
van
Be
rkel
), an
d co
-taug
ht w
orks
hops
w
ith L
ebbe
us W
oods
.
As a
pro
pone
nt o
f BIM
and
par
amet
-ric
des
ign
proc
esse
s, M
r. Si
ms
has
proj
ects
incl
udin
g M
anha
ttan’s
talle
st
resi
dent
ial t
ower
, Fra
nk G
ehry
’s ne
w
8 Sp
ruce
Stre
et to
wer
, the
Kin
g of
M
oroc
co’s
curre
nt th
eatre
pro
ject
, an
d th
e U
N S
tudi
o in
Am
ster
dam
. H
e ea
rned
his
Mas
ters
of A
rchi
tec-
ture
from
SC
I-ARC
, and
a B
ache
lor
of A
rchi
tect
ure
from
the
Uni
vers
ity
of N
orth
Car
olin
a at
Cha
rlotte
. Mr.
Sim
s ha
s ta
ught
dig
ital d
esig
n at
AIU
(A
mer
ican
Inte
rcon
tinen
tal U
nive
r-si
ty) i
n Lo
s An
gele
s, a
nd w
as a
n SO
M in
stru
ctor
in a
n ap
plie
d st
udie
s re
sear
ch c
olla
bora
tion
with
SC
I-Arc
, in
vest
igat
ing
conc
epts
rela
ted
to
resp
onsi
ve k
inet
ic fa
çade
s. H
e is
no
w w
ith Z
aha
Had
id A
rchi
tect
s in
Lo
ndon
.
Team
///
03
.201
3 ///
TR
AC
HTE
NB
ER
G L
LC
Team
///
Jor
dan
Trac
hten
berg
// A
rchi
tect
ure
Pro
ject
s S
ampl
e W
ork
ww
w.jo
rdan
trach
tenb
erg.
com
Pav
ilion
/ S
ao P
aulo
, Bra
zil
Uni
vers
ity /
NYC
, New
Yor
kU
nive
rsity
/ N
YC, N
ew Y
ork
Hot
el /
Phi
lidel
phia
, PA
Libr
ary
/ Ghe
nt, B
elgi
um
Libr
ary
/ Ghe
nt, B
elgi
um
Uni
vers
ity /
Sin
gapo
re
Uni
vers
ity /
Sin
gapo
re
Per
form
ing
Art
Cen
ter /
S. K
orea
P
erfo
rmin
g A
rt C
ente
r / S
. Kor
ea
Offi
ce P
ark
/ Sou
th K
orea
Pav
ilion
/ S
ao P
aulo
, Bra
zil
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
Team
///
Mic
hael
Sim
s //
/ Arc
hite
ctur
e P
roje
cts
Res
iden
tal T
ower
/ N
YC, N
Y
Res
iden
tal T
ower
/ N
YC, N
Y
Mix
ed U
se /
Chi
naTo
wer
/ A
bu D
abi
Tow
er /
Abu
Dab
iS
ympo
ny C
ente
r / M
iam
i, Fl
orid
a
Thea
ter /
Mor
oco
Sym
pony
Cen
ter
Sym
pony
Cen
ter
Com
mer
cial
Tow
er /
NYC
, NY
Com
mer
cial
Tow
er /
NYC
, NY
Sam
ple
Wor
k 03
.201
3 ///
TR
AC
HTE
NB
ER
G L
LC
De
sig
n M
od
el
//
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
Org
aniz
atio
n //
/ Eve
nt a
s an
Inte
grat
ed C
once
pt
Even
tSp
ace
Aud
itoriu
m
Rest
aura
nt
Pool
+ D
eckEv
ent
Spac
e
Bed
Bath
Even
tSp
ace
Even
tsp
ace
Bath
Bath
Bed
Bed
Loun
ge
Back
o�
ces
Stag
e
Logi
stic
s
Kitc
hen
Loun
ge +
Bar
Park
ing
Loun
ge
Loun
ge
Relatio
ns
publ
icpr
imar
y
seco
ndar
y
tert
iary
sem
i-pub
lic
not p
ublic
Dou
ble
Qua
rter
s
Loft
Qua
rter
s
Sing
le Q
uart
ers
21
Even
tSp
ace
Aud
itoriu
m
Rest
aura
nt
Pool
+ D
eckEv
ent
Spac
e
Bed
Bath
Even
tSp
ace
Even
tsp
ace
Bath
Bath
Bed
Bed
Loun
ge
Back
o�
ces
Stag
e
Logi
stic
s
Kitc
hen
Loun
ge +
Bar
Park
ing
Loun
ge
Loun
ge
Relatio
ns
publ
icpr
imar
y
seco
ndar
y
tert
iary
sem
i-pub
lic
not p
ublic
Dou
ble
Qua
rter
s
Loft
Qua
rter
s
Sing
le Q
uart
ers
21
The
Eve
nt S
pace
bec
omes
the
cent
ral
nucl
eus
to th
e pr
ogra
m. A
ll sp
aces
are
in-
terw
oven
and
inte
rdep
ende
nt .T
he c
ircul
a-tio
n ar
ound
the
even
t spa
ces
are
a di
rect
co
nnec
tion
betw
een
the
diffe
rent
clu
ster
s.
The
seco
ndar
y ro
ute,
With
in e
ach
clus
ter,
lead
s ea
ch v
isito
r th
roug
h th
e ex
perie
nce.
The
func
tiona
l dia
gram
sho
ws
the
vario
us
user
leve
ls m
agni
fied
to b
est v
isua
lize
and
repr
esen
t eac
h re
latio
nshi
p. It
fulfi
lls th
e ev
ent s
pace
as
a cr
ucia
l lin
k, a
s w
ell a
s an
ele
men
t tha
t bin
ds to
geth
er th
e di
ffer-
ent s
pace
s of
the
hote
l.Th
e re
latio
nshi
p be
twee
n th
e E
vent
Spa
c-es
and
the
surr
ound
ing
clus
ters
, cre
ates
va
rious
deg
rees
of p
ublic
/ dy
nam
ic (
cen-
tral
eve
nt s
pace
, Lou
nges
, Res
taur
ants
) to
priv
ate
/ int
rove
rt (
quie
t lou
nges
, Qua
r-te
rs.)
The
shar
ed L
oung
e/ev
ent s
pace
s in
turn
fo
rm th
e in
tern
al li
nk b
etw
een
the
clus
ters
of
Qua
rter
s, a
nd p
rovi
de a
sm
ooth
tran
si-
tion
thro
ugh
the
mai
n ev
ent s
pace
s. T
his
seam
less
inte
rwea
ving
of f
unct
ion
and
circ
ulat
ion
also
cre
ates
var
ious
spa
tial
expe
rienc
es o
f ope
n sp
aces
, to
intim
ate
encl
osed
are
as, a
nd e
xcite
s th
e vi
sito
rs to
di
scov
er a
nd p
artic
ipat
e in
the
new
way
to
stay
.
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
Des
ign
Str
ateg
ies
///
Ver
tical
Lan
dsca
pe -
Min
imum
Site
Cov
erag
e - I
coni
c
Urb
an S
ocia
l Lan
dsca
pe -
Max
Site
Cov
erag
e
Ver
tical
to L
ater
alO
ur d
esig
n ph
iloso
phy
is fl
exib
le in
its
conc
ept.
Dep
endi
ng o
n ea
ch s
ite in
con
text
we
adap
t the
des
ign
mod
el to
bot
h ve
rtic
al a
nd h
oriz
onta
l typ
olog
ies.
Thi
s pr
omot
es a
true
un
ders
tand
ing
of o
ur s
ite, i
ts s
urro
undi
ngs,
and
how
to b
est i
nteg
rate
the
desi
gn m
odel
.
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
Org
aniz
atio
n //
/ Exa
mpl
e //
Ply
mou
th H
otel
+ A
nson
ia
The
Ply
mou
th H
otel
as
cont
ext;
ertie
s w
here
our
des
ign
ory
and
rela
tions
hips
of
194
0’s
Mia
mi B
each
Art
Dec
o to
mos
t rec
ently
hou
sing
the
New
Wor
ld S
ymph
ony
stud
ent b
ody
will
pla
y an
inte
gral
rol
e in
our
eve
nt, m
arke
ting
and
bran
ding
. Pre
serv
ed H
isto
rical
the
Ply
mou
th h
otel
is a
n ic
on o
f M
iam
i Bea
ch. W
ith p
rope
r di
rect
ion
the
hote
l will
bec
ome
a de
stin
atio
n. L
inki
ng M
iam
i Bea
ch to
the
sub
cultu
re a
nd e
vent
spa
ces
it de
sire
s.
Cur
rent
Situ
atio
n |
Pre
serv
ed H
isto
rical
the
Ply
mou
th h
otel
is a
Icon
of M
i-am
i Bea
ch. W
ith p
rope
r di
rect
ion
the
hote
l will
bec
ome
a de
sita
tion.
Lin
king
M
iam
i Bea
ch to
the
sub
cultu
re a
nd e
vent
spa
ces
it de
sire
s.
Cur
rent
Situ
atio
n |
Par
rale
l site
s th
at a
re le
ss d
esie
rabl
e ar
e be
ing
brok
en
dow
n to
the
bare
wal
ls a
nd r
ecre
ated
into
mod
er h
otel
s. O
ur o
bjec
tive
is to
go
bey
ond
our
neig
hbor
s st
ting
a ne
w b
ar fo
r th
e ar
ea.
Plym
outh
exa
mpl
e
Plym
outh
A
nson
ia
roof
terr
ace
Qua
rter
s an
d lo
unge
Qua
rter
s
Even
t Spa
ceLo
unge
Pool
and
dec
kLo
bby
exte
ndin
g Ev
ent S
pace
thro
ugho
ut
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
Roof Terrace
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
Org
aniz
atio
n //
/ Ver
tical
Lan
dsca
pe //
Site
Con
text
Pa
rkin
g
150
Cond
o
150
Hot
el
Resta
urant
Com
mer
cial
Lobb
y
Even
t
Even
tBa
r/So
cial
The
Des
ign
philo
soph
y ap
plie
d to
this
site
in E
dgew
ater
, cen
tral
ly lo
cate
d be
twee
n M
id-
Tow
n, S
outh
Bea
ch a
nd D
ownt
own
offe
rs a
n id
eal p
roxi
mity
to ta
p in
to th
e op
timal
dem
o-gr
aphi
c ap
plyi
ng a
mix
ed u
se p
rogr
amm
atic
app
roac
h am
plifi
es th
e ab
ility
to ta
p in
to m
ul-
tiple
rev
enue
str
eam
s.
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
Pro
gram
Typ
olog
ies
/// E
xam
ple
aest
hetic
s
Qua
rter
s //
Eve
nt S
pace
s //
Com
mon
Spa
ces/
/
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
Ref
eren
ced
///
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
Det
ails
/// T
echn
olog
y +
Spa
ce +
Fun
ctio
nalit
yE
ach
squa
re fo
ot is
thou
ght a
bout
in d
etai
l. H
ow to
max
imiz
e in
tera
ctiv
ity, c
omfo
rt a
nd u
sabi
lity
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC
Det
ails
/// F
inis
hes,
Mat
eria
ls, T
extu
re, L
ight
ing
Cris
p an
d si
mpl
e de
tails
will
allo
w th
e de
sign
to m
aint
ain
a co
st e
ffect
ive
back
grou
nd a
nd e
lega
nt fo
regr
ound
. //
Cris
p, s
harp
, ele
gant
, def
inin
g,
03.2
013
/// T
RA
CH
TEN
BE
RG
LLC