Continuity Programs and Membership Site
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How To Love Continuity…
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Who Am I?• Greg Rollett• Local marketing guy• Label 2.0• Rock Star Business Series• Ambitious Athletes, My Rock Star Sports Bar, and some web apps• All run on continuity…
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Why Continuity?
• Well, it’s my favorite business model• And it’s also the favorite business model
of some of the most powerful businesses that control your life…
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Memberships and Continuity Allow You To
• Sell once, and rebill as long as you provide a valuable service
• Predict income
• Focus on delivering value and not customer acquisition
• Easier to keep a client than to get a new one…
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Selling A Product
• Work your butt off and you sell 5 Webites at $100 / ea
• You make $500
• Next month you have to do it all over again
• Market, find clients and build sites
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Selling A Membership Program
• Work your butt off and sell 5 web design memberships at $100 / mo
• Month 1 make $500• Month 2 make $500 with no additional selling
or marketing• Month 3 get 5 new customers at $100 / mo• Month 3 make $1,000• Same amount of work with compounding
cash
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Oooh, Scary Rebills…
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It’s All About Perceived Value
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Do you offer something that people need, and can you continue to meet their needs week-after-week, month-after-month?
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Types Of Continuity
• Information
• Software
• Physical Location / Training
• Support
• CD / DVD
• Newsletters
• Coaching
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Monthly modules
Live calls
Forums
Shared Promotion
Discounts, templates, beta testing
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Pay for software monthly
Huge value to teams
Stop paying lose access
Tons of user support
Focus on user experience
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Access to real estate
Implied networking
Supplies
Perception
Stop paying, lose your office!
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Pay monthly for web hosting
Discount for long term commitment and upfront payment
Stop paying, lose your site (or move it somewhere else)
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Physical Stuff
Mail a CD/DVD of the month
Newsletters
Supplements
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Payments• PayPal• 1Shopping Cart• InfusionSoft
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Solutions For Online Based Memberships
• Password protected pages
• Email deliveries
• Private Ning Sites
Cheap Way To Do It
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Better Software Integration
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My Favorite Online Membership Sites
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Wordpress Options
• WL Member
• aMember
• Member Wing (using on Label 2.0)
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Stick Strategies
• Instant interaction• Follow up email series• Call them - like on the phone• Pre recorded 800 message• Teasers• Live Member Events• Give them something they can’t afford to lose
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Applying Continuity To Your Business
• WP Template of the month
• WP and Theme support
• No more custom designs - create a few to choose from, then offer support, training and workable hours into membership
• Host their sites for them
Development Team
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Applying Continuity To Your Business
• Low to no overhead
• Builds your brand / authority
• Repurpose content
• Label 2.0 / RSBS
• Physical or digital
• Empower members to do cool stuff
How To - Information Stuff
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Applying Continuity To Your Business
• Pay to use
• License it out
• White label it
• Can you get companies to pay for it for their employees?
• Upgrades
Software
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What Can Continuity Do To Your Business?
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Talk To Me About Continuity
• @g_ro
• Rockstarlifestyledesign.com
• Rockstarbusinessseries.com
• GenYRockStars.com
• Questions…