Contextual user research handout part 2
-
Upload
icepingu-cheng -
Category
Documents
-
view
181 -
download
0
Transcript of Contextual user research handout part 2
![Page 1: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/1.jpg)
Contextual User Research
Part 2
Mumin Yu
Founder & Principle Consultant, UserxingUXLab Director, iNSIGHT Center
1
![Page 2: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/2.jpg)
Wall WalkingGenerating ideas
2
![Page 3: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/3.jpg)
Assembly the team
• 6 - 8 people
• Product manages, designers, engineers, marketing researchers, sales...
• Could include top managers now
3
![Page 4: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/4.jpg)
Explain the process
4
![Page 5: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/5.jpg)
Read diagram
• Do it alone and silently
• Read from top down
• Ask yourself “if this is what’s going on with the users, how can I improve it?”
• Come up design ideas on higher level
• Do 2 - 3 rounds
5
![Page 6: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/6.jpg)
Read others’ design ideas
• Ask yourself “What would make that design idea even better?”
6
![Page 7: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/7.jpg)
Write down design ideas
• Write on a new orange sticky note
• Stick it next to the note inspiring you
• Avoid thinking feasibility
7
![Page 8: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/8.jpg)
Frequently Made Mistakes
• NOT generate ideas
• NOT extend ideas
• NOT think out of the box
8
![Page 9: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/9.jpg)
Hot IdeasPrioritizing ideas
9
![Page 10: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/10.jpg)
Assembly the team
• 6 - 8 people
• Product manages, designers, engineers, marketing researchers, sales...
• Better include top managers now
10
![Page 11: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/11.jpg)
Explain the process
11
![Page 12: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/12.jpg)
Discuss key issues
• Think of key issues based on your impression
• Support the key issues using the data
• Write down the key issues on the poster
12
![Page 13: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/13.jpg)
Combine ideas
• Scan diagram quickly looking for ideas
• Write down ideas that support key issues
• Discuss together to combine ideas together
13
![Page 14: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/14.jpg)
Write Down Hot Ideas
• An idea that capture the imagination of the team
• A slogan the team wants to commit to
• A metaphor for what the work could be like
14
![Page 15: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/15.jpg)
The virtual classroom
connecting children from different parts
of the world
15
![Page 16: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/16.jpg)
Frequently Made Mistakes
• NOT think big
• NOT sloganize ideas
• NOT combine ideas
16
![Page 17: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/17.jpg)
Exercise30 minutes
17
![Page 18: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/18.jpg)
VisioningEnvisioning ideas
18
![Page 19: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/19.jpg)
Assembly the team
• 6 - 8 people
• Product manages, designers, engineers, marketing researchers, sales...
• Better exclude top managers
19
![Page 20: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/20.jpg)
Explain the process
20
![Page 21: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/21.jpg)
Assign roles
Storytellers Sketcher Moderator
21
![Page 22: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/22.jpg)
Start with one hot idea
22
![Page 23: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/23.jpg)
Tell chain story
• Define character & scene
• Tell story about single interaction
• Continue the story for 3 rounds
• Clarify detail
23
![Page 24: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/24.jpg)
Sketch it down
• Do it quickly
• Don’t worry about detail
• Use text to help if necessary
24
![Page 25: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/25.jpg)
25
![Page 26: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/26.jpg)
Frequently Made Mistakes
• NOT tell story about design
• NOT tell story based on user data
• NOT sketch quickly
• NOT takes turns
26
![Page 27: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/27.jpg)
Do Plus & Minus
• Do it when you have created 2 - 4 visions
• Write down the vision’s positive attributes
• Write down the vision’s negative attributes
• Think of solutions for each negative attributes
27
![Page 28: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/28.jpg)
Consolidate visions
• Break down visions
• Add other ideas
• Rewrite the story
• Storyboard the story
28
![Page 29: Contextual user research handout part 2](https://reader033.fdocuments.in/reader033/viewer/2022052507/5583b0f4d8b42ae2238b5036/html5/thumbnails/29.jpg)
29