Links as Language: A Contextual Approach to Content Creation
Contextual content grader
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1 of 32 Make the Number 2012 CONTEXTUAL CONTENT GRADER Content Piece Name Content Type Target Persona Name Buyer Stage Key Buyer Action Micro Question Asked Yes No This content piece can help me It helps me find what I'm looking for It gives me enough information to move ahead It makes me trust them I am willing to act to get it
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Contextual content grader. - PowerPoint PPT Presentation
Transcript of Contextual content grader
1 of 32 Make the Number 2012
CONTEXTUAL CONTENT GRADERContent Piece NameContent TypeTarget Persona NameBuyer StageKey Buyer ActionMicro Question Asked
Yes NoThis content piece can help me
It helps me find what I'm looking for
It gives me enough information to move ahead
It makes me trust them
I am willing to act to get it