Contextual Advertising Minneapolis Marketing Authority
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Transcript of Contextual Advertising Minneapolis Marketing Authority
Get Proven Results On Building Your Business With Contextual AdvertisingMay 20, 2014
Agenda
MIMA Meetup BackgroundIntroductionsLatest NewsSpeaker – Jeff HendrixDiscussion
MIMA Meetup - Areas of Expertise
Internet Marketing
SEO Paid Search
Media Buying
Conversion OptimizationData
Analysis / Analytics
Local Search
Email Marketing
Mobile Advertising
Social Media
MIMA Meetup - Areas of Expertise
Traffic x Conversion Optimization = SalesEarned
Paid
Owned Testing
Design
Analytics
Usability
Break It Down…What It’s About…
MIMA Meetup - Organizers
Robert Flournoy– Started with Email Marketing
– Built a Boston based Internet Consulting Agency• From $180k to $2 Million in 2 Years• Managed $35 Million in Client Revenues
– 6 Years Ran Own Internet Business• Operate Several Ecommerce & Content Websites• Small Consulting Practice for Select Clients
– VP eCommerce - Inc. 5000 & MN Fast 50 • 2013 60% Growth Year Over Year
I started this group to share and learn with others
MISMA Meetup - Organizers
Jeff Kemnitz
– New Co-Organizer
– Head of Marketing - Inc. 5000 & MN Fast 50 • Grew from $1M to $6M over 4 years• Worked for Robb
– Agency Director• Websites, SEO, PPC• Shopify certified development experts
Introductions
30 Seconds – Introduce Yourself –Name & What You Currently Do?
–Why Interested?
– Internet Marketing Experience
– Current Marketing Issues/Questions
Introductions
Want to Present or Know Someone Who Might?
Latest News
Google Shopping Forced Update– Forced update for all Product Listing Ads (PLAs)
advertisers by August 2014– New features:
• Browse your inventory directly in AdWords• Product-level performance reporting• New benchmarking data• Multiple ad groups with priority settings
Latest News
Twitter Website Cards– New Twitter creative unit can be used in tweets to
your followers or as paid ad unit– Image, Title and CTA– Beta advertisers showed 80-90% decrease in CPC
Latest News
Expert Authors for SEO– Matt Cutts answers “Will backlinks lose their
importance in ranking?” in May 5 video– Quality ranking factor is authorship– Recommend Googling “how to add rel=author to”
your content management system
Latest News
Any Additional News?
Speaker
Jeff Hendrix– Original member of MIMA– Doesn’t believe in Powerpoint– Contextual Advertising– Increasing Customer Lifetime Value (CLV)
If you understand your CLV, then your paid media calculation changes
Speaker
Jeff Hendrix– Resources:
• http://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael-jace-homicide-charge/index.html
• http://www.yahoo.com• http://www.perfectaudience.com• http://upsellit.com
Discussion
Questions?
Resources
Google Shopping Forced Updatehttp://adwords.blogspot.com/2014/04/whats-next-for-shopping-campaigns-and-retailers.htmlhttp://searchengineland.com/starting-shopping-campaign-adwords-forget-know-keywords-191042
Twitter Website Cardshttps://blog.twitter.com/2014/increase-traffic-and-conversions-with-the-new-website-cardhttp://alivewired.com/how-to-use-twitter-website-cards
Expert Authors for SEOhttps://yoast.com/wordpress-rel-author-rel-mehttp://www.practicalecommerce.com/articles/67689-SEO-Leverage-Expert-Authors-for-Ecommerce
Speaker – Jeff Hendrixhttp://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael-jace-homicide-charge/index.htmlhttp://www.yahoo.comhttp://www.perfectaudience.comhttp://www.upsellit.com