ContextAwarenessToContentAwareness

© NeuroSky 2014. All rights reserved.

WEARABLE

BIOSENSORSA SEA CHANGE FOR

THE WEARABLE WAVE

Jake ChuangChief Product Officer

Aug 12, 2014


• Wearable technology market growing at

50% CAGR (Berg Insight)

• Global revenue for wearable technology

to grow from $1.6 billion to $5 billion by

2016 (Gartner Research)

• Health and wellness monitors account for

65% of consumer fitness and wellness market by 2016 (Markets & Markets)

• Number of data driven personal health mobile devices to grow from

14 million today to 171 million devices in 2017 (Computerworld)

(All data 2013 Sept – Dec)

Wearable to Hit Like a Tidal Wave


So Far Just a Gentle Swell


So Far Just a Gentle Swell

With a Looming Vortex of Smart Phone Integration


Can It Survive the

Smart Phone Vortex?Images by Google, Inc.

Context Awareness Wearable’s Biggest Ally


Image by Google, Inc.

Context Aware


Image by Google, Inc.

I think

…

I feel

…

Context + Content = Holistic Awareness


Mind and Body Awareness with Wearable Biosensor


Phone Not Ideal as Biosensor Harness

“Good job calming down after such

a stressful test. Let’s stay outside

and meditate five more minutes

before your next class.”


Mind and Body Aware Application Ideas


Effective Learning


Learning Zone

Panic Zone

Effective Learning

Comfort

Zone


Mind and Body Aware Effective Learning

This is Tough

Piece of

CakeBorin

g

What the heck is this?


Market Research

From: Discovery Channel “The Science of Sex Appeal”


From: Discovery Channel “The Science of Sex Appeal”

Market Research


Mind and Body Aware Market Research

Source: The Tech Journal


Work Place Productivity

Courtesy: Scott Adam


Mind and Body Aware Work Place Productivity


Biosensors + Context Awareness

the Wearable Wave Maker


Body Biosensors

Heart. Health.

Performance.

• Fully integrated ECG biosensor

chips (BMD101)

• Heart Rate Variability

• Heart health. Fitness. Quantified

self use cases

• Sample Customers: Toshiba, JayBird


Mind Biosensors

Understand the mind.

Unleash its power.

• Fully integrated EEG biosensor solutions:

Chips + Algorithms + Apps

• Chip Products: ThinkGear ASIC

• Reference Platform: Mindwave Mobile

• Sample Customers: Mattel, Uncle Milton,

Neurowear


NeuroSky Complete Biosensor Solutions


2004

Company Founded

2006

Started Operations

2009

Uncle Milton

Mind Flex

Mattel Stars Trainer

2010

Time Magazine awards MindFlex to Top 100 Most Influential Toys Invented

2011

+ 1 million biosensor chips shipped Tech America Component of the Year Award

2012

Necomimi namedtop 50 best inventions by Time Magazine

2013

Necomimi wins Cannes Innovation Lion

Jaybird Reign wins Engadget CES Best Fitness Tracker

Company Milestones


Enabling Revolutionary Health Tracking Worldwide


Our Mission: NeuroSky is innovating with biosensor solutions that monitor body and mind performance

• Founded in 2004 and started operations in 2006

• Headquartered in Silicon Valley

• Global Offices in Tokyo, Seoul, Hong Kong, Taipei, Wuxi

• Core capabilities: End to end development of Body and Mind biosensor

technology solutions:

• Sensors + algorithms + software apps + consumer devices

• Markets: Health and wellness, education, entertainment

• Our value: Enabling wearable technology product innovation with leading

consumer partners and OEMs

Company Snapshot


Thank you.

ContextAwarenessToContentAwareness

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