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Helping brands succeed in social 16 th November 2011 Phil Acton, Sales Director Jamie Mulligan, Account Manager

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Digital Sparks - Social Media technologies

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Helping brands succeed in social

16th November 2011Phil Acton, Sales Director

Jamie Mulligan, Account Manager

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Company Overview

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Hot of the Press!

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Challenge: Manage Facebook, Twitter (and Google+) Presence

Brands require tools to efficiently scale, manage and measure engagement across:

• Corporate Brand Page

• Local Brand Pages

• Places Pages

• Geographically distributed Likes

• Multiple enterprise stakeholders

• Likes on Open Graph

• Manage Twitter Profile

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Software and Services to Help You Succeed in Social.

SAN FRANCISCO . NEW YORK . LONDON

How we can help you succeed

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Chase Community Giving3 Million Votes

Track Record of SuccessMore applications with over 1 million users than anyone else

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Multi-million winners:

Kohl’s Cares for Kids12 Million Votes Cast

Travel Channel Kidnap26 Million Users

Bud Light: Port Paradise1.3 Million Visitors

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Global

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Efficiently connect locally while reinforcing corporate brand message.

350PagesManaged

68Apps

34Pages

One Day

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Massively Scalable

Local venues use sweepstakes, contests, Stream Apps and geo-targeting to rock their fans.

105Pages

Managed

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Case: Location Based Experiences Amplify the Social Buzz

Mobile v

Integration

Fan base growth of more than 750%, surpassing 1 million fans within 5 weeks

Cost to acquire new fan dropped by over 400% over course of campaign

Daily wall post activity around Expedia grew 15-30x during the campaign

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Robust publishingand moderationtools to scale community management activities.

And Family Friendly

275BrandPages

187Million

Fans

Over

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Demonstrate Success

One of only 3 companies Beta testing Facebookpage insights

Integration with EF allows for Social ROI tracking

367Million Fans

Managed

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Unparalleled Experience Working With Leading Brands

Financial & Insurance

Retail Media/Entertainment

Travel/Hospitality

CPG

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ContextOptional.com

[email protected]

Facebook.com/ContextOptional

Twitter.com/ContextOptional

San Francisco

415.738.7997

30 Maiden Lane6th FloorSan FranciscoCA 94108

New York

646.706.7468

138 W 25th St.10th FloorNew YorkNY 10001

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London

+44(0) 207 908 6200

12 Fitzroy St.LondonW1T 4BL