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Helping brands succeed in social
16th November 2011Phil Acton, Sales Director
Jamie Mulligan, Account Manager
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Company Overview
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Hot of the Press!
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Challenge: Manage Facebook, Twitter (and Google+) Presence
Brands require tools to efficiently scale, manage and measure engagement across:
• Corporate Brand Page
• Local Brand Pages
• Places Pages
• Geographically distributed Likes
• Multiple enterprise stakeholders
• Likes on Open Graph
• Manage Twitter Profile
© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
Software and Services to Help You Succeed in Social.
SAN FRANCISCO . NEW YORK . LONDON
How we can help you succeed
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Chase Community Giving3 Million Votes
Track Record of SuccessMore applications with over 1 million users than anyone else
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Multi-million winners:
Kohl’s Cares for Kids12 Million Votes Cast
Travel Channel Kidnap26 Million Users
Bud Light: Port Paradise1.3 Million Visitors
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Global
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Efficiently connect locally while reinforcing corporate brand message.
350PagesManaged
68Apps
34Pages
One Day
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Massively Scalable
Local venues use sweepstakes, contests, Stream Apps and geo-targeting to rock their fans.
105Pages
Managed
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Case: Location Based Experiences Amplify the Social Buzz
Mobile v
Integration
Fan base growth of more than 750%, surpassing 1 million fans within 5 weeks
Cost to acquire new fan dropped by over 400% over course of campaign
Daily wall post activity around Expedia grew 15-30x during the campaign
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Robust publishingand moderationtools to scale community management activities.
And Family Friendly
275BrandPages
187Million
Fans
Over
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Demonstrate Success
One of only 3 companies Beta testing Facebookpage insights
Integration with EF allows for Social ROI tracking
367Million Fans
Managed
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© COPYRIGHT CONTEXT OPTIONAL, PROPRIETARY AND CONFIDENTIAL
Unparalleled Experience Working With Leading Brands
Financial & Insurance
Retail Media/Entertainment
Travel/Hospitality
CPG
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San Francisco
415.738.7997
30 Maiden Lane6th FloorSan FranciscoCA 94108
New York
646.706.7468
138 W 25th St.10th FloorNew YorkNY 10001
Context Optional is …
London
+44(0) 207 908 6200
12 Fitzroy St.LondonW1T 4BL