Context: Enhancing the Mobile Experience
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Transcript of Context: Enhancing the Mobile Experience
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Context: Enhancing the Mobile Experience
@chaione
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Context: Enhancing the Mobile Experience@chaione
“Context aware technologies will make a $96 billion impact on annual consumer spending across the globe by 2015 according to Gartner.”
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Context: Enhancing the Mobile Experience@chaione
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“Context aware technologies will make a $96 billion impact on annual consumer spending across the globe by 2015 according to Gartner.”
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What is context?• The set of circumstances or facts that surround a particular
event or situation
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What is context?• The set of circumstances or facts that surround a particular
event or situation
• Devices can gather data, sense, and react to different environments
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How can we benefit from analyzing user data?• Data collected by device’s sensors can be used to find behavior
patterns to set up automated tasks
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How can we benefit from analyzing user data?• Data collected by device’s sensors can be used to find behavior
patterns to set up automated tasks
• From lights to locks and even refrigerators, context aware apps allow
for smarter devices and homes
!
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How can we benefit from analyzing user data?• Data collected by device’s sensors can be used to find behavior
patterns to set up automated tasks
• From lights to locks and even refrigerators, context aware apps allow
for smarter devices and homes
• Context aware apps can make processes more efficient and workplaces safer
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Context aware apps use data to give users:• Driving conditions
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Context aware apps use data to give users:• Driving conditions
• Weather
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Context aware apps use data to give users:• Driving conditions
• Weather
• Fastest route to a store
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Context aware apps use data to give users:• Driving conditions
• Weather
• Fastest route to a store
• Exclusive deals
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Enterprises Using Context
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• Intel
Enterprises Using Context
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• Intel
• IBM
Enterprises Using Context
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• Intel
• IBM
• Perceptive Software
Enterprises Using Context
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Fields of Use:Oil & Gas
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Fields of Use:Healthcare
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Fields of Use:Retail
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Fields of Use:Warehouses
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Fields of Use:Entertainment
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Fields of Use:Advertising
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Fields of Use:Automotive
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“MarketsandMarkets reports that the Context Aware Computing Market should grow from $26.50 billion in 2013 to $119.50 billion in 2018.”
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“MarketsandMarkets reports that the Context Aware Computing Market should grow from $26.50 billion in 2013 to $119.50 billion in 2018.”
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Current iBeacons • Estimote Beacons
!
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• Estimote Beacons
• Roximity
!
Current iBeacons
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• Estimote Beacons
• Roximity
• GeLo
!
Current iBeacons
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• Estimote Beacons
• Roximity
• GeLo
• Upnext Beacon
!
Current iBeacons
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• Estimote Beacons
• Roximity
• GeLo
• Upnext Beacon
• iProximity
!
Current iBeacons
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• Estimote Beacons
• Roximity
• GeLo
• Upnext Beacon
• iProximity
• Rococo Software
Current iBeacons
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Beacons would probably not be of much use without contextually aware platforms. ContextHub, Gimbal, and InstaSense are platforms that enable mobile applications to be context aware.
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ContextHub: Allows developers to easily create fully context aware applications
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ContextHub: Enables developers to build contextual capabilities into mobile
applications using one line of code
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ContextHub: Works with sensors, mobile devices, and the Internet of Things to
create unique and engaging experiences for users
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ContextHub: Activates your phone’s sensors to track location, proximity, time,
motion, and orientation
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ContextHub: Enhances the user experience using data collected
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Learn more about context in our latest eBook, Context: Enhancing the Mobile Experience
Download Your Copy