Context
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Transcript of Context
Context Julie March
Nicole Rudat
Makenzi McHam
Avery Myers
Workplace or
professional writing
can be difficult to figure out...
but it is important to understand because a presentation is
a reflection of YOU and your work..
...and you want to make the best possible impression
in the short amount of time
you have been given.
To achieve a successful piece of writing you need the proper
context
But what exactly is context?
Well…
Context are the words in a sentence or passage that contribute to the full meaning of
the entire speech or written word...
...and
the words or other elements that surround the presentation and aid in
the overall meaning
Some examples:
“...it is unfair to quote out of context”
“...word processing is affected by the context in which the words appear”
“...you have misinterpreted my remark because you took it out of context”
Research shows that the vast majority
of words are learned or interpreted through context…
So it is crucial to get it right the first time.
To achieve the desired context
consider
three main attributes….
1. TONE
Tone is...
Tone can change…
The writer’s attitude on the topic that shows through the words used.
When the author changes his or her direction, mood, thoughts, and/or ideas.
Tone can affect the context because
words can have different meanings and connotations depending on what tone is
being used.
1. TONE 2. STYLE
Style is…
what sets a writer apart from the ordinary.
Style can change…
depending on the audience and the setting.
Style affects context because...
context is interpreted by word usage, the author can dress it up or down.
The context goal must be decided first before style can be utilized.
1. TONE 2. STYLE
3. FORMAT
Format is…
how a presentation is organized and how it helps the audience understand the presentation.
Format can change…
depending on the type of presentation and/or it’s overall objective.
Format affects context because…
it is based on how your presentation is formated, it will create context that can
be analyzed in different ways.
Once you have your desired
context
working in relation with
tone, style, and format…
How can you improve your use of context?
First… use context clues
Use phrases that help identify examples and explanations
Consider the possible ways that the piece could be interpreted
Second…decide what your goal is
What are you trying to convey and what would be the appropriate way to do so?
Third…remove barriers and consider the audience
Observe reactions when your context is presented. The
audience’s interpretation is key!
Lastly…Consider the environment Is it a business environment or a casual situation?
Consider recent experiences Consider any power dynamics that may be at play
Most of all….
Remember that
Positive context is good context.
Having a positive context can help you:
❖ Solve problems ❖ Motivate the audience ❖ Sell ideas ❖ Build strong work relationships
and so much more!
For example...
How important is it for the word please to be written in a request?
A survey showed that 70 percent
of people prefer please
or similar polite language in the requests they receive.
An additional 10 percent
feel disappointed, irritated, or angry if such language is
missing
To sum it all up….
Remember that context is
important because itaffects how you
and your writing are perceived.