Contentstrategie, van student naar superheld
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Contentstrategie
Van student naar superheld
Een college voor Communication and Multimedia Design, Hogeschool van Amsterdam
Tropenmuseum, 01092014
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Beeld Alex EylarThe Godfather,A brief history of Hollywood
Ilse Jonker content consigliere
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Sean Tubridy, poster Confab 2012 http://drbl.in/eebB
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“Contrary to the rumors you have heard, I was not born in a manger. I was actually born on
Krypton and sent here by my father, Jor-El, to save the planet Earth
” Barack Obama
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Waar komen CMD’ers terecht na hun studie? http://www.cmd-amsterdam.nl/cmd/life-after-cmd/
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Waar kwamen contentstrategen vandaan? http://www.visualizing.org/users/richardingram
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Richard Ingram
http://www.visualizing.org/full-screen/30051
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I. Contentstrategie
Een jonge discipline
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Bron https://www.flickr.com/photos/confabevents/14146030924/in/photostream/lightbox/
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“Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been
talking about the content itself”
Kristina Halvorson http://alistapart.com/article/thedisciplineofcontentstrategy
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De “quad” van Braintraffic
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Hart Waarom? Organisatie en
klant, twee zijden van de medaille, verbonden door kernvisie en -waarden
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“1. Remaining true to the organization’s guiding vision: Our
Foundations
2. Telling good stories”
Jyske bank kernstrategie
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Jyske bank “The principle of balance is the general principle guiding the operations of the
Jyske Bank Group, name- ly that shareholders, customers and employees are
of equal status”
http://dok.jyskebank.dk/Unit/jyskebank/jyskebankinfo/Ourfoundations/
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Substantie Waar vertel je over? (en
waar, en voor wie?)
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http://contentcafe.nl/2012/07/presentatie-anne-sikken-en-annemarie-jongejan/
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http://blog.braintraffic.com/2010/11/improving-your-content’s-signal-to-noise-ratio/
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Structuur Hoe sla je content op, hoe
label je het en hoe verbindt je het?
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spaghe-
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boot
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“The blobbiest blob we ever blobbed onto the
web: the PDF”
Karen McGrane #btconf http://vimeo.com/103071010
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metadata
Jan Glas, Flickr
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Processen Hoe stroomt content door
de organisatie?
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Governance Wie gaat over wat, en
wie besluit? (follow the money!)
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Mar4ni zh
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Dan Kamminga, http://www.flickr.com/photos/42126397@N00/5104303
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Contentstrategie is zo vroeg mogelijk in het proces de moeilijke vragen stellen over
content
Kristina Halvorson
http://youtu.be/_cqpoDZUJn8?t=1m41s
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II. Met wie werk je
samen? Project versus lijn, jouw team en de organisatie
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IACONTENTSTRATEGY
INTERACTION DESIGN
@KarenmcGrane http://www.slideshare.net/KMcGrane
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Melissa Rach en Erin Scime http://www.slideshare.net/lakeeffect78/cs-ia-erin-scime-melissa-rach-v4
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De organisatie Oprichtersenergie &
content volwassenheid
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Kadastermedewerkers op cursus, 1965, bron: Kadastermuseum
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Bankiers met Coolidge voor het witte huis, 1965, http://loc.gov/pictures/resource/cph.3c11932/
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Content strategy Maturity Model, Rahel Bailie, http://www.scriptorium.com/2012/the-evolution-of-content-strategy-in-tech-com
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III, Jij, content strategy super
hero Eigenschappen en
competenties
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kryptonite
http://bravonight.deviantart.com/art/Kryptonite-Love-55047403
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Vakkennis
People skills
Organisatiekennis
Strategisch denken
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vakkennis
https://www.youtube.com/watch?v=DrpyrjD0HJU
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Vakgenoten http://contentcafe.nl
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Twitter https://twitter.com/infochef/lists
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spaghe-
De hete kroket; het geheim van de organisatie Beeld
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“You are not solving the problem.
You’re not even looking at the
problem”
Billy Beane Moneyball
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http://sethgodin.typepad.com/seths_blog/2014/01/how-to-draw-an-owl.html
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Onderschat nooit de macht van de hark (Jacqueline Jansen) http://contentcafe.nl/category/editie-8-organisatie-en-online/ Beeld: http://www.intermediair.nl/weekblad/20140417/
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Strategisch denken
Flexibel, positief, toekomstgericht,open,
nieuwsgierig Beeld Nasa
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“In strategy, it is important to see distant things as if they were close and to take a
distanced view of close thing.”
Miyamoto Musashi
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sez watermelon cat