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Department of Media and Communication

EXTENDED PROJECT PORTFOLIO

Academic Year 2016/2017

1

Billy SimmonsYear 1 – Studying semiology

and portraying messages and meaning for branding in logos

Unit 8 – Extended Project

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CONTENTS

CONTENTS.........................................................................................................................................2

LIST OF FIGURES.............................................................................................................................5

LIST OF TABLES...............................................................................................................................5

DEFINITION OF TERMS...................................................................................................................5

Unit 8 - Project Proposal.......................................................................................................................6

.......................................................................................................6

Project Action Plan and Timetable.......................................................................................................9

....................................................................................................................9

CHAPTER 1...........................................................................................................................................11

Introduction........................................................................................................................................11

..............................................................................................11

The Background of my Project........................................................................................................11

Who am I?...................................................................................................................................12

What did I learn on my course?..................................................................................................12

What is my project about?.............................................................................................................12

Why my project is important?........................................................................................................13

CHAPTER 2...........................................................................................................................................14

Literature/Resources Review.............................................................................................................14

........................................................................................14

Introduction....................................................................................................................................14

Media sources, literature search and evaluation...........................................................................14

Requirements for my creative media production project..............................................................15

CONCLUSION - Who/what was my inspiration? /Contextualisation of my study.....................15

CHAPTER 3...........................................................................................................................................16

Research Design and Strategies..........................................................................................................16

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AC 1.1

AC 1.1

AC 1.1 2.1

AC 1.1 2.1

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.......................................................................................16

Introduction....................................................................................................................................16

Research Questions........................................................................................................................18

Research Design Evolution..............................................................................................................19

CHAPTER 4...........................................................................................................................................22

Writing and presenting my research findings....................................................................................22

..................................................................................................22

Findings/Data analysis....................................................................................................................22

Conclusion - How did the research help me with my project? (Interpret Research).....................22

CHAPTER 5...........................................................................................................................................24

My Project...........................................................................................................................................24

.................................................................................24

Introduction....................................................................................................................................24

Pre-Production................................................................................................................................24

Production.......................................................................................................................................24

Post-production..............................................................................................................................25

CHAPTER 6...........................................................................................................................................26

MY EXTENDED PROJECT - FINAL PRODUCT........................................................................................26

.................................................................................................26

CHAPTER 7...........................................................................................................................................27

Project Evaluation...............................................................................................................................27

...................................................................................................27

APPENDICES........................................................................................................................................28

Extended project in creative media production Learning Outcomes and Assessment.................28

1. Understand the requirements of a creative media production project...................................28

2. Be able to use research methods to inform ideas for creative media production...................28

3. Be able to use skills, knowledge and understanding in the completion of a creative media project.........................................................................................................................................28

4. Be able to evaluate a creative media project...........................................................................28

REFERENCES........................................................................................................................................29

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AC 2.1 2.2

AC 2.1 2.2

AC 3.1

AC 3.1

AC 4.1

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LIST OF FIGURES

Figure 1- What is research...................................................................................................................15Figure 2- How to ask good questions...................................................................................................16Figure 3 - My exercise 1.......................................................................................................................16

LIST OF TABLES

Table 1 - Project Proposal......................................................................................................................6Table 2 - Project Action Plan and Timetable..........................................................................................9Table 3- My research Plan...................................................................................................................11

DEFINITION OF TERMS

EP – Extended ProjectUAL – University of the Arts London

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Project Action Plan and Timetable

This section provides you with an opportunity to outline your planning and organisation over a period of weeks and the activities you will need to carry out to complete your project in the agreed time frame. The more time and thought you give to planning your project the more successful it is likely to be. It is important that you consider how you will balance ambition, time and realism in the realisation of the project. You should also include what you are going to do, how you will do it and by when. Remember to include: time spent sourcing materials and other resources to conduct research, seek feedback from tutors and peers, and identify when you will carry out independent study.Back of the Learner’s Progress Tracker Book, is an academic calendar. Please refer for dates.

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Name Billy Simmons

Pathway UAL Digital Design and Animation: Level 3

Project Title Studying semiology and portraying messages and meanings and branding in logos

Section 1: Rationale (Approx. 100 words)Throughout the duration of my course, I have gained skills and techniques in a range of applications. My favourite area in media is graphical design and more explicitly logo and brand identity design. This is the area I want to work in the media industry, by doing freelance work for companies or individuals. I am fascinated with using logos as brand identity, for example; how logos define what type of business it is from hairdressers to shipping companies and the use of colour to convey a particular emotion/feeling. This is why I want to do this as my final major project.

Section 2: Project Concept (approx. 200 words)For my project I intend to study brand identity through the use of logos as well as discovering the many ways to create a recognisable logo, I would do this by creating a few logos each based on different types of businesses I would be showing my knowledge that I gained through my research by creating some logos which I plan to be easily recognisable what type of business the logo is created by using colour theory, typography, shapes.

The target audience for my final major project will be for a company that will be creating board games as well as the consumer of their product. With the target audience in mind, I will conduct research of the demographic and psychometrics of the consumers and will use this info to create my end product which will be a logo for that company that fits the needs of the company and their consumers.

I will be taking the role of researching techniques and methods as well as creating the logos.

Some of the technical requirements I would need applications like; Photoshop, Illustrator, After Effect to create logos and branding.

Section 3: Evaluation (approx. 150 words)After my work is finished I would present it to people to see if my logos were effective in presenting the right messages. After I am given this information I will make a plan for my evaluations with questions to ask myself about how my processes and research was, on what went well and what could be improved. In my evaluation, I would also describe many of the processes or research I used to help create my final product.

I will comment on how I thought the entire FMP turned out if it either was successful or not. After that, I will take a more in-depth look into my project.

When addressing what I could have improved I could recollect on what I did throughout the entire FMP and see the issues I had, how they were caused and resolved.

Proposed Research Sources and Bibliography (Harvard Format)CreativeBloq

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Project Action Plan and Timetable

Week Date WeekBeginning

Activity / What you are intending to do - including independent study

Resources / What you will need to do it - including access to workshops

1

29/03/17I plan to create the “Who am I?” and “What I learned” infographics.

Photoshop, computer.

2

19/04/17

During the 2 independent study weeks and this week I will make 3 project ideas as well as a proposal for one of them.

Microsoft Word, Computer.

3

26/04/17This week I will be working on criteria 1.1 for my final project which consists of 5 tasks

Computer, Microsoft Word

4

03/05/17This week’s work will be on completing criteria 2.1 and 2.2 which is based on my research resources.

Microsoft Word, Internet Browser, Computer.

5

10/05/17Week 5 will be me conducting the research for my project by making surveys and searching my resources.

Microsoft Word, Internet Browser, Surveys, Computer

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17/05/17This week is for finishing off the remaining work in criteria 1.1, 2.1 and 2.2 if we have any.

Microsoft Word, Internet Browser, Computer

7

24/05/17I’m going to be planning the production of my product this week.

Photoshop, Microsoft Word, Internet Browser, Computer.

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07/06/17This week’s work is me doing my practical work.

Photoshop, Internet Browser, Computer

921/07/17 I will be doing the evaluation for my

project this week.Microsoft Word, Computer

Table 1 - Project Action Plan and Timetable

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CHAPTER 1

Introduction

Write an introduction to the Chapter - This opening section’s main function is simply to get the reader into the chapter somewhat gradually rather than jumping directly into the first section.

It can be as brief as one paragraph; it can be as long as three or more pages. If you prefer a briefer introduction, then begin with a paragraph something like this:

I will be studying creating and studying logo and graphics design by use of branding which would include Identity for a business, communication and . The brief on which my project is based on is that I was approached by a board game producer called Endless Games, this company currently creates board games based off television shows as well as producing classic board games like chess and backgammon. Endless Games are looking to get a rebrand because they are planning to change from making board games on television shows to create modern recreations of old/classic board games, they are doing this so they can reach a broader audience so they can get more sales. They want me to create a new logo for their company representative of their new business model, they also want a new logo because the current one they have is out of date and is not up to par to other company logos.

The Background of my Project

I am doing this project because I have most fun with the graphical elements of the previous projects I did throughout the year, I also have experience in graphics design before the start of the course because I want to have a job doing graphics design.

The idea of my project is to learn the key features of logo design and demonstrate what I learned from my research by creating a logo for a client I made up.

I plan to achieve this by researching the key features of logo design and utilising that research to create a logo which is appropriate for the audience I am making it for.

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AC 1.1 2.1

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Who am I?

Scan in the mind maps produced previously in the academic year. Include a short introduction and reflect on the task and how it has helped you.

For this part of the project I needed to create an infographic on my previous experience as well as my background, values, influences and inspiration. These pieces of information help inform people of who I am and why my project is based off who I am.

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What did I learn on my course?

For the first week I was tasked to create an info graphic of our last year spent in college and what we have done and learned throughout my year. This will serve to show how I have progressed and learnt.

I used Photoshop to create this infographic, I felt like I did a good job creating this graphic since all the information is laid out in a neat way and it’s easy to read.

I managed to put in a lot of my journey into the infographics, but it has a lack of more specific details of what I did in each project.

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What is my project about?

Explain the subject matter for your project, and why it is important. When defining your interest and or topic and or theme, define it regarding some observable event. Also add your role in the project

For example:-

“Today more and more teenagers are completing their education without real prospect to

find a job which will pay bills and offer a decent start in life. Facing the challenge of not being

employed and having to pay the bills, Maria a 23-year-old veterinary nurse has decided to

look for alternative ways of earning money. The film I have created for my FMP is a story

about Maria’s struggle to earn money to pay the rent and not be evicted from her home by

the landlord who gave her 24 hours’ notice to find the money. Faced with the deadline and

not heaving job or someone to borrow the money, Maria in desperation turns to crime. She

decided to rob the local shop.

My role in this project is writer/producer and film director.”

Why my project is important?

Describe this in general sense as a statement of why you wanted to do the project. For example, as a desire to improve something or a desire to understand something, to entertain, inform, educate, to develop skills and knowledge in given media

industry context, etc.

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CHAPTER 2

Literature/Resources Review

Introduction Include the introduction from your blog post for your Literature/Resources (2.1) here. The introduction should be relatively brief, simply providing an overview of the chapter

For example

“A large body of resources (films, web pages, literature, magazine articles, etc.) on the short film, roles of writer, producer and film director, the topic of unemployment and youth crime, professional skills and practices provide a basis for my Extended Project and final short film.

This chapter will present a review of different literature and resources I have consulted for this project and how it influenced my further research, study and development of the final idea for the project. The chapter will start with my Practitioners Report looking at two prominent film directors. It also looks at the magazines and web sources relating to unemployment and youth crime. The chapter concludes with ideas and key conclusion of all resources used in this chapter. “

Here is some guidance for completion of this chapter. This is important, as it will:

Tell the reader what you have learnt from previous work/literature/resources and how you position yourself in relation to previous work in chosen discipline/theme/topic/interest, within which your project is located.

Provide evidence that you are well informed.

Examine and explore existing media products, practices and ideas in the spirit of creativity and imagination (What makes different media product distinct from one another?). Identify different media projects and other research sources related to your media project. Record and analyse findings. (You can use any media format to record your findings). Answer questions (What? Why? /How? /Look for specific problems and issues (theoretical and practical)/how media product communicates with the audiences/background of the artist and the project).

Media sources, literature search and evaluation

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You should have already answered these questions in your Literature Review (blog post 2.1). So use that work to enable you to answer these questions.

Examine and explore existing media products, practices and ideas in spirit of creativity and imagination

Answer these questions What? Why? How? Look for specific problems and issues (theoretical and practice)

how media product communicates with the audiences/background of the artist and the project

What makes one media product different from another?

For my research I will be studying the key features of logo design which include colour theory, negative space, shapes and more as well as researching the target demographic I am aiming my product towards.

For researching things like colour theory I will likely be using secondary research by looking at resources on design websites like Creative Bloq, Design Shack and similar sources. This will be secondary research because it is made by someone else and will use that research in my project.

The target demographic in my project is a demographic I am likely to be able to make a survey to get answers and research from, making it primary research. This is primary research because I will be conducting the research by making the assets for the research myself like surveys.

For my project I will be using multiple research sources to collect needed information on the key elements of logo design and incorporate the thing I learned into my design.

One of these research sources is Creative Bloq. Creative Bloq is a website/blog suited towards designers, this site gives insight to uses of skills and techniques and it also has guides as well as inspiration for graphics design like showing examples of good design.

Another research source I will be using is Design Shack. Like Creative Bloq, Design Shack, this site teaches a broader spectrum of things, from Business to Graphics to CSS. This site give tips for improving your graphics design skills and knowledge. One thing that Design Shack has which Creative Bloq doesn’t is a section on freelancing/client service.

Inspirationfeed is a site where you can find tips and tricks for graphics design, web design and more. It also contains inspiration pieces where they would show things like creative logos. This site would be good for finding inspiration and techniques.

I will also be using a book called Design basics index by Jim Krause for my research, this book contains tons of info on graphics design and covers most topics in graphics design extensively like shape theory, colour theory, semiology, typography and more.

The UCreative design blog contains a lot of information on graphics design including tip and tricks and shoes multiple aspects of graphics design, like comics, logos, web design and more. This site will help me with inspiration for my project.

Spoongraphics contains many tutorials for making things like vector art, and free goodies like font or effects. This will help me find some good free typefaces and some of the tutorials maybe helpful for what I am doing.

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These sites and books have inspired my project by showing me all the creative ways you can create a logo through their design inspiration posts, they have also taught me techniques to use when making a logo.

One of the key things I learned about graphic design is the use of negative space, negative space can be used in logos to make shapes where there isn’t anything. One key example of this is the FedEx logo.

I will be deconstructing this later in my research to see how it uses negative space.

I also learned about colour theory and the types of colour combinations like; Complementary, Triad, Shades, Analogous. I will be using my knowledge of colour theory to deconstruct some more logos describing why companies pick those colours to go with their logo.

Another key element of colour theory is the meaning of colours. This can be used to convey meaning, for example if a company was eco-friendly they would use greens and blues or even a mix of them, since they would mix in a triad or analogous scheme.

Typography is another one of the things I studied. Typography can be the typeface used, the size and weight of the font and the kerning of the letters, changing the amount of space between each letter. Logos can entirely be typography, these are called “type logos”.

From the design basics index I looked at how you could use components to make something more by making patterns with it or changing its style.

Requirements for my creative media production project

This is work you have already produced for Understanding the Requirements of a Creative Media Production Project (1.1) in this section, you should present your findings of the media industry and jobs related to your media project.

Industry RequirementsHow is your industry organized/structure?

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In the Digital Design and Animation industry is structured into many categories, such as platforms, employment and sectors. The platforms are put into sub categories like social media, web video, videos on demand and more. The sectors are sectioned into graphic design, Marketing and advertising, animation and interactive design. Marketing and advertising are linked to graphic design and animation. There are two types of employment in this industry, freelance or permanent. Freelancing is when you work for other companies, but you aren’t part of a team. Permanent employment is working as a part of a design team.

Here is a mind map I made to visually represent the structure of my industry.

How does my work fit within this organisation structure?

My work would fit in the organisation structure by making logos for companies from Gyms to hair salons, Game developers and more. Logo design would also be used in creating logo for their products as well like movie and game logos. Logos are important to the industry because it give the company/item an identity by an image.

Explain whether your work is independent or mainstream. Why is this the case?

My work will be independent, this is because what I would be doing is freelance by creating the graphics individually not as a part of a design team where I would contribute towards 1 aspect of designing a logo or making graphics.

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Provide examples of organisations that would: Produce/publish your work and why (consider specialist production houses/publishers)

Depending on if I go freelance or go part of a design team, it will either be produced/published by myself or the design team I am working on.

How/where it could be distributed and why (online, hard copy, exhibitions, festivals etc.)

My work could be distributed in many ways through 1st party or third party, 1st party for example is when I do freelance work where I distribute the work to my clients directly via online. It could also be distributed through a site, where I can put designs up for sale and if someone were to buy it the website would send them the design via email.

How it would be regulated? By whom?

The work I would be producing could be possible be reviewed and regulated by OFCOM, they would check if the logos I created would be appropriate for what I am doing. This is because they need to check if the imagery is suitable for the audience I am making it for.

Whether it is for a niche/mainstream audience. Why is this the case?

My work would be for a niche audience, since I would be creating a logo for a specific company, which is a company that makes board games. Therefore the audience for the work would be the company itself and the consumers of their product.

BibliographyOliver, O., 2013. 10 Copyright Laws Every Graphic Designer Should Be Aware Of. [Online] Available at: https://onextrapixel.com/10-copyright-laws-every-graphic-designer-should-be-aware-of/[Accessed 26 04 2017].

Specifications

For task 2 of Criteria 1.1, I will be detailing the requirements of my project from consumable to the technology needed to do my project.

Consumables

I need a pen to write down notes on paper which I would use for research.

Pencil, I need this to sketch up designs and ideas that come up in my mind

Blank Paper/ Drawing pad, I need this to write and sketch my ideas on

Technology

Graphics tablet/Pen, this would be used to draw my work digitally in application such as Photoshop and illustrator.

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Mouse and keyboard

Computer, I need to have a computer to run all the software and peripherals to create my work

Software

Photoshop would be needed in the creation of my final product

Illustrator would be needed for my project to create vector image and will be essential in the creation of my final product of my research and work.

I would need Microsoft Office to document all my research as well as make write up for all my work.

Specifications

I would need to have an up to date OS to be able to run the latest versions of Photoshop and illustrator, this would be Microsoft Windows 7 – 10 since windows 7 is the oldest supported OS the latest version of Photoshop/illustrator use and windows 10 is the latest operating system.

To be able to run the software I plan on using I need a computer that is capable to run it, this would include having 8 gigabytes of ram considerably DDR4/5 or more to make sure the software runs smoothly.

As well as that I would need a processor capable of running it as well, as long as it is a multicore CPU that supports 64 bit preferably from the Intel core range the performance of the software won’t drop.

A graphics processor is needed to enable some features in Photoshop, including certain effects which could improve the quality of my work. The recommended spec is to have a graphics car with at least 2GB of VRAM.

For this work I will need a monitor which has accurate colours meant for graphics design, it should also be 720p minimum, but a 1080P would be better because you get more work space on a 1080P screen.

Storage is also important to keep all my research/work in as well as install all the software I would be using, the minimum size hard drive I would use for this project is a 240 GB SSD and a 1TB hard drive

The rest of the parts don’t have a specification needed, like a power supply, motherboard or case for the computer, but the motherboard would have to be compatible to the parts I get, as well as making sure the case is the right size to fit everything in. One thing you can check a case and motherboard for is the amount of USB slots it comes with, since that will limit the amount of peripherals you can use on the PC at one time. The power supply is needed to power the pc and all of the components inside, I’m going for a 450W power supply which is more than enough to give power to all the parts in the computer.

Services

I will be using Adobe Creative Cloud as one of my services, this contains all of the programs I need for creating my logo as well as making infographics.

Prices

8GB ram £60

Intel core i3 Processor ~ £100

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1TB HDD £42 + 240GB SSD £75

2GB VRAM graphics card £40-£130

Motherboard £50

Case £21

Power Supply £35

1080P monitor W/ accurate colours £250

Photography (Includes Photoshop) £10.10 a month + Single App (Illustrator) £20.22 a month = £30.32 a month

Total: $631-721 + £30.32 a month

Bibliography Adobe, 2017. Photoshop Lightroom CC/Lightroom 6 system requirements and language versions. [Online] Available at: https://helpx.adobe.com/lightroom/system-requirements.html[Accessed 27 04 2017].

sublimerule, 2015. What's a really good monitor for graphic design and illustration. [Online] Available at: http://www.tomshardware.co.uk/forum/id-2629140/good-monitor-graphic-design-illustration.html[Accessed 27 04 2017].

Audience ProfilesFictional profile 1My first fictional profile will be of a Male who is 47 years old, he owns a Small real estate business who earns an average of about £70,000 a year and has a business degree.

He is direct with what he wants to do in his sector of work, being demanding because he wants his company to succeed.

47 Year old Male, Small real estate business owner

Someone like this would be interested in my work because if he needed a new logo for his company I would be able to create that logo for him that would be representative of his business.

Fictional profile 2My second fictional profile will be a Female age 21. She is currently creating a business for making greeting cards for online sale. At this point she isn’t earning any money and lives with her parents.

She is open to change to help benefit her starting up company, she is usually very positive about things, this trait could be identified as “Agreeableness”.

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Someone like this would be interested in my work because she is starting up her company and would be in need of a logo for that new business.

Task 4 - Job RolesFor task 4 I have to research job roles that would be relevant to my own job role as a Designer as well as identify key team members who I would work with in my job role.

One of the relevant job roles is the Client Services Director, I will now identify the Qualification, skill, knowledge, experience and personal attributes needed to be a Client Services Director.

QualificationsThere are no set requirements to be able to become a Client Services Director but some qualifications in customer service would help get the job.

SkillsThe skills required to be a Client Services Director would be to have good/great communication skills, having the skill to multi-task as well as keeping everything organised.

KnowledgeHaving previous knowledge/experience in client service would be a key part of being a Client Services Director.

Also extensive knowledge of what the company you are working specializes in would be needed so you can work with the clients efficiently.

Personal AttributesBeing caring is a good personal attribute for being a Client Services Director because the client won’t be as engaged with someone who doesn’t sound caring.

Self-control is also a big personal attribute to have since there will be times when the client will be hard to deal with.

Identifying existing practitioners working in that role

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One of the Key team members I would be working with is the creative director

The requirements to be a creative director you would have to have a bachelor’s degree in graphics design, marketing or something related as well as 7 to 10 years of experience.

Some of the skills you would need would be being familiar with design software as well as graphics design, you would also need to be good at management.

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CONTENTS


Demonstrate the requirements of media industry – organizational structures, roles and processes

Detailed job analysis – core skills and abilities required for my project Detail the equipment, technology, relevant to the project and chosen media Health and Safety – risk assessment Detailed Analysis of Target Audiences Legal and ethical requirements Detail the Design/Style/Form/Genre/Aesthetics of your project Detail the Skills/Techniques needed for your project

CONCLUSION - Who/what was my inspiration? /Contextualisation of my study

Answer the following questions

What are similar media products and how is my work related to them? (position yourself in relation to similar media products)

How similar media products influence my project? How they shaped my project? (Thought and action)?

What did I learn from similar media products? (compare similar media products, how it influenced my perspective and ideas for the project)

Identify requirements for your media project

CHAPTER 3

Research Design and Strategies

Introduction

This chapter is ‘How-to’ section of your Extended Project. In this chapter you have to introduce and explain the design of your research and experimentation activities and how your information/data was collected.

Examples of the activities you may have conducted are:-

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Experiments, exercises, workshops, interviews, focus groups, photography, observations, museums, galleries, drawing, filming, visual and audio surveys, character profiles, location surveys etc.

Content research, production research, people, locations, events, other materials i.e. props, costumes, scenery etc.

The introduction should be relatively brief, simply providing an overview of the chapter.

For example

“This chapter explains research design for my Extended Project. It starts with research questions and follows by the description of the research design and research methods used in my project.”

Figure 1- What is Research

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Research QuestionsStart with stating the intent of your Extended Project.

What are the key aims and objectives of your project?

Outline the key characteristics of your project.

Write about your questions? You have to base your research design on questions and interests.

Ask yourself: “What do I want to find out?” Write to the reader clear research questions, what you wanted to find out?

Figure 2- How to ask good questions

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Figure 3 - My exercise 1

Research Design Evolution

In this chapter, you will expand on what you wrote in your project proposal. Write about what you researched and how you collected your information/data (research activities). Remember, in this chapter, you will only write what you have researched and what research activities you used. In the next chapter, you will write about your findings, analysis and conclusions (2.2). In the following chapter, you will write about your findings and analysis using the same themes (see below) for the sub-titles.

Detailed below are possible methods you are could use for your research. This will be the research activities you have conducted. The secondary research about your subject will be in your Literature Review. (Chapter 2)

This is anything done by you, and it could be such as:-o Online questionnaire – you could ask your Facebook friends to comment on your project

idea and give you some additional ideas how you can make it better.o Get the feedback from your lecturers and peers and reflect on it in relation to your

journey.o You can contact companies, council, artist depending on what is your project about to

get their opinion on your project idea. o You can use your phone or tablet to research, take photos of possible locations and

places that you can use in your project. o Practical activities such as creating models, drawings, recording, filming, working in

Photoshop.

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You could use the following research themes as separate sub-headings

• Target audience

Ask yourself questions: Who? What? Where?

o Who is your target audience? Who are you aiming your product at?o What type of audience is it? Investigate the target demographic and record the

type of media or entertainment they consume. o Where can you find this out? You can use, ‘YouGov Profiles’ site to find out

about your target audience demographic. (secondary)o You can set up interviews or record a ‘Vox Pops’ (primary) to find information

about your audience.

• Skills and techniques

o Come up with the plan of what skills and techniques you will need to research to produce an effective, original and to near professional standard project.

o For example, you can watch tutorials or read about how to achieve specific skills and techniques that you will need for your project (secondary)

o Experiment with range of skills yourself (primary)

• Production research

Explain what and how: o People needed for the production/availability (how: emails, Facebook, Skype

conversation, etc.) o Research production roles that you will need to carry out and how to do it

successfully (how: the internet, media books, etc.) o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for

permission, etc.) o Health and safety research ( How: take images, check locations yourself, ask for

permission) o Visual ideas (storyboard optional) (How: take images, create sketches, get

inspired by other people ideas, etc.) o Props (how: make a list, ask to borrow, make it, buy it, use what you have)o Production (techniques, hardware, workflow) ( how: research what you need /

how: try it yourself) o Post -production (Edit, colour correction, VFX, etc. ( how: read, watch how other

people/professionals do it, try it yourself)

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List all research activities

What activities did you conduct to answer your questions and collect the data? Write about information/ data you collected; your choice of data presentation and how you structured your information/data analysis.

The research activities should be identified such as:

Observations (observational drawings; using photography, video and audio to collect data)

Documents analysis (written, but also video and audio documents) Workshops Interviews Focus groups Surveys (visual, audio, etc.) Experiments Tests and measurements

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CHAPTER 4

Writing and presenting my research findings

In this chapter, you will summarise the collected information/data and the statistical treatment, and/or mechanics, of analysis. You should start this paragraph by briefly restating the topic/theme of your project (take it from Chapter 1).

Explain the object of each question, research activity, point out results, and present those results in a chosen form of summarised information/data. Select method of presenting data carefully.

In a quantitative study, the results usually begin with a description of the sample (e.g., sample size, description of participants who were excluded and why, handling of missing data). Next, descriptive statistics (e.g., frequencies/percentages for categorical variables, means, standard deviations, and ranges for continuously measured variables) are presented.

In a qualitative study, the results often include many quotes from participants who were interviewed. Here you should also present your non-textual elements such as photos, videos, audio files, maps, tables, charts, mind maps, SWOT (strengths, weaknesses, opportunities and threats) analysis, etc.

Findings/Data analysis

What strategies did you use to analyse your data?

To create the data for my research a made a couple of surveys on survey monkey. I created 2 different surveys, one based on logos and the other based on logo design. I asked some main question that were in both of them, like the age and gender of the people taking the survey.

I also went around my class with four different logo designs relevant to my project and asked them which one they preferred. I did this by putting the four different logos on a piece of paper and asking my class to tally which one is the best.

I will be looking at currently existing logos of big companies and breaking them down to describe why they used the colours, shapes, etc. and how it comes out with all the elements combined.

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What did you find out?

From my research by showing my class the multiple concept logos I gathered the majority of people voted for the 3rd design I made which will be shown below.

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The reason the class voted for this one the most is because it is the simplest way of symbolising the Endless part of endless games.

For the surveys I got 19 responses on the survey about board games, and 23 responses on my survey about logo design.

On the survey about logo design the majority of the people who took the survey were 10-19 year old males.

When asking for their favourite colour these were the results I got, some of the responses had multiple favourite colours.

These results show me that green is the most popular colour amongst the people that took my survey.

On the question asking how familiar the people taking the survey are to graphics design, the majority of people chose the familiar option

From my research on existing logos I have looked at and studied multiple logos that already exist and seeing what skills and techniques they use.

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Colour theory is a relevant skill to my current interests which is logo/graphics design, it is used to convey meaning because colour is associated with feelings where a colour like blue could stand for calmness or on a more negative side sadness, but the meaning can also change depending on culture.

The McDonald’s logo is a really good example of colour theory the reason why it is red and yellow are due to its influence on customers. The red colour gives off the feeling of hunger, stimulation, as well as appetite in this scenario and the yellow is for friendliness and happiness which is a more generic feeling associated with the colour yellow.

Colour theory isn’t the only thing to look for when doing logo/graphic design. The shape is also a big player in logo design since that’s what every logo is comprised of. In McDonalds’ case the shape of the logo is meant to represent the golden arches which would be on two sides of McDonalds’ stores at the time. The logo of McDonalds used to be quite different.

In this old logo, the arches used to be further apart and weren’t fused at the bottom, instead the arches meet on the way down and go through each other. Another big difference is the arrow going through the “M”

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FedEx is a key example of making a shape in negative space between the E and x in the logo which creates an arrow, this is a genius example of shapes because even though it is hidden the arrow represents the company’s business as a delivery company. As well as being a good case of shapes, it is also a good use of typography by changing the spacing between letters as well as choosing the right typeface it can create some happy accidents, just like the FedEx.

The twitter logo is a really good example of shapes used in a logo, because the logo can be created by using just circles, this shows you don’t need multiple shapes to make a good logo. This also means that the logo has no straight lines in it.

Conclusion - How did the research help me with my project? (Interpret Research)

What did you learn from your research and how it informed your project?

Present explain and contextualize findings

Background and context of the work (refer to work produced in Chapter 1)o What is it that makes me do my project?o My personal experiences that influence my choices (idea for the project, my role

in the project, how it relates to my future possible career)o What is the basic premise of my project?o What do I seek to achieve and how it relates to my target audiences?

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Use Findings to contextualize my Project (Present and Discuss Findings) (refer to work produced in Chapter 2)o What are similar media products and how my work relates to them (position

yourself in relation to similar media products)o How do similar media products include my project?o How they shaped my project? (thought and action)o What did I learn from similar media products? (compare similar media products,

how did they influence your perspective and ideas for the project – talk about both script and techniques)

Organise and express your idea (Pre-Production Portfolio) (three ideas from week 2)o Originate a range of ideas – list all ideas you had and explain how you chose the

final idea o Analyse each idea for viability - use focus groups and lecturer to supporto Map and analyse your Ideas (Mind mapping, SWOT analysis - strengths,

weaknesses, opportunities and threats).

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CHAPTER 5

My Project

Introduction In this chapter you should present the level of self-direction, personal initiative and commitment necessary to progress ideas and find solutions, and the practical, theoretical and technical comprehension, appreciation, knowledge and proficiency necessary to achieve identified goals. The ability to plan and organise work within a given timeframe and the efficient production of outcomes both individually and collaboratively.

Pre-Production

Produce Pre-Production Portfolio, which will formally define your project (location survey; risk assessment; treatment; script; budget; schedule, character bibles, design documents etc. depending on your project.)

Identify your role - directing (managing the team) crew, actors, games designer, concept artist, foley artist, sound design, model maker, camera, yourself etc. depending on your project

Collaborating and working as a team – do not worry if you are working on your own!

Dealing with production problems (delays, equipment breakdowns, changes in schedule, etc)

Use of visual, audio and interactive media skills to complete your media project Pitch your proposal to the production board (video recording of your production

board presentation) Analyse your target audience. Investigate the target demographic and record the

type of media or entertainment they consume

Production Management techniques, (notes of team meetings, or daily diary reflections if

working on your own, production and post-production schedules; call sheets, etc.) Team and individual performance monitoring (weekly check against schedule) Development – Demonstrate development (photos from the shoot, screenshots

from computers). Keep daily production and post-production diary and reflect on your production

process. Feedback from Lecturers and Peers and Social Media

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I decided for the logo I am making for Endless Games I will be going for a mix between a King chess piece as well as an hourglass. I chose these because the King chess piece represents traditional board games and the hourglass would represent time which fits in with the company’s name “Endless Games”

I created a mood board of different King chess pieces and hourglasses.

One of the previous ideas I had was to combine the hourglass idea and combine it with the infinity symbol since the infinity represents something never ending and the hourglass represents time, combined they would convey the idea of Infinite time which is endless, just like the name of the company.

In the typeface of the logo I want to use a font where I can edit the lettering so I can turn one of the letters into an infinity symbol. I found a typeface called neuropolitical which would work well with this concept.

I made multiple concepts of the same logo experimenting with the ideas of infinity, putting an infinite symbol inside or making it so sand is falling up and down creating an endless cycle. One of the more interesting ones I made was one that had an endless cycle because of the way it was shaped it looks like there was another hourglass inside the hourglass.

I conducted research by printing of 4 design concepts and asking my class to tell me which one are better through tallying their favourite. Through this I discovered that the logo with the infinite symbol in it was the most popular in the class. This is probably because it works best with the name of the company better than the rest.

Post-production Describe post-production of your project. Assess your production and post-production process. Describe, and critically

analyse any production problems and the solution you experienced. Prepare material for edit and further manipulation QA Testing Critique of visual art User Testing Render Presentation and Publication (walk-throughs, voice over, portfolio) Use and clearing of copyright protected material (music and licensing) Preparing credits if applicable Editing (manipulating) Fine tuning special effects, mixing, colour correction, rendering, compressing, etc

When creating my logo I needed to find a way to visualize the idea of my logo in a simplistic and easy way, which can be used on the products I am making the company for.

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I decided to make the hourglass quite simplistic and angular and using only lines that go horizontal, vertical and at a 45 degree angle, but would also need to work well with being able to fit a chess piece somewhere in it. This is the result of my work.

The only element that I decided not to go by those rules are the triangle pieces in the middle, this is so I can represent a hourglass better and it would look as visually pleasing if the angles were going at a 45 degree angle.

The next part I was going to do was put a king chess piece in the design I Looked at the design of multiple king chess pieces since they sometimes differ in size and shape, with a king chess piece getting slimmer near the middle I thought that this would be a good match for the current design, I emulated the look of a king chess piece by putting the crown on top of the design as well as a longer base on the bottom which are used for chess pieces to help balance the piece and stop it from falling.

After coming up with the shape I wanted to experiment with the typography in the logo, I wanted a typeface where I could put an infinity symbol in to represent the “endless” part of “endless games”. The typeface I used for this design is called “neuropolitical regular”. An example of the company name in this typeface is shown below.

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The way I incorporated the infinity symbol into the type was by creating an extra line in the letter N of the name and turned the opacity down to show it is something separate from the main text.

After I did the typography for the logo I put the logo and the type together to create the first full concept of the logo.

After I showed off my design I was given some constructive criticism to help improve my design, instead of having the “sand” part of the hourglass being normal I could change it so it could represent the concept of infinity, from this I made 3 more concept designs changing just the sand part of the design to see what I could improve about it.

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For this first concept I visualized the concept of the way the sand flows, in this design I made it so each pile of sand is pouring into each other making it an endless loop.

The second concept was more to the point having the infinite symbol turned sideways, like this it is much easier to tell that this is infinite.

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Finally the third concept I made was an extension of the first concept but instead of sand pouring in a direct line to the other side it all goes to the middle. I got an unexpected result of this making the sand seem like it’s pouring in the shape of another hourglass, inside an hourglass.

After I made the 4 designs I took it around my classroom asking people which design was best in their opinion. The favourite among the class was my 3rd design with the infinite symbol followed by the 2nd design with the 2 lines of sand and after that my original design.

The reason the 3rd design did the best was because of the simplicity of it and the concept of it was easy to understand, this is what made it the best design to my fellow classmate and this is the design I will be expanding on to make the final version of the logo.

The only change I made to the design was making the infinite symbol more symmetrical so it matches with the rest of the design.

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One of the thing I had to consider is how it would look on the products the company I am making the logo for creates. In this chase board games, so I made a mock-up of what the logo would look on a board game case.

In conclusion, I used my skills I have learned to create my logo concept as well as conducting surveys to get feedback from others and using that feedback to improve my design for the final version of my logo.

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CHAPTER 6

MY EXTENDED PROJECT - FINAL PRODUCT

Here present your finished practical project

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CHAPTER 7

Project Evaluation

Critically evaluating your final media project against the agreed requirements and parameters.

Answer the following questions:

Introduce the project in your own words What was the purpose of the project?

o What did you hope to learn? How much reference material did you find?

o Do you think you could have done more? If so, explain what you think you could have done

How did you develop your ideas? List five strengths and five weaknesses in your final design Was there a theme for the design ideas?

o Can you describe it? o Can you reference any influences here? - art movements, designers,

media companies/campaigns, etc. What experiments and exploration did you do?

o How did it affect your development? Find a similar type of design publication - place it next to your own - what

comparisons/difference can you identify? What were the key areas of development in this project? - use your daily

reflections to help you with this Which technical skills, processes, methods and techniques did you use? Review your proposal - what changed, what developments did you make, did

you manage to complete everything you set out to achieve? What did the client/lecturer think of your original concept/idea?

o How did that make you feel? What could you do to adapt the work produced to improve and develop it? Is the final work appropriate for the needs of the project?

o Does it sufficiently answer your brief? (Project Proposal) Reflect on your pitch to the board; how did you feel about it before? #

o Did the pitch go better or worse than you expected?

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o What was the feedback from the client/lecturer about your pitch?o What do you think you could improve next time when doing a pitch?

Did the project as a whole, go better or worse than you expected? What was the feedback from the client/lecturer on the project as a whole? What do you think you could improve about the project as a whole, if you did

it again?

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APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

1. Understand the requirements of a creative media production project.1.1 Analyse the requirements of a creative media production project.

2. Be able to use research methods to inform ideas for creative media production.

2.1 Review a range of research sources to support a creative media production project. 2.2 Interpret research to develop ideas and effectively communicate to an audience

3. Be able to use skills, knowledge and understanding in the completion of a creative media project.

3.1 Apply practical skills, knowledge and understanding to complete a creative media project within an agreed timeframe.

4. Be able to evaluate a creative media project.4.1 Critically evaluate a creative media project against the agreed requirements and

parameters.

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REFERENCES

Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses.

Anon., 2017. BBC News. [Online] Available at: http://www.bbc.co.uk/

Smith, c., 2017. Fun with Flags. 5 ed. canterbury: media.

Anon., 2017. BBC News. [Online] Available at: http://www.bbc.co.uk/

modley, a., 2017. fun with face. 5 ed. canter: zoran .

Smith, c., 2017. Fun with Flags. 5 ed. canterbury: media.

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