CONTENTS

Week 1: Introduction to 'Communication Theories' (CH 1 & 3) Week 2: Early theories of propaganda  (CH 6, CH 8 pp.155-163) Week 3: Audience cognition: cognitive dissonance, ELM (CH 4, CH 7 pp.142-146, CH 8 pp.173-178) tutorial 1 

Week 4: Uses & Gratifications Approach (CH 14, CH 17 pp.375-376) tutorial 2 Week 5: Group Communication Theories (CH9) tutorial 3

Week 6: Diffusion of Innovations Theory, and Two-Step Flow Model (CH 10) tutorial 4

RECESS WEEK

Week 7: Mid-term Exam no tutorials 

Week 8: Cultural studies (EG- CH 26, see e-reserve Chapter 26 - Cultural Studies

of Stuart Hall) tutorial 5 - E-learning week Week 9: Agenda-setting and priming (CH 11) tutorial 6   Week 10: Framing and Knowledge Gap Hypothesis  (CH 12, CH13 pp.277-280) tutorial 7 - midterm review

Week 11: Spiral of Silence (CH13 pp.272-276; EG-CH 29, see e-reserve Chapter 29 - Spiral of Silence of Elizabeth Noelle-Neumann)  tutorial 8 Week 12: Media Systems and Conglomerates (CH 15-16)  tutorial 9 

Week 13: New Media Theories: Network Theory and Social Network Sites (see workbin-readings) tutorial 10