CONTENTS

PAGE

RESEARCH

AYO A

DETOYE

– YK

05

Full Contents Page

This is the headline of the contents page. It differentiates from normal expectations of a contents page straight away from how the headline is shaped. This shape compliments the main image as it allows the headline to stay to one corner of the magazine which creates organisation and makes the page look neater. Also as it is so different it attracts the audience into reading the contents page as it is a known theory that a lot of people skip reading the contents page when opening a magazine. The colour white keep the black, grey & white colour scheme shown through the background which is a gradient going from dark to light down the page. To the left of the headline is the letter V which has a transparent inside but a grey outline. This links it to the magazine as the ‘V’ stands for the word ‘Vibe’ which is the name of the magazine. The transparent inside makes sure the ‘V’ doesn’t clash with the headline as the headline overlaps the V slightly. This is effective as it reminds the reader of the magazine making the magazine name stick in there head a bit more.

This is the contents information showing what articles and features can be read in the magazine. It is a column to the right of the page which adds to the organisation of the page. The text is aligned to the left also for neatness. The sub-title ‘features’ is larger than all the other text in this column making it clear that it is the sub-title. It is also a different text from the other text in this column to differentiate it from the rest and make it clear that this is a sub-title. This is the same for ‘fashion’. The page number is in bold above the page description and is followed by a small title for the article that is on that page number. Being in bold makes it stand out and makes it easier for the eyes to read. The sub-sub-titles (‘BARELY THERE etc.) are a different colour to the rest of the text which keeps the colour scheme and also makes it easier on the human eyes as there is a clear contrast with dark colours which makes it easier to read. An effective feature of this contents page which differentiate from the usual is the fact that the famous artist names (such as ‘Ciara’ and ‘Robin Thicke’ are in bold. This allows the audience to be able to pick out what

page they would want to read straight away instead of having to read all of the features which saves time and in the long run is a way to create repeat purchase as this is a feature that some consumers would really like which means they would prefer this compared to other magazines. Underneath the information is a byline crediting the writer and photographers. This is just for information purposes and is a different text to

make it clear that this is different from the description of the page.

The main image is a professional photo of R&B star Ciara. She is wearing a grey leotard which blends in well with the grey background which fades from black which keeps the pages colour scheme making it easy on the eyes and effective. She is positioned just underneath the features column with her legs to the left of the column and her feet slightly overlapping the header. This is effective as usually a magazine uses a photo of a character standing up, but this character is lying down and is positioned around all the text on the page which would immediately grab the audiences attention as it is so different. The character is makes a sexy facial expression and pose which would attract the male audience and also the female audience that are inspired by such artists. This carries out the ideology of the majority of hip hop/R&B female artists having to be sexy. The character is obviously airbrushed to make her look more appealing to the public and get rid of all possible blemishes.

The left side of her body is also darker than the right side which goes with the colour scheme of the magazine using a black to white gradient which is an effective technique to make the main image (and only image in this case) blend well with the background. It creates neatness and makes it more attractive.

END