The text on this page is all san serif, it is quite boxed in. I think the text is quite bland because it doesn’t have so much value to the reader so they expect the reader to skip it. Down the right hand side the letter Q is mentioned quite a bit this signifies that the magazine has quite a big ego and isn’t very modest. The font for this page spread is similar to the one on the front it’s

sticking to its house style to keep consistency throughout. In the bottom left corner over the image it says “match of the DAY” the italic connotes for the fact that the magazine isn’t really towards football and the “DAY” being in capitals signifies that something is happening. There is the start of a short article at the bottom of the page this shows there isn’t much too it. It is also in red so it gets red. The page numbers on the images are large to connote that people should go to this pages as there is a lot of quality to it. The page is set with an orderly fashion, the text boxes are neatly arranged given the same amount of room; in each section there is no more than 20 words used for each. The only thing that keeps it from becoming more formal in the layout is the images they are well spread and the most colourful is being the main image. There is still a headline on this double page spread stating the, what it is (contents) and the issue number. The logo is also posted across this banner. Following the route of the eye in the two main corners there are offset pictures that are on a tilt, compared to the rest this is quite weird being as the rest are set perfectly straight. This Is as if they have no significant value to the contents; football and what the front page looks like, the rest is about music. The magazines image to text ratio is out of proportion rather a lot; this is understandable as there is no need for a lot of text on the content page. The hot spots of this page are all images. Mainly throughout the magazine red, white and black are used as Q use this as their house style. The images bring more colours into it though. Under all the stories a band of red is put to emphasis the Q’s red code. All the images across the pages are different types. Animation is focused on as it brings a big crowd, Gorillaz being a big name mention. This is a long shot of the character, most of the images on the page are long shots but this is significant as it takes up the most room. In the bottom left the image connotes for there might be a faceoff between the two people. An image of Clint Eastwood is shown as this was probably in his prime to give impression that he may not look as attractive now. People will pay attention to the old school imagery and use of black and white as it isn’t used as much in modern image as the quality of colour is so high. Guns were propped into the images, this connotes for aggression and action which gets the males attention. The work of the imagery on this page is more a focus on the male audience as it incorporates things like guns and football. There isn’t a lot of text so people wouldn’t be getting to bored of the little bits of information; most people flick through the contents page in the shops, it doesn’t want to look over written as the magazine is more informal. The magazine shows that the content isn’t too heavy and there is a wide variety of up and coming artists closely related to the rock/indie image.

The text spread across the page is san serif. A lot of bold is used on headings they are also in capitals; this would suggest that they topics under are worth a read. There is no text floating wildly around it has its place. The word ‘PLUS’ is used this might connote for the impression of gossip. The house style of NME is represented throughout at there is no change in text and the font colour is either white red or black, An offer is shown in yellow as it might not continue throughout each issue of the magazine. There is no fancy fonts used in NME as it doesn’t contend with their usual atmosphere of indie rock genre. On this contents page it’s over flowing with texting giving the impression it is cluttered but there isn’t mass amounts of text. There is only one picture and it isn’t too exciting, it seems like a magazine for an architect. Personally after

seeing this I would have thought the magazine would be a bore with useless information, nothing stands out on it; it doesn’t give any preview stories. The route of the eye is incorporated a little as the main headline is huge, and the image is dead in the centre. There isn’t much colour that has been splashed on the bag it’s mostly black with a white backing that just connotes for darkness. There is little red; it’s used on page numbers and under the band index that gives the impression that there is a lot to be spoken about. In the image there is a low angle on a building, this shows that this building maybe the one that is superior over other music venues. The magazine is for the reader who enjoys many useless articles about artists. Although the text is very informal it becomes formal on the amount used. It doesn’t suggest whether it’s for a male or female audience. The magazine maybe for the older generation as there is nothing to grab the attention of a teenager or young adults.

The font styles used are san serif but are done in different sizes and colours making them stand out. The yellow in the heading connotes for energy within the magazine; the articles are going to be fun! The effect of yellow and black gives the impression wimps may not be able to handle the dangerous qualities of Kerrang. The bold capitals of kerrang are overpowering giving it a hungry feeling of rock as it is in the face of the readers. The fonts used are the house style of Kerrang; the broken letters in Kerrang represent onomatopoeia of a guitar bring strummed which links to rock. Another big brand is mention and their own house styles are also used with san serif text. Words like FEATURES and HOT SPOTS draw the reader as they are they are interesting and quite out of the ordinary.

The first thing that is on the contents page is something that will sell the magazine have the page is informing the reader about a giveaway of posters. The rest of the text is squashed in the bottom have making it cluttered but it isn’t over done, all the text is arranged in columns. This shows the outrageous ways of Kerrang and there rock scene putting less important things first to grab the reader. An article is briefly put in to show the reader what Kerrang is offering, the rest of the texts is just teasers on articles. On the route of the eye the big imagery comes onto it and the logo making it seem up itself. Also something they are offering about the magazine along the bottom. On the hotspots of the principle of thirds there are images showing that there is where the people are going to be looking for their favourite bands. Comparing image to text there isn’t much in it as the ratio is highly even so nothing is coming across as bolshie. The colours used are colours that would be throughout the kerrang magazine due to their house style; black, white and yellow with spots of red. The red that is used to back hot spots is in a splash effect giving the impression of clumsiness and immaturity making it more interesting. Important points are presented with black stars in red circles this is ironic as stars are normally bright and cheerful but the black just kills them. The costumes that are worn by the musicians are quite dark and out of the ordinary. Most rockers can be stereotyped with long hair and tattoos. Billy Armstrong is wearing a sheriffs badge this shows he is a leader and Kerrang want to put this forward as they see him as one of the best. Also Green Day in general are on top to show they are the best in the business. This all signifies the relation that Kerrang has to music is typical; but it brings out the most in rock. The magazine is for the reader who is interested in a lot of rock band stories as there in many cover stories that are shown in an informal way. The fonts suggest the reader should be scared of what might happen next when they turn the page as there is some messed up dangerous stuff throughout represented with the colour.