Contents · Our Brand At the start of 2018 we underwent a total brand review and unveiled our new...

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Transcript of Contents · Our Brand At the start of 2018 we underwent a total brand review and unveiled our new...

Page 1: Contents · Our Brand At the start of 2018 we underwent a total brand review and unveiled our new logos, brochure and packaging to reflect the company’s aspiration of being a market

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Page 2: Contents · Our Brand At the start of 2018 we underwent a total brand review and unveiled our new logos, brochure and packaging to reflect the company’s aspiration of being a market

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Page 3: Contents · Our Brand At the start of 2018 we underwent a total brand review and unveiled our new logos, brochure and packaging to reflect the company’s aspiration of being a market

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Contents

Our Story ............................................................................................................................. 4

Our History .......................................................................................................................... 6

Our Brand ............................................................................................................................ 7

Our Services ........................................................................................................................ 9

Our Collection ................................................................................................................... 12

Robert Mackie on Film ...................................................................................................... 14

Stay Social ......................................................................................................................... 15

Contact .............................................................................................................................. 16

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Our Story

Robert Mackie of Scotland are one of the leading Scottish Manufacturers of knitted

accessories, specialising in hats, gloves and scarves.

Established in 1845 to create traditional Highland Headwear, we’re still making

knitted accessories in Stewarton, Scot land’s famous ‘Bonnet Toun’. We have

passed down our knowledge through generations of makers. Our time-honoured

techniques are borne out in our products - famous for their quality and use of

colour.

We draw on the rich textile heritage of Ayrshire, Scotland to craft indulgent modern

wardrobe classics. Luxurious to the touch, our soft, warm hats, gloves and scarves

are made only with the finest wools.

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Page 6: Contents · Our Brand At the start of 2018 we underwent a total brand review and unveiled our new logos, brochure and packaging to reflect the company’s aspiration of being a market

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Our History

We’re very proud of our heritage. Our bonnets trace their origins to the early

ceremonial headwear of Scottish regiments, and today we supply leading pipe

bands and Scottish Clan organisations around the world.

Our ‘Made in Scotland’ label stands for quality and craftsmanship. Made from pure

wool, every hat is hand-sewn to measure by one of our Scottish workers. Our

bonnet making techniques have been passed down in Stewarton through

generations; it takes years to become fully qualified in the craft.

Our Balmorals, Glengarries and Beret Tams maintain their appearance and, if dry-

cleaned or hand-washed carefully, will last a lifetime.

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Our Brand

At the start of 2018 we

underwent a total brand

review and unveiled our new

logos, brochure and

packaging to reflect the

company’s aspiration of

being a market leader for

knitted accessories.

A Scottish design agency

was chosen to lead the

rebrand process working

alongside our inhouse

marketing team. The brief

was to modernize and

redefine the Mackie brand to

reflect the company while

remaining true to the

established heritage and

provenance. The aim of the

project was to ensure a

strong visual identity was

delivered, which would

accommodate the current

and future ambitions of

Robert Mackie.

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Page 9: Contents · Our Brand At the start of 2018 we underwent a total brand review and unveiled our new logos, brochure and packaging to reflect the company’s aspiration of being a market

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Our Services

Our experienced technicians programme knit designs for hats, scarves and gloves.

Our state-of-the-art Vee Bed machines take care of patterns from fully fashioned

pieces to complete hats with no make-up. Our finishing plant – including washing

and drying – completes the process.

All of our accessories are manufactured entirely in-house, reflecting our ‘Made in

Scotland’ labelling.

We’re proud to be a Woolmark licensee and an affiliate of UKFT and Textiles

Scotland. A Sedex member (with SEPA Audit and SMETA Report), we also work

with the Ethical Trade Initiative.

Our client list ranges from globally renowned luxury brands to independent

designers. We export to Europe, USA, Canada, Japan and Australia.

Compared to Far East suppliers, our lead times are short and our minimums low.

Customers are welcome to browse the extensive collection of samples at our

mill. We’re here to guide you through all parts of the process, creating accessories

that are a joy to wear.

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Scarves Electronic circular machines 6 gauge Electronic needle selection For tubular scarves Dedicated CAD programming system Warp knitting machines 7 gauge Limitless colour combinations Plain stitch or lace. Fringing at either end

Scarves & Hats Vee Bed Stoll CMS machines 7 gauge and 5 gauge Both with compact and wide bed Electronic individual needle selection Full 3 way technique on every needle Latest M1 + CAD programming Vee Bed Stoll CMS multi gauge machines Gauges from 3.5 to 7 and 7 to 12 (5/7 on complete hats) Both with compact and wide bed Electronic individual needle selection Jacquard, stitch interest, plain and combinations Latest M1 + CAD programming

Hats Cloche hat machine Completely unique to Robert Mackie 5 gauge Single bed fabric only For shaped hats, self coloured or striped Romatex beret machines 7 gauge For self-coloured shaped berets

Gloves Shima glove machines 7 gauge Electronic needle selection Super micro CAD programming system

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Yarns We only use: Natural yarns, sourced as sustainably as possible. The finest-grade raw materials, wet finished with care for the softest feel. We work with: Knoll Lanecardate Papi Fabio Schoeller Sesia Shepley Todd and Duncan Zegna Baruffa Z. Hinchliffe

Stocked Lambswool Our core yarn, 2/17s from Z. Hinchcliffe. All 120 shade card colours stocked. Lambswool Angora Donegal Geelong Merino Supersoft Shetland Cashmere Cashmere Blends Cotton

Processes All in-house Machine knitting Wet finishing Brushing Textile assembly

Products Women’s and men’s accessories Gloves / hats / scarves Stocked ranges Traditional Scottish headwear (Glengarry / Balmoral)

Capacity & Lead Times Small and large quantities (minimum orders average 200 pieces / 50 pieces in each colour). 10 – 12 weeks in high season (April – September) 6 – 8 weeks in low season (October – March) 4 weeks for repeat orders in low season, if all materials are available.

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Our Collection

Our collection compromises of six mini collections, each compromising of a range

of styles. Inspired by colour and textures, our range is a homage to the Scottish

landscape.

We source our yarns sustainably, using only the best fibres available to us. All of

our suppliers use the finest grade of raw materials, which we carefully mill for the

softest feel. We manufacture every accessory, from start to finish, at our factory in

Stewarton, Scotland. Our collection launches every January and is available for

our customers to use as a starting point for their own designs.

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Robert Mackie on Film

To get an in depth look at our factory, please have a look at our film as part of the

Make Works directory.

Please click this link HERE.

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Stay Social with Us

Keep up to date on our new products and services by following us on our social

media channels.

Instagram - https://www.instagram.com/robertmackieofscotland

Facebook - https://www.facebook.com/RobertMackieOfScotland

Twitter - https://twitter.com/RobertMackieLtd

LinkedIn - https://www.linkedin.com/company/robert-mackie-of-scotland-ltd/

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Contact

Please get in touch by using the contact details below:

Gavin Walker - Senior Executive – [email protected]

General – [email protected]

Sales – [email protected]

Marketing & Press – [email protected]

Tel. +44 (0)1560 482124

Website RobertMackie.com

Address

Robert Mackie of Scotland Ltd

Holm Mill,

Stewarton, Ayrshire

Scotland, UK,

KA3 5HT

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